I hate that I love ray tracing

Jensen Huang, Lisa Su and Pat Gelsinger are bleeding my wallet dry in exchange for pretty lighting, and I can't stop asking them for more. Are the lights THAT pretty? Maybe not in early ray traced games, but in Alan Wake 2, they definitely are. And as always, HDR helps things along nicely.
~sources~
Linus & Emily meme: / anthony_gives_linus_hi...
Lisa Su: Fuzheado at commons.wikime...
Jensen Huang: en.wikipedia.o...
Pat Gelsinger: Web Summit at en.wikipedia.o...
Tesselation: • Source makes me Cry
TressFX/Hairworks: • The Witcher 3: Wild Hu...
Color spaces graph: clarkvision.co...