Similar does not mean the same by any stretch of the imagination, and I think that Tyla has her own unique style and signature for her art. People is just being jealous and trying to protect the space of an artist one or two generations away from Tyla. People as fans can be very territorial and scornful.
I think she is deeply inspired by rihanna, and as a result her team is heavily pushing her in that direction. I don’t think it will work in the long run. Unfortunately the music industry has become so desperate that they’re attempts to replace previous acts are forced and obvious. So no one is truly invested in newer artists the way they once were and the minute there’s any controversy surrounding her (ex. The colorism and race debacle) people are immediately turned off cause they already didn’t trust her authenticity in the first place. (Hence the industry plant rumors that surround her and a lot of new artists.) I hope they stop this and let her be her own artist before it’s too late!
You are right! I do believe she simply has a good team and funding. Every amount of years, the music business seeks for a superstar that will appeal to all markets in the world, based on a certain look (often light skinned), appeal, sound and market. Since a few decades, these types of stars don't tend to come from the states. I believe Tyla's label/team has her lined up for that, fashion, controversy, discussions, sex appeal has to be a part to be on top of mind. So was the case with Rihanna.
Tyla and her label are definitely following the Rihanna playbook but they are overdoing it too much especially with the overexposure in magazines, VS show, TV shows, and a Grammy so early on in her career when she doesn't have a catalog of global hits to match they hype she's been receiving on social media (hence the industry plant allegations). But the thing they are missing is that no matter how hard Tyla tries is that she can't have Rihanna's charismatic personality/aura which I would say is one of the main reasons why Rihanna reached the superstar level that she has right now. People of all races were rooting for Rihanna to succeed cause she was so humble starting out which imo Tyla just doesn't give. Maybe it's the cultural differences, but from the many Tyla interviews I've watched she doesn't seem that likeable imo. From the drake comment, to the Rihanna comment, to the breakfast club interview and VMAs moment, she just doesn't have the charming personality that makes people gravitate towards her, the same way they do with Rihanna.
@@nombusoxolile5639 Look at her 2000s interviews before the DV incident. Those radio show interviews, ellen interviews etc. and then tell me she’s rude AF. You can’t find a single hate comment in her old videos when she was starting out.
I feel the same way about her. I don't see myself supporting her cause she rubs me the wrong way, but according to her fans if you don't support Tyla it's because you're automatically jealous of her lol
@@user-co4vi9oe6dprobably because most of you don’t actually have a concrete reason as to why you don’t like her. it’s always “she rubs me the wrong way” “there’s just something about her” “her energy is off”. most of the people who dislike her don’t have an actual valid reason with facts to back it up, so of course they won’t be taken seriously.
literally Rihanna pioneered being authentic. especially for the female black american pop star market. Rih literally cut her hair (Good Girl Gone Bad) and sang a song with her colloquial rhetoric (the song called "work"). Tyla is a result of Rihanna's American marketing...sorry. Maybe to other countries it doesnt seem similar but Tyla's AmericanMarket playbook was literally passed to her from Rihanna's AmericanMarket playbook. its so obvious.
Rihanna has been influential to Tyla to large extend but she is herself. The notable similarities is the roots cultural music identity unique to both which brought something new and fresh to the industry, as well their grounded personality. When they appear their presence is felt, hence this comparison. Is justifiable.
Lol no. Rih's first 2 albums didn't do well. She was actually struggling. Her cutesy, good girl image also wasn't working. Then they came in with a DIFFERENT marketing plan from Good Girl Gone Bad onwards and that's what finally worked. They weren't following the same plan from day one. Plan A flopped, but Plan B worked. NO idea what they're trying to do with Tyla. Just looks like they're capitalising on her looks so far. She has to keep her accent and the Amapiano thing going because: 1) the authenticity thing you talked about 2) people want to hear different music now so give the people what they want.
I feel she’s trying to use Rihanna’s playbook but it isn’t working mainly bc of the racial identity part, with Rihanna she is unambiguously a black woman both her parents with her dad being lighter skinned and her mom being darker skinned but despite that, she is a black woman who is Caribbean her approach coming to the American culture was showing everyone a different experience of black people outside of the African American community while also acknowledging her position breaking in the American market and specially the African American culture, tyla on the other hand is a mixed race girl who came in wanting her identity to be respected while ignoring her colored name having a completely different and more tragic meaning within America, she, her team and fans wanted Americans and specifically African Americans to just accept her identity as colored while not wanting to understand how different that is to African Americans all while using African American culture, media and music to achieve commercial success and recognition, she embodies why a lot of black Americans and even other non-white people frustration with the entitlement and privilege a lot of mixed race people have of wanting to have their cake and eat it too, while ignoring how much their attitude is reflectively dangerous and harmful to non white POC groups that are unambiguously and mono racially black, Asian and indigenous/Native American mainly due to America’s outdated consciousness of the one drop rule and the ingrained ideals of colorism that has been more commodified and popularized within the mainstream pop culture more than ever before. That’s a massive differences and why her using Rihanna playbook isn’t working
@@marketingthroughobservationI think it’s not working in America and as a result it won’t work in general, although I do agree that the world shouldn’t revolve around America, sadly it is the number one music market in the world once you make there, you make it anywhere even if you are a non American artist that builds their following in their native countries if you really wanna go from small venues to arenas and stadiums you gotta appeal to American market, if tyla formula won’t work in America that would translate to the rest of the world,
How’s everyone doing today?
Similar does not mean the same by any stretch of the imagination, and I think that Tyla has her own unique style and signature for her art. People is just being jealous and trying to protect the space of an artist one or two generations away from Tyla. People as fans can be very territorial and scornful.
Fans definitely started this discourse and comparison. Thank you for your input.
I think she is deeply inspired by rihanna, and as a result her team is heavily pushing her in that direction. I don’t think it will work in the long run. Unfortunately the music industry has become so desperate that they’re attempts to replace previous acts are forced and obvious. So no one is truly invested in newer artists the way they once were and the minute there’s any controversy surrounding her (ex. The colorism and race debacle) people are immediately turned off cause they already didn’t trust her authenticity in the first place. (Hence the industry plant rumors that surround her and a lot of new artists.) I hope they stop this and let her be her own artist before it’s too late!
Thank you for your pov
You are right! I do believe she simply has a good team and funding. Every amount of years, the music business seeks for a superstar that will appeal to all markets in the world, based on a certain look (often light skinned), appeal, sound and market. Since a few decades, these types of stars don't tend to come from the states. I believe Tyla's label/team has her lined up for that, fashion, controversy, discussions, sex appeal has to be a part to be on top of mind. So was the case with Rihanna.
You think it’s the exact format they followed or there are some differences in the two?
Tyla and her label are definitely following the Rihanna playbook but they are overdoing it too much especially with the overexposure in magazines, VS show, TV shows, and a Grammy so early on in her career when she doesn't have a catalog of global hits to match they hype she's been receiving on social media (hence the industry plant allegations). But the thing they are missing is that no matter how hard Tyla tries is that she can't have Rihanna's charismatic personality/aura which I would say is one of the main reasons why Rihanna reached the superstar level that she has right now. People of all races were rooting for Rihanna to succeed cause she was so humble starting out which imo Tyla just doesn't give. Maybe it's the cultural differences, but from the many Tyla interviews I've watched she doesn't seem that likeable imo. From the drake comment, to the Rihanna comment, to the breakfast club interview and VMAs moment, she just doesn't have the charming personality that makes people gravitate towards her, the same way they do with Rihanna.
Rihanna was rude AF when she started... So it's either you're high or don't even know what you're talking about
Hmmm
@@nombusoxolile5639 Look at her 2000s interviews before the DV incident. Those radio show interviews, ellen interviews etc. and then tell me she’s rude AF. You can’t find a single hate comment in her old videos when she was starting out.
I feel the same way about her. I don't see myself supporting her cause she rubs me the wrong way, but according to her fans if you don't support Tyla it's because you're automatically jealous of her lol
@@user-co4vi9oe6dprobably because most of you don’t actually have a concrete reason as to why you don’t like her. it’s always “she rubs me the wrong way” “there’s just something about her” “her energy is off”. most of the people who dislike her don’t have an actual valid reason with facts to back it up, so of course they won’t be taken seriously.
literally Rihanna pioneered being authentic. especially for the female black american pop star market. Rih literally cut her hair (Good Girl Gone Bad) and sang a song with her colloquial rhetoric (the song called "work"). Tyla is a result of Rihanna's American marketing...sorry. Maybe to other countries it doesnt seem similar but Tyla's AmericanMarket playbook was literally passed to her from Rihanna's AmericanMarket playbook. its so obvious.
Thank you for your input
Rihanna has been influential to Tyla to large extend but she is herself. The notable similarities is the roots cultural music identity unique to both which brought something new and fresh to the industry, as well their grounded personality. When they appear their presence is felt, hence this comparison. Is justifiable.
💕💕💕
Lol no.
Rih's first 2 albums didn't do well. She was actually struggling. Her cutesy, good girl image also wasn't working. Then they came in with a DIFFERENT marketing plan from Good Girl Gone Bad onwards and that's what finally worked.
They weren't following the same plan from day one. Plan A flopped, but Plan B worked.
NO idea what they're trying to do with Tyla. Just looks like they're capitalising on her looks so far. She has to keep her accent and the Amapiano thing going because:
1) the authenticity thing you talked about
2) people want to hear different music now
so give the people what they want.
Thank you for your pov 💕
I feel she’s trying to use Rihanna’s playbook but it isn’t working mainly bc of the racial identity part, with Rihanna she is unambiguously a black woman both her parents with her dad being lighter skinned and her mom being darker skinned but despite that, she is a black woman who is Caribbean her approach coming to the American culture was showing everyone a different experience of black people outside of the African American community while also acknowledging her position breaking in the American market and specially the African American culture, tyla on the other hand is a mixed race girl who came in wanting her identity to be respected while ignoring her colored name having a completely different and more tragic meaning within America, she, her team and fans wanted Americans and specifically African Americans to just accept her identity as colored while not wanting to understand how different that is to African Americans all while using African American culture, media and music to achieve commercial success and recognition, she embodies why a lot of black Americans and even other non-white people frustration with the entitlement and privilege a lot of mixed race people have of wanting to have their cake and eat it too, while ignoring how much their attitude is reflectively dangerous and harmful to non white POC groups that are unambiguously and mono racially black, Asian and indigenous/Native American mainly due to America’s outdated consciousness of the one drop rule and the ingrained ideals of colorism that has been more commodified and popularized within the mainstream pop culture more than ever before. That’s a massive differences and why her using Rihanna playbook isn’t working
Hmmm. Thank you for this pov. Do you think it’s not working in general or it’s not just working in America?
@@marketingthroughobservationI think it’s not working in America and as a result it won’t work in general, although I do agree that the world shouldn’t revolve around America, sadly it is the number one music market in the world once you make there, you make it anywhere even if you are a non American artist that builds their following in their native countries if you really wanna go from small venues to arenas and stadiums you gotta appeal to American market, if tyla formula won’t work in America that would translate to the rest of the world,
Thank you for your take. It’s interesting.
Numbers don't lie, so the playback is currently working, we will see what the future will bring, I personally think she will continue to ride high.
she still copied ideas
Who?