PodNews Editor James Cridland on Growing Global and Local Audio Markets

In this episode of Your Next Chapter, host Jeremiah Tittle speaks with James Cridland, Editor of Podnews and Podcast Business Journal. The duo covers podcasting’s global growth, especially in the Arab world, and how cultural differences affect content consumption.
They discuss the importance of finding a niche, the challenges of building an audience without a well-known name, and the potential of hyperlocal shows. James emphasizes that focused content for targeted audiences can succeed, even in small markets.
James reflects on the recent “market correction,” AI translation challenges, and the future of podcast technology. Whether new or experienced, this episode provides valuable insights for finding your podcast niche.