AI, Growth & 2024 Review

Step into the fast-paced UK estate agency market with Mark Burgess, Rob Brady, and Toby Carter from the Iceberg Digital team. This episode reflects on a year of transformation, revealing how agents turned a quiet summer into a thriving final quarter through sharp strategic marketing and a focus on standing out in a crowded space. It’s not about waiting for conditions to change but taking ownership of the outcomes you want to see in 2025.
We delve into the business growth landscape, focusing on what really drives success. It’s not about chasing the latest trends but understanding the core challenges holding businesses back. Tools like 'The Estate Agency Business Journey' scorecard are helping agents take stock of where they are and make better decisions for future growth. By prioritising clarity and strategy, you can build momentum that lasts.
Looking ahead, we discuss how AI and dynamic ecosystems are changing the industry for the better by providing personalising client experiences, streamlining workflows, and increasing profitability. The focus is shifting towards people-centric approaches, using these advancements to engage smarter, not harder, and enhance competitiveness in a demanding market.
So for you. What actions are you taking today to adapt to these shifts? Are you focusing on quick wins, or are you building a strategy that will carry your business into 2025 and beyond?