Torulf: Let's leave morality out of this, we will talk about it later.... Torulf: And that's all the time we have today. Audience: So what about the morality part? Tofulf: Yes! Good question! Thank you everyone for coming....
The same way everyone who does business does: I made good money today. What was discussed here is actually the stuff you learn in the first two weeks or marketing: sell the customer a cheap ripoff that will break so they will comeback for more and give you more mony. Its nothing new.
I find it interesting that no one wants to point out that he did a good job, illustrating what EA, Activision & Blizzard have been doing for years before this presentation. He's giving people incentive to do this so that we can learn all the tactics that publishers and studios do and separate them from what the gaming industry should be. If he didn't this, someone else would have, and probably left out some bits that could've been important.
As an independent game developer that grew up as a gamer wanting to make games for gamers, this is fucking disgusting. Like what happened to making games that gamers want and would enjoy. This is why there is barely any originality anymore and all we get now is remakes, microtransaction based game, or games as service 😡
The reciprocity one reminds me of ESO's gifting campaign, where you get a statue for giving other people stuff from the cash shop. Plus it dips into limited edition and temporary.
I feel like supporting somebody after they "expose" the tricks of the trade, is not solely to support that person for "exposing", its to support educating these poor kids who actually don't know about it
I spent $5 on Fallout Shelter to get robots that automated my resource colllection, that is the only time I have ever spent money on a mobile free-to-play game. I think the only time I ever bought anything "cosmetic" in a retail game was Last of Us multiplayer, I bought a couple of execute animations. I have never spent additional money on Wow except for the expansions and subscription (shit just realized I server transferred once), or any other MMO for that matter. I have invested hundreds of hours into modes you would consider "pay to win" such Mass Effect multiplayer and Battlefront 2, never spent any money except for the game purchase. I have spent probably $200 on Hearthstone and Gwent combined, but those are free to start, and you basically have to spend money to get a deck instead of of an initial $60 fee, just like in real life with magic cards. No regrets at all, gotten over one-thousand of hours of playtime for that $200. These marketing gurus just take advantage of idiots. I would be fine with them fleecing said idiots, but the problem is these tactics make them so much money that now game design revolves around these things, which is detrimental to gaming. So yeah I wish idiots and whales would stop so the developers will stop so gaming can be better.
@@maddog_27 Yeah but I explained, I really only spent hundreds on the card games, which employ a pack buying business model INSTEAD of charging $60 up front. So I definitely got a good deal for my money play time wise. Whereas these whales who spend thousands on games and quickly move on are idiots because they are damaging game development.
Chat PauseChamp-ing him for not sitting there with a poker face and, you know, actually reacting to the video, dare I say, commenting on some points... my god, they're actually stoopid
The people who disliked this video misunderstood something. They should have LIKED it! Of course the content is pretty disgusting, but this presentation is the ultimate eye-opener of how the gaming industry scams as many poeple as possible. I liked it! 😄
I'm gonna be honest, I don't have a problem with microtransactions if the game is F2P. Game's gotta make money somehow and if they aren't charging for the game itself, that's one option. And by that I mean ACTUALLY F2P. Yes, it's ok if it makes you wait a bit before playing longer as something "recharges", these games generally weren't designed for playing for long stretches at a time anyway.
So the best way to sell stuff in Wow is like an pvp full health pay and use macro. Whenever life is lower than 50% click button, pay a Dollar and its full again.
@@Mecheka ... I was being sarcastic. I know there's people who can't, I was making fun of the people who think that, just because they can resist microtransactions, that everyone else automatically can as well. Do I even need to say why that's braindead?
So this finnish guy takes 40 minutes to explain basic ways to scam people in mobile games ? It's funny that there's so much research behind this obvious crap. There's prolly 99% monetization research and 1% for the reskin of games and sell as new ones. Here's how to cut 50% of your spending, drop the "monetization research team" and have just one guy do the whole cashop, he'll do the work just as good.
Torulf: Let's leave morality out of this, we will talk about it later....
Torulf: And that's all the time we have today.
Audience: So what about the morality part?
Tofulf: Yes! Good question! Thank you everyone for coming....
He asked the audience for questions, the audience didn't have any questions. Watch the original video.
So that's about as much morality gets
"Any questions?"
Me: "How do you sleep at night!?!"
Devs : “on piles of money, with beautiful ladies”
@@grennbalze devs are broke man, they don't come up with this tactics
The same way everyone who does business does: I made good money today.
What was discussed here is actually the stuff you learn in the first two weeks or marketing: sell the customer a cheap ripoff that will break so they will comeback for more and give you more mony. Its nothing new.
Easy if you are rich.
this has been done since 1997, this guy just came later to expose business dark secrets and rise awarness
I find it interesting that no one wants to point out that he did a good job, illustrating what EA, Activision & Blizzard have been doing for years before this presentation.
He's giving people incentive to do this so that we can learn all the tactics that publishers and studios do and separate them from what the gaming industry should be.
If he didn't this, someone else would have, and probably left out some bits that could've been important.
That's the trick, he only covered the basics, ones that are wisely known now. Companies are very secret about this sort of stuff.
I always view Twitch chat as the aliens in the Men in Black locker.
That is so fuckin accurate
HAHA a 3 year old comment and now i cant unthink this. Thanks Fizz
23:30 - Asmon is way brighter than he lets on lmfao couldn't illustrate that one better
As an independent game developer that grew up as a gamer wanting to make games for gamers, this is fucking disgusting. Like what happened to making games that gamers want and would enjoy. This is why there is barely any originality anymore and all we get now is remakes, microtransaction based game, or games as service 😡
I play a game where people casually pay 600+ dollars a week for a competitive advantage and a large number of people do it. Its fucking insane.
BnS?
The reciprocity one reminds me of ESO's gifting campaign, where you get a statue for giving other people stuff from the cash shop. Plus it dips into limited edition and temporary.
I feel like supporting somebody after they "expose" the tricks of the trade, is not solely to support that person for "exposing", its to support educating these poor kids who actually don't know about it
That voice... IS IT KILIAN?
That's actually fucking racist lol. They have the same accent
I spent $5 on Fallout Shelter to get robots that automated my resource colllection, that is the only time I have ever spent money on a mobile free-to-play game.
I think the only time I ever bought anything "cosmetic" in a retail game was Last of Us multiplayer, I bought a couple of execute animations. I have never spent additional money on Wow except for the expansions and subscription (shit just realized I server transferred once), or any other MMO for that matter.
I have invested hundreds of hours into modes you would consider "pay to win" such Mass Effect multiplayer and Battlefront 2, never spent any money except for the game purchase.
I have spent probably $200 on Hearthstone and Gwent combined, but those are free to start, and you basically have to spend money to get a deck instead of of an initial $60 fee, just like in real life with magic cards. No regrets at all, gotten over one-thousand of hours of playtime for that $200.
These marketing gurus just take advantage of idiots. I would be fine with them fleecing said idiots, but the problem is these tactics make them so much money that now game design revolves around these things, which is detrimental to gaming. So yeah I wish idiots and whales would stop so the developers will stop so gaming can be better.
you can call those people idiots yet you spent hundreds therefore these tactics suckered you into it to.
@@maddog_27 Yeah but I explained, I really only spent hundreds on the card games, which employ a pack buying business model INSTEAD of charging $60 up front.
So I definitely got a good deal for my money play time wise.
Whereas these whales who spend thousands on games and quickly move on are idiots because they are damaging game development.
@@Harkness78 you can't fix stupid. They rather pay before admit they were played. You obviously struck a nerve with this one. 🤣
during the entire video i couldnt stop thinking about Blade & Soul
Genshin Impact made $1 billion in less than 6 months after launch from microtransactions.
@@SapiaNt0mata Probably half of that came from Rich Campbell.
Did he ever make the series he talked about at the end?
Southpark highlighted this back in 2014 in their “Freemium isn’t free” episode.
23:47 most based moment
Chat PauseChamp-ing him for not sitting there with a poker face and, you know, actually reacting to the video, dare I say, commenting on some points... my god, they're actually stoopid
His smile at the vodka cat reference cracked me up
The people who disliked this video misunderstood something. They should have LIKED it! Of course the content is pretty disgusting, but this presentation is the ultimate eye-opener of how the gaming industry scams as many poeple as possible. I liked it! 😄
31:33 at this point i have no idea if hes serious or not
IKEA is shit? I thought they had some nice stuff
Compared to other quality furniture? Yeah, it's pretty shit.
It'll do the job, but it is cheap and easy furniture
I like ikea for what it is, and have a few really good pieces. Plus their meatballs are deicious
IKEA has two sides. Cheap and convenient, and then there are the designer lines of products that command higher prices.
We're whalers on the moon, we carry a harpoon. But there ain't no whales, so we tell tall tales, and sing our whaling tune.
I'm gonna be honest, I don't have a problem with microtransactions if the game is F2P. Game's gotta make money somehow and if they aren't charging for the game itself, that's one option.
And by that I mean ACTUALLY F2P. Yes, it's ok if it makes you wait a bit before playing longer as something "recharges", these games generally weren't designed for playing for long stretches at a time anyway.
EA liked this.
Chat was so annoying lol
Asmon watching it for the second time
I love this real time comparison to WoW
Need to boycott free to play games! Save player 1!!!!!
thank You for this , ppl should see this before start to play pay to win games
The fast kind of thinking is What You want
Me:has ADD never think fast🤷🏻♀️
So the best way to sell stuff in Wow is like an pvp full health pay and use macro. Whenever life is lower than 50% click button, pay a Dollar and its full again.
I spent $108 on Honkai Impact 3rd plus £200 on Bitcoin payments for MiHoyo.
And WTF are your ads? Star Trek probably a number ONE in Pay to win!
Good job!
SolidSteve88: "This is bullshit" Copege ⚠
This guy is from my country… Is there any room in GITMO for this guy?
But no dude, it's totally the peoples' fault for buying into it, I can overcome my desires to buy microtransactions, so everyone else can!
I mostly agree, but... SOME people can't.
@@Mecheka ... I was being sarcastic. I know there's people who can't, I was making fun of the people who think that, just because they can resist microtransactions, that everyone else automatically can as well. Do I even need to say why that's braindead?
yes, gamers are to blame.
@@hpharold23 Way to miss the point my man.
@@Mecheka If they can't then they will get scammed. It's survival of the fittest in this eat or be eaten world.
So this finnish guy takes 40 minutes to explain basic ways to scam people in mobile games ? It's funny that there's so much research behind this obvious crap. There's prolly 99% monetization research and 1% for the reskin of games and sell as new ones. Here's how to cut 50% of your spending, drop the "monetization research team" and have just one guy do the whole cashop, he'll do the work just as good.
Revisited
Its a good way too rip money from people
Sorry...could not watch to the end...too much dumb comments by the creator...
Most Americans are able to purchase an IPhone, they will be able to spend a couple of dollars every now and then in free mobile games.
That dollar every now and then becomes 1000s every now and then. Did you not comprehend what you watched or didn't you bother watching
Most americans are able to scam themselves by buying an overpriced phone, so they will also be able to get scammed by predatory mobile games
"Any questions?"
Me: "How do you sleep at night!?!"
You sleep pretty well when your next meal isn't a budget concern
Him: "with some big numbers on my bank account, duh"