GOOGLEHEIMER COUNTDOWN | GA4 Oppenheimer Parody Trailer

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About this film:
A new dawn in web analytics is upon us, and Matomo - the leading alternative to Google Analytics - is here for it.
After 20 years, Google is blowing up Universal Analytics (or GA3) - and taking your data with it.
Inspired by Christopher Nolan's upcoming biopic about physicist J. Robert Oppenheimer and the making of his atomic bomb (also known as “The Manhattan Project”), this parody trailer openly points to Google and draws the comparison in humorous satire.
GA4 comes with a new set of metrics, setups and reports that change how you analyse your data. With so many things already on your plate, this only makes it harder to do your job.
So, is it time to get Matomo?
About Matomo:
Born from a movement 16 years ago in France: to give people the freedom and right to their own privacy and data. With these core values, Matomo is now the leading Google Analytics alternative - recognised as the #1 open-source web analytics platform in the world, used on over 1 million websites, in over 190 countries, and accessible in over 50 languages.
Matomo offers both Cloud and On-Premise, where you get:
⭐ 100% data ownership
⭐ Peace of mind with full compliance (GDPR)
⭐ Easy-to-use and familiar UX (similar to UA)
⭐ No data limits
⭐ No data sampling

[@MartinoMosna]

I laughed out really hard at this. Well done. Pretty fucking well done guys.

[@garethjax]

and congrats to Umalt for making it spectacular.

[@IAMRIKYMZ]

You guys are geniuses!! if it wasn't for Publytics being basically the same as GA3, I would try Matomo just because of this video😂👏🏼

[@jeanmarccourtiade]

This is pure genius! Well done to the Matomo Team for this funny and well realized video.

[@ThomasHenz]

This is awesome on so many levels

[@websanityseo]

This is pure genius. It is time that people stood up and realised that Google are an evil monopoly whose strapline "do the right thing" should be qualified as "do the right thing for Google shareholders". Well done Matomo, I'm trying to tell my clients to move to something like your system or just abandon GA - all they are doing is funnelling huge amounts of valuable data to Google for a GA4 system that gives nothing in return. What were they thinking? Were they thinking??

[@dipankarsd]

I want the full length movie. Please!

[@fewtureweb]

So many languages available - but you chose to speak facts!!!

[@withmikes]

Thank you for making fun of my pain... no really, THANK YOU SO MUCH!

[@Prens1]

This is ingenious! magnificent color-grading and cinematography! I want to see behind the scenes.

[@crochetkim]

Best advertisement I've seen for a product. Ever.

[@mxmoritz]

Best branded content advert of entire Q2 🚀 #Googleheimer

[@derekshort]

Who created this video? Pay them double! 😃👍🏻

[@jabacule]

this is a masterclass on positioning.

[@alex-carmona]

J'ai fait une vidéo pour expliquer pourquoi je quitte GA pour aller sur Matomo... Et c'est exactement pour ces raisons 😂 (l'aspect RGPD en plus) !
Contente de voir que je ne suis pas la seule avec ce ressenti, et good job pour la vidéo !

[@rednavelconsulting]

Even UA was bad, but the data was great…which is why Looker Studio exists.
Everyone wants shortcuts, no one wants to actually do the hard work.

[@panagiotis_theo]

That was amazing. Bravo!

[@JasonHolicky]

cinematic masterpiece!! Bravo! and not the countdown timer! 🤣

[@brianleejackson]

This is marketing at its finest haha. Brilliant guys!

[@simeyla78]

Just one thing I wish they’d said
“It’s not acting funny. That’s by design”.

[@Grapegum]

Yo I felt this. My team (Analytics)and I are in the middle of migrating to GA4 💀

[@_fpna]

Fini UA ou GA4. je viens de passer à Matomo, parce qu'au moins il est conforme RGPD

[@alex-carmona]

Très bon choix @_fpna 😁👋 !

[@jasonmckelley9330]

Still relevant and still the best representation of the Google dumpster fire, GA4

[@robinjaffin3418]

This is brilliant. And truly WTF Google?

[@JessicaHall-x7f]

Epic!

[@mateahkittle148]

this is amazing

[@pavelbulowski1087]

Can I ask who sued you first? If it was Google or the movie studios?

[@kripto-biztonsag]

This is Genius, just like Matomo

[@Garteln]

Genius

[@wpglob-wordpresstutorials]

Very creative video!

[@lemento]

this is so funny "ga4 the destroyer of analytics" 😂

[@MrArchean]

Spot on SO GOOD!

[@brianYYZ]

So accurate, it's... scary.

[@spiritpieces9999]

Great job!

[@AndySimpson1969]

Genius!

[@sahilpatni_]

Sources say that we are still laughing 😂

[@ligiamariateixeira2473]

Por favor, coloque a legenda em português, a gente aqui no Brasil tá chorando com o GA4.

[@derekshort]

LOL!! 😂

[@LaGrosseMed]

That is genius 😂👌

[@juschenten]

You made my day 🤣🤣🤣

[@JudeUrda]

Lol so good!

[@nrapiera]

Google Analytics is banned in my country

[@lmathews5608]

lol freakin awesome

[@StephenJBGray]

LOL!!

[@RomanGazarek]

😂

[@Steph1]

Haha this is genius 😂

[@prajjwalporwal]

😂😂😂

[@BigSkidMedia]

This is awesome. GA4 is a piece of trash.

[@clark6214]

awesome advertisement!! unfortunately, matomo is even more useless

[@GwynethLlewelyn]

Why?