Conversion Path Report In GA4 (Find Out Which Pages Lead To Conversions)

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One of my favorite new reports in GA4 is Path Exploration. It is beneficial when you create the report with an ending point instead of a starting point.
The actual "conversion paths" report in GA4 differs from the path exploration report, but I tend to use the path exploration report to analyze conversion paths by page. The traditional conversion paths report works well for analyzing the paths by channels instead.
The path exploration ending point allows you to select any conversion or event and then see all of the previous pages a user was on before they converted.
This can help you understand which pages are getting users to take action, and then you can figure out how to send more traffic to those pages.
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[@paulmcintyredublin]

Brilliant simple video.. No BS just straight to the point. Thank you..

[@johnreinesch]

Thank you! I'm trying to make sure everything I put up here is actionable.

[@AlecSharratt101]

Legend

[@johnreinesch]

Thank you!

[@RonNatal-x5w]

What do the numbers mean in the event count for each page step, and why doesn't it ad up to the night in the far right in terms of total conversions. How are we supposed to interpret the numbers?

[@antoniettahomerding7118]

'promo sm'

[@mancpalkar2303]

does this work for sub-domains, I have been trying to see which of my pages from sub-domain lead to conversion, but this doesn't work in my case...

[@johnreinesch]

In this report, the hostname visuals are lacking. You can try this, but it may not be perfect: www.loom.com/share/cc30d411034b40dd9cf049d621d24ac3

[@user-ulysse]

Hey nice video! I was wondering if it is possible to add to this report the "source/support" or the keywords that comes before theses pages? If not if it is even possible in any way. Thank you

[@johnreinesch]

Great question! I haven't seen a good way to add keywords to this report directly. One thing you could do is go to Google Search Console and check the keywords that are driving traffic to the landing page you are analyzing. This won't tell you the exact keyword that converted but it will give you a group of keywords and the main topic. I just did a video on how to do this that may help: th-cam.com/video/2wpwcB0yLeE/w-d-xo.htmlsi=cmKF331rkChA6O_T

[@StephanieWong-mo1oc]

This is extremely useful! Would you know how to filter this report by what source / medium the users come in from?

[@johnreinesch]

I recorded a quick video for you: www.loom.com/share/1b30763269d448278d3535b3caecfe50

[@StephanieWong-mo1oc]

@@johnreinesch Wow, thank you John! It worked when I used segment, but got the same error when using the breakdown.

[@johnreinesch]

@@StephanieWong-mo1oc Interesting! I need to look into that filter issue but the segment is a good option.

[@deepajatania27]

how to download this report

[@johnreinesch]

There is a an "export data" button at the top right of the report. It only lets you download as a PDF but you can do it there. Hope that helps!