The RIGHT Way to Use Amazon Image Keywords (Alt Text)
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- เผยแพร่เมื่อ 28 ก.ย. 2024
- Did you know there are hidden Amazon A+ Content and Amazon Premium A+ Content fields you can use to grow your Amazon FBA business?
Amazon enhanced brand content image keywords, also known as alt image text, amplify your Amazon listing optimization efforts to make your products accessible to more people.
By properly creating image alt text, you can enhance your Amazon product listing SEO AND reach customers using screen reading devices and apps. Amazon alt text is a must-have part of your e-commerce growth strategy.
In today's video, we're digging into how to create alt image text for Amazon, and using @yeticoolers for a short demo.
Watch next: Amazon Listing Optimization Secrets from Analyzing 8000 Listings: • Amazon Listing Optimiz...
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Blog post with full instructions for how to create Amazon Image Keywords/Alt Image Text: marketingbyemm...
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Great information here, very important, love your channel, the best value on TH-cam
Wow, thank you so much for your kind words!
Super helpful! I'll go get that extra traffic!
Love it!
Thanks for the clear messages
My pleasure!
Wow this one was super helpful. Tnx emma
Awesome!
I didn't know anything about it, Thanks!
Happily!
Thanks Emma! This was really helpful.
I'm so glad!
I learned something new today 👍🏾
Yay!
Hi Emma, is it possible to over-optimize an Amazon listing with keyword stuffing, similar to what can happen with web SEO? How do you find the right balance between effective keyword use and maintaining a natural, user-friendly product description?
Yes, you definitely want to avoid keyword stuffing. If adding keywords sacrifices readability or your ability to effectively communicate with your target customers, then you're going too far.
I recommend you check out this video to dive deeper into how to artfully incorporate keywords into your Amazon copywriting: th-cam.com/video/VChLUHzxSd4/w-d-xo.html
Great stuff!
Thank you!
Great tips!!!
Glad you think so!
So happy i came across your channel!
I'm so glad you're here! Are there any topics you'd like to see me cover in future videos?
Interesting as always!
Thank you for watching!
Great tutorial. Does this apply to the main image and ingae stack or just A plus content images ? Thanks
Yeti is not using 100 characters of alt text in their A+ and they repeat keywords they do use. Missed opportunity. I use as many alt image text keywords as possible & I put them in order of search volume. I won't repeat KWs that I have used elsewhere. I do not always use them in a way that describes the image. I plan to put the keywords in a way that helps indexing and read as a sentence describing the image in the future. Utilizing the character count in alt text for KW indexing works.
Thank you for sharing! This is definitely an underutilized part of Amazon listings.
Hey Emma I analyze my compitator when I run cerebro I saw my compitator has 3 to 4 thousand keywords but when I use cerebro to check my keywords I saw I have only 108 keywords but yet my inventory is not reached to Amazon it's new new product so what's it's mean as I run my product automatically my keywords will increase or what when I run my ppc then It will increase because we can't put 3000 keywords
I'm not sure that I fully understand your question. But I'm going to assume that you're asking about how it's possible that some products can index for very large amounts of keywords. If so, Amazon determines relevancy based on more than just whether a keyword is included in the copy or backend fields. Once your product is live and shoppable, there will be a lot more data available so that Amazon can get a better idea of what your product is and whether that aligns with customers' expectations.
Ok Emma I understand this was the question because my product is not in live thank you so that's mean when product is on live PPC run then Amazon give mix keyword with each other and produce bunch of keywords am I right Emma ?