1. "What does your hero want?" -> "What does your customer want?" - conserve money, make money, save time, increase status, connect with others 2. "Who or what is keeping the hero from getting what they want?" -> Position the item/service as weapons they can use to defeat their enemy. 3. What's at stake? -> What's the cost of doing nothing? Fear + Hope. Promise a positive transformation.
why does this video have so few views? it's priceless info... To position this video better change the current to a high resolution thumbnail, heart any comment and pin any comment.
I actually only found out about this from watching another summary of this book with a better thumbnail and in the comments of that video it said to check out this one lol
This book was probably the best one I read in the last couple years. I read some of Donald Miller's others, but this was the best in my opinion. I highly recommend the audible version of it.
I’d describe this book as marketing through tactical empathy. Letting the customer know, you know their struggles/wants and have a unique solution catered just for them.
Thank you. I am currently taking Tai Lopez's SMMA and am doing research out of the course to learn more. Good content will for sure be reading this book.
This is good, and it's relevant, what I struggle with is, convert it into an example. Aka, Blockbuster BLEW IT. They let Netflix, kill them. How does it translate. Aka, give me an example of a brand that set the example of how, to do all three things, so I can real life this. Thanks.
Businesses are just a collection of individuals. Sure, they might act a little more rational than your average consumer, but at the end of the day, a strong, compelling message and the quality product/service to back it up is all you need
1. "What does your hero want?" -> "What does your customer want?" - conserve money, make money, save time, increase status, connect with others
2. "Who or what is keeping the hero from getting what they want?" -> Position the item/service as weapons they can use to defeat their enemy.
3. What's at stake? -> What's the cost of doing nothing? Fear + Hope. Promise a positive transformation.
why does this video have so few views? it's priceless info... To position this video better change the current to a high resolution thumbnail, heart any comment and pin any comment.
I actually only found out about this from watching another summary of this book with a better thumbnail and in the comments of that video it said to check out this one lol
This
That’s exactly how I got here too
Your content is so valuable. Thank you for doing what you do. - Relatable analogies and effective illustrations at its best!
This book was probably the best one I read in the last couple years. I read some of Donald Miller's others, but this was the best in my opinion. I highly recommend the audible version of it.
I've been debating whether to buy this book for a while. Now this video has pushed me to do it.
Your videos have helped me so much both in my personal life and as an entrepreneur. By far the best .
One of my favorite books so far. I highly recommend !
Thank you so much for simplifying and summarizing this book!!
I’d describe this book as marketing through tactical empathy. Letting the customer know, you know their struggles/wants and have a unique solution catered just for them.
Great review. Concise as heck. I just started this book. I'm excited to dive in after your review. Your 3 points make a lot of sense.
One of your best videos. I think I can really put this into practice. Thanks!
This was such an eye opener! Thank you so much!!
Great summary, THANKS !
Another Well produced Productivity..
Thank you so much..
Thanks for your videos. I have watched so many I have lost count. Very helpful content!
You did an excellent job in wrapping up the core message of the book in a concise and convincing way. Very useful. Thanks!
Thank you. I am currently taking Tai Lopez's SMMA and am doing research out of the course to learn more. Good content will for sure be reading this book.
Man, i am in love with your channel! you are a genius.
Definitely going to check this book out!
Well done. Good summery.
OH MY GOSH, this is soooo important
Fantastic summary. This is great....Thanks for sharing
This was very helpful in helping me breakdown my storybrand. Thank you!
This is an excellent summary, thank you so much!
Great video.
Who in the world would dislike such video?
Yes! Please keep it up.
Fantastic video! I gained a lot from this, thank you! 🙌
Great Summary!
Excellent summary! Well done and thank you!
Always some interesting books
Thanks bunches!!! You completely resolved a major problem were having.
One of your best - thank you for your work, it has immense value!
Highly valuable content!
Thank you
Oh my! This really awesome stuff.
Fantastic summary! Thank you!
you sir are doing gods work!
Absolutely fantastic👏thank you very very much
So great information!! Thanku so much!!!!
I loved it
Amazing
This video is Astronomically amazing 🤙🏻
Great summary. Thanks. Really opened my eyes and seems a very achievable formula to implement.
Thanks for new e-book
"5 steps to find your work flow "
can you share it with me ?:(
Great video. So valuable. Thank you. Keep it up. 🙌🏼🙌🏼🙌🏼
This is good, and it's relevant, what I struggle with is, convert it into an example. Aka, Blockbuster BLEW IT. They let Netflix, kill them. How does it translate. Aka, give me an example of a brand that set the example of how, to do all three things, so I can real life this. Thanks.
How helpful, thank you so much!
Great video as always. Keep it up. You are doing a great job!
Great video!
Always great!
Love your work!
Well done. Thank you
Great!!! Thanks!
Make the customers hero
Donald miller
Could you do a summary on “Marketing made simple” - Don Miller?
May i ask for the summary PDF? The link isn't working
🙏
Hero is a he, heroine is a she. Apart from this a brilliant video
Great video. Can you do "Disrupt You" By Jay Samit please?
Is there any book about selling to businesses?
Businesses are just a collection of individuals. Sure, they might act a little more rational than your average consumer, but at the end of the day, a strong, compelling message and the quality product/service to back it up is all you need
👍
2:15 OMG THAT MADE ME LAUGH SO HARD.
Hi I am not able to download te summary. Great Video
Plz how to apply this to fashion?
Want the productivity project book's summary
You failed to even mention the 7 parts of the StoryBrand Framework (SB7), the main part of the book.
How do I get the PDF ... tried link no email came through ☹️
The Lord is my Shepard. I shall not want.
Why didn't you use this rules in your video?
Great content!
Amazing