exactly! i’m part korean & i’d never even heard of this brand until i went over to a white friend’s house & their parents had it. i think that’s their main demographic honestly?? just white people (or super americanized young asian americans maybe?) who like the aesthetic but don’t really care about authenticity lol. the audacity to try to trademark it is insane
I like that he also trademarked Chile Crunch, which is an entirely different word. So if someone from Chile wanted to make their own separate product, they would just be SOL.
My favorite ridiculous copyright was from the woman who ran Cafe Hon on Gordon Ramsay's Kitchen Nightmares. She copyrighted the word Hon (a popular shortening of the word Honey in Philadelphia). The whole city boycotted her business and she ended up making a public apology on the radio.
This isn’t true. Cafe Hon is in Baltimore, firstly. Secondly, most people in the city didn’t care as the word has a racist connotation- white women used to call black female customers “hon” to avoid calling them “ma’am” during the Civil Rights Era.
@@MiniM69 as someone who is from Baltimore but somehow never knew where "hon culture" came from, but always felt like it was condescending as hell and also mad weird, good to know my suspicions were rooted in historical fact. i think they maybe mentioned "hon" being a common shortening of honey in philly because thats literally the case, and just goes to show that the word is not inextricably linked with baltimore in the first place, "hon" is just a fuckin word (also fuck cafe hon, fuck honfest, omg)
its a translation of the mandarin condiment name. theyre chili crisps because the condiment's a combination of chili oil and a popular crispy fried chili snack
This reminds me of how in 2017 the milk lobby successfully brought through amendment 171 in EU, which only allowed the descriptive words "milky, creamy, and buttery" to be used with cow milk products. Which was really restrictive since other foods can be creamy... Thankfully this was dropped recently.
I make it myself cuz I like to incorporate my own white people twist (dill and smoked jalapeno seeds) but I respect all Lau Gon Ma eaters, I offer the handshake meme if you reciprocate
I cant believe he tried to trademark this - i literally saw the chili crisp so many times before i knew anything about david cheng and ive never seen the momofuku can ever smh
He's always been mid and tries to build a mythology around himself rather than actually creating a legacy for his cooking. There are "food bros" and influencers that talk about his ideas like they're gospel but everyone that is in the industry knows it's all well known pre-established essentials in fusion cuisine that he's trying to slap his name on.
Currently studying trademark / copyright law in Denmark, and "chili crunch" is just a descriptive word, which you can't trademark. That's like trying to trademark "fizzy water" or "sparkling water" 💀
Wait.....so he's Korean....but he's copyrighting one of the many names used to refer to a type of traditional Chinese condiment? I don't see that going over well with Chinese netizen.
I'm gonna pretend I've never seen this video in my life I'm sick in bed and need some good entertainment (it's nothing serious but I feel like I'm dying)
I think that Dudebro missed his chance 15 years ago. I'm whitey mcwhiterkind. There are asian markets everywhere i've lived in the US. And a whole bunch of those cuisines have gotten fairly mainstream over the last decade. We know about the markets. We know they have the good shit. We ain't scared of a different language on the cover when we see the good-good through the glass. Chili crisp sounds like a chip flavor from Australia.
His defense of “well if you have a trademark you have to actively defend it using cease and desists” is so weenie hut jr because, my guy, would’ve been easy to just not trademark it! He said “oh didn’t want to call it chili crisp to avoid Lao Gan Ma” when the truth is definitely either that he realized he couldn’t cease and desist them or that they have the trademark on that one already. But the fact that he’d avoid it because it’s a big respected brand is telling- if he’d just made a good thing and it got big people would do that with chili crunch as a name too!
I prefer Lao Gan Ma chili crisp; never heard of this jabroski before. Anyone trying to gatekeep access to that delicious fried chili mulch is essentially a supervillain.
David Chang made a docuseries on PBS with Anthony Bourdain, called The Mind of a Chef. He is so smart, so driven, and a bit tortured. He’s accomplished so much in his life already. This is him getting lost in some that doesn’t matter. It makes me sad. I felt he was someone I admired before this. Chefs are an odd bunch, but I do find them interesting!
It's like when there was this guy who trademarked the word "Edge" because his game company is named Edge Games, then tried suing Edge Gaming magazine and EA for Mirror's Edge.
Food/cooking is one of many special interests of mine (specifically regional cooking, history of food, science behind it) I've heard of David Chang here and there. I think he had a master class. I don't know about him personally, like as a person, but he's pretty big in the gourmet scene specifically because of his Korean BBQ. :/// hate to hear more about him like this gotta say
he's a mediocre chef but an s-tier culture vulture. he's korean but his brand is momofuku (japanese-sounding) and now he's trying to steal a chinese condiment. no actual asian person thinks he's legit. his target demographic are the ppl who just learned that the stuff they serve at chinese buffets isn't real chinese food and think that knowing that means they're cultured now
bruh he didn't come up with whatever tf chili crunch is, that's just chili oil and it's a traditional thing multiple different countries cook with which has existed for centuries (edit) ok so the article literally says that later, this still makes me mad
lots of confusion about the difference between a trademark and patent in the comments. a trademark implies ownership of the *name* "chili crunch" not the recipe. momofuku is claiming they own the name "chili crunch," not what it's made of. a patent would cover the recipe and would probably be impossible because you can't patent most recipes for many of the reasons people are mad about.
Not to um actually BUT um actually, crunch and crisp are different. Crisp refers to a lighter crunch, but is more of an appearance like chips or bacon. Crispy often refers to something very thin. Crunch, on the other hand, is an action, typically chewing, that creates the sound. It is typically thicker and heavier (and lower in pitch). Granola and ice should be crunchy. Think about it like this. If I get bacon, I want it crispy, not crunchy. Yes yes, its a minute detail, but I like think out loud about random topics.
no, they can't do it again.. if you stop actively enforcing your trademark then you can no longer take people to court for it. at least that's how it works in the US..
Same as when Mariah Carey tried to trademark Christmas and/or Merry Christmas for her per clothes line and wine. Also for her all I want for Christmas song
I saw this video and it made me want to go scramble some eggs and make breakfast tacos with chili crunch. So I did, 9/10, the only thing that would have made it better would’ve been if I had avocados. But seriously, I usually get my chili oil at h-mart, and there’s so many options it catches me off guard every time and I always have to go “wait… which one do I buy?” What a ridiculous thing to try to trademark
One reason my mom started using the Momofuku chili crunch in the first place is because it was similar to the chili sauce Indomie uses in their spicy noodle packets. Like, it's not new lol.
Ok, but are you sure it’s him who’s doing this? I remember seeing in the news, this young girl, she was decorating cups with the images of Luke Bryant and selling them online. She was sued by him for half a million dollars. Copyright infringement. Her parents were pissed off and they went on the news and she was crying saying she sells the cups for like $20 and she makes $5 and she’s only sold a handful. Anyway, he found out about it, because even though he was suing her, he had absolutely no idea. Someone on his staff hired a company to enforce their copyrights and they were suing her on his behalf. And he fired them and apologized. That’s not the only case of this, I wonder if people will hire them and just assume they’re cool, and don’t know how far they’re taking things until someone gets attention on socials or trad media to be like, “Dude wtf”…. Not absolving him but this is a thing.
I love how whenever they introduce someone as "one of the most influential people of the 21st century" I've usually never heard of them even though I'm chronically online
This is just as wild as the essential oil people trademarking “Four Thieves” and “Fire Cider” when the terms have been in use longer than the owners have even been alive.
"crisp" sounds like one full food item, like a cookie. Crunch just sounds like the experience while eating something. Also if he called it "chilli crunch" why is he also going after "chile" crunch when that's not even what it's called? had no idea of this brand other than I see these noodles all the time in repack boxes when I unload stuff at Target where I work receiving, I was like 'oh hey I recognize that packaging!'
pinely talking about IP laws in this abstract way, where people that create a trademark or a patent on someone else's invention just get away with it kinda sounds naive when in the past they usually do. I know only abuse of patent and IP law is below evil pinely but sadly the world is an evil place where only the evilest of pineleys can make it. how can you claim to be evil pinely if you aren't even ready to profit of of someone else's inventions, creations or ideas..
I mean, he has a right to stop people from using his trademark even if it’s super petty, but does he even have one yet? It says he’s trying to trademark it, right? Like if you don’t have the trademark, you can’t stop people from using the name smh. I’m not too knowledgeable about trademark law, but I know you can’t trademark very generalized or generic words. I think “chili crunch” may work like “tater tots,” but maybe not because it is pretty generic and “tater tots” is a little more distinctive. I don’t think you can trademark a name that a lot of people already use either, especially for a product that may have the same recipe as foods that already exist, and if you can, I’m not sure you can retroactively stop people from using it before you got the trademark, someone can correct me on that if I’m wrong. Bottom line is that he’s being petty, especially with the defense that he deserves the trademark because of the “media exposure” and “popularity” he and the sauce have (that’s actually insane to claim and absolutely not how it works), and he has no right to stop people from using the name unless he actually has trademark for it. Edit: I did find some info that you can claiming ownership of a product without a trademark and send cease and desist letters, but only in your geographic location and you can’t file a lawsuit without the trademark. But even if what he is doing is legal, it’s still petty af and squashing smaller businesses for no reason but selfishness and greed. “If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only. You can claim trademark rights in your unregistered trademark as long as it is distinctive and identifies or distinguishes your products or services. A trade name for your business is not the same as an unregistered trademark and is not given the same protections under federal trademark law. Although the range of protection is limited to the region where you use your unregistered trademark, you can protect an unregistered but valid trademark from infringement and dilution under common law. This means you can send a cease and desist letter to try to stop someone from using the trademark without your license. If you want to bring a lawsuit, however, you will have to prove that your mark is a valid trademark, usually only in state or local courts. You can bring the lawsuit in federal court only if the infringer lives in a different state and the amount in controversy is more than $75,000, or if your case depends on interpreting the Lanham Act or other federal law. Being the first person to file an application to register a trademark does not guarantee that you will get priority over the trademark. Instead, the date on which a mark was first used determines the right of priority to the mark. This means that you can get trademark rights limited by territory even if you are a tiny, lesser-known business with an unregistered trademark. However, the filing date of a registration is considered constructive use of a mark, and it gives priority over a later date of actual common law use in commerce if the registration application results in a registration.” www.justia.com/intellectual-property/trademarks/unregistered-trademarks/
momofuku interested me and i was going to try it. i have a few friends who like the stuff. with this kind of attitude though im incredibly turned off and will stick to other companies. ill be sure to tell people i know as well. lao gan ma chili crisp my beloved
he says it's in honor of Momofuku Ando, the godfather of instant ramen (very cool history if ur interested), but personally i think it's also to capitalize on general Asian fusion that was popular in the culinary game at the time. imo "Japanese-sounding" names were more welcome than a Korean name for a restaurant. Momofuku as a brand is way more "Asian fusion that is pleasing to the American pallette" than it is meant to be authentic.
Chili crunch doesn't exist in the korean food staple. Other asian countries does, so for him to trademark it is fucking wild.
As a Korean American, I was about to say this too. Like bro, chili crunch isn’t even Korean! The audacity is f’ing wild. What a pos. 🤦🏻♀️
exactly! i’m part korean & i’d never even heard of this brand until i went over to a white friend’s house & their parents had it. i think that’s their main demographic honestly?? just white people (or super americanized young asian americans maybe?) who like the aesthetic but don’t really care about authenticity lol. the audacity to try to trademark it is insane
@@danijones8314like half or??
@@aswespeak165 1/4 but i really only eat korean food lol
@@danijones8314 hmmm ok lol
Very similar vibe as when Kim K tried to trademark "kimono"
please tell me this is a joke
@@lrizzard I remember that from a long time ago.
@@lrizzardIt should've been but no, she tried it
Remember when Disney tried to trademark Dios de los Muertos?
More like Kim oh no
I'm pretty sure anyone with six brain cells would come up with the name chili crunch on their own.
Imo this is like if Panda Express started to trademark Fried Rice
This is worse because David Chang isn’t even Chinese!
@@caitlinluo1824 Weibo is going to absolutely drag his *ss.
maybe it's just me, but hearing the word "crunch" this many times has made it stop sounding like a real word.
Momofuku chilicrunch just sounds like noises to me atp
It will always sound real to me because it tastes so goooooooood
I don't think my father, the inventor of the toaster strudel, would be too pleased to hear about this
Dang, that is SO not fetch
i’ve been eating lao gan ma for so long and its existed well before he released his version, can’t believe he acts like he invented it lol
I like that he also trademarked Chile Crunch, which is an entirely different word. So if someone from Chile wanted to make their own separate product, they would just be SOL.
Chile is its own country, US trademark law wouldn't apply there
@@andrewLoz someone who comes from Chile could live in the US and want to make their own sauce called Chile Crunch.
@@ThatBlondePerson Fair point! They could go with Chilean Crunch
@@andrewLoz true! Thankfully though this guys bs didn't go through
I think the last video was deleted because Momofuko saw my comment about Lao Gan Ma being better and half the price. Sorry, Evil Pinely!
LAO GAN MA GANG FOREVER ‼️
LAO GAN MA YOU WILL ALWAYS BE FAMOUSSSSSS
@@heavenwaitsyour "translate to english" option might be my favorite.
Lao gan ma supremacy 👍👍👍👍👍👍
Lao gan ma, my beloved.
I think the most important question here is:
How much chili could a chili crunch, crunch if a chili crunch could crunch chili
It's like when Disney was trademarking Dia De Los Muertos. The nerve.
You know what this reminds me of? Disney trying to copyright dia de los muertos except with fopd
It's also giving Disney trademarking hakuna matata
Or Kim Kardashian trying to trademark kimono
For anyone interested, my uncle invented the Cob Salad.
Your uncle created the best salad tell him thank you
wait what’s his name so i can put some respect on it (if he deserves it but having created an exquisite salad i would assume he does)
@@heavenwaits Larry David
You know, my grandfather's name was Harold Bingo and he invented bingo.
my dad created this salad. stop or we'll take legal action
Trademarking chili crunch? What’s next? Moose munch? Liquid lunch? Gay brunch? Brady Bunch?
Ok, bad example…2 of those are trademarked.
Obtuse, rubber goose, green moose, guava juice?
@@sourgreendolly7685Giant snake, birthday cake, large fries, chocolate shake?
He can have exclusivity over Chili Cringe
My favorite ridiculous copyright was from the woman who ran Cafe Hon on Gordon Ramsay's Kitchen Nightmares. She copyrighted the word Hon (a popular shortening of the word Honey in Philadelphia). The whole city boycotted her business and she ended up making a public apology on the radio.
This isn’t true. Cafe Hon is in Baltimore, firstly. Secondly, most people in the city didn’t care as the word has a racist connotation- white women used to call black female customers “hon” to avoid calling them “ma’am” during the Civil Rights Era.
@@MiniM69 as someone who is from Baltimore but somehow never knew where "hon culture" came from, but always felt like it was condescending as hell and also mad weird, good to know my suspicions were rooted in historical fact. i think they maybe mentioned "hon" being a common shortening of honey in philly because thats literally the case, and just goes to show that the word is not inextricably linked with baltimore in the first place, "hon" is just a fuckin word (also fuck cafe hon, fuck honfest, omg)
@@MiniM69that's not why. I seen the episode. It's a local thing she hijacked
huh? They wouldn't even serve to blacks if they were so racist as to not to want to call them ma'am lol
Chilli Crisp guy so evil he took down the first video!
Yesterday I tried to click on the chili crunch video nine minutes after it went up and it was already privated 😭
i was on the middle of watching it when he deleted it. 😭 i think i paused it and came back to it and it didnt work and then when i checked it was gone
Evil Pinely: Wow that's evil, here take my job.
Chili crisp sounds like it's one piece, like a potato crisp. Chili crunch makes more sense as a generic condiment name
I thought you meant.. like one piece.. the anime, i was very confused.
@@LordDomielOfElysium same TT
its a translation of the mandarin condiment name. theyre chili crisps because the condiment's a combination of chili oil and a popular crispy fried chili snack
@@GothVampiress Ah, that makes sense
"potato crisp". You just outed yourself
Trader Joe's must have also got a cease and desist because they change their chilli onion crunch to crunchy chili onion
TJ doesn't care cause they easily rebrand repack their products for people who will buy them anyway
This reminds me of how in 2017 the milk lobby successfully brought through amendment 171 in EU, which only allowed the descriptive words "milky, creamy, and buttery" to be used with cow milk products. Which was really restrictive since other foods can be creamy... Thankfully this was dropped recently.
who is this guy? we're a lao gan ma household
I make it myself cuz I like to incorporate my own white people twist (dill and smoked jalapeno seeds) but I respect all Lau Gon Ma eaters, I offer the handshake meme if you reciprocate
I cant believe he tried to trademark this - i literally saw the chili crisp so many times before i knew anything about david cheng and ive never seen the momofuku can ever smh
This is like if Prego decided to trademark “marinara sauce” imo
Imagine some celebrity chef trying to trademark the word "mustard". Like no, that already exists as a traditional condiment.
I don’t know how long it has been out but I have been buying chili onion crunch from Trader Joe’s for at least 5 years!
Lao Gan Ma would never...
lao gan ma supremacy
He's always been mid and tries to build a mythology around himself rather than actually creating a legacy for his cooking. There are "food bros" and influencers that talk about his ideas like they're gospel but everyone that is in the industry knows it's all well known pre-established essentials in fusion cuisine that he's trying to slap his name on.
I'm a minute and a half into this thing and I never want to hear the phrase "chili crunch" again
remember when the fine bros tried to trademark "react" . this has the same feel
Currently studying trademark / copyright law in Denmark, and "chili crunch" is just a descriptive word, which you can't trademark. That's like trying to trademark "fizzy water" or "sparkling water" 💀
i could only think about how hes trying to sell gentrified lao gan ma and pose it as revolutionary the whole time i watched the video
miss the og cardboard...
This is a clear ripoff, og cardboard should sue for infringement.
The grocery stores in my cities Chinatown have been selling a million different brands of crunchy chili oil, there’s many varieties.
Wait.....so he's Korean....but he's copyrighting one of the many names used to refer to a type of traditional Chinese condiment? I don't see that going over well with Chinese netizen.
Thank you for not forcing us to hear the crunching
The intensity of chili with a satisfying crunch
shablagoo
boutta make my own condiment called chili chunch
Thank you so much evil pinely! Thank you for not suing me in court because we both sell lettuce mayo!!
Chilli Crunch? More like chill the fuck out, sir!
lmfaooo
I'm gonna pretend I've never seen this video in my life
I'm sick in bed and need some good entertainment (it's nothing serious but I feel like I'm dying)
Get well soon!
I feel that. I got pink eye rn.😭
@@thoultrei1792 thank you!
@@babyvision6780 that sucks, I hope you'll get well quickly
I'm literally doing the same. Got c19.
I think that Dudebro missed his chance 15 years ago.
I'm whitey mcwhiterkind. There are asian markets everywhere i've lived in the US. And a whole bunch of those cuisines have gotten fairly mainstream over the last decade. We know about the markets. We know they have the good shit. We ain't scared of a different language on the cover when we see the good-good through the glass.
Chili crisp sounds like a chip flavor from Australia.
His defense of “well if you have a trademark you have to actively defend it using cease and desists” is so weenie hut jr because, my guy, would’ve been easy to just not trademark it!
He said “oh didn’t want to call it chili crisp to avoid Lao Gan Ma” when the truth is definitely either that he realized he couldn’t cease and desist them or that they have the trademark on that one already. But the fact that he’d avoid it because it’s a big respected brand is telling- if he’d just made a good thing and it got big people would do that with chili crunch as a name too!
This video is so evil that I haven’t even see it yet
He got Changnesia and forgot what a basic condiment is
Changnesia is a very serious disease it’s a very controversial topic.
Meanwhile I have a jar of Trader Joe's "Crunchy Chili" in my kitchen right now lol.
Onomatopoeia is one of my absolute favorite words, so thank you for using it
When they brought up salsa macha I was like, "HE BETTER NOT HAVE THE AUDACITY TO TRY TO TRADEMARK MEXICAN FOOD!"
I prefer Lao Gan Ma chili crisp; never heard of this jabroski before. Anyone trying to gatekeep access to that delicious fried chili mulch is essentially a supervillain.
The way they said they weren’t going to do this when they first got backlash for trademarking it 💀
Brain: Hey, you already saw this.
Me: No I didn't.
Brain: .... You make a fair point.
David Chang made a docuseries on PBS with Anthony Bourdain, called The Mind of a Chef. He is so smart, so driven, and a bit tortured. He’s accomplished so much in his life already. This is him getting lost in some that doesn’t matter. It makes me sad. I felt he was someone I admired before this. Chefs are an odd bunch, but I do find them interesting!
If these cease and desist letters were his decision, then he's probably not a good person behind the scenes
You can be good at something and still be a horrible person.
Sadly, a lot of people lose their empathy once they become super rich. It's a studied phenomenon.
It's like when there was this guy who trademarked the word "Edge" because his game company is named Edge Games, then tried suing Edge Gaming magazine and EA for Mirror's Edge.
Food/cooking is one of many special interests of mine (specifically regional cooking, history of food, science behind it)
I've heard of David Chang here and there. I think he had a master class. I don't know about him personally, like as a person, but he's pretty big in the gourmet scene specifically because of his Korean BBQ.
:/// hate to hear more about him like this gotta say
he's a mediocre chef but an s-tier culture vulture. he's korean but his brand is momofuku (japanese-sounding) and now he's trying to steal a chinese condiment. no actual asian person thinks he's legit. his target demographic are the ppl who just learned that the stuff they serve at chinese buffets isn't real chinese food and think that knowing that means they're cultured now
So evil he had to take it down the first time
Love a new Evil Pinely video just in time for my evil lunch break
LAO GAN MA I LOVE YOU! SHE WOULD NEVER TREAT US LIKE THIS
bruh he didn't come up with whatever tf chili crunch is, that's just chili oil and it's a traditional thing multiple different countries cook with which has existed for centuries
(edit) ok so the article literally says that later, this still makes me mad
lots of confusion about the difference between a trademark and patent in the comments. a trademark implies ownership of the *name* "chili crunch" not the recipe. momofuku is claiming they own the name "chili crunch," not what it's made of. a patent would cover the recipe and would probably be impossible because you can't patent most recipes for many of the reasons people are mad about.
Not to um actually BUT um actually, crunch and crisp are different. Crisp refers to a lighter crunch, but is more of an appearance like chips or bacon. Crispy often refers to something very thin. Crunch, on the other hand, is an action, typically chewing, that creates the sound. It is typically thicker and heavier (and lower in pitch). Granola and ice should be crunchy. Think about it like this. If I get bacon, I want it crispy, not crunchy.
Yes yes, its a minute detail, but I like think out loud about random topics.
You can have a crispy crunch, and you can describe something crisp as crunchy
this video was so evilly crunchy!!
no, they can't do it again.. if you stop actively enforcing your trademark then you can no longer take people to court for it. at least that's how it works in the US..
@stuartsempleart should really get on this. I can’t wait to see some chili crunch art supplies.
I love when Stuart Semple comes up in the most obscure places lol
ur the goat for barely playing those chewing noises 🙏hail pinely, most evil🙏
6 days later and i still havent received my cease and desist... might just like and subscribe at this point
love your vids, it has helped me a lot to learn english !!!!
Same as when Mariah Carey tried to trademark Christmas and/or Merry Christmas for her per clothes line and wine. Also for her all I want for Christmas song
I saw this video and it made me want to go scramble some eggs and make breakfast tacos with chili crunch. So I did, 9/10, the only thing that would have made it better would’ve been if I had avocados. But seriously, I usually get my chili oil at h-mart, and there’s so many options it catches me off guard every time and I always have to go “wait… which one do I buy?” What a ridiculous thing to try to trademark
One reason my mom started using the Momofuku chili crunch in the first place is because it was similar to the chili sauce Indomie uses in their spicy noodle packets. Like, it's not new lol.
Just received my cease and desist letter from evil Pinely
Ok, but are you sure it’s him who’s doing this? I remember seeing in the news, this young girl, she was decorating cups with the images of Luke Bryant and selling them online. She was sued by him for half a million dollars. Copyright infringement.
Her parents were pissed off and they went on the news and she was crying saying she sells the cups for like $20 and she makes $5 and she’s only sold a handful. Anyway, he found out about it, because even though he was suing her, he had absolutely no idea.
Someone on his staff hired a company to enforce their copyrights and they were suing her on his behalf. And he fired them and apologized.
That’s not the only case of this, I wonder if people will hire them and just assume they’re cool, and don’t know how far they’re taking things until someone gets attention on socials or trad media to be like, “Dude wtf”….
Not absolving him but this is a thing.
my fav is here just in time for my after-work breakfast chill time
Chili crunch on eggs, I might make that while I watch!
I love that even though he's not home he made sure to get some very nice cardboard for this
Off to trademark Evil Pinely.
O my people are pissing of Big Chili Crunch
Never heard of this momofuku
I love how whenever they introduce someone as "one of the most influential people of the 21st century" I've usually never heard of them even though I'm chronically online
omg I read about this weeks ago and was livid, so glad to see it being discussed! Thanks evil pinely
the first paragraph of the article made me so hungry
Uncle Roger should roast this guy
2:36 “oh my god”😭😭😭😭 LOL
This is just as wild as the essential oil people trademarking “Four Thieves” and “Fire Cider” when the terms have been in use longer than the owners have even been alive.
"crisp" sounds like one full food item, like a cookie. Crunch just sounds like the experience while eating something. Also if he called it "chilli crunch" why is he also going after "chile" crunch when that's not even what it's called? had no idea of this brand other than I see these noodles all the time in repack boxes when I unload stuff at Target where I work receiving, I was like 'oh hey I recognize that packaging!'
my misophonia thanks you for not including those chewing sounds for long
Wow…. Shout out to all of us that made it through the jokes in this one 😂😬
I am waiting for that cease and desist letter dad
It would be like if Snyder's tried to trademark pretzel
momofuku means peach clothes
pinely talking about IP laws in this abstract way, where people that create a trademark or a patent on someone else's invention just get away with it kinda sounds naive when in the past they usually do. I know only abuse of patent and IP law is below evil pinely but sadly the world is an evil place where only the evilest of pineleys can make it. how can you claim to be evil pinely if you aren't even ready to profit of of someone else's inventions, creations or ideas..
Reminds me when those guys tried to trademark 'react'
all eyes of rafah
I mean, he has a right to stop people from using his trademark even if it’s super petty, but does he even have one yet? It says he’s trying to trademark it, right? Like if you don’t have the trademark, you can’t stop people from using the name smh.
I’m not too knowledgeable about trademark law, but I know you can’t trademark very generalized or generic words. I think “chili crunch” may work like “tater tots,” but maybe not because it is pretty generic and “tater tots” is a little more distinctive. I don’t think you can trademark a name that a lot of people already use either, especially for a product that may have the same recipe as foods that already exist, and if you can, I’m not sure you can retroactively stop people from using it before you got the trademark, someone can correct me on that if I’m wrong.
Bottom line is that he’s being petty, especially with the defense that he deserves the trademark because of the “media exposure” and “popularity” he and the sauce have (that’s actually insane to claim and absolutely not how it works), and he has no right to stop people from using the name unless he actually has trademark for it.
Edit: I did find some info that you can claiming ownership of a product without a trademark and send cease and desist letters, but only in your geographic location and you can’t file a lawsuit without the trademark. But even if what he is doing is legal, it’s still petty af and squashing smaller businesses for no reason but selfishness and greed.
“If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only. You can claim trademark rights in your unregistered trademark as long as it is distinctive and identifies or distinguishes your products or services. A trade name for your business is not the same as an unregistered trademark and is not given the same protections under federal trademark law.
Although the range of protection is limited to the region where you use your unregistered trademark, you can protect an unregistered but valid trademark from infringement and dilution under common law. This means you can send a cease and desist letter to try to stop someone from using the trademark without your license.
If you want to bring a lawsuit, however, you will have to prove that your mark is a valid trademark, usually only in state or local courts. You can bring the lawsuit in federal court only if the infringer lives in a different state and the amount in controversy is more than $75,000, or if your case depends on interpreting the Lanham Act or other federal law.
Being the first person to file an application to register a trademark does not guarantee that you will get priority over the trademark. Instead, the date on which a mark was first used determines the right of priority to the mark. This means that you can get trademark rights limited by territory even if you are a tiny, lesser-known business with an unregistered trademark. However, the filing date of a registration is considered constructive use of a mark, and it gives priority over a later date of actual common law use in commerce if the registration application results in a registration.”
www.justia.com/intellectual-property/trademarks/unregistered-trademarks/
ill start a drama about rabbits so you draw one
Well now I'm craving for chilli crunch!
The waffle galaxy music in the background made me happy
The re-upload is extra crunchy
momofuku interested me and i was going to try it. i have a few friends who like the stuff. with this kind of attitude though im incredibly turned off and will stick to other companies. ill be sure to tell people i know as well. lao gan ma chili crisp my beloved
Evil Pinely makes me so happy
I WAS HOPING YOU WOULD COVER THIS AHHHH
idk anything about him but why does a korean dude own a brand called momofuku. thats literally in japanese
he says it's in honor of Momofuku Ando, the godfather of instant ramen (very cool history if ur interested), but personally i think it's also to capitalize on general Asian fusion that was popular in the culinary game at the time. imo "Japanese-sounding" names were more welcome than a Korean name for a restaurant. Momofuku as a brand is way more "Asian fusion that is pleasing to the American pallette" than it is meant to be authentic.
@@kaemincha okay thank you!!