SEO Analytics: How To Track & Analyze Your SEO Campaign

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SEO Analytics is critical to improving the results of your SEO campaigns and maximizing the resources that you are spending.
🔍 Understanding SEO Analytics:
I approach SEO analytics in two phases: tracking and then reporting/analysis.
The first step is always making sure the key metrics that matter to your business are tracked accurately using GA4 or another data source.
Then once you are confident your data is accurate, you can start creating reports that help you understand what is happening and what you could do next.
🔧 Key Tools & Their Roles:
GA4 (Google Analytics 4): The backbone for tracking user interactions and their journey on your site.
Google Search Console: Your go-to for monitoring organic search query performance.
SEO Tools (like SEMrush & Ahrefs): Perfect for zeroing in on keyword performance.
🎯 Don't Forget:
Tools like Keyword Hero help you grasp which keywords drive conversions.
SEO Testing Tools empower you to measure the real impact of your SEO changes.
📊 Turn Data into Strategy:
Use platforms like Looker Studio to pull in data from various sources, giving you a comprehensive view of SEO performance.
Remember, a good SEO report not only presents data but also points you in the right direction on what you can do next.
💡 Key Takeaway:
Always approach SEO with a holistic lens. It's not just about tools; it's about understanding the story the data is telling and acting upon it.
Actionability is key, if a metric doesn't drive a next step or change, remove it from your report and focus on the metrics that matter most.
#seo #seoanalytics #seoreport

[@lakdahulara]

amazing walkthrough! i love your dashboard, its simple and clear, without overloading it with too many metrics. Thank you! 😊

[@johnreinesch]

Thank you, glad it was helpful! We will be updating it in 2024 so I will keep you posted when we make those changes.

[@Divyv520]

Hey John , really nice video! I was wondering if I could help you enhance editing in your videos and also make a highly engaging Thumbnail which will help your video to reach to a wider audience .

[@johnreinesch]

Send me an email at [e-mail] 👍