we always like targeting broad at the top of funnel. You can target broad using interest based targeting. You can also split test different audiences as well. If you need guidance we do have a fb & ig ads course available for $27.
@@RichFromAnywhere Hey! So i've taken your course and everything is working great for me so far except one thing. I noticed that my cpc is 0.87. ctr is 6.92%. but my cpm? it's $60-$70. I remember yall mentioning that it could be a targeting issue. I've tried several targets and getting similar results. My content is video creatives. Any particular reason as to why my cpm is insanely high?
Thank you for this, Ive been watching a lot of tutorials but this the one that I really understood. Im new in shopify so this is really helpful
Awesome! Glad it was helpful for you.
do you all prefer interest targeting over broad targeting? Broad targeting has been a big topic lately
we always like targeting broad at the top of funnel. You can target broad using interest based targeting. You can also split test different audiences as well. If you need guidance we do have a fb & ig ads course available for $27.
@@RichFromAnywhere Hey! So i've taken your course and everything is working great for me so far except one thing. I noticed that my cpc is 0.87. ctr is 6.92%. but my cpm? it's $60-$70. I remember yall mentioning that it could be a targeting issue. I've tried several targets and getting similar results. My content is video creatives. Any particular reason as to why my cpm is insanely high?