Personal Branding Photography Tips - 4 Offers or "Packages" to Sell Brand Clients
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- เผยแพร่เมื่อ 29 ก.ย. 2024
- ⭐️FREE resources to grow your personal branding photography business: photographerfre...
In the video I go over the 4 Types of Offers and Packages I have tried with my Personal Brand clients and the Pros and Cons to each so you can choose the right one for you!
The 4 Types we cover in detail are:
1. The 3 Tier Pricing structure
2. Brand Mini Sessions
3. ONE Signature Offer
4. Yearly Subscription
About me:
I’m a proud Mom, world traveler, margarita lover, and brand photographer in San Diego who’s empowered over 250 heart-centered entrepreneurs to feel confident on camera. I went from having 27 jobs, 1 failed business, and quitting college, to creating my own six-figure photography business! I love seeing other photographers like you WIN in business which is why I created the Confident Brand Photographer course & Mastermind. Let me help you feel confident AF and build the thriving brand photography business of your dreams!
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Email: meg@megmariephoto.com
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What I talk about on this channel:
• How to grow your personal branding photography business
• Personal branding photoshoot ideas
• Personal brand photography tips
• Brand photographer resources and shortcuts
Thank you for this Meg! I took a personal brand photography course in 2017 or 2018 and the huge focus was placed on subscription based, but like you said, there was no way they would be using that many photos in a year and the pricing suggested was so high for those of us just getting our feet wet with it, even with offering a discount before we officially launched ($499 per client).
Yes you have to test out what works best for you. What offer HAS sold well for you in the past and at what price point? Start there :)
5 Stars!!!
thank you so glad it was helpful!
This what great! Thank you so much
Absolutely!✨
a large retainer with a client is about as close to a steady income that we get! I always jump on the opportunity haha
Yes I love when I get large retainers too, definitely jump on that! And for steady income in this industry year after year, I've really found a mix of payments plans + subscriptions + PIF work wonderfully
Is there a Part 2?
I’m working on the part 2 for you :)
I have a certain package for each genre + a couple combined 😊If I have not 1, but 3 for each, the clients will get confused.
I just mention that these are basic packages which can be expanded if needed.
I have introduced a subscription offer this year. Mainly because I want to work more closely with my clients to make sure they gave the right imagery at hand. Looking to sign up a max of 10 people
How much do you charge for a subscription?
That sounds perfect! 10 people is usually a good sweet spot yearly for me too.
@@willhawkinsphotography the last time I launched I charged a deposit + monthly payments of $333. The lower payments make working with you more accessible
this was so helpful! thank you!
So glad you loved it!
👍🏾💐Great video. For some reason you look extra cute in this video. What did you do differently?
Thank you! Maybe kids actually let me sleep this day lol
Great video 🤓
Thank you! 🤗
Thank you for this video. Have you done the follow up video with greater detail on each offer? Can you provide a link please?
I have not done those videos yet but thanks for the reminder! Is there a specific one that you’d like to see a video on first?
@@megmariephoto thanks for responding. My thinking on the order is that the three tier pricing is the natural starting point followed by the annual subscription model then the mini-sessions and, finally, the signature offer. I’m looking forward to seeing these videos!
Beautiful! Adding this to my upcoming filming list for you. @@photographystreet2127
Your wealth of experience makes watching your videos a delight. 😁👍
Thank you so much!
Thank you for making this video, full of so much value! I was thinking about how the clients don't really know how much session time they need so it's about finding out how many images that are on their must have list for the session, how many lighting set ups it will require before you give them a price. I made a huge mistake on a commercial job and priced it like a model portfolio session. I regret it so much, not to mention I found the client letting their vendors use the images on their youtube channels and social media. I was a little to eager to work for my ideal client. But then again, I've over priced some jobs and lost an ideal client too. Pricing is so hard.
Sooo many good point you mentioned here! Pricing is tricky for sure. I bet that commercial job you underpriced was an invaluable lesson, and now you will feel 1000% more confident asking for a higher price because you KNOW how much time and energy goes into a shoot like that! Expensive lessons are sometimes part of the entrepreneur journey 🙃 although I'm trying to help photographers avoid costly mistakes as much as I can!
@@megmariephoto Making mistakes is part of the journey that's for sure. That one particular job taught me too many lessons lol.
First off, thank you so much for this information, Meg. I would like to create an Oracle deck (like a Tarot deck) with real-life photos of models. A photographer is needed for my project. Is that still considered "brand photography"? What do I ask for from a photographer? What kind of photography? I haven't even started the project yet. :/
Wow this sounds like a really cool project! it sounds like more of a commercial type project since you would be hiring models and need the photog to find talent for you. A Personal Brand shoot would be more for YOU as the creator behind the deck you could use for promo and marketing. Either way, I would LOVE to help with this project when you a ready ;) please reach out
This helped me so much with pricing! I’ve been wrecking my brain! Thank you!
Which type of offer will you try first?!
This has been very helpful..
Thanks for watching Deb!
Thank you! Great video and insight into how you structure your pricing.
Thanks for watching Dane! Let me know which offer you try first
This was great :)
How many outfits do you suggest clients to wear over the session time?
Love this question! I recommend about 2-3 outfits per hour of shooting time on average. Some clients can do more but 2-3 is typically pretty doable without feeling stressed.
Variety is always better than 50 photos in same outfit!
So for a 3 hour half day session i recommend 6+ and for a full day 6 hour I recommend 12+
Thank you for making such a detailed video! i recently came across your videos and just had to let you know how amazing they are. Your videos truly are packed with so much value for photographers at every level. Thank you
You are so welcome! I'm glad you find them useful.
So good! Thank you! 👏🏻👏🏻
Thanks for watching !!
Yes! Simply the decision 💕
Exactly!! :)
Thanks Meg! This was super helpful!
Thanks for watching. Let me know what you’re trying first :)
Thanks Meg! Great content.
Thanks for watching love
Thank you so much this is like the advice I've been looking for this was super helpful. Your awesome 🙏💞💫
You are so welcome! I would love to keep in touch and hear how this has helped your grow your business. Feel free to follow me on IG or Facebook. (@meg_marie_photo)