Google Third-Party Cookie Removal: What Marketers Should Do NOW
ฝัง
- เผยแพร่เมื่อ 3 ส.ค. 2024
- Download our FREE Third Party Cookies State of Marketing Report now: clickhubspot.com/qkb
Third Party Cookies are becoming a very controversial way for marketers to track their customers. In this video, we dive into Chrome's upcoming third party cookies ban and what it means for online marketers. Learn about the implications of the ban and find out which tips you can use to make sure your marketing campaigns are still effective!
🛠 Resources:
• The Death of the Third-Party Cookie: clickhubspot.com/8y6
• 5 Free Customer Satisfaction Survey Templates: clickhubspot.com/wdl
📔 Grow Your Career and Business with HubSpot Academy: clickhubspot.com/Popular-Courses
📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
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Video Chapters:
0:00 - Intro
0:25 - What’re Online Cookies?
0:56- Different Types Of Online Cookies
1:11- What’re Third Party Cookies?
1:20 - How Do Third Party Cookies Work?
1:32 - Death Of Third Party Cookies
1:40 - Safe Alternatives To Third Party Cookies
1:56- Zero Party Data
3:08 - Targeted Social Media Ads
3:28- The Privacy Sandbox
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
⚠ Disclaimer:
The videos on our TH-cam channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
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Download our FREE Third Party Cookies State of Marketing Report now: clickhubspot.com/est
This is so much better than unconsentfully following your users around!
Great video! Is there another more updated video published?
You make it very clear, great explanation thank you
This was very clear and entertaining. Thank you!
Great topic to discuss. Building consumer trust without using third-party cookies is harder but more honest. We have to use our imagination and engage with the audience in a more authentic way.
Helpful video. Any 2024 updates for this?
Just found your channel due to not liking cookies and no not the nice biscuits chocolate chip cookies I mean those online mean cookies. Last year I had 6 attacks on my credit card it got to the stage my bank issued me a new card but the fake emails that look so real keep pouring in that is the reality of cookies and now I tend to skip site with cookies like I skip online sites that hide behind a pay wall.
thanks for the effort
Thank you for watching!
You should also take into consideration Marketing Mix Modeling. It's a solid alternative for multi touch attribution.
Noted :)
If you're only using demographic marketing on Facebook (location, age, etc.) and Google and not customer data to create lookalikes, for example, will this affect how current campaigns perform?
Interesting
Opinions please: Incessant divisive "BACKGROUND" music in your videos.
Why do so many creators seem to have zero understanding that...
1: many people need stay aware of the environment around them whilst listening.
2: musical tastes vary widely - what for one person adds a pleasant ambience, for another makes it unbearable to listen to.
3. Some people are unable to focus on speach with background music - its like having another voice shouting over the narration. Its not an ears/hearing issue, its how the brain processes audio input.
4: many people value their longterm hearing health. - adding bgmusic will always increase the overall longterm stress / SPL in our ears. An important consideration for those who listen ( I watch less than 20% ) for many hours every day.
5. A first-time listener will need to hear the narration MUCH more clearly than you the creator and your team who already know and understand everything that is being said because you have already worked on it for hours/days and could recite it in your sleep.
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I welcome the opinions of others
( Please state age and native language)
Have a great day.