I was unaware of Jacob & Co's connection to Diddy's case when making this video. That section has now been removed and we've blurred out the logo as much as possible. www.npr.org/2024/10/10/g-s1-26981/diddy-sean-combs-cassie-kid-cudi-jodeci www.digitalmusicnews.com/wp-content/uploads/2024/07/adria-english-diddy-lawsuit-white-party-complaint.pdf
@BarkandJack I didn't want people reading Kudis name, putting 2 and 2 together and getting 5 and not reading the article! If it weren't for kid Kudis music, I wouldn't have survived my 20s. He was an inspiration to me that other people had the same issues as myself at that time.
@@disturbedcraig12 haha...I wanted to comment the same "Where is nomos" but then realised that I wear my tangente maybe twice a year as a stealth watch in certain locations. indeed boring watches, but MY nomos is still dear to me
So I absolutely disagree on Breitling and AP. AP is just boring milking the same designs with rapper collabs while Breitling amazingly trimmed their catalog and got amazing and unique designs, great inhouse movements and steadily rising in top 10 of biggest watchbrands. Everybody who ranks Breitling so low hasn’t had good info on the brand
Breitling catalog is looking pretty nice these days! I guess most of these watch TH-camrs just aren't sketchy enough to appreciate them. Or maybe their wrists are too small to wear them.
Spot on on Breitling. Same lazy analysis thats been out there for the last 5 or 6 years. They have literally already replaced all those 90s watches with an fantastic catalogue of watches. No other mid tier brand has such a diverse selection of very nice watches as Breitling imo. To put them in the needs improvement category has me thinking what more he wants them to do? Has anyone made more of an effort the last few years to change their offering?
There isn't actually a 'top category' in the way it has been set out. I would buy Invicta, Erebus, and Sad Martian so how would that work? Many brands would be in multiple categories too!
Doesn't seem to be the same "would buy" as AL&S tho. Eventually what's wrong with Hublot aside massive overpricing, arguable marketing methods and "love it or hate it" design? 🙂
@@wristopia4101If you're Filipino, I understand why you'd say that. LOL,Invicta soo popular in Phillipines All of the watches you named are homage watches, with the exception of the hideous Invicta, which has no idea of making the watch and selling it to anyone who would call it a watch. For homage watches, they do not have their own design, but instead replicate a well known brand watch and imprint their name.
Not including Timex is criminal. You should not be ignoring the brand that has had so much contribution in watch history. Me and most watch lovers I know, their first watches which got them into the watch community were timex.
@@mrartdecomoney laundering for drug traffickers (the black mafia). Copped a plea deal (admitting to falsifying records and giving false statements to the feds), and only got 2.5 years in federal prison, with the main charges dropped as a result of the plea. There’s always a plea deal available if you’re filthy stinking rich!
@KeepingWatchUK well, technically a domed sapphire crystal, or bezel is at the top of a watch, so I guess NOMOS would've been pretty close to the top after all - just saying.
Montblanc is underappreciated, especially their higher end pieces. I bought a Nicolas Rieussec in mint condition for a very good price and frankly I'm not sure I could get more bang for my buck if I tried. Great way of knocking on the door of haute horlogerie at a bargain.
Make good pens and nice after shave but watches no way too over priced on some on their watches prices seem all over the place , the cheap end of their watches are good but the watches at £6500 over priced and not that good looking
@josephgittos3787 I think it's at the cheap end that Montblanc's offering can sometimes be a bit bland which they need to step up. At the higher end they're using interesting in-house movements like in the Rieussecs and the Minerva watches speak for themselves. Montblanc's issue is more branding and people not being comfortable spending that much money on their watches, probably because they make pens and aftershave etc...
Very true. I picked up a Rieussec a few years back at a shockingly low price (they seem to have come up quite a bit since that time). Quick trip to the spa for routine service and case polish, along with a new crystal and it looked showroom fresh. All in price about 20% of retail. Simply cannot go wrong. Such a beautiful watch, front and back. Very unique style.
Agree with your comment re: Patek's customer experience in London boutique..... I also pretty much agree with your assessment of Bremont.....even though I recently bought & love a S502 GMT diver....the whole rebranding doesn't do it for me but I couldn't resist the S502. ;)
I bought a used green Iced Sea for 1K CHF (full set) in like new condition few weeks ago. I woudl not pay 3K for a new one but for 1k I have a beautiful watch and I really like it. Obviously the movements could be better, but i don't think I will loose money on it
Disappointed you missed Bulgari too. They deserve more love IMHO. Aside from a plethora of industry awards and innovations, their Octo watches are not just designed by Gerald Genta, they liked his designs so much they bought his company, which now sits within.
@@markotoole7937 You must work in HR, would explain why you feel the need for me to have to clarify my statement for you. How is it that 47 people at the time of writing can pick up what I'm putting down but you can't? Maybe you're just not meant to understand.
My first watch was a kids Times back in the seventies. I have collected them ever since. But the new direction they have gone is inspiring, The authentic versions of their back catalog are beautiful especially the new 1983 range. I have several of the new ones as well, a few years ago I bout the 35mm easy reader, I think its one of the great watch designs ever and a couple of weeks ago I bought the new 38mm version which is the perfect size I feel. and lets not forget the Giorgio Galli ones, a stunning case using a fascinating way of building the case. I would love to see a chronograph version!
@ianmedium, AGalli chrono would be nice to see. Fingers crossed for that one. I always have a Ironman Triathlon as my go-to digital watch. I haven’t had an analog Timex since the manual wind three-hander I wore in the ninth grade. I put a stingray strap on the Marlin chronograph and she’s a right looker. Just a beautiful design. I’ve got my eye on a GMT.
This is the comment I came to see, the disrespect to timex is crazy. They should not be ignoring the brand that has had so much contribution in watch history. Me and most watch lovers I know, their first watches which got them into the watch community were timex.
The fact that I have two Zeniths, an Omega, a Rolex, and a Tudor, and want a Vacheron and Lange (that one probably won’t happen), tells me you have good taste. I agree with your top picks 🤣
Panerai is love or hate, a true brand with true military history. That’s what is appealing to Panerai owners. Yes they should diversify but they should absolutely stay true to their history.
Montblanc ain't dead bro (just criminally overlooked by TH-camrs). I love my Montblanc Geosphere. Nobody else makes anything like it. Their high end Minerva monopusher movements are gorgeous. I would love to get one of those someday.
Only gripe I have is their logo/font that's hard to work with in certain designs, just brings in a certain dissonance. The high end Minerva movement options always give me pause, of course In my mind they're around the same tier as Hermes (MB having offerings that are more and less impressive)
Honestly, the “would buy” should come off the list. The purchase question really “muddies the water.” Reason, everyone’s style and personal journey plays a big part. The rest of the categories could have objective measure, then “would buy” gets at a less subjective passion and individuality.
I agree, but I wouldn’t remove the category. I like the subjective reasoning and showcasing specific models. Instead, rate all brands in the categorical tiers and then duplicate and highlight any that you would buy.
Missed brands: Clerc, De Bethune, De Witt, Nomos, Tutima, Alexander Shorokoff, Ball, Bulgari, Chronoswiss, Doxa, Ebel, Faberge, Hautlence, Hanhart, Hysek, Louis Vuitton, Parmigiani, Perrelet, Roger Dubuis, Ulysse Nardin, Urwerk, ZRC. And this is without me mentioning Akrivia, Dufour, Purnell, and countless other smaller manufacturers. Good points that you made above, of course.
Breitling are smashing it out the park at the moment! They should be ranked much higher. Omega need to up their game - their releases have been lazy, no way they should be up the top.
The reason Patek Philippe gave you that experience instore is because you are someone of note in the watch world. If a nobody like me went into the store dressed like how you described, they would ask me to leave.
I don't know. I dropped into the Sydney boutique wearing my work clothes and my very old Seiko and was treated like royalty, given a catalogue and encouraged to come back.
I always wear my tennis shorts, under armour Tshirt, and running shoes (hoodies if its rainy). And thats how i bought my rolex as well. You are allowed to dress comfy if you wear a 15k watch on your wrist!
Best ranking I have seen in a while. Less temperamental that Nico's who seems to rate watches based on who "he likes" in the industry than on the products. Your ranking is down to earth and not presumptuous, a combination of your knowledge of the brands and what appeals to you. Very nice review.
Glashutte Original needs improvement? Might be too big for your wrist but not out of line by comparison to other divers and their watches, pretty much all of them, are amazing.
Cartier is meeting expectations for having something "iconic" and not doing anything new, Glashutte makes a watch thats 2 mm too big and they "need improvement" lmao
Certina/hanhart/Squale/vulcain / doxa/ eterna/eberhard I love all these brands I love that no one talked about them enough 😮 under the radar cool models
I 100% disagree for Breitling and 100% agree for Montblanc. I regret buying a Montblanc watch. I just bought a beautiful Zenith Defy Chronograph. I love it.
I like the fun twist with HR ratings. BUT, the ratings themselves seem skewered relative to historic expectations of that brand, and not a relative rating between brands.
Having just come off of a John Wick binge I'm wondering what the watch enthusiasts view of Carl F Bucherer is at the moment. They seem to make very good quality yet somewhat ubiquitous watches. I think they are an interesting example of how a perfectly good watchmaker can fly under the radar for no other reason than just brand recognition.
I've just done the same, watched all 4 episodes over a week and then googled what they were all wearing when Winston gave Jonathon 60 minutes.. Surprisingly affordable, beautiful looking watches.
Excellent presentation with a superb commentary! Well done. My son loves his Bark & Jack watch strap. Teddy B and Brittany Pearce do terrific annual reviews as well.
@@wolfypics7339 Nonsense. I buy and sell Panerai all the time. There is a very active market. You cannot walk into the AD and pay full retail and expect to get out of the watch in 6 months with most of your money. Nor can you with any brand really (Rolex being the one glaring affordable exception). If I sit down and add up all the buys and sells with the Panerai segment of my collection, I'm money ahead, quite a bit. Enough to buy another Panerai actually!
If any watch brand deserves to be exceeding expectations, it’s Christopher Ward. The products that they’ve delivered at the price point is unlike anybody in the industry right now.
The production quality feels like it’s getting better and it was already astonishing, keep up the excellent work! Going to pick up a Bark and Jack strap for my Longines Zulu 39. Love from Toronto
Hi Adrian , Maybe try Hanhart . Great back story and heritage and some interesting designs as well as classic chronographs. All the best , Chris Gilling .
@@richjohn9356 Do you see yourself as a bit of a Shepard then John-boy? Are you a 'rich john' due to your entrepreneurial endeavours? Do you have a Panerai on your wrist wee Johnny? 🤮
I like your list.. but your ranking of Glashutte Original is strange. Because they make the SeaQ in the 39.5mm size. Plus they make amazing complications and the double swan neck is beautiful on the dial. Great list overall!
You can’t be wrong in your opinions. I honestly don’t k ow enough about a lot of these brands except their watches cost almost more than most houses :)) But I do have an admiration for the skill of these makers. I’m personally looking forward to my little marathon coming soon and maybe a citizen or nirvada Grenchen
Panerai are about to absolutely kill it. I enjoy them now while there are steals on the second hand market and they’re flying in your face under the radar. Watch this space. MPGA.
I totally agree with your assessment - specially the rating of IWC Schaffhausen. Desirability is super high: their watches are simply beautiful, timeless and durable. If you ask me, they are kind of a hidden champion and should be moving into the holy trinity - or should we say quaternity…
@@MsChrishanson Absolutely, one has the most devoted fanbase that isn't also insufferable, and the other increased their prices by 100% in the past few years.
@@MsChrishanson Can I speak of them in the same sentence if I'm referencing my PAM 190? Hard not to given that it contains the Panerai version of the JLC 877 movement. Outstanding movement BTW.
My husband and I really enjoy your channel as well as that ranking feature. Could you tell me please what type of software that is that allows the ranking and graphics? Thanks in advance.
Would have loved to see more brands. For example Timex who have been killing it with their new releases and are quietly taking over the customers seiko is loosing out on due to their price bumps.
Good for you for putting Hublot up there at number 1, Adrian. I think that's totally nuts but I'm really impressed that you are acknowledging some of the truly fascinating designs they're putting out and not joining the chorus of haters. Great video.
I guess I totally agree with your list when I check my collection. I have three Zenith watches two Tudor watches and one Omega Speedmaster moon watch.👌🏼
Great video but there seems to be a problem here. You evaluate most of the watches based on where they are in their segment and "lane" and what they are currently offering in a fair way. Great. That's until you really like a particular (mostly expensive and high end) watch and then they get bumped up to the upper two categories, even though they should meet the expectations (generally) at where they sit in the sector. One evaluation is from a connoisseur within the watch world, the other is what you like. More objective versus subjective. It is innovation, expectation, or what you like? One can buy a very traditional, non-vanguard brand and still love and buy them. Which is wouldn't be a problem, either of them, to do in a video! But fusing these perspectives into one single video comes across a bit strange. Come on, ICW and AP are absolutely stellar brands, but they are doing as expected. Boringly so. A welcomed boringly so, I might add. For example, Cartier and FC are doing way more explorative and out there stuff that are beyond what is typical for these brands. This is all encapsulated in your opinion of Hublot, in your own words. In all a fun video (which I would love to see more of, for sure!) but a bit unbalanced in your appreciation. All the best!
I recall Adrian saying that he’d buy a JLC Master Sector Dial Chronograph if he had the money but it’s sitting below ‘would buy’ still this allows us to acquire them at a fair price in the used market.
I absolutely agree with your placement (and comment) about Bremont. I was a Bremont fan boy, now, I would not look twice at them. It is a travesty what has happened to them.
Really interesting list. But the glaring omission is Timex. This is a inexpensive brand that have totally reinvented themselves and making some really interesting and obtainable wrist watches.
Great tier list. Wondering where you would put Alpina. I feel this brand is often overlooked, but the brand has so much history and still offers great value watches. I love my old Startimer chronograph!
@@matthewdale956 Even shite is too for them as shite makes good fertiliser..unfortunately nothing comes good from Bremont these days.. My local dealer has had a 33% sale on all their watches..started about 8 months ago and still on..I think they managed to sell 1 out of about 20 watches in stock in 8 months and 33% off...can't give them away!
Your arrangement of criteria really made me smile. But it was also very interesting how the individual watch brands are distributed. Very honest, but of course it also shows that it is your own personal taste. For example, I would banish Zenith to the other end. That would also apply to Tudor, but otherwise I can understand the arrangement very well.
Perfect assessment! I agree more with your tier list, than with Nicos. On the would buy category I agree to 100 %. I would just add Longines to my would buy. The classic diver and the Zulu time are just great and affordable watches.
As a fellow HR person, good job on differentiation - a bit top heavy but close to 20-70-10 distribution :) Now make sure to put everyone on the bottom 10 on a PIP!
I was unaware of Jacob & Co's connection to Diddy's case when making this video. That section has now been removed and we've blurred out the logo as much as possible.
www.npr.org/2024/10/10/g-s1-26981/diddy-sean-combs-cassie-kid-cudi-jodeci
www.digitalmusicnews.com/wp-content/uploads/2024/07/adria-english-diddy-lawsuit-white-party-complaint.pdf
Kid Cudis name is only mentioned as Diddy tried have his car blown up for dating his ex!
What are you thoughts Adrian? I betting the market is about to get flooded with over priced Jacob watches!
@BarkandJack I didn't want people reading Kudis name, putting 2 and 2 together and getting 5 and not reading the article! If it weren't for kid Kudis music, I wouldn't have survived my 20s. He was an inspiration to me that other people had the same issues as myself at that time.
So where would you rank yourself? F on spelling for example. Disciplinary
S
Adrian, let’s make a TierList Together and discuss our reasons, let’s make it happen❤️
@@NicoLeonard start the video with Hublot
I soooooo need this in my life…
Yes !!!!
Yes
Just do it! (See if Nike will sponsor it😂)
Panerai bottom, Hublot top? Mental
😁👍
Panerai bottom I get. Scam movements, low quality brand.
@@Tobester_McDonkey im a Panerai fan but lately they does dissappoint me. They even falsely proclaim in-house movement few years ago
@@Tobester_McDonkeyhow much does Panera cost compared to Hamilton?
Panerai are the ugliest watches known to man. The crown guard is horrific. Movement very average. Watch overpriced. Position deserved.
how can everyone forget Nomos 😭😭😭It's basically the only independent company making in-house calibers sub 5k
Because their watches are boring
@@disturbedcraig12 haha...I wanted to comment the same "Where is nomos" but then realised that I wear my tangente maybe twice a year as a stealth watch in certain locations. indeed boring watches, but MY nomos is still dear to me
Oris?
Nomos is the topper in the boring watch category
nomos is amazing. I have a tangente reserve and I absolutely love it. wear it everyday over my JLC tbh
If there is a watch brand that deserves “meeting expectations” it’s Rolex.
I am confused if you have either never owned one or you have and know how high the expectations are ; )
Guessing the former.
@@wristopia4101 You get a solid watch, you knew you were screwed over bigtime on price. As expected I guess.
@@Fonetiker No issues with price here baby ; )
Like Adrian said, the best value.
@@Fonetiker Omega and Rolex are often a similar price, yet Rolex are better and nobody ever whinges about Omega prices🤷♂
@@Fonetiker Have any issues with an Omega £6600 non precious metal quartz watch?...... Thought not 😂
So I absolutely disagree on Breitling and AP. AP is just boring milking the same designs with rapper collabs while Breitling amazingly trimmed their catalog and got amazing and unique designs, great inhouse movements and steadily rising in top 10 of biggest watchbrands. Everybody who ranks Breitling so low hasn’t had good info on the brand
I wouldn't say it better 👌
Breitling catalog is looking pretty nice these days! I guess most of these watch TH-camrs just aren't sketchy enough to appreciate them. Or maybe their wrists are too small to wear them.
Spot on on Breitling. Same lazy analysis thats been out there for the last 5 or 6 years. They have literally already replaced all those 90s watches with an fantastic catalogue of watches. No other mid tier brand has such a diverse selection of very nice watches as Breitling imo. To put them in the needs improvement category has me thinking what more he wants them to do? Has anyone made more of an effort the last few years to change their offering?
was in the store. new collection looks stunning on the other hand AP same same different day
Tissot?
I wonder the same
"Disaplinary"??!
Came to the comments to look for a reaction to this. English is not my mother tongue but that one sticks out like a sore thumb :P
Lmao
Deserves some discipline
Must do better
"My background is in HR". Most people in HR are as thick as mince.
Vacheron deserves disciplinary just for not making the Everest line part of the regular Overseas collection 😭
That’s a very good point!
Add to that not making the 222 in steel!
@@rey_s90Heard its coming. Rumour from a boutique…😅
Very good point. Also, for not making a larger, white-gold 222!!
I don't think many people would put Hublot in the top category.
I’ll believe him when he actually buys a Hublot, he would 100% buy any of the others I think
Mont Blanc won’t be sending Adrian a Christmas Card 😂
There isn't actually a 'top category' in the way it has been set out.
I would buy Invicta, Erebus, and Sad Martian so how would that work?
Many brands would be in multiple categories too!
Doesn't seem to be the same "would buy" as AL&S tho. Eventually what's wrong with Hublot aside massive overpricing, arguable marketing methods and "love it or hate it" design? 🙂
@@wristopia4101If you're Filipino, I understand why you'd say that. LOL,Invicta soo popular in Phillipines
All of the watches you named are homage watches, with the exception of the hideous Invicta, which has no idea of making the watch and selling it to anyone who would call it a watch.
For homage watches, they do not have their own design, but instead replicate a well known brand watch and imprint their name.
Take a drink every time I say stunning!
@@BarkandJack I’d be plastered already 3 mins in
Coffee lol
Ulysse nardin?
I have died.
How come your comments say @BarkandJack despite renaming the channel ages ago?
Not including Timex is criminal. You should not be ignoring the brand that has had so much contribution in watch history. Me and most watch lovers I know, their first watches which got them into the watch community were timex.
We don't talk about Jacob & Co. anymore. Canceled forever. Straight to the bin.
Just learnt about his “activities” outside of watches. We are removing that part.
@@BarkandJack which activities?
@@dontflyspirit6535diddy stuff
@@BarkandJack what he did? played with diddy? there is nothing on the news
@@mrartdecomoney laundering for drug traffickers (the black mafia). Copped a plea deal (admitting to falsifying records and giving false statements to the feds), and only got 2.5 years in federal prison, with the main charges dropped as a result of the plea. There’s always a plea deal available if you’re filthy stinking rich!
'They need more than one watch design'
'AP? Outstanding!'
Meanwhile AP only has the Royal Oak. Yeahhhhhh 😅
And "fair pricing"
Yea, crazy. AP is no where near that.
Critising Panerei and B&R for "one watch design" and at the same time puts AP (= milking one watch design for 50+ years) to outstanding. Criteria?
@@tadejkokalj5170Yes, this whole tierlist thing is very subjective, no criteria there,it's just another opinion,maybe a little more research.
Would've loved to have seen where NOMOS would've landed.
About as far from the top as the length of their watches’ lugs!
@KeepingWatchUK well, technically a domed sapphire crystal, or bezel is at the top of a watch, so I guess NOMOS would've been pretty close to the top after all - just saying.
Montblanc is underappreciated, especially their higher end pieces. I bought a Nicolas Rieussec in mint condition for a very good price and frankly I'm not sure I could get more bang for my buck if I tried. Great way of knocking on the door of haute horlogerie at a bargain.
Make good pens and nice after shave but watches no way too over priced on some on their watches prices seem all over the place , the cheap end of their watches are good but the watches at £6500 over priced and not that good looking
@josephgittos3787 I think it's at the cheap end that Montblanc's offering can sometimes be a bit bland which they need to step up. At the higher end they're using interesting in-house movements like in the Rieussecs and the Minerva watches speak for themselves. Montblanc's issue is more branding and people not being comfortable spending that much money on their watches, probably because they make pens and aftershave etc...
Very true. I picked up a Rieussec a few years back at a shockingly low price (they seem to have come up quite a bit since that time). Quick trip to the spa for routine service and case polish, along with a new crystal and it looked showroom fresh. All in price about 20% of retail. Simply cannot go wrong. Such a beautiful watch, front and back. Very unique style.
Agree with your comment re: Patek's customer experience in London boutique..... I also pretty much agree with your assessment of Bremont.....even though I recently bought & love a S502 GMT diver....the whole rebranding doesn't do it for me but I couldn't resist the S502. ;)
I bought a used green Iced Sea for 1K CHF (full set) in like new condition few weeks ago. I woudl not pay 3K for a new one but for 1k I have a beautiful watch and I really like it. Obviously the movements could be better, but i don't think I will loose money on it
Disappointed you missed Bulgari too. They deserve more love IMHO. Aside from a plethora of industry awards and innovations, their Octo watches are not just designed by Gerald Genta, they liked his designs so much they bought his company, which now sits within.
Agree, Bulgari is a big miss here.
"My background is in HR."
That explains a lot.
hahaha I was thinking the same thing.
Elaborate?
@@markotoole7937 No.
@Antek_S becuase your comment is senseless
@@markotoole7937 You must work in HR, would explain why you feel the need for me to have to clarify my statement for you. How is it that 47 people at the time of writing can pick up what I'm putting down but you can't? Maybe you're just not meant to understand.
They’re having themselves a proper year, I love my Marlin chronograph, and they deserve a spot in this video. Timex. Yes, Timex.
My first watch was a kids Times back in the seventies. I have collected them ever since. But the new direction they have gone is inspiring, The authentic versions of their back catalog are beautiful especially the new 1983 range. I have several of the new ones as well, a few years ago I bout the 35mm easy reader, I think its one of the great watch designs ever and a couple of weeks ago I bought the new 38mm version which is the perfect size I feel. and lets not forget the Giorgio Galli ones, a stunning case using a fascinating way of building the case. I would love to see a chronograph version!
@ianmedium, AGalli chrono would be nice to see. Fingers crossed for that one. I always have a Ironman Triathlon as my go-to digital watch. I haven’t had an analog Timex since the manual wind three-hander I wore in the ninth grade. I put a stingray strap on the Marlin chronograph and she’s a right looker. Just a beautiful design. I’ve got my eye on a GMT.
This is the comment I came to see, the disrespect to timex is crazy. They should not be ignoring the brand that has had so much contribution in watch history. Me and most watch lovers I know, their first watches which got them into the watch community were timex.
170 years 💪⌚💪 Recognize
@@jvlicious My man JV knows what time it is: It’s time for Timex! 🤜🏻🤛🏻
The fact that I have two Zeniths, an Omega, a Rolex, and a Tudor, and want a Vacheron and Lange (that one probably won’t happen), tells me you have good taste. I agree with your top picks 🤣
I also have IWC's. Love IWC.
@ they make great watches, but pretty much all of them are too big for my wrists.
Panerai is love or hate, a true brand with true military history. That’s what is appealing to Panerai owners. Yes they should diversify but they should absolutely stay true to their history.
12:59 definitely agree with Nico on not rating them due to the deplorable actions by the founder
Nico has just sent me the case on him. That part is being removed. I wasn’t aware.
@@BarkandJack Great respect for that, most people would just leave it and apologize later
Tag Heuer to me seems to exceeding expectations. Other than that I believe your list is spot on
Nah , pretty lucky where he put them on the list as it is
I hear ya….
I like the new Aquaracer, and good to see it’s now a chronometer.
Montblanc ain't dead bro (just criminally overlooked by TH-camrs). I love my Montblanc Geosphere. Nobody else makes anything like it. Their high end Minerva monopusher movements are gorgeous. I would love to get one of those someday.
I don’t think Adrian knows much of anything about a few of these brands. Montblanc and Glashutte Original being his two biggest blind spots.
I agree,.. I love my Nicolas Rieussec and plan to add a GO to my collection very soon…they are the Tudor to the Rolex ..of sorts.
Only gripe I have is their logo/font that's hard to work with in certain designs, just brings in a certain dissonance. The high end Minerva movement options always give me pause, of course
In my mind they're around the same tier as Hermes (MB having offerings that are more and less impressive)
Love the geosphere, such an amazing watch for the money.
My daily for about 5 years was my Montblanc Timewalker. Loved that watch.
Honestly, the “would buy” should come off the list. The purchase question really “muddies the water.”
Reason, everyone’s style and personal journey plays a big part. The rest of the categories could have objective measure, then “would buy” gets at a less subjective passion and individuality.
I agree, but I wouldn’t remove the category. I like the subjective reasoning and showcasing specific models. Instead, rate all brands in the categorical tiers and then duplicate and highlight any that you would buy.
Missed brands: Clerc, De Bethune, De Witt, Nomos, Tutima, Alexander Shorokoff, Ball, Bulgari, Chronoswiss, Doxa, Ebel, Faberge, Hautlence, Hanhart, Hysek, Louis Vuitton, Parmigiani, Perrelet, Roger Dubuis, Ulysse Nardin, Urwerk, ZRC.
And this is without me mentioning Akrivia, Dufour, Purnell, and countless other smaller manufacturers. Good points that you made above, of course.
Breitling are smashing it out the park at the moment! They should be ranked much higher. Omega need to up their game - their releases have been lazy, no way they should be up the top.
Couldn’t agree more
The reason Patek Philippe gave you that experience instore is because you are someone of note in the watch world. If a nobody like me went into the store dressed like how you described, they would ask me to leave.
I don't know. I dropped into the Sydney boutique wearing my work clothes and my very old Seiko and was treated like royalty, given a catalogue and encouraged to come back.
I always wear my tennis shorts, under armour Tshirt, and running shoes (hoodies if its rainy). And thats how i bought my rolex as well. You are allowed to dress comfy if you wear a 15k watch on your wrist!
I do wish you would have discussed Doxa. Good vid as always
And Nomos
The Baume & Mercier Riviera would get a lot more attention (from me) if they dropped the Roman numerals
Best ranking I have seen in a while. Less temperamental that Nico's who seems to rate watches based on who "he likes" in the industry than on the products. Your ranking is down to earth and not presumptuous, a combination of your knowledge of the brands and what appeals to you. Very nice review.
Montblanc watches do not receive due credit.
I cannot speak for their entire catalogue, but those with the Minerva movements are quite impressive.
Glashutte Original needs improvement? Might be too big for your wrist but not out of line by comparison to other divers and their watches, pretty much all of them, are amazing.
Cartier is meeting expectations for having something "iconic" and not doing anything new, Glashutte makes a watch thats 2 mm too big and they "need improvement" lmao
Certina/hanhart/Squale/vulcain / doxa/ eterna/eberhard I love all these brands I love that no one talked about them enough 😮 under the radar cool models
Hanhart and Squale brilliant
I 100% disagree for Breitling and 100% agree for Montblanc. I regret buying a Montblanc watch. I just bought a beautiful Zenith Defy Chronograph. I love it.
DeBethune, Arnold & Son, Armin Strom, Angelus, FP Journe, Chanel (Monsieur Superleggera Black is the only one I’d consider) & HYT!
Hanhart, Squale, Habring and Lang & Heyne would be the omissions I would have liked to have seen.
Yes Habring for sure. Also perhaps Dornbluth.
I was hoping that Fortis Watches would make the list. They’re a really neat brand with pedigree
Tudor is a beloved brand by the watch community because they are affordable and they listen to their customers, where Rolex does neither.
The problem with Rolex for me is that the cyclops date magnifier is horrible which rules out much of their range.
Can be removed fairly easily with a little heat and no damage - there are videos here on YT
I’ve got a 116600 no cyclops. Does me
@@darranwatson1840 it is one of those few exceptions.
The problem with Rolex is that you can’t walk into a store and buy one.
@@cfunk10deliberately so. Premium product.
I like the fun twist with HR ratings.
BUT, the ratings themselves seem skewered relative to historic expectations of that brand, and not a relative rating between brands.
Such a well spoken, calm, superbly substantiated video. Such a breath of fresh air compared to the ''other''' video. Much appreciated Adrian!
Having just come off of a John Wick binge I'm wondering what the watch enthusiasts view of Carl F Bucherer is at the moment. They seem to make very good quality yet somewhat ubiquitous watches. I think they are an interesting example of how a perfectly good watchmaker can fly under the radar for no other reason than just brand recognition.
I've just done the same, watched all 4 episodes over a week and then googled what they were all wearing when Winston gave Jonathon 60 minutes.. Surprisingly affordable, beautiful looking watches.
CFB is one of the best watchmakers ever, been around since 1888 and still killing it and they use in house movements
Your list is more realistic. I can appreciate these rankings.
Excellent presentation with a superb commentary! Well done. My son loves his Bark & Jack watch strap. Teddy B and Brittany Pearce do terrific annual reviews as well.
Orient, Timex, Seagull and I would request you to have a look at Indian brand Titan also.
would love a British brand tier list only on new releases. not to hate but to shine a light on them more than anything
Piaget rank?
That comment about Longines is so true, when I see their watches, I can help but to think of Christmas shopping at H Samuel’s
Picked up my first Panarai this year, 40mm GMT, absolutely stunning.
Nice one! Just never try to sell it..EVER as there is more chance of meeting a Dodo than finding a buyer for Panerai on the 2nd hand market ;)
@ And yet they sell every day on Chrono24….
@@wolfypics7339 Nonsense. I buy and sell Panerai all the time. There is a very active market. You cannot walk into the AD and pay full retail and expect to get out of the watch in 6 months with most of your money. Nor can you with any brand really (Rolex being the one glaring affordable exception). If I sit down and add up all the buys and sells with the Panerai segment of my collection, I'm money ahead, quite a bit. Enough to buy another Panerai actually!
I love the look of Panarai!
If any watch brand deserves to be exceeding expectations, it’s Christopher Ward. The products that they’ve delivered at the price point is unlike anybody in the industry right now.
Nomos , Doxa , Certina , Alpina , Mido , Rado ??
The production quality feels like it’s getting better and it was already astonishing, keep up the excellent work! Going to pick up a Bark and Jack strap for my Longines Zulu 39. Love from Toronto
Grand Seiko need to sort themselves out. The smashed it 3 years ago however since they are stagnant. Why can’t the launch a bracelet that’s great
Agreed
The problem is Grand Seiko make dress watches with the thickness of divers. Can't enjoy the beautiful dial work when it's on top of a hockey puck.
Hi Adrian ,
Maybe try Hanhart . Great back story and heritage and some interesting designs as well as classic chronographs.
All the best ,
Chris Gilling .
You should review Hanhart watches, like the 417 es Flyback chronograph.
Great list! What watch are you wearing in this video?
I was also wondering the same... looks like a Hamilton maybe?
Looks like a Mark XX IWC
You miss the ROLEX category of 'Aren't allowed to buy new, without a list and a kidney'
Mido, Baume, Casio, Maurice Lacroix, Tutima, Certina, Nomos, Piaget, LV, Fortis and the biggest of them all: Apple.
Very fair, except for Panerai and making some beautiful watches, I see lots of cool entrepreneurs wearing them, for shepards not sheep like rolex
Almost vomited reading this comment...
That’s probably due to the fact that your mind is full of vomit
@@MPD90 Yep druggies these days everywhere rofl
@@MPD90 Probably worth seeing a doctor if a simple comment can elicit such a response.
@@richjohn9356 Do you see yourself as a bit of a Shepard then John-boy? Are you a 'rich john' due to your entrepreneurial endeavours? Do you have a Panerai on your wrist wee Johnny? 🤮
Love the way this is structured, love the TG "Cool Wall" reference even more!
I like your list.. but your ranking of Glashutte Original is strange. Because they make the SeaQ in the 39.5mm size. Plus they make amazing complications and the double swan neck is beautiful on the dial. Great list overall!
Agree. I have a SeaQ Panorama Date. I have a 6.5 inch wrist and it fits me well. A fantastic watch and very underrated.
Hi Adrian!
What a fantastic video! Congrats.
Where do you put BVLGARI?
Pretty fair review.
You mentioned the Glashutte Original should do a Seaq in 39?
Then do , do a Seaq in 39.5mm 😂
I want the SeaQ panorama date in 40mm.
@@BarkandJack I totally agree. A 40mm pano date and open case back would be a beautiful watch. Fingers crossed
The problem is that the Panoramadate is so much better, it's hard to settle for the regular SeaQ. If it was 41mm x 13.5mm, it would be incredible.
You can’t be wrong in your opinions. I honestly don’t k ow enough about a lot of these brands except their watches cost almost more than most houses :))
But I do have an admiration for the skill of these makers. I’m personally looking forward to my little marathon coming soon and maybe a citizen or nirvada Grenchen
Panerai are about to absolutely kill it. I enjoy them now while there are steals on the second hand market and they’re flying in your face under the radar. Watch this space. MPGA.
Have you had a knock to the head recently?
@@patekphilippetimepieceMake Cubitus Great Again
What is "it" they are killing? Their business?
@@heiner71 watch this space
The only thing they are killing is their own business. Their brand is 40 years out of date!
I totally agree with your assessment - specially the rating of IWC Schaffhausen. Desirability is super high: their watches are simply beautiful, timeless and durable. If you ask me, they are kind of a hidden champion and should be moving into the holy trinity - or should we say quaternity…
Wait wait wait. JLC and Panerai get basically the same critique, but one is "outstanding" and one of "disciplinary " ??
Hmmm
Yes because those 2 brands should never be mentioned in the same sentence together.
@@MsChrishanson Absolutely, one has the most devoted fanbase that isn't also insufferable, and the other increased their prices by 100% in the past few years.
@@MsChrishanson Can I speak of them in the same sentence if I'm referencing my PAM 190? Hard not to given that it contains the Panerai version of the JLC 877 movement. Outstanding movement BTW.
My husband and I really enjoy your channel as well as that ranking feature. Could you tell me please what type of software that is that allows the ranking and graphics? Thanks in advance.
Ulysse Nardin, Maurice Lacroix and Cartier. Any quick shoots for those?
Thanx @Adrian for a serious list without all the bangs and whistles other watchtubers do. A pleasure to watch!
Where would you put Bulgari? The Octo Roma looks so cool to me.
Would have loved to see more brands. For example Timex who have been killing it with their new releases and are quietly taking over the customers seiko is loosing out on due to their price bumps.
I think Dec was wearing a Panerai on I’m a celeb the other night.
What about Ball? Where do you classify Ball? Thanks.
WTF is ‘disaplinary’😂🤣
Good for you for putting Hublot up there at number 1, Adrian. I think that's totally nuts but I'm really impressed that you are acknowledging some of the truly fascinating designs they're putting out and not joining the chorus of haters. Great video.
Where would you rank Carl F. Bucherer watches?
More B&J straps at Time and Tide Melbourne, please 🙏🏼
Where do you place Parmigiani?
I take your ratings more seriously than Nico. I think Rolex are overhyped though. You own an iwc but haven't reviewed it yet?
I guess I totally agree with your list when I check my collection. I have three Zenith watches two Tudor watches and one Omega Speedmaster moon watch.👌🏼
Great video but there seems to be a problem here. You evaluate most of the watches based on where they are in their segment and "lane" and what they are currently offering in a fair way. Great. That's until you really like a particular (mostly expensive and high end) watch and then they get bumped up to the upper two categories, even though they should meet the expectations (generally) at where they sit in the sector. One evaluation is from a connoisseur within the watch world, the other is what you like. More objective versus subjective. It is innovation, expectation, or what you like? One can buy a very traditional, non-vanguard brand and still love and buy them. Which is wouldn't be a problem, either of them, to do in a video! But fusing these perspectives into one single video comes across a bit strange. Come on, ICW and AP are absolutely stellar brands, but they are doing as expected. Boringly so. A welcomed boringly so, I might add. For example, Cartier and FC are doing way more explorative and out there stuff that are beyond what is typical for these brands. This is all encapsulated in your opinion of Hublot, in your own words.
In all a fun video (which I would love to see more of, for sure!) but a bit unbalanced in your appreciation.
All the best!
True comment
Tag Heuer is back on track. For a F1 fan this is a fun comment… 😂
🤣
why not include nomos?
A LANGE & SOHNE is top of the premiership in my opinion ❤
Watch reviewers always complain about watches that are too big as though everyone has the same small wrists.
I'm assuming they're all smaller guys, because I noticed this as well.
I recall Adrian saying that he’d buy a JLC Master Sector Dial
Chronograph if he had the money but it’s sitting below ‘would buy’ still this allows us to acquire them at a fair price in the used market.
The fact that Rado wasn’t even on your list says a lot actually.
I absolutely agree with your placement (and comment) about Bremont. I was a Bremont fan boy, now, I would not look twice at them. It is a travesty what has happened to them.
Thank Davide Cerrato. Killed the brand.
More chance of seeing a Dodo then me ever buying into that useless brand!
You missed Corum and i think Tissot should also be there somewhere :)
😂😂😂
Really interesting list. But the glaring omission is Timex. This is a inexpensive brand that have totally reinvented themselves and making some really interesting and obtainable wrist watches.
Breitling is meeting expectations 1000% especially in the US
Great tier list.
Wondering where you would put Alpina. I feel this brand is often overlooked, but the brand has so much history and still offers great value watches.
I love my old Startimer chronograph!
7 and half minutes in and waiting for Adrian to get to Bremont😁
😂one word… Shit
@@matthewdale956 Even shite is too for them as shite makes good fertiliser..unfortunately nothing comes good from Bremont these days.. My local dealer has had a 33% sale on all their watches..started about 8 months ago and still on..I think they managed to sell 1 out of about 20 watches in stock in 8 months and 33% off...can't give them away!
Your arrangement of criteria really made me smile. But it was also very interesting how the individual watch brands are distributed. Very honest, but of course it also shows that it is your own personal taste. For example, I would banish Zenith to the other end. That would also apply to Tudor, but otherwise I can understand the arrangement very well.
I would say that your tier list is much more respectable and rational than Nico's was
Perfect assessment! I agree more with your tier list, than with Nicos. On the would buy category I agree to 100 %. I would just add Longines to my would buy. The classic diver and the Zulu time are just great and affordable watches.
As a fellow HR person, good job on differentiation - a bit top heavy but close to 20-70-10 distribution :) Now make sure to put everyone on the bottom 10 on a PIP!
🤣
Love the metal coffee mug, and wish your store had them available.
Out of stock, will be back soon.