MrBeast is throwing out his entire strategy. Here's why...
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00:00: Intro
02:16 Jimmy is less of a creator than you might think
06:15 Finding new ways to make content accessible and memorable
09:45 The first cut of a rough cut.
12:53 Join Juice Club!
13:52 Get A Free Month of Track Club
13:40 Playing to the top of your emotional intelligence
24:07 Spectacle Is Packaging, Story Is Character
In this in-depth analysis, we investigate the content evolution of TH-cam sensation, Mr. Beast. Traditionally known for large-scale challenges and outlandish stunts, Mr. Beast is now focusing on the development of more complex narratives in his videos.
This conversation centers on how Mr. Beast's team is incorporating nuanced storylines and detailed characters to drive higher viewer engagement. They're pivoting from simply showcasing grand locations and spectacles, opting for narratives that echo relatable experiences and evoke emotional responses.
We discuss the concept of treating your audience with respect by not oversimplifying content, often referred to as the "top of your intelligence" approach. This method is tied to an uptick in viewer retention, as today's audiences appreciate content that engages them mentally and encourages active thought.
A key point in our discussion is the formulaic nature of effective storytelling, with reference to the Dan Harmon circle. However, the successful implementation of this storytelling structure requires skill, something Mr. Beast and his team have been showcasing in recent videos.
We also discuss the potential influence of Mr. Beast's narrative shift on the broader TH-cam creator community. His movement towards narrative-based content could prompt others to hone their storytelling skills, rather than just trying to imitate his methods.
Watch as we dissect Mr. Beast's changing content creation approach and discuss its potential implications for the future of digital content.
“If you can master character you can make content out of a garden chair” that couldn’t resonate with me more. Put that on a freaking tshirt
Truuuee i know a youtuber (think it was npesta) who streamed himself staring at an image of a brick wall for four hours and chat was alive the whole time
Tell me what that means. I promise you, you cannot give me an example of what it means. It's verbal masturbation.
Chairapy is on TikTok. He crushes it
- [01:20](th-cam.com/video/pLZ5JyUQI_Y/w-d-xo.html) 🏙 Kathy Hochul addresses various issues in New York, including the illegal alien problem, in a recent press conference.
- [02:04](th-cam.com/video/pLZ5JyUQI_Y/w-d-xo.html) 💰 Conflicting priorities: Hochul aims to tackle crime, mental health, economy, and housing while assisting New York City in sheltering migrants without raising income taxes.
- [03:44](th-cam.com/video/pLZ5JyUQI_Y/w-d-xo.html) 🤥 Hochul is accused of lying about the motives of illegal aliens, claiming they are here to work, while the speaker argues they are often involved in criminal activities.
- [05:51](th-cam.com/video/pLZ5JyUQI_Y/w-d-xo.html) 🌐 Migration spreading issues: The speaker suggests that the problem of illegal immigration, initially concentrated in the southwestern region, is spreading to other parts of the country.
- [07:15](th-cam.com/video/pLZ5JyUQI_Y/w-d-xo.html) 🔄 Lack of real solutions: Criticism towards Hochul and Mayor Eric Adams for not providing effective solutions to the migrant problem, with a call for genuine actions and not just rhetoric.
I've been thinking about this for a while ever since Jimmy first said "All I wanna do is make the best videos possible." Does creating fast paced, emotionless videos with no real "why" or intention qualify as the one of the best videos? Take his most recent video where he crashed a train into a pit. What was the point other than trying to create a video that looked cool? I believe that if he focused more heavily on the story or motive behind what he is creating, he would only then create a 10/10 masterpiece video.
Art, Spectacle, Story, Change - there are so many different ways and reasons to be part of this whole “TH-cam” ecosystem. What makes me happy is that the ability to share your voice has been provided to almost anyone.
I see Mr. Beast in the same way I see the billion-dollar block-buster niche in the traditional film industry.
Those are enjoyable, but my absolute favourite content tends to be some pretty small channels that have a passion for their specific, narrow niche - call it the “Indy” part of TH-cam.
What’s really nice is that we can have it all 😊
Tell us more about what you think and your lifestyle. Please tell us.
"AI is enhancing mediocrity" - great quote. I think the competition on TH-cam is also enhancing the need to grow out of mediocrity as a creator. long gone are the days where filler videos were rewarded.
We are seeing the trend of better Storytelling in TH-cam and I'm all for it.
Bring it on!!
22:53 beautifully worded "new creative renaissance" many factors such as free accessible tools, etc I can see a hopeful beautiful future for online creators in near future
These videos are SO helpful, I think I've watched every one. I'm always trying to apply the storytelling principles to my videos. :)
Agree Emma! I have also watched almost every episode they put out and it has really helped me create better edited videos with more of a storyline to them. -Tyler
Hey Tyler!!! @@TheTylerShow
You should definitely learn about storyboarding and animatics (what Pixar does) It's actually the only reasonable way to work on animation since even a single second of animation could take hours we develop a workflow that builds and refine the story incrementally (script>storyboard>VoiceActing>Animatic) and it's only when we have a good cut of the storyboard with sound and dialog (what we called an Animatic) that we start animating each scene carefully. This workflow is used in movies too, more on the ones that need everything planned (Superhero, action movies)
I think it's something like the oposite to recording footage and then build the story on the editing.
I was having a conversation with a friend a while back about this topic and we came to the conclusion that this next era of TH-cam will likely not be shaped by one creator. It not likely anyone passes Jimmy in viewership or subscribers for the foreseeable future. Instead it is more likely that the next meta of TH-cam will be shaped by many different creators who will take retention and view risks by creating great stories just because they love doing it. It’s going to be beautiful.
Can't wait to see it 💯
Real characters. Real storytelling. Real drama. Real dark comedy. We got it all.
Thought about interviewing sceen/script writers?
I feel like they are telling stories and setting out the stories which is what creators might be thinking about before/during the editing process.
That would be EPIC! (I'm biased though because I make movies LOL)
@@WW_Studios Writers in every sense of the word tell storyies for a living.
Editors must be able to learn a thing or two...
@@DannyHatcherTech SO TRUE!!!
'If you go on a 25 million dollar yacht then go back to your house'... That's my life. Ha ha. 😂
29:45 the comparison between MrBeast’s old style videos and Ryan Trahan is so apt! I can’t tell you how many times I have deliberately chosen to watch a Ryan Trahan, Odd1sOut, or HalfAsleepChris video after a MrBeast video because I want the emotional satisfaction that was missing from watching the MrBeast video.
These videos get me soooo excited about editing. Let’s LEVEL UP!!! Storytelling wave LETS GO!
What makes MrBeast famous is not about strategy. It's about his name, his brand. He built it from the ground up.
Everyone knows how Ford, Ferrari, Lamborghini, and Chanel operate, but only a few can replicate them. It's not the strategy, it's their brand.
I think of Mr Beast videos like a catchy pop song. Its got a great hook, great melody, keeps you dancing the whole way through. But you dont really pay attention to the lyrics…
More like, pretty much anything and everything mainstream. Nothing mainstream ever gets that deep
It's great to hear you explaining things like "chair content" why it actually worked. This episode helped me a lot with my content/subs connection struggle.
Funny that I was just talking about Dan Harmons Story Circle with one of my friends this morning while working on my book. It a timeless approach and I will love to see it in more TH-cam videos. That's when TH-cam really becomes more than just a place to watch “how to” videos.
I love seeing more storytelling in video game content, it’s just here’s the best action packed clips or funny moments. It actually has characters and a story, where they wanna go or what they want to do. Not everyone has got story telling down yet but it’s become more of a popular thing to use.
I love that you mention this. I edit gaming videos for lots of clients, and one of the things I specialize in is identifying an emotional through-line to build a story off of. So many gaming videos are inaccessible because it's just a bunch of random action packed clips, like you said, to the point it becomes confusing to watch. It's also a skill to identify which game mechanics don't adapt well to a non-interactive video.
I feel he same way, i noticed as a creator that my best video so far featured a story, had plot beats, and had a satisfying conclusion
THE STORYTELLING WAAAVE ‼️‼️‼️
This is my favorite episode of the podcast yet. I love storytelling discussions. I imagine these conversations were happening in circle of the movie industry 100 years ago before filmmaking techniques were established and here we are experiencing it again but with TH-cam.
Loving storytelling wave! This podcast is such a great resource for TH-camrs who want to level up their content 🔥
Do you have any recommendations for podcasting?
It's an interesting reality about influence and content quality. It was mentioned how many TH-cam personalities are making content that hits the storytelling target in the bullseye but they aren't as popular as other creators. On the other hand, an already "famous" person can delve into making YT content and have more subs and comments than established channels with better quality.
I love how Jimmy is coming around to the storytelling aspect to shift the focus of what makes content worth watching. For new channels getting into the space it takes time and it's a grind to get a subscriber base, and hats off to those who do the work to get there.
lol i wanna know what he said about casey. When he was vlogging I never missed an upload
I was in a small gaming niche, and I was a new comer getting drowned out. I then started adding stories to the beginning of episodes, and loosely tried to fit into the 3 act structure. Suddenly I not only got better retention/views, but even other creators started watching my content regularly... then eventually everyone started copying me in their own way XD
I'd like to see how you'd make a simple game video. Keeping it low effort, like a minecraft let's play where nothing is scripted, minimal editing, and is highly repeatable day after day, but add these story theories you talked about... I'm not sure it's possible?
that part of mrbeast brining in the daughter i think he got from big brother. the show has a challenge where every member of the big brother house has to stay still and not talk, and a loved one comes in. in the show the contestants have been staying at the house isolated from the world, for example iv seen a dog come in and owner of the dog started balling her eyes out, because she couldn't, move and touch her dog. the point of the challenge is for you to quit and hug/ talk to your loved one.
"And about storytelling in general is it just emulates life" 28:24
The harmon circle 25:37
finally somebody said mr b videos give you nothing
yeah good video, but i got 2 google ads and 3 sponsorships ads???
This podcast always comes in helpful and this episode didn't miss a beat. Riverside is hands down the best and the way y'all shout out a brand is just fantastic. But, having three brand deals in one episode? Felt like I was watching TV, way too many ads.
For me the beast philanthropy channel is the best and I’ll go as far as flagging specifically why….Dan Mace. He is a genius when it comes to storytelling and in time jimmy will shift more towards the way of Mace rather than beastification.
Early today I watched at least 7 times a short documentary about "Dance monkey". The story-telling editing it's so brilliant that litteraly I couldn't help to re watch it again and again to recreate, and, above all, amplify the emotions that generated in me.
You guys are a great duo! You bounce off each other excellently. I wish I had a friendship like the one you have.
Where is your part 2 this - you pixeled out half of the headlines at 0:41 so would have expected that the other topics would come in a follow-up video? But I couldnt find it?
Thank you Jordan, hayden and team! Raza :)
Ive been struggling for a long time to learn story telling it really is tough to learn. The difficulty is probably why so many people dont push that hard.
I actually heard about the trend going from mrbeast-y content towards more storytelling contents months months ago (maybe even a year ago)from surprisingly, anime TH-camrs, specifically Blue banana podcast. It's cool that they predicted it too
Guys why is the ad so much softer than the podcast
I can attest to the smart audience angle. I do videos that approach intelectual aspects, and I've been told to dumb it down since my audience is supposedly... well, let's say, not necessarily intelectual. I argue that they are, they just dont know it, and treating them like they are, they will enjoy it, even if they dont get all the details. And those videos are usually the most successful.
Just stay away from the comment section afterwards. 🤭
30:58 Agreed, TH-cam is the best distribution platform and average people telling a simple story about their life is the best content. Story and character rule on TH-cam because they've been ruling the world since the beginning of recorded history. About 5000 years ago.
I'll definitely have to check out Riverside that looks awesome 🤘 great content as always guys
Creative Renaissance, I genuinely hope we see this happen over these next few years. I know i’m finally hitting Play on my own content and I hope more people decide to do the same
I watched 2 minutes of Mr. Beast’s most recent video Train vs. Pit and had to shut it off because so much was happening but at the same time nothing was. I was bombarded by fancy cuts and transitions but I just didn’t care about anything. Retention editing at its worst imo.
I think it would have been even better if they had a story for 52 so people could feel for both sides and choose who they want to win. Although it’s hard to do since the last two are kind of random
I really like Mr beast during his interviews and podcast, he is really motivating but the Mr beast on youtube is so soulless and dumb IMO.
I forced myself to watch some of his videos and analyze his thumbnails, I don't think people over 20 are enjoying his videos.
It's probably for people below 12 or even less and I hope it's not the future of TH-cam.
Yeah, but his target groups is very very profitable. Children are re-watching the same videos multiple times. My daughter keeps watching the same videos all the time. No wonder they have so many views.
Agreed, even if the ideas are great, but the editing makes it's so annoying and childish
I’m 27 and I enjoy his videos
People over here 20 not enjoying his video? Every people have different taste. Every content have their own market, if you don’t like mrbeast content, that is fine, but don’t generalize that people over 20 follow your taste.
🤣
@@edasiminek Yeah that's exactly how I imagine it, so much dopamine for kids, it's like watching cartoons. But for adults it's extremely boring content.
This was great! Good job lads
Hey ed Lawrence
You guys should analyze Garandthumbs video titled “22. Man” or something like that. It’s one of the most memorable videos on TH-cam
Ive been preparing for this moment. I have videos with millions of views but they were not fulfilling to my creative soul and instead were attempts to game the aglorithm. To show myself that i could create viral videos. Ive hated the beastification of YT and the hate filled content that goes viral on this platform. Really hope this wave is actually us turning the ship around as a viewerbase and sharing our own stories.
I can appreciate his new approach, as opposed to the "Skibidi Toilet" approach (which means overstimulating). I can appreciate that his content is feeling more human.
Nothing like being the first one to watch the Edit Pod
Lol I’m jealous
Hey Hayden, I loved it when you interviewed Ryan Trahan, what about doing it again!
If I'm being honest, I want to know what more he will do
Or maybe interview Airrack!
Jimmy is GOATED on this TH-cam 🌎
man has worked the difficult works and I’m happy that he is reaping the results.
Give it time, learn and you’ll grow more than Jimmy 🎉
crushed this one thank you guys for the valuable info and input
Surprised at how much of this is second hand content from the Colin and Samir podcast
Great Episode 🙏🏼 What I dislike most about mr beast type of content, is that they are so heavily depended on the topic of money. This type of sensationalism just doesn’t sit well. Also money already has a way to important role in this world, that just funnels into it.
24:00 ✍️🔥🔥🔥
I’m super ready for the wave of storytelling and creativity 🌊
Felt the emotion of the clip of that cut with the family and I teared up. New here, this channel is dope!
HUGE shoutout to Riverside for supporting this channel for as long as i can remember 💪✊
Absolutely, when you played that clip of the daughter again, i cried and remembered that I cried when I saw the video itself. Its insane that just in the seconds you played the highlights of the story I was brought to tears again, i dont even know why, it just works on my monkey brain
Ready for this one guys! Telling a story about story telling. Nailed it!
Love this. So well broken down, Hayden & Jordan.
Our bellies are full of sweets and easy meals and yet we wonder why we feel malnourished.
I think WALL-E nailed our current situation.
I hope the need for meaningful stories isn’t just a wave. I hope it is a lasting movement.
Jake pushing Logan off the chair might be his top moment 😂
I like the idea of editing podcast. It keeps the essence but it's shorter and straight to the point
When creativity meets story telling ability you get FANTASY 🎉
MrBeast is pure spectacle. It's just "look at this shiny thing and this shinier thing and now this shiniest thing ever" and buy a chocolate bar. It plays to the lowest common denominator and it's more cuts than most commercials have. It's attention thievery with no intrinsic value. In the Colin and Samir video, he talks about a challenge in his 1 to 100 video with the briefcases as if it's really smart but it's literally a rip-off from a long-running British game show.
I think he's a genius at A/B testing and spectacle but without anything in it for me, why am I even giving him my time?
I’ve literally spent AAALLLL morning studying, learning and watching videos on how to improve my videos and why I’m not getting the views and why my AVD is so SHIT! Man TH-cam is hard work but fun
you really clickbaited me with Mr beast in the thumbnail but he iam happy I know you always make it worth the time and I know for sure jimmy will be here in the future
Completely offtopic: Love Waterloo sparkling water. My favorite non-soda drink.
so true about "vibes." videos with less popularity which have the creator's personality and vision directly impressed into them are a million times more worthwhile than videos with a million views.
I haven't watched mrbeast more than a handful of times since he first began to explode in popularity. his current content feel like advertisements which are clearly meant to appeal to the lowest common denominators among people. it's so gross to me.
the fact that he has to wonder why someone wouldn't want 100MM views is indicative of the type of videos he's creating and the motivation behind why they're being made. regardless, i respect mrbeast a ton and was a big fan of his back in 2015, and keep up on his podcast appearances because they contain much more personality (something missing from his channel uploads) and contain a lot of useful info.
You're doing amazing content here, super useful information. If you don't mind a little constructive input you might wanna use more deesser on the audio. It's already sounding like a great professionally produced podcast but that SSes sound are a bit too much.
We've tried this storytelling strategy in our recent video to test and see where we can improve. We're grateful that we jump to your video this is really helpful. Thank you so much. Also to the person who is reading this especially those with TH-cam channel. Let's not give up on our TH-cam channels. It's going to get better 🥳
Yes 🙌🏼💯
Making great videos is a waste if nobody clicks on them. Storytelling and packaging go hand in hand so make sure not to overlook a good title and thumbnail. After looking into your channel I can definitely tell you that your videos will get a lot more views if you worked on those titles and thumbnails. Watch a few videos on how to get better at that. I'd recommend Paddy Galloway, was on a podcast where they dived quite deeply into that. Good luck with your TH-cam journey and stick to it!
Fingers crossed!
What a wonderful thumbnail you have there ❤
I only watched one Of Beast videos. Clips of others. It’s like the worst of TV.
But obviously it works.
Like people watch Great British Baking Show and you learn nothing about baking, ever, except that I don’t want to bake anything at all. Like a miss America pageant with the tears.
Storytelling can’t be a wave because it has existed since the beginning of time
Do you have any examples that you can share or talk about with great story telling in educational content?
Thank you for sharing your thoughts on the interview, the first time I watched the interview by Colin and Samir I thought for the first time too, that jimmy actually doesn't know all of it. He is still learning and I could feel that. Meanwhile other times it wouldn't shine throught.
Wow - first vídeo That i Saw from you guys and it was Amazing - going to Share it with my scriptwriters 🔥
Your insights are priceless ! (As always)
This was amazing. So helpful.
I have been thinking this way for a long time, that we are all wired for stories and connection, and that's the real power of TH-cam. But you guys are explaining it so well it's like I found the fountain of youth or something, and I am trying to consume all of your content at once, LOL. I'm curious if anyone has thoughts on this: I know that story is not always literal, and I think almost any genre can use story to make more compelling content. But how do you think creators should go about it if their niche is not overtly narrative? I'm thinking about educational content, mental health stuff, for example. I know story would make this type of content 100x more engaging, but I'm wondering how to best approach it. Anyone seen some good examples/inspiration?
Not me taking notes
How can engaging storytelling be utilized in talking head videos?
Oh my! Hayden, last week I posted a bunch of questions on your personal channel, and this week you are answering each one in this podcast. Thank you for that!
This is unbelievably engaging. Exactly the topic I was looking for. Your intro was genius. Tease a few items, show the promise, then cut it off so I keep watching, piggybacking on Mr Beast's authority. Love it. I was hanging on for that first principle, top of intelligence.
Just genius...
oh boy here jimmy goes again :)
Thanks for the value, appreciate the value, from México legends
Maybe title should be 'why mr beast is throwing out his entire strategy'
Top podcast! I’m a year into my journey as a content creator and want to add story’s to my content. I think I’ve got a decent bit of it but I want to become more of a priority
Surprised Hayden not drinking PRIME
Since he helped Logan so much🤯🤯
Fantastic insights, this is the first podcast I’ve caught but I subscribed right away after finishing this video. I’m a creator on another channel, and I’m very encouraged by the idea that storytelling could be making a resurgence on the platform, as great stories are what drew me to be a creator in the first place. I will certainly continue to develop my own storytelling ability further on the back of hearing all of your thoughtful analysis and commentary, well done! I look forward to hearing more.
Actually, how many ads are there in this video? 😂😂😂
12:12 can anyone share the Pixar video link
Can someone recommend resources that educates on how to become a solid storyteller ?
I totally disagree about people don't know what happened in Jimmy's videos...
for me my friends watching his videos its crystal clear what happened in the video we just watched
but interesting points about the storytelling part.
33 mins well spent 🙌🏻
I love this channel! Greetings from México