Sales Prospecting · Business Development · FREE Tech Sales Course · Foundation · 1/10 Part Series

Sales prospecting and business development is the lifeblood of success in any sales job and technology sales is no different.
Whether you are looking to get a job in technology sales, progress your career in tech sales or efficiently train sales teams in SMEs on how to sell technology to Enterprise customers, this free tech sales training provides a foundation in sales prospecting and business development. This video is part 1/10 foundation videos that forms part of the full technology sales course available on TechSalesInsights. Rapidly learn how to prospect for new business sales leads in both non-complex and complex environments.
Introduction and overview video is a FREE technology sales course focussing on the basics of sales prospecting in a business to business B2B environment. Part 1 of 10 part series introducing the full technology sales training course for individuals and SMEs looking to access online learning material including concepts, models and techniques taught in Big Tech organisations on how to sell technology to large companies and big Government entities.
Complete the first module for sales prospecting that forms part of the Tech Sales Course.
The tech sales training foundation video covers the basics of sales prospecting and business development, a precursor to the full technology sales course available on techsalesinsig... goes into more detail with regards to the sales prospecting and business development process including; the customer acquisition process, account and sales territory structures, segmentation and developing the ideal customer profile including different methods of sales prospecting; targeted marketing - demand generation, inbound sales, outbound sales development reps (SDRs), E-mail campaigns, account executives, partners and where and how to find new business prospects to help uncover high value, high probability sales opportunities etc.
There are other important takeaways included within the full technology sales prospecting and business development course, for example; categorising the composition of existing revenues to help plan and execute future marketing campaigns and where to focus business development efforts in terms of allocating your time and resources.
Chapters:
00:00:00 Start Tech Sales Training
00:00:21 Introduction to Sales Prospecting
00:00:44 5 Main Areas - Key Takeaways
00:01:01 1. Understand Products & Services - Functions & Value
00:03:39 2. Market Opportunity - ICP & Addressable Market
00:04:09 Ideal Customer Profile - ICP
00:05:57 Segmentation - Sales Territory or List of Named Accounts
00:06:29 3. Demand Generation - Targeted Marketing
00:06:58 Suspect vs Prospect
00:08:50 4. Proactive Calls - Set Up Meetings
00:09:25 Value Statement
00:09:50 3 Main Types of New Business Opportunities
00:13:33 5. Historical Data · Activity Levels · Time Management
Links:
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Technology Sales Prospecting Course:
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Full Enterprise Technology Sales Course:
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