Masarat | Pioneering FinTech in Libya: Masarat’s Journey of Innovation

We had the chance to sit down with Masarat to discuss how the company has thrived by embracing change, and how it has strategically chosen to be a thriver and trendsetter rather than succumb to challenges, as part of I&D campaign.
Masarat's success hinges not on a single "great business model" but its adaptability. The company doesn't merely react to the current demands of the FinTech market; it proactively anticipates future needs and takes the initiative to deliver improved services.
Starting as a Value-Added Service Provider (VASP), during which such services were emerging in the Middle East. It became the first VASP company in the country and laid the ground for other companies to start. However, after offering SMS banking services to one of the biggest local banks, it saw an opportunity to expand even more. Therefore, Masarat pivoted to become a full-fledged FinTech company.
Explore the insightful interview featured on CBS News: www.cbsnews.co...
or
Al Arabiya: www.alarabiya....
Find out more: masarat.ly/
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