B2B SaaS Company: Marketing Strategies to Grow Faster in 2023

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  • เผยแพร่เมื่อ 1 มิ.ย. 2024
  • “Marketing” is a broad body of knowledge and we don’t always know which aspect of SaaS marketing we really need to drive growth in your B2B SaaS company.
    I made the same mistake as a SaaS Founder and it led me to hire the wrong type of marketers and agencies and it hurt my growth. So on today’s Unstoppable Sunday episode, I dig into the 3 key types of Marketing Strategies you need that will drive maximum impact to your pipeline and your revenue growth, know exactly what to focus on in your Founder-led GTM journey and when hiring Marketing leaders for your SaaS business.
    ~~~~
    Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
    -- tkkader.com/yt/gtm?...
    ~~~~
    JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
    / @tkkader
    ^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
    ~~~~
    MY FREE SaaS GROWTH STRATEGY GUIDE 👇
    -- tkkader.com/yt/startup?...
    ~~~~
    WORK WITH TK TO SCALE YOUR SAAS GROWTH
    SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇
    -- tkkader.com/yt/scale?...
    SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues) 👇
    -- tkkader.com/yt/launch?...
    ~~~~
    Share this video with a friend: • B2B SaaS Company: Mark...
    ~~~~
    PLAYLISTS TO WATCH NEXT
    1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
    Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
    Playlist: Startup Growth Hacking - • Startup Growth Hacking...
    Playlist: SaaS Startup Tips - • How I Would Start a Sa...
    Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
    2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
    Playlist: Startup Planning & Strategy - • Strategic Planning for...
    Playlist: Find Investors and Raise Capital - • How to Create a Startu...
    3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
    🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
    🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
    4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
    🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
    🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
    🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
    ~~~~
    WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
    • The TK Unstoppable Story
    ^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
    ~~~~
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    ~~~~
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    TWEET THIS VIDEO: ctt.ac/8fkAz
    #tkkader #saasmarketing #b2bsaascompany

ความคิดเห็น • 74

  • @juandavidneiraahumada3167
    @juandavidneiraahumada3167 2 หลายเดือนก่อน +1

    yes

    • @TKKader
      @TKKader  2 หลายเดือนก่อน

      🤗

  • @ProStyleDev
    @ProStyleDev ปีที่แล้ว +1

    Another great one. Thank you.

    • @TKKader
      @TKKader  ปีที่แล้ว

      So good to hear!

  • @imhasan_
    @imhasan_ 5 หลายเดือนก่อน +1

    Amazing, thanks for sharing knowledge.

    • @TKKader
      @TKKader  5 หลายเดือนก่อน

      Glad it was helpful!

  • @akashagarwal8354
    @akashagarwal8354 ปีที่แล้ว +1

    Yes! Great video.

    • @TKKader
      @TKKader  ปีที่แล้ว

      Glad you enjoyed it

  • @avinashsaxena2185
    @avinashsaxena2185 ปีที่แล้ว +1

    YES!! Really useful nuggets

    • @TKKader
      @TKKader  ปีที่แล้ว

      So glad you enjoyed it!

  • @liveshiv
    @liveshiv 9 หลายเดือนก่อน +1

    Yes!!! I’m a content marketer.. I’ve worked at 5 different b2b SaaS companies now and this helps me put into perspective where different types of content fits into all of these different parts of the process 😊

    • @TKKader
      @TKKader  9 หลายเดือนก่อน

      So glad you enjoyed this!

  • @kv6917
    @kv6917 7 หลายเดือนก่อน

    Hey, i totally agree about 3 main part, my experience is also about it. But) How could you educate without brand?) Without brand you will loos opportunity for brand awareness and will pay more for lead generation on the second stage. Karina Volkova

  • @amitporwal8204
    @amitporwal8204 ปีที่แล้ว +1

    Amazing.. very very clear video and informative.. great work.. :)

    • @TKKader
      @TKKader  ปีที่แล้ว

      So glad you’re getting value!

  • @DaLakersFan24
    @DaLakersFan24 ปีที่แล้ว +1

    Great content, very powerful

    • @TKKader
      @TKKader  ปีที่แล้ว

      Glad you got value!

  • @mistercontractor1454
    @mistercontractor1454 5 หลายเดือนก่อน +1

    Love it. Great Content

    • @TKKader
      @TKKader  5 หลายเดือนก่อน

      Glad to hear it!

  • @AmitPorwal
    @AmitPorwal ปีที่แล้ว +1

    great video.. very very clear. :)

    • @TKKader
      @TKKader  ปีที่แล้ว

      Glad to hear!

  • @calebsmith4689
    @calebsmith4689 ปีที่แล้ว +1

    Great insight’s here! So from your comment on fractional CMO’s are you saying they won’t be high quality or a good option for early stage startups?

  • @SandeepSingh-fb4ex
    @SandeepSingh-fb4ex ปีที่แล้ว +1

    Great tk bhai.

    • @TKKader
      @TKKader  ปีที่แล้ว

      Great to hear!

  • @vincearnold6099
    @vincearnold6099 ปีที่แล้ว +2

    Hey TK I'm new to the channel and your channel really is a gem for aspiring SaaS marketers like me, I just want to ask if you have a detailed explanation of Sales-led vs Product-Led marketing strategy?

    • @TKKader
      @TKKader  ปีที่แล้ว +1

      Absolutely! I did an episode on How to Choose Between Sales-led vs Product-led: th-cam.com/video/9sqi2x7ZzzY/w-d-xo.html

  • @safehands8889
    @safehands8889 ปีที่แล้ว +1

    This is a great video. i never understood the difference bewtween lead and demand gen. Do you have more recommended content on demand generation?

    • @TKKader
      @TKKader  10 หลายเดือนก่อน

      I recommend my SaaS Talent Program: getunstoppable.com/talent.

  • @TrueChoiceServices
    @TrueChoiceServices ปีที่แล้ว +1

    Yes!

  • @LukmanAbimbola
    @LukmanAbimbola ปีที่แล้ว +1

    Yes TK🔥

    • @TKKader
      @TKKader  ปีที่แล้ว

      🙏🏼

  • @giovanifranco2033
    @giovanifranco2033 6 หลายเดือนก่อน +1

    YES!

    • @TKKader
      @TKKader  6 หลายเดือนก่อน

      🤗

  • @user-hu9ph7tf5s
    @user-hu9ph7tf5s ปีที่แล้ว +1

    yeah!

  • @LVusaAPI
    @LVusaAPI ปีที่แล้ว +1

    Yes

    • @TKKader
      @TKKader  ปีที่แล้ว

      🙏🏼

  • @RelentlessMarketer
    @RelentlessMarketer 11 หลายเดือนก่อน +1

    YES

    • @TKKader
      @TKKader  11 หลายเดือนก่อน

      🤗

  • @drmarumo
    @drmarumo ปีที่แล้ว +1

    yes!!!

    • @TKKader
      @TKKader  ปีที่แล้ว

      🙏🏼

  • @urbanpersevere8849
    @urbanpersevere8849 ปีที่แล้ว +1

    Yes Tk

    • @TKKader
      @TKKader  ปีที่แล้ว

      🙏🏼

    • @TKKader
      @TKKader  ปีที่แล้ว

      🤗

  • @ishansaha24
    @ishansaha24 7 หลายเดือนก่อน +1

    Ant tips for a saas company to deal with insurance company when there are just two co founders and the company is yet to be registered ?

    • @TKKader
      @TKKader  4 หลายเดือนก่อน +1

      You should become a legit business first.

    • @ishansaha24
      @ishansaha24 4 หลายเดือนก่อน

      @@TKKader lost somewhere in the way trying to make it official 😅 thanks

  • @AK_B2B
    @AK_B2B 4 หลายเดือนก่อน

    Hi TK,
    What do you think about starting an agency that builds full funnel marketing systems for SaaS companies for a one time fee? LinkedIn outbound infrastructure, cold email infrastructure, landing page optimization, increasing free trials to paid users ratio, retention and referral system.
    We would come in an build this out for a 90 day period, show proof of concept then release it to the SaaS company.

    • @TKKader
      @TKKader  4 หลายเดือนก่อน

      It takes more than 90 days to prove out a system. It also takes someone owning the strategy and execution. IMO.

  • @fais2000
    @fais2000 7 หลายเดือนก่อน +1

    Yeees ❤

    • @TKKader
      @TKKader  7 หลายเดือนก่อน

      🤗

  • @adamczach5953
    @adamczach5953 ปีที่แล้ว +1

    What were the names of the books written by the founders of Marketo, Pardot, and Eloqua?

    • @TKKader
      @TKKader  10 หลายเดือนก่อน

      Google.com

  • @lookformeon
    @lookformeon ปีที่แล้ว +1

    Hey @TK,
    Where is the boundary of a proper demand generation vs trying to convenience your target audience to buy the solution of the problem that is not really important for them?

    • @TKKader
      @TKKader  ปีที่แล้ว

      Its an uphill battle if you're not solving an urgent and important problem for your customers.

    • @lookformeon
      @lookformeon ปีที่แล้ว

      @@TKKader Would it be appropriate to say that in case of self-funded micro-SaaS demand generation will be mostly about "This specific issue you face continuously actually have a solution. [Then we go into promo of my solution]"?

  • @scottmarker-treasurevalley7244
    @scottmarker-treasurevalley7244 11 หลายเดือนก่อน

    Were you influenced by Chris Walker, CEO of Refine Labs, on Demand Generation?

    • @TKKader
      @TKKader  11 หลายเดือนก่อน

      No.

  • @birdsld050283
    @birdsld050283 ปีที่แล้ว

    Help out please

  • @karthikeyanponmudi6540
    @karthikeyanponmudi6540 ปีที่แล้ว +2

    A billion companies for crm 😂

    • @TKKader
      @TKKader  10 หลายเดือนก่อน

      It's a huge market.

  • @mohammadhesham2472
    @mohammadhesham2472 8 หลายเดือนก่อน +1

    Hello , I need an online session with you, how can I contact you ?

    • @TKKader
      @TKKader  8 หลายเดือนก่อน

      Hey, just go to www.tkkader.com

  • @Jeru_on_the_road
    @Jeru_on_the_road 10 หลายเดือนก่อน +1

    yes

    • @TKKader
      @TKKader  10 หลายเดือนก่อน

      🙏🏼

  • @temibabs
    @temibabs ปีที่แล้ว +1

    Yes!

  • @sungbokkwak8946
    @sungbokkwak8946 ปีที่แล้ว +1

    Yes

    • @TKKader
      @TKKader  ปีที่แล้ว

      🙏🏼

  • @juanfrancozafra
    @juanfrancozafra ปีที่แล้ว +1

    Yes!