Email Marketing Secrets For 2023 - EXPERT Tips for Beginners

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ความคิดเห็น • 85

  • @Ron_McKie
    @Ron_McKie ปีที่แล้ว +20

    Email will be the best. It’s the one thing no one changes - their email.

    • @mavrosyvannah
      @mavrosyvannah ปีที่แล้ว +5

      I haven't changed my 89 email addresses in decades.

    • @DanielHarrisCodes
      @DanielHarrisCodes ปีที่แล้ว +1

      Things like hide my Email are a godsend for the average consumer

    • @quantumpotential7639
      @quantumpotential7639 2 หลายเดือนก่อน

      Now THAT is funny.

  • @louieb.6930
    @louieb.6930 11 หลายเดือนก่อน +5

    new to email mktg. this helps a lot. thanks Wes!

    • @WesMcDowellInc
      @WesMcDowellInc  11 หลายเดือนก่อน

      Happy to help Louie! You got this! 😄🙌

  • @jack_of_all_marketing
    @jack_of_all_marketing 10 หลายเดือนก่อน +4

    This is the first I've seen of your content, and I'm subscribing! The way you edit is very engaging, your content is dense and very helpful, and I was taking notes the whole time! Well done.

    • @WesMcDowellInc
      @WesMcDowellInc  10 หลายเดือนก่อน

      Welcome aboard Jack - thanks for the sub! 🙌 👏

  •  11 หลายเดือนก่อน +4

    Good reference for email marketing! Thank you for sharing your ideas.

    • @WesMcDowellInc
      @WesMcDowellInc  11 หลายเดือนก่อน

      Glad it was helpful Chris! 😀👍

  • @Nivarubasha
    @Nivarubasha ปีที่แล้ว +3

    Great value!

  • @FriendshipChurchSunCity
    @FriendshipChurchSunCity ปีที่แล้ว +2

    Wes, this message is so spot on. With a new client we created emails, exactly as you described, sent it over for the client to review, and the comeback was basically, we want every email to be selling…we don’t need the stories, no one reads them!😮.
    We had two different emails, one for prospects, and the second for current customers. For the current customers, we took past articles, wrote compelling helpful and brief messages and then linked it back to the full article. Nope, we want to send out emails that upsell our clients….versus loading their lips with stories they can share with their friends over coffee, leading to referrals and repeats….I am tempted to simply share your video with them! Thanks for the message, restoring and confirming doing it the way you have described, for our other clients, consistently resulting 40-60% open rates and sales every time we send something out….even when we are not asking them to buy anything 😊.

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      Thanks for watching! 👏 And I hope your able to convince your new client - that is not the best way to go about it. 🫣 good luck!

    • @stupidafackinggame
      @stupidafackinggame 7 หลายเดือนก่อน

      Lol, you were sending emails that did nothing but link to old articles? If I were your client I'd fire you

    • @FriendshipChurchSunCity
      @FriendshipChurchSunCity 7 หลายเดือนก่อน

      @@stupidafackinggame no. While they did link to the article, it was a trigger for the email recipient to read further on the message by going to the website, where the full article was posted. Each email had a call to action.

  • @kinesiology-moves9598
    @kinesiology-moves9598 ปีที่แล้ว +1

    Thanks for getting back to me.

  • @flowersbymargo
    @flowersbymargo 10 หลายเดือนก่อน +2

    Thank you for this!

    • @WesMcDowellInc
      @WesMcDowellInc  10 หลายเดือนก่อน

      My pleasure Margo! 😀👍

  • @movingtoNYCwithLauren
    @movingtoNYCwithLauren ปีที่แล้ว +6

    It’s kind of crazy to see how many people are sleeping on email in today’s day and age.
    Email has been my #1 marketing strategy for awhile now.
    And I was definitely late in the game when I got started.
    Thanks for all your awesome content as always!

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว +1

      Exactly! Thanks Lauren for watching 😃

    • @brycetubbs-virtualaccounti6344
      @brycetubbs-virtualaccounti6344 หลายเดือนก่อน

      Like do you sell directly in the emails, or do you send them to like yourube or a challenge/webinar of some sort,

  • @badibuddy9587
    @badibuddy9587 8 หลายเดือนก่อน +1

    Gold mine! Thank you 🎉

    • @WesMcDowellInc
      @WesMcDowellInc  8 หลายเดือนก่อน

      Glad you enjoyed it! 😀 👏

  • @grapeleaf63
    @grapeleaf63 10 หลายเดือนก่อน

    Hey Wes, thank you for all these great videos. Do you have any advice on how to best utilize Google ads?

  • @isfirajensen6591
    @isfirajensen6591 ปีที่แล้ว +1

    Another fantastic video, Wes. Thank you!

  • @georgeriley4839
    @georgeriley4839 ปีที่แล้ว +1

    Hi Wes, great marketing tips! Thanks for the video that's a lot of work that went into that video and I appreciate it.

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      Glad you enjoyed it George! Appreciate the nice words 😃🙌

  • @Mandsefar
    @Mandsefar ปีที่แล้ว +1

    So where do I find the gifs?
    Oh, I am deeply impressed by your hub and spoke way of making me want to watch just one more aaand one more video because one leads into another 👏

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว +1

      Ha, all part of my master plan, my man :) But seriously, I find gifs over at giphy.com

  • @iamevanmeyer
    @iamevanmeyer ปีที่แล้ว +3

    So great Wes! Your work has been so helpful to me in my marketing journey!

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      That is awesome to hear! thx Evan! 😀 🙌

  • @lawrencechristenson7653
    @lawrencechristenson7653 ปีที่แล้ว

    Bro, I can’t stop watching your videos!! I love you 🫶🥹

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      I appreciate that so much Lawrence - cheers! 🙌👏

  • @ChristopherJames-Turley
    @ChristopherJames-Turley 4 หลายเดือนก่อน

    Fantastic video! I’m struggling to think of a great lead magnet with this value for my art business! Any suggestions?

  • @PokChopTV
    @PokChopTV ปีที่แล้ว +1

    This video is GOLD bro thank you. I built and own a portfolio of 7-fig ecom businesses, and though I have in the past for previous projects, I’ve yet to build out substantial workflows to maximize netrev for any of these (been caught up with paid ads and scaling tbh)
    Wanted to retouch on e-marketing before chowing down with GPT, some caramel corn and a large coffee and creating a 180 day quadruple trigger workflow with 47 different yes/no forks 😂😂. This video brought me right back to speed and i actually learned a couple new things!
    I’m subscribed! Keep hustling bro! Much love

    • @PokChopTV
      @PokChopTV ปีที่แล้ว

      The plain text nugget is something I noticed competitors doing a decade ago and started doing it myself back then. This gave the biggest change in CTR and CVR than anything else. So, very good advice! Only gfx emails that should be sent are transactional in my opinion (if even lol)

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      thx for subscribing! 😀👍

    • @blacksnow6560
      @blacksnow6560 ปีที่แล้ว

      😅 How did the forks go? Most people say they are tiring, but to me, automations are delicately interesting!
      If you ever need help, I'll love to!

  • @padigar123
    @padigar123 ปีที่แล้ว +1

    Very helpful video…thank you

  • @alpegra
    @alpegra ปีที่แล้ว +1

    I’ve come out with so many great ideas Wes! Another gem of yours. Ps. I’m sure your second shift is interior designer. Your house is absolutely stunning.

  • @ladymc2021
    @ladymc2021 ปีที่แล้ว +1

    Absolutely brilliant! Thank you sooooo much for this info! Can you elaborate on how to create a contact form. I saw your other video about the landing page, but would like to create one without being a pro customer to elementor. Thank you!😊

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      I highly recommend upgrading to Pro for the forms (and a many other reasons) but you can also collect emails using a form through your email provider. Here's a tutorial about ConvertKit I made: th-cam.com/video/uC8i-Ry8750/w-d-xo.html

  • @David_Aaron
    @David_Aaron ปีที่แล้ว

    Hey there! I'm quite new to email marketing, and I'm facing some challenges when it comes to pinpointing input metrics that could aid in predicting the output, particularly the unsubscribe rate. I'd be really grateful for any insights or recommendations you might have. Thanks a bunch in advance!

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      HEy David, you're trying to predict the unsub rate? I wouldn't even worry about that honestly. Ppl will unsubscribe and thats actually a good thing. It keeps your list clean, and I don't really even know what could be a predictor of it. Maybe unopens?

  • @digitalincometactics9858
    @digitalincometactics9858 ปีที่แล้ว +1

    Hi Wes, one of the best email marketing videos I have seen! A couple questions what do you use to scrub your list to clean them and I need to drip feed my list into my funnel so I get 35 to 100 leads per day to start for my new funnel and then scale it up what tools would you use to do that as well. thanks

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว +1

      Thanks! in terms of tools, you'd just use your email provider (mailchimp, activemacpaign, drip, etc) to clean out your list periodically. No other tool needed for that. And for scaling your list up, again, no tools, you jsut need to promote your lead magnet more and more to get more ppl onto it. Hope that answers your questions.

    • @digitalincometactics9858
      @digitalincometactics9858 ปีที่แล้ว +1

      @@WesMcDowellInc YES absolutely thanks Wes.

  • @SaroDogTraining
    @SaroDogTraining ปีที่แล้ว +1

    Hi Wes. Tahnk you for another great educational video. One question. Can you have more than one way of collecting email addresses? I have 3 that are sprinkled in my youtube videos. I also just made a landing page copying your landing page style (hope you don't mind!) just today quickly using elementor. So, now I have four ways of collecting emails.

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว +2

      Hey Saro! Yea, you can absolutely have multiple lead magnets in your business. I certainly do!

    • @SaroDogTraining
      @SaroDogTraining ปีที่แล้ว +1

      @@WesMcDowellInc Thank you.

  • @thelastbrobo7826
    @thelastbrobo7826 ปีที่แล้ว +1

    Another video that slaps 👏

  • @detstudy
    @detstudy 6 หลายเดือนก่อน

    Fantastic information. Thanks

  • @mrsevenfold9702
    @mrsevenfold9702 ปีที่แล้ว +1

    Probably the best thing about email is it's more personal i think

  • @karamnseir7347
    @karamnseir7347 ปีที่แล้ว +1

    thanks for all this information, I want to ask how to design the landing page, what website you use?

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว +1

      Hey Karam! I use Wordpress and Elementor. I also have tutorials all about it (th-cam.com/video/OupzJrhh3Fo/w-d-xo.html)

  • @joshwagnerfilms
    @joshwagnerfilms ปีที่แล้ว +1

    Wow! This is helpful. I have a question:
    When I write my email directly in Gmail (like you recommend), it looks REALLY bad. Why? Because the text alignment doesn't go along with the picture alignment. Depending on how big people's browser is, the text alignment will be way off from the pictures.
    And it is really hard to get gmail to look on brand because of such limited fonts and colors.
    What do I do about this?

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว +3

      Hey Josh, you wouldn't write your emails inside of gmail if you're automating them. You'd write them inside your CMS (mailchimp, activecampaign, etc)

    • @joshwagnerfilms
      @joshwagnerfilms ปีที่แล้ว +1

      @@WesMcDowellInc Got it! Thanks for the clarification!

  • @safesecureinsure
    @safesecureinsure ปีที่แล้ว +1

    Awesome content as usual, thank you!! Although it really bugged me that Jules' audio did not line up with his mouth 😂

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      Glad you enjoyed it Adam and noted about the audio issue 😀👍

    • @safesecureinsure
      @safesecureinsure ปีที่แล้ว

      @@WesMcDowellInc Appreciate the response!

  • @murphytwin
    @murphytwin ปีที่แล้ว

    Wes, what you are shooting your videos with?

  • @user-ii9fn4hb4b
    @user-ii9fn4hb4b 11 หลายเดือนก่อน

    Email has been my

  • @noeticspringproductions
    @noeticspringproductions ปีที่แล้ว

    What’s the difference between a newsletter email and a blog post? Besides one is sent via email. It seems content would be the same. Could you clarify please?

  • @david760.1
    @david760.1 ปีที่แล้ว

    Wes, I’m a new follower. I have a question for you.

  • @user-xb1tl7up2m
    @user-xb1tl7up2m 7 หลายเดือนก่อน

    Hey Wes,
    I am racking my brain for a lead magnet for my clothing brand. We are marketed towards outdoor adventurers. Any ideas of where to start?

    • @WesMcDowellInc
      @WesMcDowellInc  7 หลายเดือนก่อน

      Lead magnets are much more for service businesses not for products/ e-commerce. I’d just make some kind of discount offer for their email

  • @csarinjoga3265
    @csarinjoga3265 ปีที่แล้ว +1

    Hi Wes, I am interested in your course. Do you teach email marketing the technical and teorical stuff too there? Thanks for your content!

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      Hi! So the launchpad course does focus a lot of getting your lead magnet put together (for building your list) but its not so much about email marketing, as that's not in scope of what the program teaches, which is all about your website itself. But if you paired that with this video, pls your ability to ask me questions in our live weekly Q&A videos, you'd pretty much have all the pieces you need :)

  • @mounaimzine1664
    @mounaimzine1664 ปีที่แล้ว

    We need how to create iptv website

  • @XavierOrtega2
    @XavierOrtega2 ปีที่แล้ว

    Hey Wes. What is you advice about putting the top section of the dedicated landing page inside another landing page? For example: I have a landing page that intends to sell my product (it's a pet feeder). Would it still make sense to drive people away fron that page and inside the lead magnet landing page?

  • @tg9754
    @tg9754 ปีที่แล้ว +1

    Hi Wes, your video is great, but I'm in the situation where I need someone who knows your system well and is willing to do it at a fair price. If you know any talented people who graduated from your program and are looking for work, send them my way. Thank You!

    • @dharanaarora3026
      @dharanaarora3026 5 หลายเดือนก่อน

      Hi! I have a digital marketing agency and we've been helping people go digital! How about we get in touch to see how we can help you?

  • @guitarkickstarter
    @guitarkickstarter ปีที่แล้ว

    I was under the impression that Meta would block ads that lead to landing pages with exit pop ups?

  • @victoriatrezy5959
    @victoriatrezy5959 ปีที่แล้ว

    Do you need a website to start email marketing ?

    • @MrJamesTyler
      @MrJamesTyler 6 หลายเดือนก่อน

      Generally, yes. However, it depends on the campaign goal. You'll need a product page if you want to sell products. If you want to increase social followers from existing clients, then your email campaign will need to direct recipients to your social media profile.

  • @sounded3619
    @sounded3619 ปีที่แล้ว +1

    Can anyone I email see my physical address??

    • @WesMcDowellInc
      @WesMcDowellInc  ปีที่แล้ว

      Many email providers will require that you put in your physical address for transparency, yes. However, you can use a PO box or virtual address for that if you'd rather not show your personal info. Cheers!