1952 PONTIAC SALESMEN TRAINING PROGRAM "MEN OF PONTIAC" AUTO ASSEMBLY LINE MICHIGAN 93084
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This black and white film from 1952 is the first in a training program series for retail salesmen called Destination: “Dotted Line”, presented by the Pontiac Motor Division of General Motors Corporation. The film depicts the “Men of Pontiac” at work inside the Pontiac factory, which was founded in Pontiac, Michigan. The film captures smoke billowing from a huge manufacturing plant followed by close-ups of moving metal factory parts, steely cogs in a giant machine (:44-1:00). The General Motors Pontiac division was headquartered in Detroit, Michigan in the United States and lasted from the year 1926 to 2010, when it closed down and the company was reorganized. At 1:01, the film progresses to emphasize the human factor behind the corporation, showing men at work on cars and in assembly lines inside General Motors factories. At 02:39, David Strong is featured as a successful Pontiac salesman. His boss, presumably the head of General Motors during the time period when Pontiac was introduced, is alluded to but not mentioned directly. William C. Durant founded the automotive company in 1908 and it grew into one of the largest in the world. The film emphasizes Strong’s bright future and winning attributes while highlighting the important work done by other employees like him at General Motors (03:40-7:49). Dealership salesmen, or the “Men of Pontiac”, are praised for their professionalism, depth of knowledge, and personal virtues. All the selling tools and resources, including the Pontiac car itself, are emphasized and praised as helpful aids to all Pontiac car salesmen (08:17-09:33). The Destination: Dotted Line guidebook for selling Pontiac cars is presented while the speaker encourages its use, along with intuitive sales know-how furnished by the salesman himself (09:40-09:50). This training film was produced by Soundfilm Studios Inc. in Detroit, Michigan after General Motors introduced its Pontiac brand in 1926.
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Even in Dave Strong's day car salesmen regularly were condemned by the public as the most dishonest tradesmen they dealt with. It's no different today.
The salesman shows the customer a booklet with penciled-in depreciation numbers. Cracked me up!
Thanks for sharing another cool classic car film..
I sold cars for 10 years,some things never change.
Now Dave's grandson is out at a Caddy dealership, working the four square, squeezing a sucker into an 84 month loan.
Spenser Hawk Sounds like you’ve been there!
Just what I was thinking.
Only 84, what about 96? I really hate buying cars. Fortunately there are a few out there that aren’t snake oil salesmen.
This is a dealer information film. It is entitled, "Destination: 'Bottom Line'" The title derives from the place on a sales contract where the customer legally signs his name to purchase an automobile. The idea of the film is to help the dealer sell the automobile. The car the dealer will be selling and the customer will hopefully be buying is the Pontiac automobile. The Pontiac, now discontinued, is a division of the General Motors corporation. It is a storied, reliable, and somewhat sporty mid-grade automobile. This more of these Pontiac cars the dealer sells the more money everyone will make from the dealer himself to the custodian at the dealership to the board of directors of the motor company in Detroit, Michigan. The cascading benefits of the sales, extending not incidentally to the purchaser of the automobile, is suggested by the narrator at the end of the film. "The more you help others," he enthuses, "the more you help yourself."
First of a series, designed to advise Pontiac dealers and salesmen on the best way to sell their automobiles.
Of course, no one figured the recession of 1957 would affect ALL auto sales [7:02].
And no one anticipated Wide-Track and all that followed...making Pontiac the only car worthy of a beautiful genie.
Did the customer just sign the contract with a pencil? Thanks for posting!
Style of the 50’s time, manipulating Pontiac salesmen would *never* cheat a mark.
! this
Yeah and he probably deals from the bottom of the deck.
If I had ever handed my prospect a #2 to sign, I would've been fired on the spot. I actually used to present them with a chrome Cross pen in a gift box to try to seal the deal.....and that was for less than the price of a new car.
the early pontiacs just seemed to grand father-ish..something your grandparents drove ...the 52 to 54 fords seems much sportier ,,by 1955 most cars got better looking..with more sport and flair ..give me a 56 crown vic or 56 mercury montclair and i'm happy
Things changed even more when Semon "Bunkie" Knudsen took over the division...he immortally said "You can sell an old man.a young man's car,, but you can't sell a young man an old man's car"
2:50 "O.K., David let's do one more take and this time try to look even more awkward and ill at ease. That's it!...Perfect!"
Just love them old Pontiacs!!!!!!!
Keep your windshield clean!
‘Keep the Greasy Side, Down’
Postwar male culture:
Only men got the credit. The breadwinners. Deal makers. With a crease in their trousers, a clean shave and a shine. An Aqua Velva Man.
RIP
I miss you so much
😭
At 1:09 looks as if it took ‘more then men’ to build a Pontiac😏😕
There were two head men of Pontiac in 1952...Robert Critchfield succeeded Arnold Lenz that year, after Lenz and his wife had an unexpected encounter with a train while out in their Pontiac.
The Lenzes were driving a Buick. No top GM exec would drive a Pontiac, just one cut above the bottom of the barrel, Chevrolet.
@@DMBall GM tightened those rules in the 60's...supposedly that's why the Caprice was developed--so Chevrolet executives could drive something nicer than an Impala.
Puffing on a cigarette while working on the assembly line.
I’m sold! I want to be a pontiac salesman
You're 14 years too late...😅
@@TheGbeecher I'll get em next time
“Men AND women working together”!
Women in those days didn't sell cars.
I'm only half a man - I never worked for Pontiac or owned a Pontiac car...😢
There's something fishy about this sale ( 4:29 ). The salesperson is preparing the contract with his right hand, and with a pencil. He then passes the contract to the customer to sign, with the same pencil. He signs it with his left hand. The text of the contract looks very similar to the customer's signature. I'm thinking it's written the same person. Even if it isn't, things can easily be erased and changed. All this "is learned," as the video says. Very sleezy, just how it is today. :/
What a scam. I'll take 2. 🤪
What a load of crap, they really poured it on heavy back in those days.
Get them to sign on the line which is dotted.
Hahaha! I remember trying to talk a friend out of rolling (2!!) Prior cars negative equity into a new car, but the excitement got him and he signed! 😬 not even lying, he signed for a 7 year loan for almost 3x the monthly payment of what it would have been had no loss been rolled over, and a couple k put down. I couldn't believe a bank offered the loan. No lie. That was back in 07ish though, and they were tossing loans out to get stuff moving.
haha Glenngarry Glenross
Pontiac. Destination: "End of the Line"
Scrap yard!
RIP pontiac
2:40 What's up with that globe? Turns wrong way.
Pontiac 60
GM discontinued the Pontiac in 2010.
Thank you captain obvious!
@@albear972 It wasn't obvious to me. I had to look it up.
I had one. It was great but built by Toyota.
@@gonebamboo4116 sounds like the Vibe? Tried to find a Vibe S back in the day no luck. Loved my 90 Grand Prix stick shift with ABS!
Interesting how they portray women back then. If you notice the salesMAN is always talking to the husband and the husband signs the contract. . Everyone was white back then too.
You sound like a racist and a sexist.
Yeah, it was great.
You guys really need to change your Patreon settings! You'll get way more paying subscribers if you offer a $1 & $2 membership. . . .I wanted to donate $2 a month but your lowest is $5. . . .If I had to pay all of my creators $5 I wouldn't be on Patreon. . . .
I have never met any one who told me they were a car salesman....sama sama or a toilet cleaner.
1:03 - half the line were women. Announcer just talks about men. The 50's eh!
they flipped the kitchen sign the wrong way lol
Only men got the credit. The breadwinners. Deal makers. With a crease in their trousers, a clean shave and a shine. An Aqua Velva Man.
@@johns.8681 Listen, buddy - man to man.......smoke a Roi-Tan? And use the real thing, Brylcreem, not that Vitalis crap.
"Pontiac...Pontiac...wish I had me money back."...lol This week only..buy one Pontiac n we will throw one overstock Chevy Chevvette during GM's buy one get one for free sale.....12.000k mile/1 year on Pontiac.....we will cry w/you on the Chevette unit ..ok/....lol
Former Dealership Line Tech from the 1990's......i just couldnt help myself...I did own a 1952 ponty Chieptan...thats Chief Pontiac of the upper NE Native peoples....thats cool.
Ooops- Chieftan......
Wonderful time to be white in America.
Podiac?