Art Marketing Mentors Should Not Be A Jerks - Tips For Artists
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- เผยแพร่เมื่อ 20 ส.ค. 2024
- A video about artist stuff by a couple of nerdy artists! Support this channel by joining our Rogue Community on Patreon (We REALLY appreciate it): / rafiwashere
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Like others have said, you don't need to take a mentor course.
Just watch Rafi and Klee!
James
Walmart doesn't sell one product. That is a silly idea that there has to be one niche for an artist. Buyers love that there is a variety of paintings to buy. Just market towards one niche at a time, but keep your website filled with variety. You guys make so much sense. I do have a clear stance with my artwork. It took a while to figure out what my actual motivation is. So, take the time to discover your motivation to do art.
As an artist I don't want to create the same painting a hundred times. I consider that being a factory not an artist thank you for your inspiration as always
Back in my days of playing in bands in the late 80s, early 90s, I used to refer to these people as “bridge trolls”. Band managers, club owners, record industry people, etc. It’s like when you met them, they would cross their arms and say, “you’d better impress me or your career ends here.” I discovered pretty quickly that the best thing to do is to walk right past them. The most they can do is shake their fist at you as you walk past. They’ll simply turn around and wait for the next kid to come along and give them the same routine.
Oh yeah, I hate the gatekeepers! And they're always near the bottom of the hill. Not right at the bottom, but not actually successful themselves. And they sure as he'll don't want you to succeed (unless they can hang onto your coat tails)
That makes me think of what an art professor told me when I was an art major at the University. She said I wasn’t as good as I thought I was. How does she know what I thought? And what kind of teaching method is that? I think she might’ve been along the line of the bridge troll... thanks for bringing that up. By the way, I was a straight A art student.
@@attheranch873 Just visit The Museum of Modern Art (if allowed), or galleries in NYC (where I live), it will show you what the "bigwigs" consider "masterpieces". When I saw some of the displays, I wished I had a canvas to vomit on! I could've made millions! Just so you understand, I've been a "professional" Artist for over 50 years.
Bridge troll is a great analogy ! Better than gate keepers, because as you say you just walk past them over the bridge! 🤯🤯🤯🤯🤯🤯
@@dianaparkhouse963
Yes!
Thanks for saying it!👍❤
I just “completed” a year long marketing mentoring that cost me 3,000. It was also niche marketing and finding my perfect client. I learned a lot, but very soon we conflicted about “HAVING A PAIN POINT.” And I can see that much of marketing is about telling peop;le that they are missing out on something, but that is certainly not what my art is about. My art is about remembering that they are magic and that the world is much more than we have been taught. So we butted heads and she wouldn’t take me any farther. My art is more about understanding that they deserve to have a lovely home space where art is representative of how they want to feel everyday when they view the painting. Lesson learned the hard way I guess. I did learn a lot about who I am not. Thanks again for a very relevant topic and insightful thoughts. Raif and Klee, you are very lucky that you have each other to discuss things with.
You did it again. What a great topic. You've built such a great community here, between your videos and everyone's comments, I'm slowly getting out of my " You'll never be good enough, so dont even try" mentality. I'm almost 60 and that's been with me my whole life, so your advice to people is wonderful.. My takeaway from your videos are.. Don't wait, kill the dramas in your head and just make art!!! Sending hugs from southern cali. 🙋🏻♀️
One of the things I loathe about marketing is the idea that you have to find and promote "your brand", that "you are a brand". No! I'm not a brand, I'm a human being! But I realised something: *finding* your "brand" is a no-brainer. Just be yourself. Be utterly authentic instead of trying to imitate what you think will be successful. Because *you are utterly unique* and there will be no one else in the universe who can compete with you at the business of being *you* .
"I AM NOT A NUMBER! I AM A FREE MAN!"
When you realise you name is your brand you will level up. All Artist cache is their name! E.g. Dali. Monet.... 🤯🤯🤯🤯🤯
If I did everything some of these marketing gurus suggest I would not have any time left to do my paintings.
You can find me in the Zarah McIntosh category of life and art. Now how awesome is that?!? I have my own, entire category. :)
Ok, so here’s what I believe. I believe that, as artists, we should be able to sustain ourselves fully through our art and artistic skills. Not barely “get by”, not go through periods of time in which we’re pulling our hair out and our creativity suffers because we can’t pay the bills…but live a life that allows us to do what we love, providing others with amazing stuff while playing a positive role in the world, and be able to sustain our practice (hopefully not only sustain it, but have enough to save for emergencies and to enjoy life too).
And I 100% believe in doing this via helping people in the best way I know how (which is selling art and teaching art), with integrity and love in the forefront.
This said, as someone who until about 5 years ago, thought she’d be working “regular” full-time jobs until retirement (IF that ever came, that is) and who thought would never have the guts to start her own business, I knew NOTHING about what it takes to get one up and running, or what it takes to manage and sustain it over time. I didn’t even have an online presence, like, at all! Zero, nada! Didn't have time for it.
And I knew, when I finally took that leap from years of working full time to starting my own business (which took me years of planning and saving), that I would focus on the online world, because this would open up more possibilities for me and would be more sustainable especially in the beginning (little to no overhead). Plus, I’ve had this dream of growing my business to the point that I can take it with me, wherever I decide to live in the future.
Here’s the thing, starting a business (whether it’s online or off), requires SO much, and it can be very overwhelming to make sense out of the free content. If you can do it yourself and manage to create a sustainable business, more power to you.
Personally, I tried that first year to make sense out of all of this (and I consider myself a pretty resourceful and incredibly hard-working person), but the growth was very, VERY slow. Not only this, but I was very lost. And clarity in terms of what you want to create and your goals, I feel is no.1.
I was incredibly doubtful and thought that I’d have to go back to a regular, soul-sucking job because, even though I’ve been selling my art for years, it has never been enough to fully sustain me, and I need a regular income coming in.
This is why, after having done my due diligence and research, I’ve invested in two courses so far. Not specifically for art marketing (I feel this is unnecessary), but about online business and online marketing.
I can honestly say that I’ve learned a ton in both and they’ve both helped me immensely, to the point that I now have multiple streams of income up and running, sustaining me to the point that I can turn down classes that I’m not excited about teaching and commissions that I’m not excited to work on.
I create the art I want to create and wake up every day excited and happy to be able to help people all over the world via my art skills.
Both of these courses I invested in were worth it, but it does take putting in the (very) hard work and (constantly) stepping out of your comfort zone. And, as many here have pointed out, building an audience takes time and persistence.
The sense of community and the connections you can form with people through good courses is also something incredibly valuable.
Unfortunately, lots of artists feel that they’ll open up an Etsy shop or put their stuff out there, and the sales will come rolling in. But this isn’t how it works.
They give up because they feel they must not be good enough, but the fact is that they are missing major components, such as building up an audience and marketing themselves strategically. Or they're getting distracted by things that really don't matter.
What’s unfortunate, I feel, is that there are a ton of very passionate, hard-working and talented artists out there that don’t want to accept that this is a business, that feel icky about sales, that don’t want to put in the hard work it takes (aside from creating the art), and that have a very limited mindset about money.
Money is not bad people. Businesses are not inherently bad.
People selling courses online aren’t all a--holes who are after your money.
As with everything else, there are good and there are bad, and it’s up to us to do our due diligence before investing in anything (and actually putting in the work it’s going to take to make anything happen).
Businesses (the good ones), created by honest people, are made to help others and improve lives.
In terms of money, the more money you make (as a good person), the more people you’ll be able to help.
Giving your art away for free (or your knowledge), is not sustainable, unfortunately.
If you want to make a sustainable living from your art, there has to be a lot of learning involved and a strategy, always coming from a good place.
So, all I’m saying is, things are not black and white. And keep your mind open because there’s a lot to learn and not everyone is out to get you.
There are good, knowledgable people out there who teach what they teach from a place of integrity that have valuable things that can improve not only your art, but your ability to live from it.
I don't fit in any niche either, by the way, and have always hated people labeling me or trying to put me in any sort of box.
This is probably the longest comment I've ever posted on a video, but I just felt like sharing my thoughts.
Wish you all tons of enjoyment and growth in your artistic journeys!
Awesomeness !!!! Love your comment about how your followers are thinkers, absolutely true in my case. I follow Rafi and Klee because you guys always inspire me to move forward and try new things. I think that's important for artists to always be moving forward. Since following you guys I've also started asking "what if" much more often. Those two little words are so powerful in an arts practice. Discovery is a wonderful means of learning and growing. You guys keep doing you!!!! 😊😊😊🙏🙏🙏
Klee...you have come from commenting here and there ‘way back, sitting in your chair, all blurry and stuff’, to front and centre with your great comments and feedbacks. You have gained so much confidence in front of the camera. You GO GIRL.....so proud of you!
Great advice, you are a wonderful mentor!! My problem is my Art Work becoming Work; if my Art becomes work, for me it takes away the joy of doing it. I have no nitch, one day I might do a tree with a shed and a rustic wagon wheel in acrylics, next day I will do eyes or lips sketched in pencil and colored in with color pencils then next i would make a leather purse with art work scrolled into the leather with tools. I do what I enjoy to do at the moment it hits me. Everything you both said is spot on for me! Thank you so much! 😍
Having been a marketeer and director of design in global and national corporations, I can promise you what I did and what people need to do for their art does not overlap. It is not the same thing folks. If I had a chance I would love to find that mentor and punch him in the throat a couple of times maybe. My art goes from one end of the spectrum to the other because that is where my imagination takes me. I will not be trapped like I was in corporate. I can’t even tell you how upsetting this is and can I join you in this rant. Thank you Ravi!!!!!
I loved the idea of being yourself and charting my own art way. Marketing your differences instead of striving for something you are not. Thank you, Rafi and Klee!
You two are so great! So positive and authentic! I started an online artist group to build community and fight the demons in our minds to be better artists. I'm always looking at marketing concepts but I literally do not want this to be my full time job, not marketing and not this group. I'm waiting to figure out how to grow it organically instead. I am trusting the universe will provide the next steps. You both remind me how cool authentic connection is and how infectious passion is! LOVE!!!
I have had experiences with 2 such mentors. One was a one-hit-wonder who found a gimmick that helped her sell a lot of art to a very small niche for a very short while and has been coasting on that for years. She hasn't produced any work that has been seen in public in any fashion since that initial burst. But she is very enthusiastic and, yes, marketing sells whether it is art or baby buggies. Some artists whose testimonies she has very much used have succeeded because they needed that bit of a push to get started or pushed in a different direction.
The other was a past performer who has artist friends whose coat tails she coasts on. Her options would also work.
I took time and effort to research what impact they had on the art world and on sales to collectors and figured out whether they really were marketing artists or marketing to artists. Then I challenged them to find the truth. Then I made my decision to not sign up with them.
Since then, I have found many artists who are creating art and selling art and love letting others know how to do the same ---> FOR FREE!! Rafi being one of them. And I don't mind letting others know what I have found if anyone wants to know. For a fee, of course. hahaha JUST KIDDING!! I believe people should help people when they can. I will tell anyone those I follow ---> no cost.
I tried one of these marketing guys and he tried guiding me away from my art and wanted me to pigeonhole myself and my art. He got kicked to the curb... now I check advice from channels like this. Thank you for the real!! ❤️
Rafi, It seems like you make empowerment art 😀
That’s the main theme I’ve noticed. I think telling people what your theme(s) is, is more intriguing than saying what style or medium you use. A lot of people don’t know anything about art styles and mediums, but most everybody would understand what a theme is.
Pigeon whole yourself! This message is soul crushing for a lot of artists. The nature of being and artist is to try things and be creative.
One of the reasons why I love you guys so much is because you are real. No bull crap. Tell it like it is and what worked for you. I love all of your advice. Your book is the best and I can’t wait for the other one.
Thank you both for this video! There aren't enough working artists countering the "go to your niche and stay there" message of the art marketing mentors. Artists need to grow and change. Take a look at the range of work by Picasso.
(My Amazon wasn't that great 😁)
Keep up the inspiring work!
I struggled with ‘what is my niche’ for awhile,. But I came to the conclusion that If I was to paint just one thing, I would become so damn bored. I know myself and I get bored easily. So you are right....I am Brenda Smith and my studio is Studio Lusso. And I will paint what I damn well want and the people who love my art will find me!
Thinking outside of the "box" is an awesome idea...and artists usually do this anyways! Very good video!
Love it. I wonder if one of these guy can teach me how to sell this bridge I've been needing to get rid of? There is no way for me to put myself in one niche. My art is all over the place. I've only got back into art a little over a year, after a 40 some odd years hiatus and I'm playing with everything from charcoal to oil, abstract to portraits, and every piece depends on my mood.
I took a program years ago by an artist, it was based around selling art is selling emotions. You had to go through a whole thing finding your why , why are you creating art . You had to go way back in to your childhood and go through all your negative experiences, in your life ! All the pain you endured should have given you the why ! There are also several routines you have to do every day and meditating bunch of exercises etc. it was just too much for me was too touchy-feely it didn’t work for me.It cost a lot of money,which I didn’t get back because I missed the deadline to be refunded by one day😩
I still haven’t found the Why I create all I know is I do it because I have an internal need to create because every day dozens of projects and ideas swarming around in my head add to stay sane than you do be realized in real life😊
I wonder if that was the one I was researching.
Linda Kopec as called “Make Art Make Money” the name doesn’t really describes the program !
It took me some time to realize why I create art, but it's actually very simple. I create art because of what art makes me feel. I feel good during the process and at the end I'm proud of the results. Maybe that's the same for you. I don't think your why must have something to do with your past.
@@fabrislr9368 Yes I think so to it should come from with in and you get inspiration form the things you like and believe in.
I have been watching you solidly for a year and a half growing my art business and today I just realised I have more followers than you on TikTok “ I know it’s not about numbers but “ I’m now dead wake me up off the floor !!! I am gobsmacked you are my idol and friend and now I’m right beside you in one year xxx
Thank you!!! I totally want to be like you and do whatever I want. I have so many varied ideas and they have no single niche. lol. Right now the getting out of the nest is the part I'm struggling with. Fear. Because, without just one niche, the niche is You. But with my issues and ptsd, letting people get to know me or being so vulnerable like that is terrifying. Full out. Nightmare inducing. But sticking to just one niche feels like chopping off one of my legs. I love that you two are showing the way and being so inspirational. You make me braver and show that the type of artistic life I've always wanted is actually possible. Some days, it feels like it isn't.
That is interesting... I never saw a mentor as someone you hired to help you but as a natural teacher, a friend, a coworker, a business owner with whom you connected personally and with whom you can openly share thoughts and ideas. My first (and only) art teacher is now, what I would call a mentor. I did take lessons with him and he gave me a lot but we stayed connected after the lessons stopped and now we share our projects with each other and help each other out where we can. That has no price to me. It is not about marketing of course and I know that I do need to learn a lot on this but not sure that I would ever find a mentor with someone who sells me their services in that fashion. A complete misuse of that word if you ask me... the marketer marketing himself, as you said! Good rant! Keep them coming! You voice what we think (or need to think) about... Love it!
It takes time to develope a "style" that will be recognized. Sometimes an Artist must experiment with different styles in order to find out what the right "style" is that will please potential patrons. Most importantly, be happy with your work/results, and it will show! During an outdoor Art Show in NYC, the Artist next to me only displayed paintings of Duck Decoys! And he was selling them!
It's kinda sad that when we talk about money, we all taking the high roads. Not because we are selfish, but because there are no other options.
Selling art is different than making one. We have to be proud while selling and be humble while making it. Once you devaluate your own art, somebody else will also get offered the same devaluation.
Glad you making a rant about it Rafi, artists needs to vent about business often.
I am like you. I do not have a niche. My art is very diverse. I do landscapes, still life’s, mixed media. But so much of my work has to do with seeing beauty of the world, travel, old European architecture, beaches, and in my mixed media I bring in the feel of old plastered and textured buildings. Because of the diversity, I am finding it difficult to ‘find my audience” (online) as I am not sure what groups to target. I have had successful artists tell me I need a niche, so that I can market myself successfully. For example market to dog fb groups But I know myself and I know I would get bored doing one thing.
Oddly enough, I found you guys by buying your book, "Rogue Artist's Art Marketing (not) Guide". I'd been looking through all kinds of books and websites, trying to figure out how to make a living at this stuff, before I found your book. I must say, not much of a marketing book. You touched on a couple of 'marketing bullet points', but you didn't spend much time or ink on them. Then you wrote something that I absolutely loved - (I paraphrase) 'marketing is a technique used by non-creative people to try to sell useless stuff to other non-creatives. Artists are creatives. We make useful stuff. That's easy to sell - just find your audience.' OMG - right on the money. I've stopped researching marketing and advertising techniques.
You got this @briandodd9024! You are a champion!
Thank you for saying "I adore you." We know you do, and I need some adoration every once in a while. And we adore you two too, seriously. This kind of niche marketing is pretty 'mercenary'. (money before morals and ethics...) I agree, for a Creator of original art you are on the cutting edge, which unfortunately by my experience means in marketing as well. You don't want to follow, you want to lead. Scary, yes. The problem with being in an established niche is that others have been in it before you, sometimes for years, and you have to dethrone them! And your spot in the niche can just disappear one day too! You've sold all the watercolours of flowers you're ever going to. (that was super popular in the late 70's for a decade, but gone now.) Sure, there might always be a market for pet portraits, but what if each year there are a hundred graduates from art college who can paint a better pet portrait than you in a newer style that everyone now loves and sell at a cheaper price? You're boned. Now you have to reinvent yourself and find a new niche to conquer. Ugh. Better to be your own niche and always be way ahead of any imitators. I say... Cheers. I adore you! Sean.
I feel like the main thing I've learned from watching writing and art communities on Twitter and Instagram over the years is that there are people making whole careers off of creative people's desires to make their art into careers. There are certainly a small number of people whose hearts are really in teaching additional skills to creative people but I think many just feed off the fact that artists, writers and other creatives would rather be investing their time into their work and thus are easy targets for products that claim to distill down success into courses or books on the subject. By and large when I read what actually successful people say about their road to success it is very messy, takes a lot of showing up and gives marginal treats along the way.
Truth told, I think the best marketing tip for any creative person is to take on a part time sales job for maybe, three months?...and to market something that isn't too personal to people who have varying interests. Then, reinvest the money made into promoting your own work based on the insights you gain. Years ago I worked food and household product demos. It gave me so much useful insight for when I later sat behind a table with my art and tried selling it at an event. I exceeded my own sales goal and didn't feel deflated by the people who didn't stop or buy because I'd already experienced the horrors of low interest demos (cottage cheese, baby food, anything that was a coupon without a sample) and the problems with high interest freebies (candy, ice cream, pizza--everyone wants to try but the sales are usually not amazing despite the excess interest). It really demystified the process for me by depersonalizing sales from my own emotional connection to my work. The interest or rejection from your audience isn't personal to you, it is personal to them and what they are looking for in that moment.
In looking at how to sell my art, I found it helpful to look at the market that I was interested in and talk to the art buyers to learn how to engage with them. I think it is most helpful to not look to the art mentor experts or even other artists because they are not actually experts with buying art. So for me, for example, I wanted to get into editorial illustration because that is what I love doing. So even though I mingled with other artists in that market, I especially made a point to talk with art directors, graphic designers, editors, and publishers, because they are the ones that an illustrator deals with directly, and they are the ones who have their preferred ways of being contacted and communicated with.
Also, rather than seeking a mentor, read books. They are much less expensive, and the process of gathering information from a book allows for deeper learning and understanding.
Ultimately, if it works for you, do it.
Great parenting advice too. Asking questions and considering the future results of y oi or decisions. Works so much better than being a dictator!! Great advice in general for interpersonal communication in any relationships❤
I find so many of these 'experts' say the same thing. It's all generic but they all want you to pay them money. Spot on when you say their business model is to sell the dream to artists.
Firstly, you guys are awesome-def in top ten of my fav humans! Secondly, I’m in an artist mentoring program and it has been key in my development as an artist and business person!!! Not all of them are bad. But, just as in all aspects of life, you accept the good, jettison the toxic and be the best person you can be!!! Sorry about that lady’s experience-how terrible ☹️
I love that description - Rafi Art.
That's the best marketing idea I have heard.
I have not encountered too many people like that marketing guy you mentioned in the beginning. There was one though from way back when I was in high school taking Drivers Ed. The instructor was just like that marketing guy. He was rude, full of himself, and aggressive. He took every opportunity to state how stupid I was and that he was all knowing. He was not just teaching me how to drive a car but how to drive a car his way. He told me more than once I would be failed if I did not do everything he said and his way. I put up with him for a while but then the last straw was blown away... driving to Provincetown from Harwich because the other student before me lived in Ptown. Big wide road with at least 6 lanes... 3 were in my direction of travel and deserted. A cat was crossing and I slowed down to a stop... the instructor flipped out and was swearing at me... not for the first time. I was not endangering us or anyone else because no other cars were around. If he had his way I would have flattened any animal that crossed my path. Sorry but that is not how I choose to drive. I still don't to this day more than 30 years later. I even pull over safely to help turtles get across the roads. :P I take them in the direction they were going. I filed a huge complaint against that instructor and asked for a switch to someone else. He was fired and the someone else I had for the rest of it was amazing. :) When faced with people like that get them out of your life and if possible make it so no one else has to face them either. :P I heard something recently about how to decide if someone should be in your life... ask yourself 2 beers and a puppy. Would you have 2 beers with that person and would you let them watch your puppy for a weekend. If both answers are no then move on but if both answers are yes then hold onto them. :) - Heidi
I'm glad my Digital Art and Design teacher at vocational school is amazing! Also, screw scammers, I should add them to the list of people groups mentioned as human pests in my song Human Pest Control!
I never understood this conversation or self-pigeonholed art thing...
My wife and I design children's toys, among other things. This doesn't mean we make just firetrucks... that would just be dumb. We diversify to dolls, structures, animals, puzzles, night lights etc all based on a common style which is ours.
It just seems counter intuitive to me in all business sense for an artist to say 'I just do this one thing'. Seems like whoever does that is setting up for failure by being too restrictive in their product diversification.
I would think an artist would evolve and transition just like any company making products and would just pile up their assets until you find the right buyer/market for a particular piece or style.
These concepts seem like they are coming from the Walmart model of product saturation and volume over value. Completely different from the value over quantity model which I would assume most artists would fall under.
Love this whole video...authentic
99% of all the fishing lures in the sporting goods section is designed to catch fishermen, not fish. lol. I often think about that.
I don't have a niche ( a nephew maybe ). I do have a group of close friends, I call my trusted advisers. Most of them are artists or art supporters. That know me well.
I ask them all questions from time to time.
Not always about art but other things too. I get there point of view . I take it in then do it my way.
These days there's an ad on TH-cam advertising marketing for artists for 1000$. I googled the guy and can't find his art anywhere. He's just like you said, making money only from the course, I don't even know if he's really an artist!
"I create Rafi art!" I LOVE IT!!
You two are always so delightful!
I've heard once that as an artist you don't just sell your art, you sell yourself as an artist. People buy someone's art because they like that person just as much as their art. That's why building a following is the most important thing when marketing yourself and your art. Building a following takes time.
DEFUND THE SCAMOCRACY!!! *snerk*
Questions are a great way to guide...also kindness, which you both have in spades (and diamonds and clubs and hearts...) ♥♥
Klee is so awesome!! So are you Rafi!
Ugh, and these "marketing experts" prey on innocent artists and make lots of $$$$$$$ in the process.
Is it expensive to ship out paintings? who do you use UPS USPS FEDEX? How is the best way to package your art? can you speak of this subject?
For artists building a following is the game and that takes time. For that I suppose you have to develop your personality. Then you can, Picasso-like, change styles as the spirit moves you and your fans will get it.
Not true, comics gate shows, you can building a massive following with no previous art or previous following within a year And make hundreds of thousands. Pay attention to how comicsgate works. You live in the information revolution! Wake up! 🤯🤯🤯🤯🤯🤯
Thank you Rafi and Klee!! ❤️❤️❤️
I might be speaking out of turn here, but I do believe I am just rubbish at “marketing” I don’t actually think it’s something I can learn. I hate putting people into groups and the notion of “target your ideal audience” just makes me cold. I don’t know what kind of person is going to like my work. People have surprised me many times in my lifetime. Perhaps it’s because I don’t like to be labelled and I also refuse to be “sold to” Now don’t get me wrong I’m not saying I can’t sell my work. I hope that makes sense.
Love me a Rafi Rant. I've never done a marketing course although I stumble through half the time not sure what I'm doing..LOL Rafi you are my mentor marketing or not!!! LOL Thanks for a great wake up video:))) I love you do your own thing and its ok not to follow a prodigal. Have a great day!!!
There is a very well known art marketing guru who is not a visual artist and has not had to sell a single piece of art himself (he is / was an actor) I followed him for a very short while and un-subbed from his list after a really rude email, that he then wrote a blog to respond to complaints and doubled down on his snark. He had a book out for pre-sale - I let him know what I thought and would never buy his book. Also nearly ALL of his content is someone else's advice and experiences. And people, podcasters, publishers et al still tap him for his 'wisdom'. I have a strong feeling this might be the same dude your follower is talking about.
I think society tries to place a one market fits all artist and its not true. We are a very different market and something that cant be put in a box. And if they cant accept us in that way well then i guess their struggle will go on for another decade or so. right? Very good point you bring up. The way my art sells may not be for another so who am I to say. I mean it just happens lol good vid. Keep on Arting lol 👍😊
I’ve seen commercials on TH-cam and IG a lot recently. The ones with the guy with the thinning micro mullet that always starts out with “has this ever happened to you”
I subscribed to his emails because I was curious...I had to unsubscribe like three times and then report spam. He sends out like three emails a day, ain’t nobody got time for that. Holy crap, leave me alone LOL
this is really helpful i’ve never heard these marketing people really work out for any one i know
Great rant!
If you are paying a mentor you are dealing with a con artist. It’s that simple. You never pay for true mentorship. Also we live in the information revolution, you can learn digital marketing free and easily! Where? On the internet! The real key is artists are living in the past, and don’t even realise they are living in the information revolution! Artists needs to wake up and start becoming technocrats themselves! 🤯🤯🤯🤯🤯🤯🤯
I wish this video was “CC” with captioning
This was helpful
I do have the behemoth of a site :) Although I have simplified it a lot in the last 10 years. Which means, I now have 3 sites :D Just one for the art though
Omg...and those peeps who keep hammering you on IG, saying they want to exhibit your work...but you gotta pay money , but they can't even guarantee the readership/viewership .... I know I struggle to trust, but and I know I gotta try to risk a bit and get out there, but sometimes the pressure feels intense sales spruiking where they get my money but I don't get much for it
Eesh 🙄🤣
Yeah I like to ask them lots of questions when I get DM or emails wanting to promote my work. I ask for their sales results, how long they've been operating, where they advertise, how often they advertise etc etc. They usually just ghost me after a few emails. 😁👻
Anyone who wants to show your art and wants to do so because they know they can sell it will take a cut AFTER it sells. If they want you to pay it's because they are not going to do anything to promote you and get stuff sold...it's the money you pay thinking they will is how they make their money, not from actually selling your work. YOU are their income not the art buyer.
I Love you both!
OH man, I thought you would address AR. LOL. Man this art mentor sounded bad.
Not to downplay someone trying to make a living but....... All the info these marketing "gurus" try to sell you on can easily be found on TH-cam in abundance. Arguably even better information cause you can find tutorials in a learning style that works for you. Running Facebook ads isn't particularly any different with art as selling anything else.
oh gosh. Klee is so cute with her short haircut.
she's like a little magical pixie. ✨😊
...and don't get me started on art marketing turds. 😆
I don't trust a teacher who hasn't done any related work.
In my opinion art is emotional, we sell 'emotions' not product.
I just don't know where to start on selling my paintings. I don't have money to post on a lot of websites. Should I start in craft shows or not? How many pieces do I need to start with?
I almost bought into one of these. It's couple of guys that get you to buy a website from them and then you learn marketing from them. But as I listen to them talking to people they sound like car salesmen. They tell you you have to change your art in to other niches until you find one you can sell. To be honest they sound like a couple of dirt bags. Anyway Thanks for another great video Rafi and Klee!! Until the next one!! pease!
Rafi and Klee are my mentors... Now what do I do? LOL
🤣🤣🤣👍🏻 tell it like it is!
Oof... "life coaches". The real answer to "How Do I Make Seven Figures Doing No Work" is always: Sell online classes to desperate and vulnerable people. Always. I've captioned so many of those videos that i've noticed they all have a very specific and psychologically manipulative script like a checklist. It's the pyramid scheme of art, but without pyramid. Okay, it's the videotape-from-The-Ring of art.
Rafi's Rants: Barf art, give a fart - won't you care.... shit in your eyes for three days there, it's a snap to give a Crap; words (images) EVOKED to have - so bear. So often trepidation in consideration damages ensued to my psych - site blinded by your Right: Crude, Rough not so Tough, forceful Volume lectures much.
Meeeentooooors 🖼👍🏻
art store front
💞💞💞💞💞💞💞💞
Sounds like some kind of a cult or simply a fake guru to me :)
So MANY fake gurus