Why Google's May Update Will DESTROY So Many Websites
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- เผยแพร่เมื่อ 30 พ.ค. 2024
- This update is going to have perhaps one of the largest effects any Google update has every had on the community
Stay around until the end for my biggest predictions for this update
They warned us when they talked about the March algorithm update that another update was coming, and this is actually one of the first times they have given us a full rundown of what the algorithm update was going to include, long before including it
blog.google/products/search/g...
This is going to cause a massive ripple across the internet, and people who have been employing these tactics for the last few years are about to be hit hard.
Am I worried? Absolutely not.
Why am I not worried? Well let's just look at the update:
"Sometimes, websites that have their own great content may also host low-quality content provided by third parties with the goal of capitalizing on the hosting site's strong reputation. For example, a third party might publish payday loan reviews on a trusted educational website to gain ranking benefits from the site. Such content ranking highly on Search can confuse or mislead visitors who may have vastly different expectations for the content on a given website.
We’ll now consider very low-value, third-party content produced primarily for ranking purposes and without close oversight of a website owner to be spam. We're publishing this policy two months in advance of enforcement on May 5, to give site owners time to make any needed changes."
As you can see they are focusing on something very specific, the use of first party domain rating in order to rank third party irrelevant content.
This is something that has been happening for literally years, but the end result should be a net positive for some people, and a huge loss for others.
HOWEVER - this is a huge update, and will probably shake up the SERPs, so there's always reasons to be a little bit nervous.
housefresh.com/how-google-dec...
This article talks about how housefresh was decimated, whereas a lot of similar websites with perhaps less authority, and producing less content, have grown massively instead.
Forbes producing a whole host of pet insurance content is EXACTLY what Google is targeting in this update.
Here's a really good example of what Google is going to target:
"Trusted publications are being flipped by SEO-minded people with a taste for affiliate money
Step one: buy the site. Step two: fire staff. Step three: revamp the content strategy to drive new monetizable traffic from Google
Did you know that 19-year-old sports blog Deadspin is now a gambling affiliate site?"
What does this mean for us, however?
Well it means that a lot of websites which were producing irrelevant content HOPEFULLY in our niche will be knocked of the SERP. I have noticed this a lot while doing research for 2Men, there are a lot of random websites not about suits, giving suiting guides, with affiliate content on it.
This will hopefully be a thing of the past, and even more hopefully, Google will hit the right websites and not just take off their bad content, but more specifically they will hit their entire websites
This could hopefully take down some of my biggest competition, and that means that I should start to see an increase in clicks.
The best part is, there's not a single irrelevant article on any of my websites. I specifically do not create irrelevant content.
I am hoping this shake up will lead to an increase in clicks for me and my clients, as competition is taken off the SERP
My predictions are:
1. Websites like Forbes will see a huge decrease in traffic
2. User Generated Content Websites will see even more of a traffic increase
3. Websites that were not abusing anything will also be hit badly by the update
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/ @incomestreamsurfers - แนวปฏิบัติและการใช้ชีวิต
I’m more concerned that one company effectively controls the internet….surely, that’s the discussion to be had….
Ty, you're absolutely legend, too.😅
Would be smashing if you could put out
timely posts like this almost daily.
You have a pointed, articulate, delivery
with just the right amount of humor, which
makes the content both enjoyable and educational.
I’m seeing an increase in negative seo. People deliberately being hit by repetitive links with the same, non varied anchor text. Many websites being relegated to page 11 or worse. I know this never truly went away but seems to be a problem again. I’m not sure your average mom and pops is even aware of the disavow tool. Makes me furious.
I'm seeing the same
Absolutely great to read your comment. I've been seeing that for 2-3 years now and it's getting worse. Nobody talks about it!!!!
You have some examples?
After this update is it still worth it for first time affiliate websites to go into a competitive niche or is it not worth it anymore.
My site on expired domain is down already, saw 60% drop today
Google is not going to TOUCH Forbes site. I PROMISE YOU!
I've ran the same website since 07. Clean and jumped through every Google hoop and still get punished. Pondering a class action lawsuit. I'm over it.
Good idea.
Power to the people ❤
You think you're clean but you're just coping
@@Von199X shouldn't have to, when I've ran 100% white hat and adapted to every change. Even AMP. Over it.
Sorry to hear that. No chance to recover your site somehow?
@@Tom_Armstrong_ doesn't matter. It's indexed and everything checks solid according to G, but they continue to sink my site. Bing? Still loves it. I've all but given up at this point.
broo, this dude is an SEO savant. On point. Keep it coming!
Thanks for the information. 🔥
"Forbes, Forbes... They don't give a sh*t.."" .. 'we'll talk about that in a minute..." Love your honesty, haha.
love it
also it seems like it would still be okay if you were a finance website, to have yahoo do an article about you, as yahoo is known for finance? right? if you have a finance site and want to pay yahoo finance to post an article for you?
Thank You for the explanation
thank you for the great content
I think what you're missing is the sites that purchased these pages on Forbes etc. these affiliate 's websites will be hit just as hard if not harder that the links
your video update in a month will be very interesting
Interesting, I’ve noticed google results to be so bad lately. Makes me think they don’t want others to scrape their data to train llms
So I understand why it should effect forbes, as dogs are not related to fobes. but does it also hurt the affiliate site? (the dog site that asked forbes to post this? Usually they pay them to post it)
I did it and there were 107k vs 67k for dogs since yesterday. wow.
That Forbes suit article says "VETTED" at the top showing they had incolvement
Love the thumbnail
How do u signup for the training??
incomestreamsurfers.com/live-training/
@@Incomestreamsurfers how much does the online training cost? (I don't see prices on the website)
Because the big site is paying the bills
There goes Jacky Chou! 😂
Google announces things all the time and has always given preference to money (i.e. high adspend gets you out of manual link penalty in 2011-2014 era.). And the core web vitals warnings went on for literally years. This is all about decreasing intake of gen AI content for Gemini and for ingestion management
Google has signaled all sorts of algo changes since the days of Panda
It's Google, a distribution channel that shouldn't be any businesses only source for reaching their audience. Time to update your marketing plan and strategy.
Unfortunately, I think it's no coincidence the guidance uses the language "third party" and sites like Forbes are unlikely to be hit. Although as much as I'd like to see them get hit, I also wonder if our best chance to get a class action or some type of action by gov't might actually be some of these big sites getting hit and raising cane about it.
full ai agc is always on first page
3rd party page means parasite SEO. I.E a user publishing hundreds of articles on Medium to rank. None of those examples you gave apply, as official articles from Forbes inherently display oversight/involvement from the host site. It's their own official authors. This is true regardless of how far off from their usual content/branding.
I don’t think it does actually - read the examples they gave, I talk about it towards the end of the article.
They give specific examples such as a medical website hosting gambling content - that is not parasite SEO
@@Incomestreamsurfers Gambling content on a medical site is egregious, though. No doctor is going to write gambling content. Yet Forbes and similar lifestyle type sites have dozens of authors on their payroll that will write about all variety of topics that loosely fall under “lifestyle” umbrella. Lame, but not anything as egregious as mentioned in that doc.
I agree- but it’s pet insurance affiliate content so one can dream
Forbes should get a HUGE smackdown. Would you do an update on this whenever you think these pages should be hit?
Doesn’t matter even if Forbes was warned they are still going to lose a ton of income.
THEY ARE DOWN!!! CHECK AGAIN BRO
@ going to be obsessed at following up with ethical behavior OG Google search update affecting Forbes = subbed.
People are moving away from Google to other search engines slowly but surely. I ran some scientific tests on quality of results and Google is unbelievably weak. There have been multiple search queries where the correct output to the query is in top 3 on bing and not even in top 50 on Google. Instead of the expected query results on Google you oftenly get random unrelated giant corporations and also unrelated reddit threads. This is without taking ads into consideration. When factoring in ads Google is practically unusable in 2024.
Reddit agreed to share all the data on the site for AI training, that's why they are boosting Reddit and getting rid of everything else.
Hey G don´t forget Reddit :)
The biggest question is what does Google want at the end of the day ?
Read the article - the man who killed Google Search. You will get everything what exactly is happening with Google right now.
No the idea you need money and spend a lot to rank and be shown. Imagine a genius Einstein working alone no one will heard about his innovation or knowledge. Same Google not giving the best or most beneficial for the user it giving a ranking according to him
my all ranking down & traffic is allso down
FFF forbes and google
Blessed are the rich... they can use paid advertising to jump start their affiliate business.
Going to have to strongly disagree with you about not giving the little guys a warning. Google has for as long as I remember been very outspoken about if you build content strictly for the intent of manipulating the search results, we don't like this. How anyone could mass produce low quality content through a few Chat GPT prompts and publish them at scale before any editing and be blindsided from an update is shocking - if you didn't see that coming and got hit that's honestly on you.
This has absolutely nothing to do with ChatGPT content. Did you watch the video?
@@Incomestreamsurfers I did watch the entire video. Start to finish. I wasn't commenting on the video as a whole - I paused the video and commented during the initial rant on Google not giving the little guy a warning. My example was them giving everyone plenty of warning on the last big update, where many simply chose to ignore the writing on the wall and were blindsided.
The logic is simple. Make a website with humans in mind, not tricking the ranking bot. You will never have issues
That’s not true at all btw. A lot of legitimate businesses have been decimated recently
Wrong. Stop spewing corporate talking points without questioning them.
@rudra7615 that is not true. True legitimate sites have been crashed. Now when you search for specific keywords eg comparison versus keywords to find out the difference to help you make a decision, you find random forum posts from 2012 or 2014. Then you also find big sites like Forbes or Good Housekeeping with a general title that partially mentions what you are looking for but no granular analysis. Most forum posts are either one good point on a tangent or basically sarcastic comment ideas that are truly not helpful
So I understand why it should effect forbes, as dogs are not related to fobes. but does it also hurt the affiliate site? (the dog site that asked forbes to post this? Usually they pay them to post it)