I Built A Cleaning Brand For $500
ฝัง
- เผยแพร่เมื่อ 28 ก.ย. 2024
- Revealing the results of starting an e-commerce cleaning brand called Lemon Scrub with just $500.
It has been so great to share my knowledge with all of you and seeing you build your business alongside Lemon Scrub was truly an eye-opening experience. I never knew that it would impact such a large audience of entrepreneurs in different age categories and in different stages of their ecommerce journey.
In this video I am wrapping up the series with a few final words about what I could have done differently and recapping all the lessons learnt along the way.
I hope you will continue to carry on your brands until they reach a million and more. Thank you for the love and support you've given throughout this amazing experience.
Lemon Scrub resources 👇
Official website 👉 www.trylemonsc...
Clickfunnels advertorial 👉 www.cleaningpr...
TikTok page 👉 / cleaningfinds
Facebook page 👉 / lemon-scrub-cleaning-p...
The Hygiene Bank 👉 thehygienebank...
Join my Mentorship Program: 👇
/ @daviefogarty
The Daily Mentor - Scale Your Brand To 8-Figures & Beyond, From Real E-Commerce Experts Who’ve Built $100M+ Brands: www.dailymento...
Join my Discord: / discord
Don't forget to Sign up for Trend Rocket 👇
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Join my Facebook group - ‘How To Build A Million Dollar Brand’: 👇
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DISCLAIMER: The content provided in this TH-cam video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.
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The best guy in the whole industry...
straight up facts no bs.
Yoo Hmu! :)
I love the fact that you don’t hide anything on here, and I like you for that ❤️
Yoo Hmu!
Awesome journey. Learned a lot!
It'd be interesting to hear your approach to building advertorials. Such as copy, tools, software, etc.
Yoo Hmu! :)
Honestly the most inspiring person to watch and learn from. And down the earth! Can’t wait to implement these strategies one day soon
Dear Davie
I will say this again, started watching you & had just $100 per month as revenue. Scaled to almost $1500 per month. This is not much considering American standards but means a lot to a 23-year-old college student back in India.
Thanks again Davie & his awesome team
Bro Where i can contact you?? What's ur insta I'd, i have some queries!
@@honorablehumour4284 @identity.faraz
As an Indian I can understand the value of 1500 per month in India! and really hope for your best my brother! Hope to see more successful Entrepreneurs from India to break the cycle (iykwim)
@@ayushangral4020 The stats have significantly gone up in the past month since I posted this comment. Will close this month with INR 300,000 in revenue. Hopefully would try sharing my experiences on YT very soon
Ps- thanks for the words brother!
@@brolone110 omg. Good luck, let us know.
Hey Davie! Since my comment under your last community post got a lot of traction but you didn't respond I will try again here :) You commented that " taking it to the million dollar mark would be just doubling down on what was working and increasing our advertising budgets". In my opinion that would have been the most interesting part of the series. In my experience, scaling a store isn't as easy as increasing the budget, since campaigns (or whole advertising channels, like facebook) become less profitable when you spend more. We have had our store for the past 1,5 years and scaled to $1mil last Q4. However the product is quite seasonal and we struggle to keep the product profitabel during the slow months. I would have loved to learn how to manage multiple advertising channels at the same time while maintaining profitability and tackling the challenges of worse and worse tracking and overcoming seasonality. Maybe you can address some of my points in future videos. Thank you for your videos, they definitely keep us motivated :)
I can understand where you are coming from, but our aim was always to increase the scope of reach to beginners and in this series I believe we've done exactly that! There would be a key group interested in the nitty gritty of scaling to the million dollar mark, but with the amount and time that goes into creating these videos for everyone, it would not get the same amount of love required that would justify doing so. I now have a mentorship program however that allows people to ask these exact questions that are more geared towards those who are further along the ecommerce journey and if you're interested, feel free to join along where you can ask me any questions you want!
👉 th-cam.com/channels/-JHxwWL4-WoqyQIYsBvTbA.htmljoin
hello Lukas, I have a store online and have been wanting lunch a Facebook ad but I'm so scared because apart from the gurus and the people having channels here that seems to make it the rest of the people complain they lost money trying to do add on Facebook. You are one of the only people here i have seen succeeded in scaling to a point. Please can you drop your email or something so that we can chat privately? Hoping to have a respond from you.
You can’t give up on this project. Change the product that’s fine but please don’t give up!
Thank you for this amazing serie! I learned so much!
Thank you, its been brilliant following you on this new venture - I've learnt alot along the way💕💕
Hey Hmu!
love this
Pleaseeeeeeeee dont goooo leaving us behind. :D
The content will always be free on the TH-cam Channel and we aren't going anywhere!
Yoo
Hmu⬆️let's talk 😃
you are my hero!!!
Super hero without a cape. You really get me motivated and full of knowledge.
Davie for president!🦹
You're awesome
12:34 oh shit it's me!😂
would love you to take this business to at least 100k revenue with around 30% profit
I think it's much better worth your time to continue to watch me build The Oodie :)
@@DavieFogarty cant wait
Davie you a legend, let's say you test 5 more interest and 5 more creatives in order to achieve positive roas, but it keeps staying in Bep, at that point you'll quit the brand or what would you do? Regards
You'll need to identify your budget allocated to the brand before moving on as its different for everyone and quite a unique answer depending on your situation. If things are remaining at BE, then you would have to decide on factors like competitiveness and whether you have the funds to continue at this rate until you breakthrough.
@@DavieFogarty can you explain a bit further wym about competitiveness
Amazing
Let’s talk about your BLACK iMac???? How!!?
Yoo
Hmu⬆️let's talk 😃
very good video
How many physical products would you advise a brand to launch with?
Would also like to get an answer on this!! 🤔
one
It depends on your budget, but most likely you will begin with just one product
Hmu let's talk..
I made $10k in revenue with just organic but its kinda slowing down what should I do to scale??
Make more of those videos you created to generate those sales!
Retarget via TikTok & FB ads using the data on your pixels (assuming you already had TT & FB pixels installed). If not, export all your customer emails, build a look a like audience on FB ads using the emails (look the process up on YT) and launch ads that way, and then just the classic test, kill & scale approach for a while.
@@simplyInvent Thank You
Organic is great, but it is quite unreliable and shouldn't be your only method of generating traffic. You should roll in your profits to begin advertising since you've already validated the want of your product.
@@DavieFogarty Thank you so much.
I would love to be on your podcast one day. I have an interesting story about how I started in the online music industry in the 90's then electronics to food manufacturing.
huge fan form you man, respect! You have made me decide to go one step further and im sure ill come back one day to thank you even more showing the results ill make considering your advice and tips!
Hope you've enjoyed the content!
Yoo
Hmu⬆️let's talk 😃
@@DavieFogarty Its been awesome! I am a teacher of Science for the past 8 years and the last years i started Amazon from China, which is where I live for the past 8 years. Somehow i was never able to put the dots together of the massive opoprtunity I have of being here and using internet, so these kind of videos make a significant change on the mindset of looking after what we want !
What tools you used to create an advertorial?
The advertorials are built on webflow!
The supplier didn't drop ship to your customers. Where did they ship your orders to? How is this handled and what was the shipping time for the customers?
This was done in-house and we shipped the products ourselves.
Priceless information, thanks!
Our pleasure!
Yoo
Hmu⬆️let's talk 😃
Good stuff , im a newbie where and how do i start? whats my adspend? im on a tight budget
Check out our Free facebook group if you're looking for these questions!
👉facebook.com/groups/howtobuildamilliondollarbrand
So let me get this straight, you bought some random chemical from a back alley sweatshop in China, marketed it to mums as healthy then lied about how fast it was selling. You clearly have high morals
How can I get your products in Europe?
What adspy tool did you use?
Hi, can you tell me which is the best way to fulfill goods for EU markets ?
Depends where you are from. Will be good to ask this in more detail in our Free facebook group!
👉facebook.com/groups/howtobuildamilliondollarbrand
Where to watch the episodes?
Start with this one!
th-cam.com/video/S2ufdGHvxdM/w-d-xo.html
Yoo
Hmu⬆️let's talk 😃
Notification gang anybody?
Sup
So it isn't a million dollar brand?
It definitely has potential, but the process shown throughout the series is exactly what I've done to create million dollar brands.
only positive comments here. everywhere are at least some negative comments. but not here. this must mean he deletes them. it is wise to judge the product by its negative reviews, which i cant do here. a pity.
The idea of this video series isn't for you to judge the quality of the product, but understand the steps taken that has allowed me to build all my eCommerce brands.
@@DavieFogarty which is - the quality of the "product". the quality of your information, in essence.
given the amount of money you claim to own, i wonder why you still put so much effort in videos selling others a dream, an escape out of their dull lifes. either you are a philantropist or you somehow depend on the money youtube ads generate. or maybe something i didnt think of.
Please tell me about how i can contact you because i wanna ask about dropshiping
Check out our Free facebook group and ask questions there.
👉facebook.com/groups/howtobuildamilliondollarbrand
Nice 👍Get in touch
Watched this from episode 1 loved it , Id love for you and your company to record a lunch of a new product and take us all along for the ride , from start to scratch BUT actually push the project as part of your business
Launch not lunch xD
What you've asked for is exactly as we've done here with the Lemon Scrub :)
arent you the kag guy
@@cas794?? I own KaG yes, does that matter?
@@GGJay no chill lol. i used to play venge and i saw a channel i recognized
Learned a lot from this series, well done man!
Appreciate it legend. Love your videos as well!
It’s been a great series Davie, you’ve given me personally an incredible amount of knowledge for my journey.
Since we have already a small amount of knowledge with our business and have scaled past 7 figures (nothing compared to your knowledge though), I agree that the series so far is all new viewers need to start their own successful business.
If you have time in the future though, I’d love to see more and more advanced content as time permits.
Keep up the great work
Billy
Thanks Billy and it's definitely something we will consider in the future, but the videos in this TH-cam channel will always be geared towards spreading eCommerce to as many people as possible.
Since you are part of the mentorship program, don't let it stop you from asking as many advanced questions as you want in your own business or even how we would have tackled the Lemon Scrub had we continued as I've love to help.
@@DavieFogarty Yes that is very true, the audience for the advanced content is much smaller, but we are a passionate bunch haha!
Maybe a middle group is more behind the scene vlogs, if and when that makes sense, the behind the scenes really is fascinating, informative and also very entertaining.
Looking forward to seeing your continued success and where you go from here, I’ll certainly be along for the journey for a very long time
This is definitely top of the line when it comes to free information. Got my mom to start buying lemon scrub over the pink lol Free content for us free customer for you. Thanks for this whole series
Of all the e-commerce influencers on youtube, you've proven to be the most open and accessible with this series. Thank you so much, it was great watching this project from start to finish. One question - what was the other product that your team started developing in parallel that was mentioned earlier on in the series?
You simplified everything. It made the process faster and easier . I understand some of the terms because I have a small few products store now. I’m a couple of weeks I will be starting dropshipping too. Ordering products is complicated at first but I started to know the agents. Ty for your time doing this.😀😉
Can you share a link to your site? Interested to see your result :)
@@Indigoheartgreenleaf give me your email and when it opens I will notify you 😀🌈TY
Yoo Hmu let's talk
Just finished the whole series. Loved it. Thanks Davie for all this content.
I'm in the B2B2C model currently, willing to launch a few B2C (DTC) brands in the future and although some aspects obviously overlap, watching the whole process from start to finish in building a DTC brand was a great educational experience. You handed over a great blueprint that people can build upon.
Thanks again and chapeau bas! Great work
Been watching since the start and it's great to see everything finally come together! I'm excited to see what you do next on TH-cam.
More to come!
Yoo Hmu!
how can you overcome the facebook ad account bans? I tried almost anything from chaning payment method and domain etc.. but fb still decides to ban it. It is really demotivating..
Facebook is moving towards trust. You will struggle to make a facebook account with a brand new account as you lack trust in your account.
Love this guy!! Absolutely a jewel to entrepreneurs!! Thanks for the amazing videos!
Thank you so much for all the videos and the work that you putted in helping this wonderful community!
I'm glad you enjoyed it!
Hmu let's talk.
Hey Davie… but where is the 1 million revenue you speaked about ?!😅
The aim was to show beginners on the steps required to build a million dollar brand. Every step of the way has been shown and documented and at this stage, it's a matter of scaling up profitable advertising platforms and just continuing the process as shown.
Yoo Hmu let's talk! :)
a masterclass, thank you
⭐️EDIT⭐️ BTW! I registered my own company under the name ⭐️Sid Group Trading (Hong Kong) Limited⭐️, of course, inspired by your company the Davie Group (Singapore) Trading Limited haha. Ly.
Thank you so much Davie! I've bought my first batch of inventory and about to launch the FB ads for my brand, the concept of Geo-arbitrage is so powerful and it's surprising to see no one talking about it except you because there are SO many opportunities out there, I was having a hard time picking the right one based on the metrics you provided in the last vid and a few of my own. Thanks again for (almost) changing my life and giving me the right direction, hope you keep slaying it with the Davie Group!
Hey Davie, thank you for your amazing series! These video are really valuable to both new and experienced sellers.
The ecommerce landscape has changed a lot over the past 2 years and I think learning how to build a brand with great product is the only way for long term success.
I own an Ecom supply chain solution company (which handles sellers' sourcing, warehouse and shipping). I have worked with many sellers. Many of these dropshipper did great in 2018-2020 but as there are more and more competition, those who didn't try to build a brand did not have a sustainable business. They may taste some success (like having some 5-10K days but it would go away quickly).
I think everyone who is serious about Ecommerce (and turn it into a career) should really learn how to build a brand.
Hi Davie, a important question: if I go on the "Lemon Scrub Cleaning Paste" ad library in facebook, I don't find ANY ads, in any date. Why is that?
We've accomplished our plan on showing you the process of how we built this brand and each step we take to turn any brand into a million dollar brand.
The problem with this generation, its not about the product. atall. its all about marketing and gimmicks. if you dont have a good product you wont last 1 year. You admitted yourself that theres already a few brands doing the same thing. wheres the innovation? oh yeh that went out the window with these kids lack of skills.
if you have a genuinely good product you dont need that much marketing.
Obviously your subscribers bought some of your product
The orders came from Tiktok organic and Facebook ads
Oh ok. In your before videos I put up a comment saying that your subscribers would buy because they have seen your product. So I think you read my comment which I'm glad.
Davie fogarty your the best
Please help us understand how to really grow the business. I think the branding was nice, but an overall unprofitable fb ad and a unplannable viral video on tiktok which you can not plan is not really the thing people are here for to learn. Thanks anyway for being so transparent, in the it is all hard work and dedication. There is nothing you can plan for which works: take 500$ and a month later you have a great side hustle
The series is exactly what I've done and how I've grown all of my brands so far. It's quite normal that you will start off unprofitable in the beginning as you are focusing on customer acquisition. It's true that you cannot plan for virality, but you can give yourself the best chance to go viral by studying what has done so previously. The aim isn't to get stumped on what you can't do but to take action and learn when something goes right/wrong.
Davie has no obligation to help you with free videos forever
I would say read some books if you’re not too lazy
@@Timur_Abi it is not a question of being lazy or not. You can read books and still want to have videos on TH-cam that teach you how to do it step by step. It is just to be able to benefits from as much info as possible from various platforms, not just books or not just YT videos.
Power
Scale it with updates every 3 months or so
So that is a terrible website? I'm surprised because I think it looks way more pro than 90% of ecom stores, I wonder what could be improved there?
If we were to continue on with this brand, we would begin looking into custom coding various elements and split testing features. The page builders do provide good differentiation and help to improve branding features on the store, but does cause significant bloat and page speed issues which can be a big problem on landing page experience and conversion rate.
@@DavieFogarty Thank you so much
YEOWWWWWW! Didn't expect any less from you. Congrats Davie :) LOVE your content.
Just watched the stream, it's an awesome series.
I have a question about the broad account structure (since I'm using ABO always myself and heard CBO prefers bigger budgets):
2 campaigns:
1 winning campaing
1 testing campaign
whats confusing me is - on a technical level, what's the difference in the setup?
Thank you in advance for the answer. :)
Not necessarily any bigger budgets, but CBO could generally start with $100-150.
Your winning campaign will be the one that is vertically scaled, whereas the testing campaign is where you play with new creatives etc..
Hi Davie. I'm Sedrick. I Dropship. What are the (best days of the week) to test products? I use Facebook ads.
Thank you for your time, Sedrick
love these vids and tutorials so simple for me 15 year old to understand!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Yes please, we NEED to see behind the scenes of what it’s like managing an ad account at scale or during scaling please please PLEASE nobody does this they all talk bullshit theory we need to see it
The reason that you don't see what it is like to scale advertising is because it is just doing the exact same thing as the beginner videos are showing but making slight adjustments according to what is working and what isn't. Raising budgets on working campaigns and lowering/killing budgets on unprofitable campaigns.
@@DavieFogarty thanks for the reply Davie! I wasn’t expecting one honestly but if you read this please do show us how you scale ads on an already running business we NEED this in order to learn theory isn’t enough!
@@syedahmed2614 Yoo
Hmu⬆️let's talk 😃
Hey Davie, is there any reason why you didn't use a pre-order or backorder system for lemon scrub when you hit that viral tiktok? Anyway, love the content you make, for smaller e-commerce founders like myself, it is immensely helpful. Much love
That would have been a good decision to make while we were handling orders, but we decided that the main objective of that series had been cleared and it showed exactly what was needed in building a million dollar brand. At that stage, it's a matter of doing the exact same things and scaling it up!
There have been no sales for almost 5 months. Have you terminated this project and sales?
This was only ever originally meant to be a series and it's served its purpose!
Love this, wondering how much did you spend on ads?
Davie. I have a plan and would love to get your two cents. The next 4 weeks I am going to start 4 stores. Week 1. Men's bracelets, Week 2. Watches, 3. and 4 I haven't thought of yet. I am not going to waste more than 1 week on a product. Marketing plan is videos on tiktok and then if it generates any money, scale up using fb ads. I'd love to know what you think of this plan and also if there is anything that you'd recommend. Oh, how can we get the url on a new tiktok?]
It seems a bit rushed since you are choosing jewellery as your niche which takes time to acquire customers since they rely on brand recognition. I'd put more time into research and spend more time on each store before deciding it is working / not working.
Yoo
Hmu⬆️let's talk 😃
@@DavieFogarty That makes sense. I'm very curious about one thing, there is alot of talk about trending products or winning products, what is the difference between that and a brand? Some of these winning products aren't much better than cheap junk. It would be alot more satisfying to sell worthy goods and create a brand. What's your take on that and the time taken to achieve that vs a hot product. I know this is a loaded question but would love to get your take on this. Thanks
Great series Davie, learned a lot about all aspects of e-commerce.
Love your videos brother keep posting do you think Facebook ads still do well
Definitely still the most powerful form of scaling.
I went to the website and I was wondering why you have your Facebook linked on the footer but not your TikTok?
It's not a huge requirement as the aim is to get your customers to purchase, not to get your customers to look at your footer.
Hmu let's talk..
You have week days packed with work Davie. I just wanted to say there are people like me who are extremely appreciative of the work you put in and taking it from your weekends to help entrepreneurs around the globe. You could have gone campingn and chill on your spare tiime but instead you're just out there educating people like me who want to start and get up their feet. I'm so thankful Davie. From New Zealand.
I appreciate that!
Hey Hmu!
Do you have a book out there a all do it book I'd buy it
No book, but just a whole library of free content on the channel!
Hi boss, i didn't find to tutorial to create the same site web.. do u have a private link or..
Thanks u so much for the value
Iam on my way, i truly appreciate your guidelines. But to be honest i feel there is too many things to do iam trying to understand each step so i can go ahead.
Thanks David
Take it slow and in bite sized chunks!
Thanks a lot for sharing Davie ! If your website was bad, then I think I really need to rise my standards omg 😂
Yoo
Hmu⬆️let's talk 😃
Facebook Ads or Pinterest Ads? which good and more traffic??
Facebook Ads.
Davie! Davie! Davie!
👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻
Yoo
Hmu⬆️let's talk 😃
Hi Davie, so glad to find you!my mentor. Like you said, a mentor doesnt have to be physically present.may I ask what the surprise product that you would launch on the same day as Lemon scrub is please? Didn't see any, just very curious
So... super confused, lol, yes I will give studying the steps and process my best try and time needed until I get it and launch it. Thank you.
Legend
wtf just skip by the most important stuff like how to get a manufacture
It’s a series - I did an hour on this
Where do you design brand?
Awesome video!! Loved being a part of this journey :)
Nice 👍Get in touch
woo!
Hey Hmu! :)
Please share your desk setup. I like that your iMac is black, any specific custom changes you made?
How awesome bro ima do this
Enjoyed this, just discovered you tonight. You are an inspiration!
Hey Davie, thanks again for the great content! Just wondering, what are the names of the Ecommerce business that you own but are not as big as 'The Oodie'?
I also own Pupnaps and Calming Blankets
Yoo
Hmu⬆️let's talk 😃
Hey Davie, what Ad Spy tool do you use? :) I'm in the process of looking for a product at the moment
I wonder know how much you have paid to get those 5,000pcs customized products :P
The initial batch was a lot less than 5000pcs. It was only a validation as well in which was successful so if we were to continue, then we would be looking at a much larger MOQ
I have a question… could you make a video or something on how to order stuff from alibaba and get it customized and turned into your own business thing you could put on your own website
Hey Davie, thanks for the series!
Quick question - I recently spoke to a dropshipper who advised me to test a lot more products before I commit to 1 that I will build a brand around. He said most dropshippers test 3-5 new products / DAY.
Obviously what you showed us with lemon scrub is the process to build a brand, but would you advice beginners to test more products before comitting to 1 and doing all the steps (finding a supplier, brand book, custom site etc)?
Ideally this does come down to your budget and how much you can allocate towards testing each product. With buyers becoming more savvy and taking longer to convert to a purchase, starting from scratch and trying to test that many products can easily burn you out.
If you don't have a large budget, then spend more time doing research and identifying niche trends that you can either create or leverage.
Get in touch ⬆️
@@DavieFogarty Hi Davie, really appreciate the response.
Apparently "if I spend $50 and I don't get good CPC, I should abandon the product and test something else. The idea behind that is that I should focus on upper funnel metrics in the beginning, and once I find a good product that gets CPC within optimal range, I can start spending more time with product page and CRO." What I was told is that most people spend too much time on product page when it's the most difficult to optimize and has less impact (than finding a good product and creating good ads).
For me personally this strategy seems like a good way to practice because it takes very long to create a brand from scratch like you did with the lemon scrub and it can be a hit or miss. And I feel like for beginners it's most likely going to be miss in the beginning and they will waste a lot of their time on the wrong product, and I guess that's the idea behind the general testing stores - testing more products in shorter time frame.
Do you see any major faults in this line of thinking?
P.S. Hope to meet you one day!! Thank you for all of your content
Amazing that someone like you can take 1k and scale it up so quickly, but an ape like me would still be trying to find a product. Thanks for releasing all of this for free.
Thank you Davie for the Effort, do you have a 1-1 mentorship programme
If you're after more advanced assistance, I also have a mentorship program that we get together once a fortnight and I answer any questions you have!
👉 th-cam.com/channels/-JHxwWL4-WoqyQIYsBvTbA.htmljoin
@@DavieFogarty thank you, I will
@@alphahamza8763 yoo Hmu let's talk..
legend. loved the series
Hey Hmu!
watch your video makes me inspired and start just-do-it process now
😭😭😭 i want this so bad for my business. I’m learning so much from you 🙏
Don’t find your product on the market and btw the company website is also dead
So awesome Thank you so much for taking time out your day to give us this whole process