It's hard to imagine how all Red Bull built up until now started with just selling energy drinks. You know they're really swimming in cash when they got two teams in F1, a motorsport that's notoriously expensive to enter and compete in, alongside an entire race track in Austria. The main Red Bull team, partially thanks to a budget cap, made a profit in 2022. So the team basically pays for itself thanks to prize money and sponsors now all while still having the Red Bull marketing tied to it.
A single F1 tire worth more than a few thousand RB and they can still able to make money while most other teams are in red for years is pretty amazing.
Something that is also left out is they also a big sponsor of the recovery, restoration and maintenance of old WARBIRDS - basically any fighter planes or bombers that were flown in WWII. RB would have had a hand in their restoration and getting them restored and flight worthy as well as participating in big airshows which they'll also sponsor. They have their own flight team called 'The Flying Bulls'
@@SoulDuckling126 Ive read comments about how they hate that a lot of the planes they use are often tagged with the RB bull logo or painted in RB colours. Like a P-38 or P-51 with the bull logo on it. Its not really period correct but there is no way these planes would exist in the condition they are in and fly air shows without RB's help.
Even Esports got the Red Bull sponsorships. I had seen a good lot of Video game tourneys be played with Red Bull. Some small, some big. But even video gamers are part of Red Bull at this point.
It's so funny to think back to the 90s especially the end of it, when RedBull became a thing world wide and for Austrians it was something completely normal you get literally everywhere - in fact more often than Coca Cola. And yeah, lots of people think Red Bull makes drinks while it was always Rauch doing the production and RedBull itself is a marketing company. Didi died a view years back, so now the company is BTW completely owned by it's Asian owners, but the HQ in Fuschl Am See is still kicking in Salzburg (pun intended) and seems to do find after a bit of an uncertainty how the company could even exist with it's former show runner gone.
Since the founding of Red Bull (even though this is actually the European/western arm of Kratingdaeng), Didi is by no means a majority shareholder, there is a share agreement that the yoovidhya family owns 51% (founder Kratingdaeng holds 49%, 2% for his successors), Didi was given the mandate to promote this product so that a drink that is actually for low-wage workers becomes a modern drink, By shifting the target to vulnerable young people, this energy drink trend has exploded and can make a profit to the point that it can replace banned cigarette sponsors
You know the brand is that powerful when in the highest racing sport (Formula 1) in the world, not only it able to dominate above not 1, not 2, but at least 3 car manufacture (Mercedes, Ferrari, McLaren), but to be able to produce the most dominant season of Formula 1 this decade, it's impressive. Simply, simply lovely.
and it's amazing to find that red bull isn't just using those teams for marketing they're also generating profits from it as the owner then those money can then be invested into further marketing campaigns which would help them reduce the expenses from their main business revenue
I liked redbull, the company I work for used to haul it, I miss the OSD and other freebies, redbull let us keep it because they didn't want to pay to ship it back
Austrian Grand Prix. it's the Austrian Grand Prix, it was only the Styrian Grand Prix in 2020 and 2021, when the track held 2 races, in response to Calendar limitations caused by covid.
I still don't understand how so many people drink Red Bull, it by far the most disgusting drink I've ever had, outside of maybe Monster, which is basically the same thing.
I dont drink caffeine so never tried any energy drinks "Im sweet enough" in my Bricktop voice, and your telling me redbull was a one channel extreme content version of TH-cam before TH-cam existed plus all the other stuff they do.
@@bruhngl I've only ever experienced the opposite. There's a reason all these athletes that are sponsored by Red Bull are never drinking it themselves. It gives you maybe 5 minutes of energy to make you completely crash afterwards. Drinking Red Bull gives you a worse 'after dinner dip' than any dinner I've had. But maybe that's not true for everyone.
I always thought it was most popular with teenagers. Most of the time you see people drinking energy drinks, they are teens. At least here in the Netherlands, maybe it's different in other countries.
AlphaTauri is not only an F1 Team, it’s a high fashion brand. Red Bull has even got into the fashion business.
Also, AlphaTauri (the F1 Team) is now Visa CashApp RB, possibly the worst Team name ever
@@felixsmdtI think TLDR saw that and figured it was too nonsensical to say that, thank god they say AlphaTauri and not the new name 😂
F1 has 2 of the worst team names ever now with VCARB and Stake F1 Team Kick Sauber or whatever they're called.@@felixsmdt
It's just a glorified billboard now😭😂
Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets
It's hard to imagine how all Red Bull built up until now started with just selling energy drinks. You know they're really swimming in cash when they got two teams in F1, a motorsport that's notoriously expensive to enter and compete in, alongside an entire race track in Austria. The main Red Bull team, partially thanks to a budget cap, made a profit in 2022. So the team basically pays for itself thanks to prize money and sponsors now all while still having the Red Bull marketing tied to it.
A single F1 tire worth more than a few thousand RB and they can still able to make money while most other teams are in red for years is pretty amazing.
Something that is also left out is they also a big sponsor of the recovery, restoration and maintenance of old WARBIRDS - basically any fighter planes or bombers that were flown in WWII. RB would have had a hand in their restoration and getting them restored and flight worthy as well as participating in big airshows which they'll also sponsor.
They have their own flight team called 'The Flying Bulls'
Yeah, keeping piece of history alive while doing marketing clever af.
@@SoulDuckling126 Ive read comments about how they hate that a lot of the planes they use are often tagged with the RB bull logo or painted in RB colours. Like a P-38 or P-51 with the bull logo on it. Its not really period correct but there is no way these planes would exist in the condition they are in and fly air shows without RB's help.
As a big fan of history, this made me like Redbull a whole lot more
"Reducing sweetness?" - Was it syrup before?
Yes. The Thai version it is based on is very syrupy and sweet. It feels more like a sugar overload than a caffeine hit
dont forget about drinking in the austrian disco - the most standard drink there is vodka bull since i can imagine - im 36 by now
Even Esports got the Red Bull sponsorships. I had seen a good lot of Video game tourneys be played with Red Bull.
Some small, some big. But even video gamers are part of Red Bull at this point.
It's so funny to think back to the 90s especially the end of it, when RedBull became a thing world wide and for Austrians it was something completely normal you get literally everywhere - in fact more often than Coca Cola. And yeah, lots of people think Red Bull makes drinks while it was always Rauch doing the production and RedBull itself is a marketing company.
Didi died a view years back, so now the company is BTW completely owned by it's Asian owners, but the HQ in Fuschl Am See is still kicking in Salzburg (pun intended) and seems to do find after a bit of an uncertainty how the company could even exist with it's former show runner gone.
Since the founding of Red Bull (even though this is actually the European/western arm of Kratingdaeng), Didi is by no means a majority shareholder, there is a share agreement that the yoovidhya family owns 51% (founder Kratingdaeng holds 49%, 2% for his successors), Didi was given the mandate to promote this product so that a drink that is actually for low-wage workers becomes a modern drink, By shifting the target to vulnerable young people, this energy drink trend has exploded and can make a profit to the point that it can replace banned cigarette sponsors
Incorrect. Thai owners have 51%
You know the brand is that powerful when in the highest racing sport (Formula 1) in the world, not only it able to dominate above not 1, not 2, but at least 3 car manufacture (Mercedes, Ferrari, McLaren), but to be able to produce the most dominant season of Formula 1 this decade, it's impressive.
Simply, simply lovely.
Red bull also hosts gaming events. For example I remember them doing a really cool event for Elden Ring before it's launch
Whenever I hear “Red Bull” I always think of the F1 team first, hard not too when they’ve dominated the sport for almost 4 years
I thoroughly love the way red bull have positioned their brand.
Red Bulls 2nd F1 team has been renamed to 'Visa Cash App RB' slipps of the tongue
VCARB
I associate Red Bull more with F1 and other extreme sports (motorsports and whatnot as well) than the actual drink.
Mateschitz was marketing genius.
Redbull shows that you don't need a good product to reach a massive audience.
Right. But excellent marketing is a must.
Wait, Red Bull is less sweet than the original? Did each box of the original come with a free pancreas?
and it's amazing to find that red bull isn't just using those teams for marketing they're also generating profits from it as the owner
then those money can then be invested into further marketing campaigns which would help them reduce the expenses from their main business revenue
Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets
I liked redbull, the company I work for used to haul it, I miss the OSD and other freebies, redbull let us keep it because they didn't want to pay to ship it back
hold on, that's why it was called kratingdeng and not redbull in my ads ?
it was originaly called kratingdreng and not redbull !!!!!!
how is this not sponsored by red bull???
I dont drink alcohol nor sodas, but live for Red bull. 😍
Red Bull gives you wings
you forgot about air power, a cooperation between red bull and the austrian miliatry 😊
Austrian Grand Prix. it's the Austrian Grand Prix, it was only the Styrian Grand Prix in 2020 and 2021, when the track held 2 races, in response to Calendar limitations caused by covid.
I really like how red bull promotes itself. Shit product, but world class marketing strategy.
amazing if the drink didn't taste so bad like it's crazy
As they still differ today, to me Thai RedBull is soooo much better tasting and effective while the „adapted“ version is just disgusting.
The Kardashian of the business world.
Jagerbombs always bring me back
I wonder if this video will mention the numerous amount of death caused by too many redbulls which happened between 2005 to 2012
Sadly I think a LOT of this stuff will end sinde Dietrich passed away.
5:25 “14 million YT subscribers. Slightly more than TLDR”. Yeah, TLDR is at 14 million give or take 14 million
This feels like an ad… also the title makes no sense they sell an energy drink
I still don't understand how so many people drink Red Bull, it by far the most disgusting drink I've ever had, outside of maybe Monster, which is basically the same thing.
They made the drink less sweet to appeal to westerners? That doesn't sound right... put the extra sweetness back!
They also sponsored the escape room world championships, the more you know
They sponsor a lot of weird sports like barnstorming and Soap Box Derby...
the titel is awfully simililar to this one " How Red Bull makes money selling nothing - Company Forensics"
I did know how successful Red bill was or is
Did anyone else expect this video to be saying that Redbull technically isn't a drink?
Nuh uh
I was also confused how they were "selling nothing"
Make a video on Formula 1
NOT THE RED BULL ON THE TABLE!
Soccer team*
They worship at the altar of Adrian Newey.
I dont drink caffeine so never tried any energy drinks "Im sweet enough" in my Bricktop voice, and your telling me redbull was a one channel extreme content version of TH-cam before TH-cam existed plus all the other stuff they do.
I really hate click-bite, definitely not expecting it from this channel
Yea and this vid is also cribbed from one I've seen before
This isn't the first time I've seen this video, almost word for word.
What do you mean?
This is the definition of capitalism
Coca-Cola isnt a strategic partner of rb. Thats bs
Redbull has slightly more followers than tauri? Who's that? Anyone 5:29
I dont really get it as it tastes terrible.
People don't drink it for the taste
@@bruhngl Then why else? It's also insanely unhealthy.
@@jaspermooren5883 it's an energy drink, people drink it for energy 🤦♂️
@@bruhngl I've only ever experienced the opposite. There's a reason all these athletes that are sponsored by Red Bull are never drinking it themselves. It gives you maybe 5 minutes of energy to make you completely crash afterwards. Drinking Red Bull gives you a worse 'after dinner dip' than any dinner I've had. But maybe that's not true for everyone.
@@jaspermooren5883 that's probably just a symptom of adhd. Caffeine works for most people.
never bought a can of the crap
Nebula life time subscription is a scam
I got scammed
Great f1 team but the drink tastes like piss
Not a single word on Mateschitz right wing shenanigans. This smells a lot like sponsored content, disappointing.
You can use the Kratingdaeng issue about the son of one of the founders of Kratingdaeng
Does well funding put ins war machine too
it tastes so bad tho. Monster is so much better
Great video. As an American, the pronunciation of “consumer” had me cringing.
Cringing because other countries and pronunciations exist?
Commenting 4 algorithm
Red Bull is such a millennial drink, if I see you drinking it I just know you're over 30 and sad
I always thought it was most popular with teenagers. Most of the time you see people drinking energy drinks, they are teens. At least here in the Netherlands, maybe it's different in other countries.
This video is a copy paste from Slidebean with no credit whatsoever. You even stole the same title!
It's literally just a video on the same topic with a similar title. Have you even seen both videos? They are quite different.
Can't stand Red Bull. Drink or brand.
Christian Horner from F1 very much turns me off any firm that sponsors them too
Let me guess, lulu fanboy
@otavongryf1379 nope, I am generally a neutral in all sports. I just don't like the way Red Bull does F1,from the time they entered the sport.
VISA CASHH RB 🏎️
The worst f1 name in history