Photography SEO Tip! Alt Text & Title Tags - Photo Marketing Pt1

Learn how to use alt text and title tags in your images to instantly improve your website SEO and the odds of showing up in search engines like google. This quick and easy tip can be applied in a couple of minutes and is super simple and easy (And yet somehow so many photographers have NO idea!)
Subscribe and follow this playlist to stay up to date with future marketing & seo videos in this series.
Recommended web hosting = Siteground - Best value + performance combo @ $7/month and includes free SSL! bit.ly/487bcd

Hi, you can write Title inside Lightroom. Than you have your SEO in Photos everytime when you export your photos.

[@SignatureEdits]

Absolutely - That's exactly what you should do! Thanks Tomáš

[@druthers69]

@@SignatureEdits Hi, What's the functional difference between 'File Name' and 'Title' in Lightroom Classic? Should they be the same? Do they both affect SEO?

[@samueljames5167]

I never knew... Looks like I have a lot of work ahead of me over the next few nights! Thanks for the tips!!

[@elenabrown1641]

Thank you so much! I changed all the pics on my web-site 1-2 wks ago: now I actually see my business on Google maps, had a few enquires and one photoshoot booked! Little steps :-)

[@SignatureEdits]

Fantastic! That’s actually MAJOR. Congratulations

[@seandavis8213]

Can you go into detail what you did that wasn't mentioned in the video? I'm currently going through my images and changing the filename and alt text as they were just he filename as well.

[@vitaliypopov5554]

Also, i love all the work you put into your videos!! They really help much thanks!!

[@SignatureEdits]

Thanks so much Vitaliy - That means a lot!

[@sethwinstead5643]

SOOO much value here. Thanks for sharing!

[@SignatureEdits]

Glad to hear it - Thanks Seth!!

[@anoopbhaskar1355]

Thank you for this, it would be great if you could also create a tutorial on building a website from scratch.

[@SignatureEdits]

Great idea Anoop - I'll put that on the list of upcoming vids!

[@katyacoliban2096]

When you are uploading, lets say ,35 images of the same wedding, would you have the exact same title on all of the images or would you re-name each image to have a unique title?

[@SignatureEdits]

I'd do unique titles to get as many keyword variables in there as possible. So if the venue were called "white orchid orchards" I'd have one called "white orchid orchards wedding" another "white orchid orchards ceremony" "White orchid orchards reception" etc.

[@LukeAndrewFlint]

For each shoot would it be best to keep the title and alt txt the same for each photo? Or would you get penalised for using the same descriptive words repeatedly?

[@offthewallphotography3114]

great info, thank you :)

[@SignatureEdits]

You're very welcome!~

[@RotterStudios]

The description will affect the SEO quite a bit.....people just won't see it in search.

[@samsauerwald6206]

Thanks for that tip!

[@SignatureEdits]

You're welcome Sam!

[@sharpmemoriesphotographytr7964]

Fabulous! Thank you.

[@alecuclaudiualin]

Great tips, I have a question, does all these tips apply also to adobe portfolio? How do I do this in adobe portfolio? Thanks ✌️

[@SignatureEdits]

All the tips will apply, but some website platforms have more detailed tools than others. The principals are the same however on every platform!

[@AndrewAvilesJPG]

Underrated video 🔥

[@samueljames5167]

I'm on the free trial of Pic-Time, and they have a cool blogging feature. Would you know if I can do the same in a pic-time blog, and would it mess up directing potential leads if I use the Pic-time blog, shared in my wordpress. I'm just curious if they would be misdirected to pic-time, or taken to my wordpress site, where I would want them to go.

[@megbaker8092]

Could you show where you put your url in? Just at the back of the title? Thanks so much! So helpful.

[@SignatureEdits]

Hmm not sure what you mean Meg. Yes the page url you enter at the back of the main site title... so signatureedits.com/PAGEURLHERE

[@dicontiweddings4316]

I love your website? Who do you go through?

[@lop41phamphucnha63]

thank you

[@shaunhoward7876]

When i use lightroom for this, do I add it as a file name or job title? Thanks

[@memkart]

Can I bulk edit alt text in WordPress? Also, is there a tool to export all the metadata from my Media Library to a spreadsheet?

[@KenyattaDavisPhotography]

That’s funny you used Cincinnati as an example. I live in Cincinnati and I come up in google search but im in the process of re-branding for my portrait studio. I have a lot of work to do

[@SignatureEdits]

Nice! Go get em Kenyatta :)

[@justinemaquart7873]

Thanks for this tip ! But for me it doesn't work. I don't show up on google images search

[@rugoshath]

Good

[@clairewright4586]

do you use wordpress?

[@SignatureEdits]

Yes I do!

[@chelseakuhn9576]

Can I title my images through pixiset like this?

[@SignatureEdits]

no, you’ll want to do that in LR export settings :)

[@mcculloughimagery4952]

where is the title taging in the current pixieset in 2023