Is Guidance On Green Marketing And Greenwashing Coming To The UAE

Environmental and sustainability claims are increasingly becoming part and parcel of marketing campaigns globally. As consumers become more conscious of their individual environmental impact, there is an expectation for brands and businesses to follow suit. Businesses are adopting methods of promoting products and services by showcasing their sustainability and environmental friendliness. In recent years, green marketing campaigns have been used across various industries, including financial services, aviation and retail.
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