Pepsi Cola Jingle - Pepsi Cola Hits the Spot

The first known example of a radio jingle is the 1926 Wheaties breakfast cereal commercial which was broadcast locally in Minnesota. The first nationally-broadcast jingle emerged in 1939, an ad for Pepsi Cola’s nationwide campaign. The jingle was created by the Newell-Emmett advertising agency (Love 2019). It was composed by Alan B. Kent and Austin H. Croom-Johnson, who based the melody on an old Cumbrian folk song called “D’ye ken John Peel?” (Campbell 1972).
Text adapted from "'Have you tried Wheaties?': The Lost Art of Jingle Writing" at exhibitions.li...

[@Centermass762]

My 96 year old grandma sang this to me yesterday so I had to look it up. She said it used to play on the radio all the time when she was a kid.

[@KororaPenguin]

I remember it from a Madison Mallards collegiate baseball game, when one player was designated in cooperation with Pepsi Cola for something--I disremember what--should he get a hit or a run or something. He probably didn't; the Mallards were shut out that game, and may or may not have been no-hit.

[@PatriciaSymon-n5s]

My 86 year old husband sang this for our oldest daughter recently. She video sent it to her four year old granddaughter, who now sings it, with the nickel nickel nickel reframe at the end. Great memories.

[@Dibari89]

My grandfather told me about this jingle. It will always reminds me of him.

[@MattRtNoMattic]

My dad worked in a nursing home when I was 5-6. I'd roam around talking to the residents for most of his shift. There was one older gentleman in a wheelchair named Arthur that didn't move or speak and I wasn't aloud to go near him. If he over heard someone say the word "Coca-cola" he'd immediately start screaming this song "PEPSI COLA HIT YHE SPOT..."
God rest his soul, I'd do it atleast once a week then run down the stairs as the nurses raced to see what triggered it

[@windmillin-in-the-dirt2489]

I hear this jingle every Tuesday when I do my pepsi order.

[@christianpeligrino9872]

0:07
Later parodied in Popeye the Sailor cartoon, Klondike Casanova (1946), where the bears singing a Pepsi Jingle Parody.

[@robertq.topper4058]

Yes! th-cam.com/video/JNNWNb151qI/w-d-xo.html

[@gavincstewart]

I always thought they were singing "nickel nickel pickle pickle". Read some comments here saying they're singing "trickle". If I squint while listening, I can hear both lol.

[@snarflatful]

My dad used to sing this in the 60s. I thought he made up nickel nickel, trickle trickle.

[@Funhat56]

So did my dad. 😊

[@TheInkPitOx]

Today "twice as much for a nickel too" would be "twice as much for a dollar too".

[@meepmaster3863]

My grandma has a red cart with this written on it, pretty sure it’s from the 40s

[@BlueGrassPeteF]

Yeah, that Pepsi jingle! I remember a parody of it from the three years I spent going to St. Matthew's Jr. High in Pacific Palisades CA. It went:
"Christianity hits the spot
Twelve disciples that a lot
Holy Ghost and a Virgin too
Christianity's the thing for you!" 😀

[@jonnyerts3997]

My dad had a parody of this too, but with Coca Cola:
Cola Cola hits the spot
It don't 'mount to a heck of a lot
But we buy it just the same
'cause it has a popular name

[@KairuHakubi]

i guess 'catholicism' didn't fit the meter as well.

[@peyton7786]

0:17 came here because of the Walt Disney masterpiece collection logo bloopers video

[@AllRequired]

355 mL for 5 cents. Now roughly a dollar.