A summary of this talk: 1) If you have money left over after basic needs, you'll use it to have fun. 2) People have a subjective and easily manipulable measure of quality of experience which we call authenticity. 3) (implicit) people are stupid enough to buy overpriced "authenticity" (think big brands) as long as you can convince enough people that competitors are cheap knockoffs. 4) PROFIT!!!
@3:50 To say that a bad experience is still an experience is rediculous semantics. We're talking about an experience as a sort of service - it's something to sell, it's a market. THERE IS NO MARKET FOR BAD EXPERIENCES. When i have an inauthentic experience, i don't like it. i feel used, manipulated, commoditized. I will not pay for that. Don't fuck around the point with semantics. A bad experience is not an experience anyone wants to buy, it is a nonexistant market.
I did not say that all happiness is temporary, I said that there are levels of happiness and that today's consumerism is primarily focused on one end of the spectrum. I understand your lobster point because some people have a passion for food. Passion is a very much deeper kind of happiness. However most people do not guide themselves by passion. They guide themselves by the temporary awe created by the mass media. And this is the problem in today's society; there is no balance.
OK, I understand your confusion... I think happiness can be compared to an ocean. It can be shallow or deep. Shallow happiness is caused by material possession and sensual experience. Deep happiness is caused by balance and the achievement of passion. Material possession is good; lobster is good, but too much lobster turns to tiresome. The idea is not to go off balance. Consumerism causes people to go off balance because its philosophy says that there is never too much lobster.
Essentially absolutely everything that one buys, buys it to be happy. I agree with this lecture because you buy a Lexus in order to recreate that exhilarating acceleration experience you see in the commercial. Everything is great until you find out the law requires you to drive 40 mph. The only problem I have is with the levels of happiness. Todays consumerism enslaves the people with temporary happiness. It blinds the people from deeper harmony. So its really not all that authentic.
makes me think about youtubers and their blogs because we enjoy watching how the live their lifestyle. They just live normally and that's their day to day life.
Deep happiness is long term because it resonates deeply with you. It makes all the little gears that make up you to start fitting each other and turning. That will cause you to move forward gradually and be in balance. I call this progression deep love for subjects or for people. Passion. You need lobster to fulfill your food passion. But if you understand that the nature of your well being is caused by balance, you will move out of consumerism. You will not look for more.
So the term "deeper harmony" I refer to perpetual balance. That is something that is caused by the resonance of the deep "things" in you. When you understand the nature of these "things" you will make your decisions based on them. You will be more authentic because your decisions will not be based on shallowness. Sorry for the long posts.
......a "thing" be any less genuine or authentic than something you referred to as "deeper harmony"? In the film Fight Club, one scene has Edward Norton looking at his refrigerator, that has just flown 200ft to its demise, the scence ends with a line that goes something like this "a fridge full of condements, but no food!". Is this what you mean about consumerism? That much of our lives, these days, lacks any real substance? If, so then I think I get your point, otherwise please explain further
Disney's acquisition of Capital Cities/ABC was in 1995. Long before that -- in 1984 -- Disney started Touchstone Pictures, specifically to have a brand that wasn't "Disney" on the screen for movies that would be shocking otherwise (one could argue Touchstone was founded to deal with Daryl Hannah's costume in "Splash," the first movie of the "studio"). So Disney as an organization was dealing with more "mature" content well before buying ABC.
ImOnTheTube, I would argue that all happiness is temporary, if you look at it from the "exhilarating....experience" perspective. For example, the pleasure and happiness derived from eating lobster, is in my view not temporary at all. The consumption process of eating the lobster, is of course temporary, but the pleasure and happiness derived from merely thinking about eating it could, arguably, last a life time. ( cont...)
Well, I'm Dutch, and I do like it here, but he has a point on the whole fabricated thing; we have almost no original natural landscape left here. When I go out to 'experience nature', that usually means the Dutch countryside, which consists mainly of farmland. And the few bits of natural forest, dunes, etc that we do have left are swarming with tourists and are strictly maintained. Still, it's more authentic than Disneyland, I'd argue, since that place was designed specifically for the fantasy.
So, is happiness - no matter how temporary - a good thing or a bad thing? Is the fact that producers of goods and services, who "know" and listen to what the market wants, needs and demands, and confirming this with their dollar votes, a good thing or a bad thing in your mind? If we look at happiness, on the brain level, as simply an interaction of chemical, electric and hormonal activity, then how can even just a brief moment of happiness brought on by the purchase of ....(cont.)
A business is never true to itself, it is inherently cheap, it will cutt its own ideals to make an extra quick buck. It will do this for as long as the consumer can put up with it. Cause that is the most profitable, a little pain but massive gain ;-). And consumers sometimes they are just left no other choice.
Would you then argue that the genuine happiness I receive from the mere thought of eating lobster is not authentic or genuine in any sense at all? In addition, I think your point about "Essentially absolutely everything that one buys, buys it to be happy" is a little bit weak, and I very much doubt if that is the case. I mean can you name one thing that you buy to make yourself unhappy? Probably not! Take a look at the items in the average shopping basket. Not really items of happiness at all.
If we look at the grocery basket phenomenon we may see that we will buy only to survive. But here is the thing: You have a choice of survival. You have a choice of starving. You won't want to starve to death because you know that is not the path you would like to take. I also won't even mention the type of food you may buy that will make you even more happy [lobster].... The universe is made up of the dual nature of long and short. There is too much shortness in the world today.
Let's not be too harsh. He just stretched a simple one-line concept (People notice artificiality and generally don't like it.) into a 14 minute talk by filling it up with empty rethoric.
companies would use the word "Integrity" in their mission statements in their foyers, now I'm starting to see the word "Authenticity". Authenticity at least is a bit more honest as you can have an "authentic thief".
I agree that it's arbitrary, but it's also usefully descriptive of intangible relationships. But my conclusion on the vid is that the masters of fakery (corporations) will just do a better job hiding how fake they are. But small businesses would have an inherent advantage in authenticity perhaps.
You're right, akafazov. But this is the "boring" that every day empties people's pockets through neverending consumerism. People (like this guy) actually spend their lives (and all their creativity) on crap like this.
using the example of Disneyland what Disneyland offers is fantasy which is a fake concept as fantasy is not a real thing, however, Disneyand remains an authentic place because the visitors do experience what Disneyland promises which is the experience of fantasy
Kind of random, but this reminds me of the video game industry. They advertise so much about how the game is going to make you feel and what you can experience, but then once yo get the game, you realize its just "real fake". All the things they say they are is just a facade to get you to buy the games and expansion packs. sorry, rant over...
ty, christ i knew from the begin that starbux was crappolla and to develop a whole long winded theory about real fake and fake real ... bottom line, i dont waste my money on the ambiance of a starbux, i buy a coffee for cheap at local deli
great talk! kinda told us what we already knew but in a new light. what will the new level of economic value be?... hmm i recon a major disaster (like an asteroid) will inevitably hit us (at some time in the future)and wipe out a huge region of our map. then when we are staring in the aftermath of disaster and Comodities will out-vaulue goods... then the pattern will continue.....
I rather make my own coffee than go for some thing he describes as FAKE REAL... or what is the other name?AUTHENTIC! This talk is pretty much a FILLER, if you know what I mean See ya..
Authenticity thats all I hear in this talk, rest is blah blah. Probably he is right about what he is talking about, but where is the evidence that authentic experience is what consumer wants?. Do you think just the name "Starbucks" is enough. He should be talking to bunch of school kids.
@ImOnTheTube Hi I reply because these are such excellent comments. I love the ocean metaphor and I use it as well for the truth, which is also applicable. I had a look at your channel and invite you to check out mine. Aloha...
I'm not sure you've made you point any clearer, as now you seem to be contradicting yourself. I don't wanna bust your balls (or breasts) about it, I just wanna clear up any confusion. You said that "Essentially absolutely everything that one buys, buys it to be happy" which when coupled with "Todays consumerism enslaves the people with temporary happiness" sounds like you are leading up to a contradiction, especially when you deliver a line such as "I did not say that all happiness is temporary"
boo cross promoting the clock of the long now. Did this guy just say starbucks creates an authentic experience? This video could have been about 4 minutes long cut out the poorly thought up examples and been far more impacting.
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A summary of this talk:
1) If you have money left over after basic needs, you'll use it to have fun.
2) People have a subjective and easily manipulable measure of quality of experience which we call authenticity.
3) (implicit) people are stupid enough to buy overpriced "authenticity" (think big brands) as long as you can convince enough people that competitors are cheap knockoffs.
4) PROFIT!!!
@3:50
To say that a bad experience is still an experience is rediculous semantics. We're talking about an experience as a sort of service - it's something to sell, it's a market. THERE IS NO MARKET FOR BAD EXPERIENCES.
When i have an inauthentic experience, i don't like it. i feel used, manipulated, commoditized. I will not pay for that. Don't fuck around the point with semantics. A bad experience is not an experience anyone wants to buy, it is a nonexistant market.
I did not say that all happiness is temporary, I said that there are levels of happiness and that today's consumerism is primarily focused on one end of the spectrum.
I understand your lobster point because some people have a passion for food. Passion is a very much deeper kind of happiness. However most people do not guide themselves by passion. They guide themselves by the temporary awe created by the mass media. And this is the problem in today's society; there is no balance.
OK, I understand your confusion...
I think happiness can be compared to an ocean. It can be shallow or deep. Shallow happiness is caused by material possession and sensual experience. Deep happiness is caused by balance and the achievement of passion.
Material possession is good; lobster is good, but too much lobster turns to tiresome. The idea is not to go off balance.
Consumerism causes people to go off balance because its philosophy says that there is never too much lobster.
Essentially absolutely everything that one buys, buys it to be happy. I agree with this lecture because you buy a Lexus in order to recreate that exhilarating acceleration experience you see in the commercial. Everything is great until you find out the law requires you to drive 40 mph. The only problem I have is with the levels of happiness. Todays consumerism enslaves the people with temporary happiness. It blinds the people from deeper harmony. So its really not all that authentic.
makes me think about youtubers and their blogs because we enjoy watching how the live their lifestyle. They just live normally and that's their day to day life.
pretty much right
great speech!with one exception there are levels of authenticity!
Deep happiness is long term because it resonates deeply with you. It makes all the little gears that make up you to start fitting each other and turning. That will cause you to move forward gradually and be in balance. I call this progression deep love for subjects or for people. Passion.
You need lobster to fulfill your food passion. But if you understand that the nature of your well being is caused by balance, you will move out of consumerism. You will not look for more.
I didn't really understand him. What does he mean by "is what it says it is", and "is true to itself"?
I would change only one thing in Mr. Pines presentation and that is the word "render" to "design".
So the term "deeper harmony" I refer to perpetual balance. That is something that is caused by the resonance of the deep "things" in you. When you understand the nature of these "things" you will make your decisions based on them. You will be more authentic because your decisions will not be based on shallowness.
Sorry for the long posts.
this is correct. Experience is given to those who appreciate.
......a "thing" be any less genuine or authentic than something you referred to as "deeper harmony"?
In the film Fight Club, one scene has Edward Norton looking at his refrigerator, that has just flown 200ft to its demise, the scence ends with a line that goes something like this "a fridge full of condements, but no food!". Is this what you mean about consumerism? That much of our lives, these days, lacks any real substance? If, so then I think I get your point, otherwise please explain further
Disney's acquisition of Capital Cities/ABC was in 1995. Long before that -- in 1984 -- Disney started Touchstone Pictures, specifically to have a brand that wasn't "Disney" on the screen for movies that would be shocking otherwise (one could argue Touchstone was founded to deal with Daryl Hannah's costume in "Splash," the first movie of the "studio"). So Disney as an organization was dealing with more "mature" content well before buying ABC.
I see.
The amount of statistical data available to marketers nowadays is just mind blowing.
Imagine 10 years later
Next up, customizing experience, here come implants to help you experience the world in new ways!
$0.02 to $5 just blows me away.
What a great interview! I love the action point commentary at the end of the video 👍👍👍
Absolutely incredible.
ImOnTheTube, I would argue that all happiness is temporary, if you look at it from the "exhilarating....experience" perspective. For example, the pleasure and happiness derived from eating lobster, is in my view not temporary at all. The consumption process of eating the lobster, is of course temporary, but the pleasure and happiness derived from merely thinking about eating it could, arguably, last a life time. ( cont...)
Fantastic explanation
Well, I'm Dutch, and I do like it here, but he has a point on the whole fabricated thing; we have almost no original natural landscape left here. When I go out to 'experience nature', that usually means the Dutch countryside, which consists mainly of farmland. And the few bits of natural forest, dunes, etc that we do have left are swarming with tourists and are strictly maintained. Still, it's more authentic than Disneyland, I'd argue, since that place was designed specifically for the fantasy.
So, is happiness - no matter how temporary - a good thing or a bad thing? Is the fact that producers of goods and services, who "know" and listen to what the market wants, needs and demands, and confirming this with their dollar votes, a good thing or a bad thing in your mind?
If we look at happiness, on the brain level, as simply an interaction of chemical, electric and hormonal activity, then how can even just a brief moment of happiness brought on by the purchase of ....(cont.)
How did this get so many stars. Yadda Yadda Yadda.
love this lot of inisghts !
Absolutamente incrível.
This was a good one.
He argues, that Neatherlands is trying too look like it is not artificial. Which can be sed to mean it is fake.
I wouldn't know how true it is though.
A business is never true to itself, it is inherently cheap, it will cutt its own ideals to make an extra quick buck. It will do this for as long as the consumer can put up with it. Cause that is the most profitable, a little pain but massive gain ;-). And consumers sometimes they are just left no other choice.
This talk is very much related to baudrillard's theories.
another example comes to mind:
in "Breakfast at Tiffany's" it is said of the main character that "she's a phony... but she's a REAL phony..."
Peace
Brilliant talk...!!
Great comment 'You Americans' 🌞 To thy self be to True‼
Late to the party, but professional services ( architects, doctors, lawyers, scientists, ted speakers) are now a commodity.
Would you then argue that the genuine happiness I receive from the mere thought of eating lobster is not authentic or genuine in any sense at all?
In addition, I think your point about "Essentially absolutely everything that one buys, buys it to be happy" is a little bit weak, and I very much doubt if that is the case. I mean can you name one thing that you buy to make yourself unhappy? Probably not! Take a look at the items in the average shopping basket. Not really items of happiness at all.
If we look at the grocery basket phenomenon we may see that we will buy only to survive.
But here is the thing: You have a choice of survival. You have a choice of starving.
You won't want to starve to death because you know that is not the path you would like to take. I also won't even mention the type of food you may buy that will make you even more happy [lobster]....
The universe is made up of the dual nature of long and short. There is too much shortness in the world today.
Let's not be too harsh.
He just stretched a simple one-line concept (People notice artificiality and generally don't like it.) into a 14 minute talk by filling it up with empty rethoric.
companies would use the word "Integrity" in their mission statements in their foyers, now I'm starting to see the word "Authenticity". Authenticity at least is a bit more honest as you can have an "authentic thief".
no worries, i cancel'd your negative with a positive and it was super effective xD
AWESOME
You should read the book because I don't think you understand the concept of the Progression of Economic Value.
I agree that it's arbitrary, but it's also usefully descriptive of intangible relationships. But my conclusion on the vid is that the masters of fakery (corporations) will just do a better job hiding how fake they are. But small businesses would have an inherent advantage in authenticity perhaps.
You're right, akafazov. But this is the "boring" that every day empties people's pockets through neverending consumerism.
People (like this guy) actually spend their lives (and all their creativity) on crap like this.
Satisfying my desire for authenticity will make me happy. ... Does that really mean anything?
i still dont really get what it means to be real fake and fake real, his examples havent cleared my mind yet? anyone please simply explain it?
using the example of Disneyland what Disneyland offers is fantasy which is a fake concept as fantasy is not a real thing, however, Disneyand remains an authentic place because the visitors do experience what Disneyland promises which is the experience of fantasy
Phuong Ngo 安
Would you rather drive a Hyundai or a Maserati?
Kind of random, but this reminds me of the video game industry. They advertise so much about how the game is going to make you feel and what you can experience, but then once yo get the game, you realize its just "real fake". All the things they say they are is just a facade to get you to buy the games and expansion packs. sorry, rant over...
ty, christ i knew from the begin that starbux was crappolla and to develop a whole long winded theory about real fake and fake real ... bottom line, i dont waste my money on the ambiance of a starbux, i buy a coffee for cheap at local deli
great talk! kinda told us what we already knew but in a new light. what will the new level of economic value be?... hmm i recon a major disaster (like an asteroid) will inevitably hit us (at some time in the future)and wipe out a huge region of our map. then when we are staring in the aftermath of disaster and Comodities will out-vaulue goods... then the pattern will continue.....
I rather make my own coffee than go for some thing he describes as FAKE REAL... or what is the other name?AUTHENTIC!
This talk is pretty much a FILLER, if you know what I mean
See ya..
im totally hungry
Sounds like a fad to me, championing a characteristic that has always been around and trying to shine a different light on it.
interesting
Que interesante
240p u srs m8
I don't get this guy. He sounds very unauthentic/artificial. It's simply so boring that it's hard to listen to.
MEVLANANIN DA DEDİĞİ GİBİ 'YA OLDUĞUN GİBİ GÖRÜN YA DA GÖRÜNDÜĞÜN GİBİ OL.'
Authenticity thats all I hear in this talk, rest is blah blah.
Probably he is right about what he is talking about, but where is the evidence that authentic experience is what consumer wants?. Do you think just the name "Starbucks" is enough. He should be talking to bunch of school kids.
jargon
I don't think he's an economist
@ImOnTheTube Hi I reply because these are such excellent comments. I love the ocean metaphor and I use it as well for the truth, which is also applicable. I had a look at your channel and invite you to check out mine. Aloha...
The guy coughing though!!!! Get a cough drop or leave dude your a contaminant and your ruining the video!!!
I'm not sure you've made you point any clearer, as now you seem to be contradicting yourself. I don't wanna bust your balls (or breasts) about it, I just wanna clear up any confusion. You said that "Essentially absolutely everything that one buys, buys it to be happy" which when coupled with "Todays consumerism enslaves the people with temporary happiness" sounds like you are leading up to a contradiction, especially when you deliver a line such as "I did not say that all happiness is temporary"
wtf
boo cross promoting the clock of the long now. Did this guy just say starbucks creates an authentic experience? This video could have been about 4 minutes long cut out the poorly thought up examples and been far more impacting.
@
obviously hired for his looks.
so tell me what exactly you hear? blah blah and more blah?
u think this is intellectual? dude on what level?
This is common knowledge, buttered in fancy language.
blah blah blah....