Ethos, Pathos, and Logos - The Art of Persuasion Explained
ฝัง
- เผยแพร่เมื่อ 3 ส.ค. 2024
- Ethos vs Pathos vs Logos - We look at how to persuade your audience with three tools from Aristotle.
Ethos, Pathos, and Logos Explained ►► bit.ly/45GMsQC
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Chapters:
00:00 - Introduction to Ethos, Pathos, and Logos
00:42 - Ethos, Pathos, and Logos Definition
03:18 - Chapter 1: Ethos
08:00 - Chapter 2: Pathos
12:50 - Chapter 3: Logos
17:20 - Chapter 4: Real-world Example
19:00 - Takeaways
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THE ART OF PERSUASION
Nothing feels better than winning an argument. Luckily, Ancient Greek philosopher Aristotle gifted us with what is referred to as the rhetorical triangle- three rhetorical tools which act as the basis of nearly any good argument. If you’re looking to persuade an audience, look no further. We walk through what goes into a good piece of persuasion.
ETHOS
Ethos focuses on establishing the credibility of the speaker or writer. This is achieved by presenting yourself as knowledgeable, trustworthy, and ethical. Credibility can be built through experience and expertise- for example, a doctor speaking about the benefits of a particular medication uses their medical background to enhance their credibility. Without ethos, arguments may lack authority and fail to convince an audience of the speaker's trustworthiness.
PATHOS
Pathos aims to evoke an emotional response from the audience. By appealing to emotions such as fear, anger, or joy, speakers can deeply connect with their listeners. Advertisements often use pathos by showing heartwarming scenes to evoke empathy and persuade viewers to buy a product. Pathos is incredibly powerful: it taps into human values and desires, influencing decision-making through emotional engagement.
LOGS
Logos refers to appealing to the audience's sense of reason and logic. This is typically done through presenting logical arguments, facts, and evidence. Think of scientific papers, which rely heavily on logos to support their claims with data and experiments. Without logical reasoning, arguments can appear weak or unsubstantiated, failing to convince an audience grounded in rationality.
THREE PERSUASIVE APPEALS
Ethos, pathos, and logos are essential to persuasive communication, each serving distinct purposes in influencing an audience. Effective communicators often blend these strategies to create compelling arguments that resonate intellectually and emotionally.
Understanding and mastering these techniques can enhance one's ability to persuade and convey ideas effectively in various contexts, from filmmaking to writing and advertising. By leveraging ethos, pathos, and logos appropriately, communicators can craft messages that not only inform but also inspire and persuade audiences to take action or adopt a particular viewpoint.
#FilmTheory #VideoEssay #Filmmaking
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♬ SONGS USED:
"Afterdusk" - Flint
"A Battle in the East" - Rhythm Scott
"Life's Journey Begins" - idokay
"All Star" - ANBR
"Dojo Tradition (Instrumental)" - In This World
"1986" - Angel Salazar
"Assembly Line Dreams" - Ostin Drais
"New World" - Ian Post
"O Come Let Us Adore Him (Instrumental)" - Salt of the Sound
"Morning Sunbeams" - Yehezkel Raz
"In Another Life" - Son Lux
"La Javanaise" - Madeleine Peyroux
"Fruitvale Suite" - Ludwig Goransson
"Divider" - Chris Zabriskie
"When the Sunrise (Instrumental)" - Yehezkel Raz
"The President's Speech" - David Arnold
"In Love with Emi" - Fabien Fustinoni
"Fight The Power" - Public Enemy
"The Wind That Shakes The Barley" - George Fenton
"British News Team" - Lance Conrad
"Spotlight" - Howard Shore
"Principia" - Mike Steele
"Curiosity" - Kevin Graham
"Anime" - Magiksolo
Music by Artlist ► utm.io/umJx
Music by MusicBed ► bit.ly/2Fnz9Zq
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#film-theory, #video-essay, #filmmaker - ภาพยนตร์และแอนิเมชัน
When is studio binder making a feature? Please please use this seasoned man’s voice as the narrator for whatever epic you create
I just checked the playlist for their "Making It" series made back in 2019. I lt got updated 2 days ago, that means SC Lannom, Herman, and maybe even Marvin are going to come back! 😊 🤗
That would be fun!
I hope Terrie is having a good day. The anti-smoking ad with her was quite impactful.
Same! It's quite an effective ad.
Such graphic anti-smoking ads have been around for a very long time as well as such things as drivers safety films showing mangled corpses. Scare tactics do not work in the long run. People are going to justify and do what they want. Not everyone who smokes is going to get cancer. Not everyone who drives crazy is going to get mangled. Not everyone who drinks is going to be a hopeless alcoholic. Not everyone who uses drugs is going to be an addict... etc.... In fact, why not even extend this into race stereotypes? The logic does not follow.
People working at studio binder are legends
Thank you! Our egos are full once again.
They are thieves as they stole this material from Movie Wise.
@@patrickmurray9359 You own studio wise and you're upset that you couldn't present at such a level. It's okay, there are others who are always better, but jealousy is a distasteful and repugnant emotion. Remember, imitation is the highest form of flattery.
@@UShistorymatters *le sigh* no dummy the channel is called Movie Wise. No I don't own it, and obviously Movie Wise did it much better. They took their idea and did a much shittier job. Overall, Studio Binder is pretty crap compared to Movie Wise. But taking ideas from others and presenting them at an inferior level is what happens when you're crap.
Ethos - Who is speaking
Pathos - How are they speaking
Logos - What are they saying
Excellent simplification of these concepts 👏🏾👏🏾
errrr...how about, no?
Ethos - authority
Pathos - emotion
logos - logic
You're welcome, but also understandable if you just learned about it from this video.
@@gracefasiku6885 well, going by this crap video. Sure, but you'd be hilariously wrong.
@@patrickmurray9359 Can you not be pedantic, please? Boil down the essence of authority to its base fundamentals and it comes down to who is speaking and why you should you care. The same applies to pathos and logos. Evoking emotions relies heavily on various paralinguistic or visual features, which essentially comes down to how one’s thesis is conveyed. I don’t really need to explain how what one says really is the base point for logos. It might not be esoteric enough for your taste but their interpretation works
This is like a terrible summary of the 5 Ws for journalism and has nothing to do with Aristotle's rules for rhetoric. Again, not surprising if the first you heard of this is through the copycat mediocre presentation provided by Studio Binder.
I love that Eunoia means one's mutual understanding with the audience, like "you know, yeah!"
You designed this topic, this video, specifically for me. In sales, its a banger. In storytelling it is a must. Thanks Studiobinder.
Thanks! Glad you liked it and, you're right, we can use these techniques in just about any context.
Oh wow I just randomly found this and I thought it was years old... Wow. What a time to be alive.
Kudos to the editor and writer for referencing Ken Loach's movies.
I highly recommend "Sorry, we missed you" and "I, Daniel Blake" movies for those who haven't watched them.
Thanks for those suggestions!
ehm... "Loach".
@@ablazedark yes, typo, thanks for flagging it :D
StudioBinder never misses
Thanks for that! ♥
That is some next level cta. You guys are masters in the art of storytelling 👏👏👏.
Thanks for that!
This is incredibly helpful to prevent falling in the traps of arguments especially with fallacies, but I think I need to rewatch it.. Thanks!
These tools are extremely useful in argumentation.
Even if I won't be writing a film script anytime soon, I always find myself coming back to this channel to learn a lot about storytelling. Keep it up!
I really love your videos. Never stop uploading, too good, everytime there's something new!
This is a complete audiovisual encyclopedia about the Art of Persuasion. Cinema is A Complete Art of Persuasion. Thousand Thanks StudioBinder for this Inspiring video. Very Inspiring.💯💯💯💯
Thousands of pages of books on this literal topic and someone refers to this dumbed down 10 min social media video upload as an encyclopedia. The internet, ladies and gentlkemen….
Our pleasure!
@@lawjef Most definitely a poor choice of words, but as 10 min introductions go, this was remarkably comprehensive.
@@lawjef You have a point, but I bet that way more people will be introduce and understand the subject matter because of this video. At the end of the day, that is what education is all about.
@@lawjef an encyclopedia is at most a few pages on a subject.
I actually hoped that you would make a video on this topic, because I never fully understood it, and you always seem to explain it so that it's easier to understand
there're a couple of good videos about the subject made by moviewise too
@@pablodavidclavijo4609 I guess I didn't notice, but I like Moviewise's videos as well
Thanks, glad it worked for you!
Loved it. Thanks!
You're welcome!
Amazing content as always, thanks guys!
Our pleasure!
I totally love this channel. Super fun and informative
Glad you enjoy it!
This was so enlightening. Thank you!
Our pleasure!
Persuasion is a powerful tool. Learning how it works is just important to recognize when these techniques are being used to persuade you as it is when trying to persuade others.
Very true!
thanks, keep it up. I love your videos :)
You're welcome and will do!
Great video! I've always been fascinated by the concept of persuasion and how it's used in everyday life. Your breakdown of Ethos, Logos, and Pathos is clear and easy to understand. I especially liked the examples you provided to illustrate each concept. Your video has given me a new perspective on the art of persuasion and how I can apply it in my own communication. Thank you for sharing your knowledge!
Thanks for watching and glad to hear you enjoyed it!
Yes, the examples! Fantastic channel for those of us who think in movies.
Great way to emphasize the requirement of an education in classical logic.
Truly, this topic applies in so many facets of life.
Love your videos thanks !
Glad you like them!
Love your job! Excellent the example from Columbus' Chamber of Secrets!
Thank you kindly!
Awesome video as always say
🌍🌟💯
Much appreciated
Super sensacional. Gracias otra vez
De nada!
what a banger this was !
One thing I can certainly say about movies, is when I'm watching one I feel betrayed when the writer/director/producers makes me think I'm going to be seeing something that interests me, only to find out I've been duped when it's really just a thinly veiled attempt at slipping something sociopolitical into it.
Kind of like a subtle Juneteenth inspired StudioBinder video.
Sorry to hear you feel betrayed. But since these rhetorical techniques are used all the time in politics, it makes sense to include it.
Excellent 👊🏼💥💯
Thank you! Cheers!
As if we all didn’t love the President’s Speech in ID4 enough already, Studiobinder goes and brings another tear to my eye about the speech. 😢 🫡
they are using such a great movies as an example that I can’t just concentrate on the videos message and I find myself rewatching this multiple times just to get the point 😄
Thanks for the feedback and thanks for watching!
Aristotle's theory on public speaking.
You didnt even make it to the 0:20 second mark, did you?
@@lawjef They slash them has the attention span of a goldfish, ok, the studies say less, but don't be mean to the ppl that don't realize how "smart" they are because they don't have the skills to notice... Dunning-Kruger Effect... th-cam.com/video/I9XTox7zlSw/w-d-xo.html
@@lawjef thanksmate.
My favorite class in my major, but also really stressful. You reminded it for me😂
Haha. You're welcome!
Was hoping to see the triangle of Kirk, Spock, & McCoy as representations of all three. Alas! But a great video really breaking it all down. Thank you!
Nice! That would have been a fun analysis.
The triangle is good for persuasion or manipulation. However, it should never be used when the purpose is truth as Ethos and Pathos basically are the “appeal to authority” and “appeal to emotion” fallacy. An argument for truth should supercharge Logos and listeners should supercharge their ability of interpretation in order to accurately evaluate the quality of Logos presented. As an example, people should be aware that a low quality democracy values Ethos and Pathos more than Logos, while a higher quality democracy values Logos more. The world usually moves in historical shifts, tides between the two sides. In times with a lot of turmoil the emphasis is on false Ethos and strong Pathos, while times of growth favors Logos. The best equation for society as a whole is honest Ethos and strong Logos. Pathos should rather be applied to consequence analysis rather than persuasion.
Great note. 👌✌️
right on time
Perfect!
❤ excellent 👌
Thanks! 🙏
I need to learn how to do kills for my film. Low budget (no more than $100). Guns, blades and more.
Well, we did do an article on how to make your own fake blood: www.studiobinder.com/blog/fake-blood-recipe/
Really appreciate the new videos and lessons. Please do a video on transition shots. Not the fancy stuff in the Star Wars movies I mean how great films have great transitions. The Matrix had great ones. The Box Cutter episode of Breaking Bad had a great one with the fries in ketchup from the mopping up the blood
We did this one: th-cam.com/video/TKXBAaQB03U/w-d-xo.htmlsi=TLH7uYJthhxSXMzW
But there are amazing new transitions all the time. We may have to do a sequel!
I apologize 🙏
It has been a while since I commented, but you should go cover the Golden Fleece for the "Know Your Genre" series.
Thanks for the suggestion! That would be a good one.
The narrator's voice is amazing
Yeah, he's pretty great!
The writer didn't fully understand the first two subdivisions. The narrator kept referring to Logas as “Pathos” and the editor failed to give a header to Logos. Also, the editor didn't keep track of the last seven subdivisions the way they did with the subdivisions of Ethos. It felt poorly written, graphically inconsistent and categorically confused.
Thanks for the feedback.
Yeah I agree
👏 (I’d love to know who writes the script for these videos 👌)
Hello, could you please make a video on movie title reveal, its fonts color etc.? And what is the best way to show starting and ending credits?
So what does it say of society that rhetorical triangle doesnt quite work nowadays? We dont trust our institutions (ethos)... can be emotionally cut off (pathos)... and logic is bygone thing (logos). I digress. Great video and definitely tool requirement in a writer's toolkit.
Tbf, the rhetorical triangle totally works. It just doesn't have to work on a rational level
Any kook can call themselves a doctor and spout statistics about some immanent fear or danger
The existence of pseud if anything shows the power of persuasion since you can get people to fork over loads of cash over some charlatan hogwash. It can be a cure to a 'fatal illness', or a way to 'fix the country', or to 'protect children', and so on and so on. Ethos, Pathos, Logos. Appearance over objectivity
Great question with no easy answer! Thanks for watching.
It does what it's doing right now: quickly spiraling into chaos and totalitarianism if we aren't careful. Blame the schools, the govt, society, what have you, but in the end we need to look in the mirror and ask if we are resisting or going along with the status quo.
I want to subscribe every time and give a million thumbs up if possible. But TH-cam doesn't allow that.
We appreciate the thought! Thanks for watching.
Or I guess you could just either blatantly state your message in interviews, or cram it all in a monologue.
You could but persuasion is more effective when it goes unnoticed.
In your Venn diagram you highlight Ethos - Phronesis - Arete when talking about Eunoia, Ethos - Phronesis - Eunoia when talking about Arete, and Ethos - Arete - Eunoia when talking about Phronesis. Why?
8:40 what a horrible example, I remember watching Fruitvale Station and thinking they did Oscar Grant a disservice in how they depicted him, they introduce his character to seem like an irresponsible immature man-child, I remember he even raced his daughter to the car or something but didn't even let her win and I think he even teased her about it. It's been so long I forget all the details, but I do remember after that moment paying closer attention and realizing every scene with him up until the police encounter undermined his character in one way or another. It's like the writer secretly hated him and wanted to get that out while masking it with fun-loving vibes as if they expect their audience to be morons and only pick up on the vibes and not realize what is actually taking place on screen
Thanks for sharing that reaction. As we quoted writer/director Ryan Coogler in the video, his aim was to present a real human. And if we consider that most people are flawed in some way, perhaps making Oscar flawed as well was part of that strategy.
@@StudioBinder I feel like the only redeeming qualities Ryan Coogler gave Oscar was his chemistry with the other characters or merely his vibes but take a step back and the actual facts he presented around him was undermining of his character. It made me feel like the only reason to root for the character is if you like his personality or just that he was being played by Michael B Jordan and that made me as an audience member feel stupid to go along with, which also offended me knowing the real Oscar didn't deserve that disservice
Hi, what happened to the website, I cannot write a new script in the screenplay page, there is no new script button
I would love to know about rights- attaining rights for adaptations and songs
And how that works
Great suggestion! We'll look into it.
I’m just taking a poll
Like if you get choked up at bill pullmans speech in Independence Day.
Still! 30 years later (almost) and it still works!
That CDC ad is harrowing
👌👌
🙏
16;45 Circular Reasoning - THIS is what the phrase "begging the question" refers to. Please stop using it to mean "raising the question".
Well said!
@@StudioBinder Excellent video btw. I should have mentioned that while I used your comments section to be a soap-box philosophy major😄. Y'all are consistently the best film school on TH-cam.
More than film.
Certainly, this is used in advertising, politics, and pretty much everywhere else.
Ethos, Pathos, and Logos - the Poundland Musketeers
👍
👍
Can you reupload the antagonist video? It's blocked 😑
We just appealed to have it unblocked. Thanks for the heads up!
Josh Whedon : Bathos
Ouch!
Here
Welcome!
i wonder if you could do a screwball comedy bit?
Thanks for the suggestion! We'll consider it.
you could have put a warning for the cancer example. it gives me the creeps when i see the ad, the hole in her throat is too much of a logos to me.
Thanks for the feedback.
Can we apply this idea for dating and pick-up? Expecting ur reply
Sure, any time you need to persuade!
Still cant get what ethos is
Ethos is credibility. If the speaker is knowledgeable, likable, and trust worthy, they have a better chance of persuading you over someone without those qualities saying the same thing.
The way I remember the three is
LOGos = LOGic (facts)
PATHos = emPATHy (emotion)
ETHos = ETHics (ethical or honest speaker)
First!
🏅
Everything started in Greece 😎😎
Some things did.
Definitely not everything.
You're not wrong.
At 3:50 you use Pacino in that dreadful movie Scent of a Woman as an example of ethos-credibility- when it is an example of the opposite; total moral bankruptcy and sophistry.
Stealing ideas from Movie Wise now. I recommend viewers go where they do a better job and give a more complete overview on the art of persuasion.
i did laugh at you using the clip from al gore's inconvenient truth under the "facts" heading
Thanks for watching!
Anakin: "If you are not with me then you are my enemy!"
Republicans: We are Sith!
Congrats!
Disappointed to see Studio Binder is stealing material from other creators. m.th-cam.com/video/ToAP8E4CyP4/w-d-xo.html
I wish you wouldn’t use clips from Polanski’s or Allen’s films… an anti-ethos decision here
Thanks for the feedback.
why do we never hear a woman's voice in the narration of these videos?
We have a few videos with a female narrator and we're definitely open to more in the future. th-cam.com/video/_RNpyhJK65c/w-d-xo.htmlsi=kPG56GISLqGQPikL
Oh, now I see the genius of The Acolyte! You guys, just for the sake of the sanity of your brothers and sisters really need to get on the move with pro bono work at Disney... Wait, my apologies, white men need not apply.
The end of Cinema that isn't psychotic is upon us... 🤧 😁 😎 👹 😾 Uh oh, I just emoji'd myself into a corner. I'm gonna rewatch after years, _The Man with the Golden Gun,_ and _The Spy Who Loved Meh._ At least at that time, they (slash them) at least played straight (wo)men out of respect for their audience.
Thanks for watching!
Did you just claim that the movie “inconvenient truth“ states facts!?!?!?! are we currently under 12 feet of water?
Left Wing Propaganda about racial inequality . You lost me at the Race Baiting . Thumbs Down .and Unsubscribed . Reporting this for misleading content .
Ethos poorly explained
Sorry about that. We tried again responding to your other comment.