Why Music Should NOT Be Given Away For FREE!
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- เผยแพร่เมื่อ 24 ก.ค. 2024
- Why Music Should NOT Be Given Away For FREE! #musicmarketing #musicbusiness #curtissking
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I'm so glad you covered this topic CK! Giving away our art gives consumers and fans 0 reason to pay you for it smh What are these people thinking??
If you give away your music for free and it’s good fans will buy whatever you choose to sell. If you allow your music to be the thing that gets them into your store as long as your music is good, they will not leave your story empty-handed.
Thanks 🙏 so much I truly appreciate the information 🫡🏆💪💯👑
No, that's not how that works. If people like, they will buy. There's nothing wrong with some stretegic free giveaways or such but not a single artist HAS TO do that. You put consumers in a "low value" mindset if you give stuff away.
People do not value free things.@@calvindavis6195
"She Belongs to the Streams!"🤣🤣
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I agree this is why I don’t listen to all these “business podcasts” telling artist to give their shit out for free. I spent hours perfecting my craft. Know your worth artists and please stop listening to people who aren’t artists tell us what to do with our creativity, we putting a stop to this starving artists shit this year.
It doesn’t matter how old you are, or how long you’ve been grinding. If you want your music to outlive you and reach generations, don’t give it away. God gave you a gift, don’t devalue it.
THIS.
Big!!! Facts!!! 🙏🏾 Amen to that
Yes sir!!! 👏🏾👊🏾
"If you're good at something never do it for free." - The Joker
Spot on again! It's nuts to tell everyone art is free. I went to movie theater yesterday. Guess how much the ticket was, NOT free. 😆
1st off: as an indie artist, your sentiment is felt and understood. Love you for your guidance and transparency for us.
On the other hand: Music is a means of promoting. It’s lost a lot of its value amongst the average person. What The Cheat Code was getting at was “use music to draw attention, but have ancillary items like merch for people to support with their dollar”. This even hurts for me to say bc i am someone who has worked on their craft for years. I’ve realized that, at large, music is of little monetary value to people.
Mach Hommy is a great example of sticking to what he thinks his music is worth. Some of his albums and physicals releases cost hundreds of dollars, and although his fanbase isn't SUPER large, they appreciate him as an artist so will pay those prices and support him. They treat it like collectors pieces.
It's like calling your body of work content...My music is more than that. I hear that word thrown around so much that I feel it begins to devalues your body of work! Also it's ok to fund music from other sources. I even went back to school to get a better ROI to fund this shit financially and technologically. I ain't playin dammit
This morning, my homeboy and I had a conversation about this. He mentioned that you have to have high-quality production, which must be released with intention behind it (whatever that means), for free, are crucial for attracting an audience and securing performances. I mentioned that marketing is equally important and uniquely tailored, which plays a huge part in building your fan base and getting performances. However, my overall issue is that I'm not going to keep putting out music for free. If that's the case, we may as well get signed and try to figure it out like Frank Ocean did.
Lmaoo , you say that like it’s easy to just go get signed . Competing with millions of others of greater or lesser degrees .
After all these years, I see it now. It's time to make all my projects 100% DIY DtC. Bro, create a tutorial on how to become a DIY musician. This could be helpful :) much love!
This mentality has devalued every aspect of culture/art in our society.. watching people speak so confidently that don’t believe in anything is wild
If I were going to give away my work and music, I might as well just not release it. These folks…. I’ll be damned…. This was a damn powerful assessment bro Curtiss and it is much appreciated. Peace!
👏🏽💯I agree! This crazy idea around art should be free, should stop. Let it be free if that's your business model. But to recommend many artists to do that is crazy to me too. At the core of it all, everything an artist does requires work. We don't see McDonald's just giving burgers & fries away for free just because....hunger. It's value! We can do things others can't/don't want to do and charge people for that value IF they want it.
Feeling this deeply recently. Thank you for having a discussion about this!
it’s usually the ones that don’t put to much effort into their art that promotes this rhetoric
That and the ones that don’t see it as a “real job”
The "Home Movies" idea is really clever.
Literally the same shit I’m on family. Intersectionality of personality, nostalgia and lifestyle. Shoutout to Curtiss. Make sure y’all are paying attention.
I’ve stopped doing solo releases on Spotify since august and been fortunate enough to where it’s transitioned to my TH-cam channel and iTunes which been successful. Now I’m looking to do a full website and you’ve been a blueprint in it✊🏽👊🏽🐉
The funny thing that I picked up from watching your video is that these professionals say that music should be given away all the while the artists needs a substantial budget to PAY THEM for their bad advice rofl 🤣🤣🤣🤣🤣🤣🤣
It is like where do these people expect the money to come from? Bottom line: they are marketing for the audience looking to microwave versus marinating whatever is cooking. Thanks for exposing them forever! 🏆🏆🏆🏆🏆🏆
Appreciate you. The strangest thing happened this morning. This morning I had the lyrics of like 8 rap songs going through my head in the first 20 minutes of being conscious today and I was conscious of it! Like dang . There are literally dozens maybe 100 of songs in this brain. Right. neuroscience, memories, spirit, time etc etc. Real artists with real talent deserve to be compensated. For sure!
Facts 💯
Awesome Show Mr King...
1. "The people saying that are not making music"... Powerful bcoz these are people who are not artists telling artists how to be artists.
2. On the research of Jamal Williams the neuro scientist.(Shout out to him) ... Remember Music is recorded and so are Memories... There's a deep relationship between the two in the mind.
Excellent - thank you for tackling this subject! ❤
The light has came on in my mind now.great video,this is in on the real.
Thank you for covering this story Curtiss 🙏🏼
fellow producer here. 5 years deep and addicted. growing with amazing artists while spreading my message of self-love. peace and love from Japan.
In terms of the Neuroscientist, I beleive most musicians use music for an escape, to mark time, to motivate us, and to share thoughts with others. I connect each one of my music purchases as a child to a specific memory. This is why I am able to organize my music by a feeling and the time period I purchased it. Great expose.
Keep spreading the truth brother 🙏🏼
Well said Sir! Salute!
Well said!!! 💯
Your content gives me clarity, healing, & hope for the future of independent art. I should’ve never sidelined myself, I needed to get a job. But I need to get in studio. Time to DIY this ish frfr.
Good points. I stay thinking about this
Yes I have been in a store and doubled in pain because the song playing in the background hit my body before it hit my conscious mind , especially important or traumatic moments will permanently attached themselves to whatever was playing in the background when things happen. That’s why you can put on a song from your youth and feel young, or hear a song that devastates you because it was playing at the wrong moment.
This was really inspiring, thank you.
I totally agree with everything you said 💯💯💯 🎯🎯🎯.
I agree with you! It's time we artists stand up and make a change...
wendy day is a legend. thank you for covering this. i feel the same way
thanx 4 the breakdown, I was at your site a couple of days ago and thought "Home Movies" was literally a bunch of crap home movies, but now that I see what you did it brings me back to the old school 80's (Paul's Boutique/ Beastie Boys) days where the art and packaging mean as much as the music, noticed you included a thmb drive, question what do you think people (lsteners/fans) value and comsume the most downloads, cassettes, CDs, viny, . . . usb's. in other words have usbs become the new normal for these times, maybe you could do a video on this topic, thanx 4 the content appreciate all musical insight!
Also I appreicate the time bar for your mid video music plug! Helps the attention not skip
You’re my favourite channel for music content. I’ve been taking it slow in how to pursue a music career the last 2 years and focused on TH-cam now with music being a product not a content machine
It costs so much time or money to make good quality music, on all tiers of beginner to billboard top 10.
So yeah not releasing music as quick because I want to make money back from my investment and creation, or product…even if it’s just making even is important to me
Yo Curtiss!! That bad habits track is fire 🔥 brother
Man you hit it on the nose when you said that about people saying stuff like that are usually the ones not making music. Sad thing about that I've heard that from most "so-called" artist I've tried to work with that has yet to put out ANY of the music I created beats for. I've done over 25 to 30 beat packs for 10 artist over the course of 7 years and only have 1 out of the 10 who is actually making moves in TX to get some motion going for themselves. They finally have gigs lined up. A plan on how they are going to put out or roll out their music and have talked with several individuals behind how to get into the SXSW showcases as an upcoming artist, video shoots for songs created with my beats, etc. So I have for a while now went the other way with most of the idea of working with artist and I do my own thing in regards to simply just creating music to put out for myself but so far that artist I mentioned is the only artist I've been working with for the last 3 years or more and we've never met in person.
🔥Preach, Curtiss! Preach!
I've said this 10 years ago and I still agree with you. Spotify is devaluing the music industry. Folks the time has come you have to take control of your music and put it on your own server and your website for purchase. If anybody's going to devalue you your music at least let it be on your platform.
I been waiting on someone real on this topic bruv,💯 start the conversation brother. They'll follow you.
Well said.. just wow
Bad Habits 🔥🔥🔥
That dopeness!!! An experience they can't stream!! That would make them SCREAM!!
We have the opportunity to give our fans and supporters unique, tangible experiences that will stick with them forever. Curtiss, your Home Movies bundle is fire. 🔥 I'm inspired!
Thank you Kriss Liss!
I think mastering the art of making content is key going this route.
How do you give a new music listener/customer a reason to purchase, with no music to access to make their decision? Short previews?
That bundle box idea is 🔥🔥🔥🔥🔥🔥🔥🔥🔥
🤦🏽 they destroying the artist and actually getting away wit it
Ive have always been about, "im in it to win it eternally " i ain't ever been strictly for the bag....Thats B.S. and I ain't giving nothing away. Its all for sale.
Um, I make music…I’m in that video, & I said it! I wished you watched the entire episode instead of judging based off of an actual “clip” would love to hop on a live and unpack your view, verses mine. LMK family!
You need to interview a community or group of artists who are actually doing well on these streaming platforms... For balance.
I'm in the nerdcore music community... We eat good off streams. Community matters.. our retentions are high and it's very welcoming.. we have all kinds of styles, drill, trap, rock and roll... Streaming only works if you look at it through the lense of passive income, which alot of people have never had their whole lives.
The unfortunate thing is that streaming solves too many problems and offers a stepping stone to bigger things..
Im from the days of pre-myspace so I love grass roots , out the trunk, direct distribution, tho must confess, there was way more gatekeeping in that era.
The way I see it... Some artists as your self will branch off into direct, but the majority will remain in streaming BUT because of the complaints, the model will change to favor the artist more .. every will still get a cut but that's never changed even in the days before streaming.
No. I don’t need to do anything but the work I’m currently doing. But you are welcome to do that on your channel. I’ve already heard from the rich slaves whom have benefited off a system that abuses its power and severely underpays its artists. We’re moving on to a new era of selling music and the last thing this channel will do is move backwards for independent artists.
I’ve been playing piano for 48 years and studied with the best and it wasn’t free.
There should be free health care if that’s the case. Great topic.
Glad to hear your opinion on this. 😂😂😂😂✊🏿
They’re definitely trying to influence artists & beat makers to give away their art. Might as well you go to your job & work for free 🤷🏽♂️
I own a music production studio and a business advisor told me I should offer a free production as an incentive for an email list. not EVERY strat works in EVERY industry 1-to-1
appreciate you king
Neat.
Every week that passes you get bolder man. I f love you
"Sensational!" (In my Future voice)
Sir you got the gift
💯💯💯
Its sad that things went from dirt cheap prices for music ,to giving it away for free. Its all a plot to destroy hip-hop. Even the process for making ,mixing,mastering music and selling beats
Home Movies is also a highly underrated cartoon series. 😊
It’s a trip how many people who claim to love art think spending money on art is a waste of money.
Just know i hit the line button when you started rappin
investments have projected returns - so
without projected returns - its not an investment but a gamble
How am I still doing this stuff man… time out in to build my reputation and upping the skill level.. live performance levels
Facts only
Not one indie artist is making a living on music alone. NOT 1.
Curtis, not even YOU are making your living on music alone, so why tell people they can? I make music and have for quite a while and understand that music alone isnt going to make the living I desire to fill sustained financially.
Like you said at the end of this video, the same formula isnt going to work for everyone. I have made more money from giving away music and selling the shirt that goes with that song than I ever have selling the song.
Respectfully, this is Bullshit. If you’re not doing it you are not qualified to tell anyone what can or can’t be done. Based upon my first few months going Direct To Consumer I am a few more albums away from matching my other revenue streams consistently. This is a special time where solutions need to be the focus, and those that aren’t looking for them need to stand to the side.
This one deserves an smb7 mic drop
You never know how big a song will be years from now. All these people seem like they're just trying to funnel artists to majors for a kickback.
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i think we should just go back to records, if we all did that i think music would be nice and expensive
Snoop Dogg Set The Example, 1 Billion Streams = $45K⁉️ We Need To Cutt The Middle Man Out! Artist Need To Go Direct To Consumer! Like Nipsey Hussle Did Start Charging $100 Per Album... Know Your Worth About Your Art & Music... PERIODT/.‼️
Wat the other dude was saying was PAY YOUR DUES . After enough free music to get your name out THEN you can sell . Can’t sell to nobody no matter how dope . No one knows !
I been wondering if I should let people download my music for free but only the same clean version that they could hear off TH-cam, and sell the explicit version to those that want to support. Is this a bad idea?
Get out of the matrix…sell vinyl.
They devalue the art to do what? Complain that they not makin' any money. They do it in stand up as well. I am in both worlds and the FREE shows comics do be killin me!! But people are desperate to be heard and seen but not realizing they are killin the market for them and everybody else!
Good ahh video
Yeah, buy gear , software, invest your time (a lot of time) to get yourself to that level where it can be distributed, learn production, mixing and all that stuff, buy more gear, invest more time, make some tracks... And give all this for free. Sell all your stuff to make living. 100% success
The definition of the word R.A.P. means, (RAPPING ARTISTS PURPOSELY!) I'm strictly HIP-HOP!
Word they tripping …. Instead of coming up with a solution that’s why we in this position
So what about ur royalties u get from the streaming????
You can still collect royalties if you register for your own unique member registrant code and properly utilize your ISRC codes. Also platforms like Soundexchange and MLC collect on more than just streaming royalties.
If something is free then the perceived value isn’t there, alternatively people getting value for free know the worth and are willing to pay for it or not. I think it really doesn’t matter what you do as long as you’re being true 😉
If you know who you are, don't let others tell you who you are not! They don't know anything; they don't understand anything, because if they did, they would understand that what they are saying is nonsense! 🔷
Do people go to a book store and get books for free?
I hate those people on cheat code podcast first off suggest matter definetly matters the lady runs the show and her marketing isnt industry standard at all you will never see a travis scott,Kendrick Lamar,bieber, or any other superstar praise these fools on cheat code😂😂😂😂
Bruh its easier and simpler if you can invest into yourself
They crazy McDonald's don't even give away Free Tap water.Bad biz to create anything and give it away wats da point??
I’m really being the devils advocate cause I’m out here grinding just like you Curt .. these the same conversations that I have with myself . And if I’m being honest with myself , it doesn’t matter how I feel about my music at all . Cause it’s not even for me ! It’s how the market feels about my music . You can put it in a pretty package & bow all day , if the music sucks (doesn’t feel good) nobody’s gonna buy it . Wats the difference between streaming on DSPs and streaming on TH-cam ? This is free for us viewers and you had to release free videos until you got your followers up to monetize your account . DSPs ain’t paying enough . But how else could we sell without these platforms (watering hole , central universal place where everyone meets) ? And again , if the product is good you wouldn’t need a platform anyways . Ppl will find a way to put it on the internet and spread it … im doing the same thing you doing , minus the youtube channel . The lick on the music is cause our culture isn’t the one paying for the concerts and the merch and the pre sales , that quick dumb todays music isn’t valuable anyways . Wat we (real artists) do is lead , so our words and wat we stand for weighs more .. But then we’re not talking music no more .
Hey, let's do everything in life for free and see how that goes...they are goofy smh
don’t give it out for free unless you getting a cut of that master lmao.
im surprise wendy was talking to him and letting him say this
Edison and spectrum ain't stop sending these bills 😂 that's a fact! Lol I'mma sell *this* music you shittin me
Am not giving away music that work so hard on night and day for no way i rather put them down, on my hard drive