The IFRA SHIFT2024 campaign
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- เผยแพร่เมื่อ 1 ก.พ. 2025
- Learn about the SHIFT campaign
A SHIFT to better regulation in Europe.
Launched in May 2024, IFRA’s SHIFT campaign outlines five policy recommendations for Europe’s next legislative term: stimulate innovation while preserving cultural heritage, harness success, involve the value chain, follow science, and tune to consumer needs. With the European Commission’s new work program set for 2025, IFRA urges the adoption of the UNB Declaration for a European Industrial Deal to boost competitiveness, drive innovation, and support sustainable fragrance practices. Learn more at SHIFT2024.eu
