I'm also curious about how the neighbors responded to this. It could tell us a lot about changes in attitudes to privacy and security in suburban spaces.
He did this in 1900 at times, too. My great-grandma would tell the story of how her husband when he was five or six was in the audience with his mom and McKinley patted him on the head afterward because he had behaved so well. His mom, the last of 11 children who immigrated with their parents from ireland, had worked as a maid in The 1886 census at age 11 in a home several houses away from McKinley's office.
I’ve worked on many campaigns in my life, and as a resident of his hometown I could never understand how this was an effective means of persuading voters. Thank you for a fine video. My only regret is that the house is no longer there! (But visit The First Ladies’ Library in Ida Saxon McKinley’s home just down the street if you’re ever in town.)
You have good observations about the porch as a transitional space both public and private. It allowed McKinley to invite his audience to his home (through the mechanism of a well financed and nationally coordinated campaign organization) without actually letting them in his home and allowed him to address his audience from almost eye level and be in a sense almost a part of their group (creating a sense McKinley is with us) but still remain separate from them. In 1896 nobody saw and especially heard national figures so for many there must have been a sense of anticipation and excitement at being so close to the candidate. The Republicans had the money to bring audiences to McKinley but the Democrats, with weaker financing, could only afford to move Bryan to his audiences.
What's really crazy about this is that this man managed to get all of these people *to show up AT HIS HOUSE* despite the lack of ease-of-transportation and ease-of-communication that the internet brought. Hell, only 35% of homes had a landline in 1920 and *ONLY 0.2% HAD VEHICLES* in the year 1900. *Mind you, all of this happened BEFORE 1900. What an amazing feat.* 🦅🇺🇸
You make a good point that we often forget about the telephone but the telegraph was ubiquitous and the national Republican campaign needed to contact only one leader is each community. In big parts of the Northeast and Midwest it was unusual to be more than a couple of hours away from a railroad. The Republicans had a national campaign organization that coordinated organizing local McKinley clubs and their trips to Canton. They also distributed copy to friendly newspapers and ready to print dummies of campaign posters and literature to local clubs. So there was a lot ore to it than just the trips to Canton. Bryan supported reduced tariffs and inflation corporations like Standard Oil and U S Steel made significant contributions to the Republican war chest. Democrats had significantly less money to spend and it was cheaper to move Bryan atound to his audiences than it was to bring audiences to McKinley.
McKinley’s front porch campaign was not new. McKinley emulated Benjamin Harrison's 1888 front porch campaign. What was new was the amount of money Republican campaign manager Mark Hanna raised for McKinley’s campaign, and how that money was used. Instead of relying on kickbacks from patronage workers, Mark Hanna made a business proposition to the country’s new industrialist class. He raised $3.5 million, an unprecedented sum equivalent to $131.5 million in 2024. Hanna used that money to enlist 14,000 speakers on McKinley’s behalf, including the energetic vice presidential candidate Theodore Roosevelt. The money also funded hundreds of millions of pamphlets attacking Bryan and praising McKinley. They also made very personal attacks on Bryan, ushering in the age of well-financed negative campaigning. In comparison, William Jennings Bryan raised only $500,000, only a seventh of what McKinley raised. But Bryan modernized campaigning in a different way. He traveled by train and spoke directly to large crowds of voters. This was very effective, almost worked, and forever changed the way campaigning was done. So while the Republican innovation was campaign financing, the Democratic innovation was personal campaigning by a well-traveled candidate. Both of those influenced modern campaigns. But the front porch strategy wasn’t modern at all. It was the last remnant of the old way of campaigning.
When designing it’s important to understand the sliding scale from private to semi private to semi public to public. Private is the bedroom, the bathroom. Semi private is shared living spaces kitchen living room dining room and office. Semi public is the famous porch and the fenced garden. And public is streets and parks and public buildings. It goes without saying, we can adjust the line of where privacy starts. An 8 ft wall makes your garden much more private than a 3 ft picket fence. Usually your backyard quite private. Your front yard is visible to passers by. Its a good idea to put kitchens and living rooms in the front of the house so you can wave at your friends as they walk by or arrive to visit. Bedrooms can go on the back of the house or on the second story.
His basement wasn't the succesful part of the campaign, it was all the dead people, illegal aliens, ballot harvesting and other forms of voter fraud that got him into office.
His basement wasn't the succesful part of the campaign, it was all the d e a d people, illegal aliens, ballot harvesting and other forms of voter fraud that got him into office.
His basement wasn't the succesful part of the campaign, it was all the d e a d people, iIIegaI aliens, ballot harvesting and other forms of voter f r a u d that got him into office.
His basement wasn't the succesful part of the campaign, it was all the d e a d people, iIIegaI a l i e n s, ballot h a r v e s t i n g and other forms of voter f r a u d that got him into office.
I attended an elementary school named for him in SoCal, where there are almost no porches. But I never knew this about McKinley. It’s fascinating. Thanks Mr. Hicks.
The entire year of covid, we only met with friends on porches, sharing takeout, only unmasking when in the open sun and air. Including the day without sunshine in September during the wildfires... We'd just been able to go home that week, after the CZU fire. But smoke from Oregon burning crossed high over the sky.
How is spending 1.5 Billion dollars (three times as much as the opponent) and having 20 million dollars worth of debt and not winning, considered to be a “successful” campaign? Make it make sense.
I don't think his campaign was that much impactful for his victory. A much better question would be how much of a challenge his opponent really was. You should have dived deep into it, because this summarisation feels too simplistic.
The shoulders/armpits of your illustration characters could be weighted to pinch much less. Pull the crease way down and weight it mostly to the spine. (If you don't do your own animation, let the Blender/Maya guy/gal know :-))
The 1960 Nixon/Kennedy campaign is considered the first modern election. It visually and audibly brought the candidates into everyone’s living room through television broadcasts. Viewers could see the sweat on Nixon’s face during debates. It is commonly believed that the stark difference between Kennedy’s charisma and Nixon’s taciturn demeanor affected the outcome of the race.
I think that’s a big reason why Trump won and Harris lost. He was able to tailor his speeches to different audiences, while Kamala Harris gave the same canned speech every time. It made her sound less genuine. Donald Trump is actually a distant relative of McKinley, by the way; through his mother. The only thing Kamala Harris was able to change for different audiences was her accent. 😂
Bro, stop using the Harris campaign as a reference for something successful. Harris ran an awful campaign, probably the worst in my lifetime, and I'm 33 years old. Nobody was happy with how it went, not even her team. The election was a reflection on how awful of a candidate pick Harris was, coupled with how poorly she and her team handled the campaign events. Not a single high note after the day she announced her running. This video was overall very good and informative, it's just weird to continuously reference the campaign Harris ran in any positive light.
It's bizarre isn't it? It's like there's a separate, parallel world "educated" people live in. I first became aware of this in college years ago and decided academia wasn't for me. The campaign made so many PR mistakes it was clearly over by the McDonalds part.
Well aren't you just a little judgemental douche with little perspective. I'm 67 so I've seen twice as many elections as you have and I'm telling you she ran a brilliant campaign with the small wondow she was handed. The fact she lost is more an indictment on the mass idiocy of America than on her. Ask them how fat Kim K's ass is and they have the answer. Ask them who is the Secretary of any government department and you get blank stares. Just pure idiocy!
Kept using clips of the most expensive, wasteful, ineffective campaign to show that the McKinley strategies were cost-effective, efficient, and effective.
The fact that you didn’t even mention that the porch was an architectural feature of American homes adopted from slave dwellings makes me question just how much you know about porches. Try harder. ✌🏼
I bet McKinley's neighbors were less enamored with this campaign strategy.
I'm also curious about how the neighbors responded to this. It could tell us a lot about changes in attitudes to privacy and security in suburban spaces.
There was nothing left of the lawn or landscaping after the campaign. I assume the same can be said for the neighbors’.
A random chiming in but, this video was really well done
He did this in 1900 at times, too. My great-grandma would tell the story of how her husband when he was five or six was in the audience with his mom and McKinley patted him on the head afterward because he had behaved so well. His mom, the last of 11 children who immigrated with their parents from ireland, had worked as a maid in The 1886 census at age 11 in a home several houses away from McKinley's office.
I’ve worked on many campaigns in my life, and as a resident of his hometown I could never understand how this was an effective means of persuading voters. Thank you for a fine video. My only regret is that the house is no longer there! (But visit The First Ladies’ Library in Ida Saxon McKinley’s home just down the street if you’re ever in town.)
Domain Expansion: Infinite Porch
@3:35 I like that in 1896 a common factory worker could afford a smart phone.
You have good observations about the porch as a transitional space both public and private. It allowed McKinley to invite his audience to his home (through the mechanism of a well financed and nationally coordinated campaign organization) without actually letting them in his home and allowed him to address his audience from almost eye level and be in a sense almost a part of their group (creating a sense McKinley is with us) but still remain separate from them. In 1896 nobody saw and especially heard national figures so for many there must have been a sense of anticipation and excitement at being so close to the candidate. The Republicans had the money to bring audiences to McKinley but the Democrats, with weaker financing, could only afford to move Bryan to his audiences.
What's really crazy about this is that this man managed to get all of these people *to show up AT HIS HOUSE* despite the lack of ease-of-transportation and ease-of-communication that the internet brought. Hell, only 35% of homes had a landline in 1920 and *ONLY 0.2% HAD VEHICLES* in the year 1900.
*Mind you, all of this happened BEFORE 1900. What an amazing feat.* 🦅🇺🇸
You make a good point that we often forget about the telephone but the telegraph was ubiquitous and the national Republican campaign needed to contact only one leader is each community. In big parts of the Northeast and Midwest it was unusual to be more than a couple of hours away from a railroad. The Republicans had a national campaign organization that coordinated organizing local McKinley clubs and their trips to Canton. They also distributed copy to friendly newspapers and ready to print dummies of campaign posters and literature to local clubs. So there was a lot ore to it than just the trips to Canton. Bryan supported reduced tariffs and inflation corporations like Standard Oil and U S Steel made significant contributions to the Republican war chest. Democrats had significantly less money to spend and it was cheaper to move Bryan atound to his audiences than it was to bring audiences to McKinley.
This was a VERY COOL episode, thank you!
McKinley’s front porch campaign was not new. McKinley emulated Benjamin Harrison's 1888 front porch campaign. What was new was the amount of money Republican campaign manager Mark Hanna raised for McKinley’s campaign, and how that money was used.
Instead of relying on kickbacks from patronage workers, Mark Hanna made a business proposition to the country’s new industrialist class. He raised $3.5 million, an unprecedented sum equivalent to $131.5 million in 2024. Hanna used that money to enlist 14,000 speakers on McKinley’s behalf, including the energetic vice presidential candidate Theodore Roosevelt. The money also funded hundreds of millions of pamphlets attacking Bryan and praising McKinley. They also made very personal attacks on Bryan, ushering in the age of well-financed negative campaigning.
In comparison, William Jennings Bryan raised only $500,000, only a seventh of what McKinley raised. But Bryan modernized campaigning in a different way. He traveled by train and spoke directly to large crowds of voters. This was very effective, almost worked, and forever changed the way campaigning was done.
So while the Republican innovation was campaign financing, the Democratic innovation was personal campaigning by a well-traveled candidate. Both of those influenced modern campaigns. But the front porch strategy wasn’t modern at all. It was the last remnant of the old way of campaigning.
McKinley invented WFH. Can’t imagine all those white chocolate folk were good for his figure @4:43
whats WFH
@@_monti142Work From Home 🙂
@@_monti142Work From Home
@@_monti142 Work from home I'd guess
When designing it’s important to understand the sliding scale from private to semi private to semi public to public. Private is the bedroom, the bathroom. Semi private is shared living spaces kitchen living room dining room and office. Semi public is the famous porch and the fenced garden. And public is streets and parks and public buildings. It goes without saying, we can adjust the line of where privacy starts. An 8 ft wall makes your garden much more private than a 3 ft picket fence. Usually your backyard quite private. Your front yard is visible to passers by. Its a good idea to put kitchens and living rooms in the front of the house so you can wave at your friends as they walk by or arrive to visit. Bedrooms can go on the back of the house or on the second story.
I don't think people called Biden's campaign strategy the "Basement campaign" in reference to McKinley.
They could have called it the "pandemic campaign" or the "social isolation campaign"
His basement wasn't the succesful part of the campaign, it was all the dead people, illegal aliens, ballot harvesting and other forms of voter fraud that got him into office.
His basement wasn't the succesful part of the campaign, it was all the d e a d people, illegal aliens, ballot harvesting and other forms of voter fraud that got him into office.
His basement wasn't the succesful part of the campaign, it was all the d e a d people, iIIegaI aliens, ballot harvesting and other forms of voter f r a u d that got him into office.
His basement wasn't the succesful part of the campaign, it was all the d e a d people, iIIegaI a l i e n s, ballot h a r v e s t i n g and other forms of voter f r a u d that got him into office.
3:33 The spectacled man closest to Sam Harris seems VERY excited about the campaign.
The guy next to him is also a time traveler, with a cell phone.
I attended an elementary school named for him in SoCal, where there are almost no porches. But I never knew this about McKinley. It’s fascinating. Thanks Mr. Hicks.
The entire year of covid, we only met with friends on porches, sharing takeout, only unmasking when in the open sun and air.
Including the day without sunshine in September during the wildfires... We'd just been able to go home that week, after the CZU fire. But smoke from Oregon burning crossed high over the sky.
Fascinating. An exceptional episode!
This is so cool!
How is spending 1.5 Billion dollars (three times as much as the opponent) and having 20 million dollars worth of debt and not winning, considered to be a “successful” campaign? Make it make sense.
Happy Thanksgiving, broski, that house looks absolutely interesting tbqh.
Could you look into the IUH in Berkeley CA I’d be super interested to see what you find
“sophisticated campaign operations”
*clips Kamala and Tim Waltz* lolol
I don't think his campaign was that much impactful for his victory. A much better question would be how much of a challenge his opponent really was. You should have dived deep into it, because this summarisation feels too simplistic.
His opponent refused to go on the JRE podcast 😅
What’s with that little side porch?
Given the era the house was probably constructed, it's convenient to mount a horse
For the vice presidential candidate?
The shoulders/armpits of your illustration characters could be weighted to pinch much less. Pull the crease way down and weight it mostly to the spine.
(If you don't do your own animation, let the Blender/Maya guy/gal know :-))
Oh wow. This is new to me as someone from western Europe.
The 1960 Nixon/Kennedy campaign is considered the first modern election. It visually and audibly brought the candidates into everyone’s living room through television broadcasts. Viewers could see the sweat on Nixon’s face during debates. It is commonly believed that the stark difference between Kennedy’s charisma and Nixon’s taciturn demeanor affected the outcome of the race.
I live in a basic colonial revival, and have always wanted a front porch, but zoning doesn't allow one.
I think that’s a big reason why Trump won and Harris lost. He was able to tailor his speeches to different audiences, while Kamala Harris gave the same canned speech every time. It made her sound less genuine. Donald Trump is actually a distant relative of McKinley, by the way; through his mother. The only thing Kamala Harris was able to change for different audiences was her accent. 😂
I'm kinda gay today
7:30 porch knows all
happy thanksgiving man
Bro, stop using the Harris campaign as a reference for something successful. Harris ran an awful campaign, probably the worst in my lifetime, and I'm 33 years old. Nobody was happy with how it went, not even her team. The election was a reflection on how awful of a candidate pick Harris was, coupled with how poorly she and her team handled the campaign events. Not a single high note after the day she announced her running.
This video was overall very good and informative, it's just weird to continuously reference the campaign Harris ran in any positive light.
It's bizarre isn't it? It's like there's a separate, parallel world "educated" people live in. I first became aware of this in college years ago and decided academia wasn't for me. The campaign made so many PR mistakes it was clearly over by the McDonalds part.
Well aren't you just a little judgemental douche with little perspective.
I'm 67 so I've seen twice as many elections as you have and I'm telling you she ran a brilliant campaign with the small wondow she was handed. The fact she lost is more an indictment on the mass idiocy of America than on her. Ask them how fat Kim K's ass is and they have the answer. Ask them who is the Secretary of any government department and you get blank stares. Just pure idiocy!
@@Cocc0nuttt0 There were some mistakes, sure, but every campaign makes some. What were the things that made it *so* terrible?
Kept using clips of the most expensive, wasteful, ineffective campaign to show that the McKinley strategies were cost-effective, efficient, and effective.
True. Candidates who fear the enemy more than they love their program dont win.
clicked on this thinking it was a johnny harris video
1896 was the first modern election campaign, and 2012 was the last.
What would you call election campaigns after 2012?
@@bzz_beepost-modern maybe?
@bzz_bee just name calling by one person
The fact that you didn’t even mention that the porch was an architectural feature of American homes adopted from slave dwellings makes me question just how much you know about porches. Try harder. ✌🏼
i voted Trump btw
u suck
Me too!!! 🎉🇺🇸
Why does this sounds so much like the trump campaign???
first
58th!