THE LEBRON EFFECT

before his high school diploma, before his shoulders fully broadened, lebron james carried the weight of the basketball world. the chosen one, anointed on the cover of sports illustrated, wasn’t just a phenom-he was a cultural shift, a declaration that the sports world could crown legacies before they were built. lebron defied the impossible, becoming lebron. but his success set a dangerous precedent. the media machine, fueled by his story, doubled down-turning the next teenage prospect into a spectacle, a content engine that doesn’t wait for greatness, it manufactures it. at what cost?
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