Employer Branding Trends You Need to Know for 2024

In this strategy-filled session, we’re sharing 6 Employer Branding Trends to Know for 2024 - inspired by the strategic culture content projects we are kicking off in the new year, and what we're hearing as major priorities from our audience of EB, communications, and people leaders.
In 2024, we're expecting to see:
-More AI in content creation (though maybe not in the ways you expect!)
-Activating (and humanizing) leaders on LinkedIn
-Rise in global EVP activations
...and more
Chapters:
0:00 Introduction to 2024 Trends
3:40 Content Creation with AI
12:12 Internal Comms
16:54 Frontline Employees
23:27 Employee Advocacy
27:52 Humanizing Leaders
33:30 Global EVP Activation
Stories Incorporated (storiesincorporated.com/)
Stories Incorporated is a recruitment marketing and employer branding content agency. We uncover stories of employees that capture true culture, and then we create content to communicate those stories to candidates looking for insight about the employee experience. We capture universal and/or team-specific culture stories for a wide variety of large companies.
After we engage storytellers and uncover compelling stories, we deliver dynamic content libraries: videos, photography, social graphics, blog posts, and more content collections for use on all candidate-facing and internal channels. Learn more about what we do at storiesincorporated.com/.