I knew the deep shade would match her because she's literally the exact same complexion as the model in the photo! However, that complexion is not considered darkskin among black people, its brown skin. I would think "deep" would be more mahogany or dark chocolate not regular brown, but then again this is an Asian makeup brand 🤷🏾♀️.
@@NfamousKayeGamesthe demand for darker shades aren't that high in korea... Are we going start having western expectations for NE Asian makeup brands now?
@@abc-dl5zhif they can also use western products yes wtf makeup doesn’t belong to one race you don’t see how ignorant you sound ? Stupidest comment and question 😂 if makeup brads only put out colors for one skin tone they wouldn’t be that successful now would they 😒
@@SkyeAtenshe has the right to talk about it tho it’s a nice shade but it’s not fair to dark skin people but i’m not blaming the company because it’s based in KOREA
I think we can all agree that there’s nothing more satisfying than seeing someone find their perfect shade and applying it, it’s literally like a filter irl 😭✨
But the fact that second shade matched you PERFECTLY!?!? Like how rare it is to find a shade that match you 100% in every slight undertone??? Congrats haha!!
they made that shade for themselves to mix with lighter foundation i guess or for contour...if thay cared about brown and black skin there would be more shades
@@Sunny_456 well duh, of course korean makeup lines don't really care about black skin products, why would they? There's very tiny percentage of black ppl in Korea lol. It's not profitable for them to make huge-ass variety of dark foundation bcs their consumers are 99% light-skinned, and even for those of asian ppl who have darker skin, asian beaty standards pretty radically go towards white-as-a-snow skin, and folks who have naturally darker skin tend to use foundations that are too light for them. So, again, why in the world would asian company care about black ppl's makeup needs? Or are you still live in an illusion that cosmetic companies give even a smallest shit about real ppl needs and not only their $$$ profit?)))
@@Sunny_456They're in a country where there are little to no people that are brown skinned. Why would they care about darker shades when its a homogeneous country where there's no brown people???
I feel like it’s mostly because Korean based brands sell predominantly pale-medium shades even if they do have some international customers or black Korean customers. It’s probably just not profitable enough to care about. I wouldn’t say that’s an excuse for a bad shade range but it’s an explanation
I'm Korean and "light tan" is actually not the 2nd darkest shade, there is 2 more shades between them and it's called "tan" and "dark olive"😅 So there was literally a real jump between those shades
Those shades are new. Heimish markets them as part of their renewed/renewal version [Edit: There's also a new LIGHTER shade called "Fair Beige, if anyone was interested]
@@whenlifegivesyoulemons661this creams are probably for people who are insecure or made fun if as well but hey yall no need to buy creams every skin is beautiful.
this is my problem as a brown skin girl. I've tried tons of korean makeup brands and they never have my shade. even the ones claiming to be inclusive don't offer my shade 😅😅😅😅
@@scareglare If they were exclusive to Korea and didn't offer their products abroad it would be okay. But considering how they're marketing to international audiences now it makes sense to have more colors.
@@bribb9 But Heimish isn't a brand that does a ton of international marketing at all? The vast majority of their customer base is in South Korea, with perhaps a few expats that want to continue buying it (you know how it is with brand loyalty)
@raerohan4241 they made the foundation, so obviously, the production team at Hemish thought it was worth it. Otherwise, they wouldn't have made a dark foundation at all.
@@Someone-zo6ot I know but they tried?! Like there were two darker models which wouldn't have been a crazy leap but the actual second darkest shade looked way too light for the second darkest model
@@jadent2632 so once again it’s a Korean brand entitled Americans expect there to be as diverse of a shade range. In Korea l, everyone is the Korean race, but in America there’s 183828292922 different cultural backgrounds which is why there’s more of a selection here and less of a selection in Korea 😭
As a Korean American, I am legit shocked that a Korean foundation was actually dark enough to match you. Sorry on behalf of my peoples 😂 but DAMN, that was a perfect match though 🔥
@@Vandalynnyea Korean brands don’t need to cater to darker folks but with the rise in popularity I think it’s be a great move. Then both parties can be happy
@@miti342why shouldn't Korean cosmetic cater to darker skin tones? There is a growing population of native Korean kids that are half black, half Korean, that are overlooked and not given much place in society. They are just as Korean as everybody else in Korea, growing up learning the language, going to school, eating the food... so of course they deserve to be recognized by Korean society, including cosmetic companies. There are some cosmetic brands that I'm sure deliver to Korea, but I can't imagine how frustrating it must be to walk into the store and not be able to color match because you already know that none are going to come in your shade
@@honeyb.981 i think since theres low in demands. Western products that cater darker skinned koreans are enough to accomodate. Maybe thats what I think. Its always supply demand in business
That darker one omg so niiiiiiccccceeee! I switched to Korean BB creams and foundations a few years back because they are AMAZING but I have naturally unusually fair skin that works well with their limited colors. Glad to see they are making darker shades though because the formulations of them is sooo gooooddddd! They could really blow up on the international market.
They are for the korean market. I'm not sure if there are Koreans darker than Darcie (actually I do think there would be, black people who live in Korea). In my country, we won't have the darkest shades because it's targetted at the country's population.
@taiyabazaheer9492 there aren't a lot of black people in korea that's true but there are a LOT of koreans that are darker than that light shade darcie put on. And they just wear foundation too light because these companies don't make product for the population they make it for the beauty standard they want to uphold. A standard many koreans don't even fit into.
Too bad it wasn't satisfying enough for her... and she expects Korea to provide enough shades for the whole of Africa (likes it's any of their business but okay)
Same lol and if they "match" the undertone makes it off smh. Luckily some companies are trying so for middle brown people I always recommend Fenty, Estee Lauder, Lancome, Nars, Born this Way and Huda Beauty they all have done a decent job with shades and undertones. Especially Estee and Nars. Fenty can have issues with undertones sometimes.
@@eiosti it’s legitimately infuriating how orange they make them. There used to be a company called Dainty Doll and they made the best foundations for fair skin. :(
FRRRRR I can’t FOR THE LIFE OF ME find a foundation or a concealer that match my skin tone (the closest I got to concealer was the exact skin tone my foundation should be- you know- so she could match my skin for once)
The fact that a korean brand managed to get such a nice fit is quite amazing. I was so excited when I saw how perfectly it blended into your skin. Beautiful
As a Filipina, I can get so dark that people assume I'm black and then I can get so light that others think I'm Wasian. If I want a good shade of this, I just mix two of them to get my perfect shade 🎉
This is the only way I can get my proper shade, as well! I’m mixed. My summer and winter colors are two completely different beasts. I mix my foundation year round 😂💜
American entitlement baffles me... That Korean brand probably hardly makes any profits off their darker shades domestically and sell it online to be inclusive. Like I wouldn't expect a domestic African brand to even include one single light shade to be honest, so not sure why she is complaining about them actually having her EXACT shade despite being KOREAN.
@@SkyeAten its more about kbeauty having a global market now🤷🏻♀️ they sell all over the world so its cool to see them branching out to other skin tones, im korean american so i love kbeauty products & just want other people to be able to experience it
Heimish is a popular Korean luxury drugstore brand. Korea is made up of 97% native Koreans (only 3% are non Korean foreigners). I’m sure they’ll expand their color range if they become popular outside of Korea.
@@chanelbresnick1332yeah, but appealing to less than 3% of the population (because many of those foreigners are also white or asian) doesn’t make sense for large companies. It would be nice, yeah, but it’s not practical unless their market expands.
@@chanelbresnick1332they'll be losing money if they make a whole range like Fenty does. 90% of the South Korean population r Koreans w pale or tan skin. Probably 6% of the foreigners r from countries like Japan and China who r also pale then the rest is Probably white and black ppl
Maybe there is such a jp in colors so people can mix them in order to better match their skills n tone? I say this as someone who likes to paint and it is usually easier to mix colors that have higher contrast to make a specific color than it it to figure out what color two similar colors will make when mixed.
Many companies make shades for their expected market. If they expect only to sell to Korean natives they may not want to make lots of darker shades that won't sell. But once the company gets more international customers their shade ranges grow. Same applies to many Nordic brands, they've traditionally only had super pale shades because that's the shades that sell in the local market. Cream cosmetics have a best by date, so it's not a good business practice to have too many shades that they don't expect to sell. Until the new market opportunity opens.
They could have just had lighter shades like many other brands do, but they chose to make a darker shade, meaning they do intend to reach darker complexions. Then why only do one?
@@louk6848they make only one darker shade because they don’t want to be cancelled. Their primary market is for the Korean consumer, but they can’t just release a collection to the western market without some due diligence to be ✨inclusive✨
The funniest part is you can barely find a white foundations in Nigeria, plenty shades of brown, dark and chocolate Maybe you should review more african beauty products
EXACTLY. I get having a small selection, but let's say you have eight colors to work with. I guarantee at least four of them will be variations of light skin, one or two "tan" shades, a legitimate medium brown, then it jumps to 80% dark chocolate. 😭
I agree with you if we're talking about multiethnic countries like USA but it's a Korean brand. I get that they opened their market and their beauty products are now searched for everywhere but it's first most a brand for Koreans aka people from a country where 95% of its population is ethnic Koreans, the remaining minorities are in order made of Chinese, Vietnamese, and Americans (usually military stationed there) so... I'd say even if they offer so few inclusive shades, by comparison, they do better than many countries that even while having a strong presence of minorities and diversity they still have started to offer real inclusivity only during the last few years
@@areswalker5647that’s just not even true though most Koreans are darker than their foundation shades they just lighten their skin (in pictures and also with skin bleaching sometimes) and use foundations that wash them out. If you look at most kpop idols their natural skin is more of like a golden caramel brownish kind of colour than a Edward Cullen sparkles in the light white colour
I think the reason why Korea doesn’t have a large shade range is because there isn’t a predominant black community that lives in Korea. Unlike America and Europe that colonized Africa and forced people to live in their country, Korea didn’t really do that, so not a lot of people other than Koreans live in that country, so that’s why I think we have a smaller shade range. Also more shade range in the lighter shade because most Koreans are lighter skinned, but different shades of light.
I’ve watched you color match before and that is the most perfect match. It has enough blue in it. Idk if blue costs more but every time I see someone with dark skin trying to color match it comes up yellow. This one was beautiful on you
Потому что это корейский бренд Основная их клиентская база - кореянки/корейцы, что значит светлые оттенки будут более выгодными в производстве, потому что окупятся Но будем честны, качество их продукта действительно высокое и для светлых, и для темных тонов❤
It's actually the same for us super-pale girls. Especially Asian brands, they're all very golden and we're pink based. I always look like an Oompa-Loompa. Only the folks in the middle have tiny gradients.
I saw on reddit that many Korean girls with cold undertones use lavender bases, Misha's lighter tones are literally lilac, apparently it looks good, I'm curious to try.
@@Jirangaaafr korean skincare caters to paler and fairer skin tones 😂 its an easier find rather than brown or black skin tones. Theres so many products to help with the yellow undertones esp since korean makeup has those lilac tones
I actually have the opposite problem. With pretty much every foundation brand I’ve tried, the lightest shade is still too dark for me. I end up either looking dirty or orange. I’m extremely pale with neutral undertones. I use concealer instead of foundation, and even some of those are too dark.
Same here and the ones I've had for years that use to work so well are now becoming very yellow even on the lightest shade. But I have found one that is pretty good and its from the brand called misguided.
relatable. I’m always trying the foundations that are trending these days and beauty influencers have been using, like kosas or nars, and yet their lightest shades are still to dark for me. I had always been using just concealer for years, though I really wanted something with a more full, but still dewy coverage. so I’ve now always resorted to asian-owned brands (mostly korean) since they have quite light colors that match me a lot better.
As a super pale person I’m glad to have some shade variation but it’s so frustrating that our friends with more melanin are so mistreated by the beauty industry like that
They produce the shades based on product sales. It’s literally that simple. They look at sales trends and projections & calculate which shades sell more units & that’s what they produce. Because it’s a business, it’s all about the bottom line. As a once very pale person, I could never find a foundation shade, either, because it’s not profitable for them to continue to make the super pale shades.
@@jl4073 It was made by a melinated lady, she knows her target audience is darker ladies. I've tried all of her foundations, and while none of hers suit my skin, Korean ones do. In Korea there's not much going on in the tan department: pale (when it comes to foundation level) is the standard, probably over 90%. It's not race or discrimination, it's just stats
@@kazieredcan hardly base sales on what sells if they don’t make shades for all the thousands of people in the missing shade ranges - if they had the shades, they might sell. Also then they shouldn’t sell outside of Korea. If you going international then make enough shades for people of all color, or at least try harder!
There's plenty of people with dark skin living in S Korea, even if they're not the majority. It's just that beauty culture in S Korea and most Asian countries, India too, touts lighter skin tones as the goal to want and possibly achieved.
@@readinggeorgeeliot1489 I wouldn’t necessarily say there are plenty of people with “dark” skin in Korea, maybe varying shades of tan. Dark, to the point that most people would consider black, is rare in Korea. They’re like a 99% homogeneous society.
Darker skin ppl live in Korea, including those of mix background..but the brands are starting to market overseas and that means you need to expand the range.
My Korean friend use the tone 13 :))) and it blends perfectly on her skin. Most of Koreans that I met before have a very similar skin tone. So I am not very surprise if korean companies dont really have a variety of shades.
Trust me when I tell you there's NO shade for light-neutral skin either. Most companies don't make or sell light/neutral olive concealer or don't make it because, you know, we somehow need it for eyeshadow primer and brighter undereyes. You're not alone in the cosmetic annoyances.
Agree. Same for the very pale skin shades like mine: almost all (not just korean) brands make them either too pink (and then you look permanently sickly) or too yellow-orange (that just not looking natural) or simply make it just WHITE (so that if you use one you turn into a a ghost of a victorian goth woman).
im on the same boat, I am spanish but with very fair skin and redness around nose and cheeks can't find an actual foundation that has enough green in it, some bb creams do, and if I apply the green concealer I am ok, but I would like just the darn foundation to cover evenly the red
@@user-sf5ew4xj9b yes! I LOVE that there are so many new shades for all skin tones. Can we please get some shades that are naturally lighter and also olives, not pink, white, and orange? 💖
@@realtalkmisty by western consumers I am going to assume west Asians, and southwest Asians because we have dark skin. North American brands are inclusive to all skin tones most of the time. Some how “Asian makeup” is limited to East Asia and that should never be the case.
@@PiNKUZi I mean why shouldn't it be though? As other comments have pointed out, if you go to countries like Nigeria or Jamaica, most of the beauty companies cater to darker skin tones-- which make sense, since a large percentage of their consumer base is comprised of people with darker skin tones. It makes no sense to create a large range of products for lighter skin tones if there isn't demand for it. Korea is a rather homogenous country and their consumer base largely comprises of lighter skin tones. It wouldn't necessarily make sense for them to invest in creating tons of products for darker skin tones. That is unless they plan to focus more heavily on expanding to other areas, which in that case yes, it would be very practical-- but I'd hardly say that they SHOULD have to do so. There's no issue with them only catering to lighter skin tones if that makes up the majority of their demographic.
I mean, Koreans also come in a variety of different skin tones? Like they may not have dark skin, but a lot of koreans have tans. There's a lot of diversity feature + skin color wise in east asia, it's just looked down upon.
As if black people don't exist in Korea... Literally so stupid on your part and anyone else who believes people shouldn't feel included we're human beings not products
as an extremely white skinned lady, i feel your pain in another way; im so pale that all the light colors are too dark! there are far too little color ranges in general and too many middle ranged.
I feel like she should make a makeup company dedicated having every single founation shade known so that everyone can go find their specific foundation shade, that would be so cool for everyone!
When I was in Korea, I saw many Asian women wearing foundation that was multiple shades lighter than their neck skin. Looked like they were wearing pale masks because the rest of their visible skin didn't match. I just thought that was the trend there (this was in the 2010s).
I have the same problem except the other direction. I still haven't found a shade light enough for my pale complextion😭 When I stand next to someone who thinks they are pale I make them look tan!🤣 Then I make their day as they realuze they are not as pale as they thought😂
It honestly doesn’t surprise me when it’s a Korean company. They prefer light skin. They may be a little slow on the up-take, but I’m happy to see they also have proper darker shades and not just “lightly tanned” shades. Def could use a wider variety, but I’m sure they’ll get there
It's also because the majority of the people in korean are white and pretty pale. When I visited I the only only tan or dark people were mainly foreigners. It was heard to get makeup with my tan complexion. So you know they make products for the majority, you know. If it was America, then it would be an issue since there are many people of colour here.
@@user-tg5fm8br9h very true. Also doesn’t make it easier when the beauty standard is pale skin. I feel like the more darker/tanned Koreans wouldn’t be able to find a match to their skin tone, so it’s nice to see them having more variety now
@astridmaack4516 There are quite a bit of tan people. But not from what I saw in korea, maybe on other Asian countries. My husband is from Burma and pretty tan, so who knows. And you're right, but that's just their beauty standards, and that's that. They are all really pretty though.
I would have to mix both of those shave to get my shade. I'm black and Puerto Rican mix and my complexion is what is referred to as a Redbone. I have always had problems finding makeup that would work with my complexion. Especially through the 1980s and up till not too long ago. Thank God I had great skin because there's no way I would have been able to get foundations or concealers. I had a hard enough time finding blush that we show up on me.
![[Full Episode] MasterChef Junior Thailand มาสเตอร์เชฟ จูเนียร์ ประเทศไทย Season 3 Episode 7](http://i.ytimg.com/vi/FOIiws4XMGQ/mqdefault.jpg)
the deep one perfectly blended into part of your cheek and i gasped so hard 😭
One problem solved
I said "Ooooh" out loud to no one. A glorious match. But that color jump is ridiculous, and what about anyone darker than you?
I knew the deep shade would match her because she's literally the exact same complexion as the model in the photo! However, that complexion is not considered darkskin among black people, its brown skin. I would think "deep" would be more mahogany or dark chocolate not regular brown, but then again this is an Asian makeup brand 🤷🏾♀️.
The way I sreamt "We have a match!" 😂
Frr
Some companies really have the motto "One shade fits all" 😂
They're bb creams, not foundations. The motto is "one shade works for enough people".
Because it's cheaper and easier to produce? Reminds me of Clinique's Almost Lipstick.
REALLLL hahahaha
@@Haylla2008except they don’t😂😂
lol I was about to say that
“And then all of a sudden-BLACK AS HeLl”😭 luv it
That's my favorite line
😂
That was hilarious lol
“BlAcK aS hEeAaIiL”😂😂
No god but Allah
Islam way for peace and real monotheist
Search about the truth with honest heart
And first ask Allah to help you to find the way
@@amany247…
“black as hell. oh black people they just come as one color” with the head tilt 😭😭💀
They’re learning… it’ll take em a while but they’re getting there 😭😭 that was too funny. I applaud them for that one tbh! 😂
i made it 300 likes
@@NfamousKayeGamesthe demand for darker shades aren't that high in korea... Are we going start having western expectations for NE Asian makeup brands now?
@@abc-dl5zhif they can also use western products yes wtf makeup doesn’t belong to one race you don’t see how ignorant you sound ? Stupidest comment and question 😂 if makeup brads only put out colors for one skin tone they wouldn’t be that successful now would they 😒
@@RVINSIXthey are usually tan to be frank
That perfect shade was just so satisfying to watch
Was... until she STILL found something to complain about.
@@SkyeAten true lmao
I think they should rename that shade Darcy!
It's true tho they shouldn't make the shades gap so big
@@SkyeAtenshe has the right to talk about it tho it’s a nice shade but it’s not fair to dark skin people but i’m not blaming the company because it’s based in KOREA
The second one blending in was so satisfying! 😍🤎
The darker shade is perfect for your complexion🎉
I think we can all agree that there’s nothing more satisfying than seeing someone find their perfect shade and applying it, it’s literally like a filter irl 😭✨
We get so happy for each other, lol! It's a moment that life is working!
I literally screamed ✨perfect✨
it was so satisfying idk how to explain
it gives me hope. i havent found mine. my skin changes between like 10 different shapes throughout the year.
Haven't found mine yet, but then again I'm basically a pale green shade 💀
But the fact that second shade matched you PERFECTLY!?!? Like how rare it is to find a shade that match you 100% in every slight undertone??? Congrats haha!!
they made that shade for themselves to mix with lighter foundation i guess or for contour...if thay cared about brown and black skin there would be more shades
@@Sunny_456 well duh, of course korean makeup lines don't really care about black skin products, why would they? There's very tiny percentage of black ppl in Korea lol. It's not profitable for them to make huge-ass variety of dark foundation bcs their consumers are 99% light-skinned, and even for those of asian ppl who have darker skin, asian beaty standards pretty radically go towards white-as-a-snow skin, and folks who have naturally darker skin tend to use foundations that are too light for them. So, again, why in the world would asian company care about black ppl's makeup needs? Or are you still live in an illusion that cosmetic companies give even a smallest shit about real ppl needs and not only their $$$ profit?)))
Sunny_456 Tbh why would they be doing things that’s not going to make them any profit ?
@@Sunny_456They're in a country where there are little to no people that are brown skinned. Why would they care about darker shades when its a homogeneous country where there's no brown people???
@@Sunny_456 its marketed with black models so that couldnt be the only reason
"BLACK AS HEYYYYLLL" XD
I feel like it’s mostly because Korean based brands sell predominantly pale-medium shades even if they do have some international customers or black Korean customers. It’s probably just not profitable enough to care about. I wouldn’t say that’s an excuse for a bad shade range but it’s an explanation
I'm Korean and "light tan" is actually not the 2nd darkest shade, there is 2 more shades between them and it's called "tan" and "dark olive"😅 So there was literally a real jump between those shades
Those shades are new. Heimish markets them as part of their renewed/renewal version
[Edit: There's also a new LIGHTER shade called "Fair Beige, if anyone was interested]
@@Tikachu I may be! Even the lightest ones are Oompa Loompa on my pale ass usually 😅😂
@noSpoonsOnlyKnives I hope this shade works out for you and may the undertone be ever in your favour!
I will probably be tan but my country only don't even sell that shade 😭
@@Tikachu The lightest still to dark, I'm paler than a ghost.
bro I'm literally Korean and that "second last darkest shade" is my skin tone 😭
It's okay, every shade has its own beauty just like you do.
@@tooktookishere Oh my, thanks for your kind words
@@whenlifegivesyoulemons661this creams are probably for people who are insecure or made fun if as well but hey yall no need to buy creams every skin is beautiful.
Why koreans want to have fair tones i dont get it we stay in the sun for tan
@@esteria8593 bruh I hate people who wanna become white skinned and the ones who go to the sun "just for getting tan" like wtf yall are freaking weird
The second one looks perfect on her :0 (sorry my english is not thaat good)
this is my problem as a brown skin girl. I've tried tons of korean makeup brands and they never have my shade. even the ones claiming to be inclusive don't offer my shade 😅😅😅😅
Petition for Missdarcei to post long videos again:
Omg lemme sign it 😩
@@MissDarceime tooo ❤
@@MissDarceisame girl, same 😂
PLZ
@MissDarcei no way you replied your literally my remodel and why I want to do yt because I love watching black women do makeup ❤
Omg finally a korean foundation that matches!!😂
They're evolving 😂 The shade range is giving Physicians Formula but a win is a win.
But is Korean makeup supposed to be super inclusive? There’s not many black people and people with darker skin tones there…
@@scareglare If they were exclusive to Korea and didn't offer their products abroad it would be okay. But considering how they're marketing to international audiences now it makes sense to have more colors.
@@bribb9 But Heimish isn't a brand that does a ton of international marketing at all? The vast majority of their customer base is in South Korea, with perhaps a few expats that want to continue buying it (you know how it is with brand loyalty)
@raerohan4241 they made the foundation, so obviously, the production team at Hemish thought it was worth it. Otherwise, they wouldn't have made a dark foundation at all.
I love your hair!!! Not to mention your gorgeous complexion!
Right! She has beautiful skin.
Your makeup skills is so cute ❤
It's such a good shade too?? WHY THE JUMP
God bless❤
Probably because it’s a Korean company and they cater to Korean people who traditionally have lighter skin tones 😅
@@Someone-zo6ot I know but they tried?! Like there were two darker models which wouldn't have been a crazy leap but the actual second darkest shade looked way too light for the second darkest model
@@jadent2632 so once again it’s a Korean brand entitled Americans expect there to be as diverse of a shade range. In Korea l, everyone is the Korean race, but in America there’s 183828292922 different cultural backgrounds which is why there’s more of a selection here and less of a selection in Korea 😭
@@jadent2632 I have very fair skin and their lightest tone is still too light for me but I’m also not Korean 🤷♀️
As a Korean American, I am legit shocked that a Korean foundation was actually dark enough to match you. Sorry on behalf of my peoples 😂 but DAMN, that was a perfect match though 🔥
I think it's because Americans are now buying Korean makeup more often, but I've also seen a lot of African American/Asian children living abroad.
@@Vandalynnyea Korean brands don’t need to cater to darker folks but with the rise in popularity I think it’s be a great move. Then both parties can be happy
Riiiiiiiight!! 😂
@@miti342why shouldn't Korean cosmetic cater to darker skin tones? There is a growing population of native Korean kids that are half black, half Korean, that are overlooked and not given much place in society. They are just as Korean as everybody else in Korea, growing up learning the language, going to school, eating the food... so of course they deserve to be recognized by Korean society, including cosmetic companies. There are some cosmetic brands that I'm sure deliver to Korea, but I can't imagine how frustrating it must be to walk into the store and not be able to color match because you already know that none are going to come in your shade
@@honeyb.981 i think since theres low in demands. Western products that cater darker skinned koreans are enough to accomodate. Maybe thats what I think. Its always supply demand in business
That darker one omg so niiiiiiccccceeee! I switched to Korean BB creams and foundations a few years back because they are AMAZING but I have naturally unusually fair skin that works well with their limited colors. Glad to see they are making darker shades though because the formulations of them is sooo gooooddddd! They could really blow up on the international market.
Your skin is naturally beautiful. It will be hard to find a shade as beautiful as yours!
Not only is there a jump, but you're not very dark. There's so many shades of skin darker than that.
Maybe it's because they were mainly targeting local consumers
They are for the korean market. I'm not sure if there are Koreans darker than Darcie (actually I do think there would be, black people who live in Korea). In my country, we won't have the darkest shades because it's targetted at the country's population.
@@taiyabazaheer9492 still doesn’t make sense as to why there’s such a big jump tho
@taiyabazaheer9492 there aren't a lot of black people in korea that's true but there are a LOT of koreans that are darker than that light shade darcie put on. And they just wear foundation too light because these companies don't make product for the population they make it for the beauty standard they want to uphold. A standard many koreans don't even fit into.
@@funnytiktoks800 because they don’t freaking sell unless it goes viral somewhere. Having light shades is more safe for them.
The darker one was literally your skin. It melted in so well! I was shook
Too bad it wasn't satisfying enough for her... and she expects Korea to provide enough shades for the whole of Africa (likes it's any of their business but okay)
@@SkyeAten Many Koreans are tan themselves and bleach to look more pale. And those companies didn't complain, you did.
It was so satisfying to see a really match shade😮
Girly your nails look so good!
The shade jump for black people is so true. It’s why I can never find my shade. It’s always either too light or too dark for me😭
Try Covergirl. They have to the very lightest to then darkest. Forget the trends...
Shop black owned then, I don’t see why every community gets the Black dollar BUT the Black community.
Same lol and if they "match" the undertone makes it off smh. Luckily some companies are trying so for middle brown people I always recommend Fenty, Estee Lauder, Lancome, Nars, Born this Way and Huda Beauty they all have done a decent job with shades and undertones. Especially Estee and Nars. Fenty can have issues with undertones sometimes.
That's why I use Maybelline Fit Me. I don't care about fancy brands.
The struggle for us medium deep/tanned girls. 😅
As someone who is ten shades lighter than snow, it’s the same for really fair skin. You’ve got fair (orange or pink) and then just white.
Exactly.
Or no white. "very fair" and "snow" are always orange af
@@eiosti it’s legitimately infuriating how orange they make them. There used to be a company called Dainty Doll and they made the best foundations for fair skin. :(
I have yellow undertones so it's impossible to find a shade that works for me -_-
FRRRRR I can’t FOR THE LIFE OF ME find a foundation or a concealer that match my skin tone (the closest I got to concealer was the exact skin tone my foundation should be- you know- so she could match my skin for once)
“Oh black people they just come in one color” had me dying of laughter
Slaying video❤
The fact that a korean brand managed to get such a nice fit is quite amazing. I was so excited when I saw how perfectly it blended into your skin. Beautiful
But it’ll only fit one skin tone + undertone, imo it’s really not something to applaud when it matching is just a coincidence
@@valencibledefinitely not something to applaud but it is surprising considering they usually have 0 shades for darker tones
@@valenciblethis falls under the category of Baby Steps. They might get there, they might not, but... Baby steps😂
@@chantalalexander Ik ik, I was just referencing the comment calling this "amazing"
@@valencible understood, that's fair.
As a Filipina, I can get so dark that people assume I'm black and then I can get so light that others think I'm Wasian. If I want a good shade of this, I just mix two of them to get my perfect shade 🎉
This is the only way I can get my proper shade, as well! I’m mixed. My summer and winter colors are two completely different beasts. I mix my foundation year round 😂💜
"Black people just come in this one color"
Got me on the floor
(Literally... I fell off the couch...)
I love your energy 🤩
even tho its only one shade im glad kbeauty is starting to formulate darker!! the texture of their products is just soooo nice
American entitlement baffles me... That Korean brand probably hardly makes any profits off their darker shades domestically and sell it online to be inclusive. Like I wouldn't expect a domestic African brand to even include one single light shade to be honest, so not sure why she is complaining about them actually having her EXACT shade despite being KOREAN.
@@SkyeAten its more about kbeauty having a global market now🤷🏻♀️ they sell all over the world so its cool to see them branching out to other skin tones, im korean american so i love kbeauty products & just want other people to be able to experience it
I'm so happy the darker one fits you well! You looked lovely.
Same for brown girls 😭 if only companies had wider shade ranges
I like the way you laughing. You look cute and pretty.
Heimish is a popular Korean luxury drugstore brand. Korea is made up of 97% native Koreans (only 3% are non Korean foreigners). I’m sure they’ll expand their color range if they become popular outside of Korea.
I follow a few black Korean natives, they exist too, so it's nice to see them be able to purchase Korean brands that can match their skin tones.
Ikr? How many black owned companies are making products targeted at us Asians.
@@chanelbresnick1332yeah, but appealing to less than 3% of the population (because many of those foreigners are also white or asian) doesn’t make sense for large companies. It would be nice, yeah, but it’s not practical unless their market expands.
Is the product good? I’m thinking to try..
@@chanelbresnick1332they'll be losing money if they make a whole range like Fenty does. 90% of the South Korean population r Koreans w pale or tan skin. Probably 6% of the foreigners r from countries like Japan and China who r also pale then the rest is Probably white and black ppl
明るい色だと明るすぎて、少し暗い色は暗すぎる。本当は2色買って混ぜて使うべきなんだろうけど倍買わないといけないし混ぜるのもめんどくさいし…。
ファンデって難しいよね。
Foundation is so difficult for real 😢😢
Maybe there is such a jp in colors so people can mix them in order to better match their skills n tone? I say this as someone who likes to paint and it is usually easier to mix colors that have higher contrast to make a specific color than it it to figure out what color two similar colors will make when mixed.
As soon as she showed the pic of dark I knew it was the perfect shade for her❤
Many companies make shades for their expected market. If they expect only to sell to Korean natives they may not want to make lots of darker shades that won't sell. But once the company gets more international customers their shade ranges grow. Same applies to many Nordic brands, they've traditionally only had super pale shades because that's the shades that sell in the local market. Cream cosmetics have a best by date, so it's not a good business practice to have too many shades that they don't expect to sell. Until the new market opportunity opens.
Exactly what I was thinking.
Exactly! It's a simple demand-supply principle, not necessarily racist.
They could have just had lighter shades like many other brands do, but they chose to make a darker shade, meaning they do intend to reach darker complexions. Then why only do one?
@@OlafavonGoedingno one said it was racist 🙄
@@louk6848they make only one darker shade because they don’t want to be cancelled. Their primary market is for the Korean consumer, but they can’t just release a collection to the western market without some due diligence to be ✨inclusive✨
The funniest part is you can barely find a white foundations in Nigeria, plenty shades of brown, dark and chocolate
Maybe you should review more african beauty products
This is a very good idea! I am tired of seeing western and Korean makeup...let's see some African brands ❤
You see, same situation.
Thank you for making this point. Lol. Not many white people in Nigeria, not many black people in Korea.
@@AmyStruxMillzright. Usually companys don’t wanna make a bunch of shades that are not gonna get sold as much
wait i would love to learn more about them! can you name some african brands that you think would do great globally!!
that 2nd one looked pretty good !!!
You are such a vibe!
Okay but that color match was ON POINT
EXACTLY. I get having a small selection, but let's say you have eight colors to work with. I guarantee at least four of them will be variations of light skin, one or two "tan" shades, a legitimate medium brown, then it jumps to 80% dark chocolate. 😭
I agree with you if we're talking about multiethnic countries like USA but it's a Korean brand. I get that they opened their market and their beauty products are now searched for everywhere but it's first most a brand for Koreans aka people from a country where 95% of its population is ethnic Koreans, the remaining minorities are in order made of Chinese, Vietnamese, and Americans (usually military stationed there) so... I'd say even if they offer so few inclusive shades, by comparison, they do better than many countries that even while having a strong presence of minorities and diversity they still have started to offer real inclusivity only during the last few years
There’s such a low percentage of dark dark people in Korea. It’s just not their market unless it goes viral.
You assume that half of Korea’s population has darker than average skin shade? Doubt
@@areswalker5647that’s just not even true though most Koreans are darker than their foundation shades they just lighten their skin (in pictures and also with skin bleaching sometimes) and use foundations that wash them out. If you look at most kpop idols their natural skin is more of like a golden caramel brownish kind of colour than a Edward Cullen sparkles in the light white colour
@@destinyc7801 are you trying to say Koreans are black? Are you really ready to die on that hill?
I think the reason why Korea doesn’t have a large shade range is because there isn’t a predominant black community that lives in Korea. Unlike America and Europe that colonized Africa and forced people to live in their country, Korea didn’t really do that, so not a lot of people other than Koreans live in that country, so that’s why I think we have a smaller shade range. Also more shade range in the lighter shade because most Koreans are lighter skinned, but different shades of light.
The picture of the darker shade looked so much like your skin, I knew it was going to be good 🎉
Girl you’re so right!!!😂🫶🏽
I’ve watched you color match before and that is the most perfect match. It has enough blue in it. Idk if blue costs more but every time I see someone with dark skin trying to color match it comes up yellow. This one was beautiful on you
I don't know, either! Drives me crazy, all these beautiful women painted orange. It's like people think brown is automatically warm, and it's not.
Your nails look so nice
I really hope they come out with other shades cuz that match and finish was so satisfying
Потому что это корейский бренд
Основная их клиентская база - кореянки/корейцы, что значит светлые оттенки будут более выгодными в производстве, потому что окупятся
Но будем честны, качество их продукта действительно высокое и для светлых, и для темных тонов❤
It's actually the same for us super-pale girls. Especially Asian brands, they're all very golden and we're pink based. I always look like an Oompa-Loompa. Only the folks in the middle have tiny gradients.
Yeah, I saw looking at the shade options and none looked like they would work for me lol
I saw on reddit that many Korean girls with cold undertones use lavender bases, Misha's lighter tones are literally lilac, apparently it looks good, I'm curious to try.
i’ve noticed that the CLIO cushion foundations seem to be on the pinker side? idk if this is helpful but it’s just something i’ve noticed
This comment has me flabbergasted. I guarantee you won’t have as much trouble finding a light colour for you as black people have.
@@Jirangaaafr korean skincare caters to paler and fairer skin tones 😂 its an easier find rather than brown or black skin tones. Theres so many products to help with the yellow undertones esp since korean makeup has those lilac tones
your laugh is just such joy!!
Oh my that's Really cooool, and wth with the tones differences lol
I actually have the opposite problem. With pretty much every foundation brand I’ve tried, the lightest shade is still too dark for me. I end up either looking dirty or orange. I’m extremely pale with neutral undertones. I use concealer instead of foundation, and even some of those are too dark.
Same here and the ones I've had for years that use to work so well are now becoming very yellow even on the lightest shade. But I have found one that is pretty good and its from the brand called misguided.
relatable. I’m always trying the foundations that are trending these days and beauty influencers have been using, like kosas or nars, and yet their lightest shades are still to dark for me. I had always been using just concealer for years, though I really wanted something with a more full, but still dewy coverage. so I’ve now always resorted to asian-owned brands (mostly korean) since they have quite light colors that match me a lot better.
Same
Everything available locally is too dark & mostly orange shades. I think very few people actually get a proper shade that fits them. (':
Finally someone else who has the completion of a ghost lol 👻
As a super pale person I’m glad to have some shade variation but it’s so frustrating that our friends with more melanin are so mistreated by the beauty industry like that
Do you live in Korea ?
The second shade fits you so well I might have cried a lil
I couldn’t even tell u put it on ur face it blended so good😭
The darker one matches your skin SOOOO well! Nice work Korea. ^_^
The jump between the lighter shades and the darkest shade tho, it's insane lol.
They produce the shades based on product sales. It’s literally that simple. They look at sales trends and projections & calculate which shades sell more units & that’s what they produce. Because it’s a business, it’s all about the bottom line. As a once very pale person, I could never find a foundation shade, either, because it’s not profitable for them to continue to make the super pale shades.
Then how do you explain Fenty’s sales for melanin people????
That doesn’t make it right. People like you love rushing to the comment section to justify this bs and it’s tiring
@@jl4073 It was made by a melinated lady, she knows her target audience is darker ladies. I've tried all of her foundations, and while none of hers suit my skin, Korean ones do. In Korea there's not much going on in the tan department: pale (when it comes to foundation level) is the standard, probably over 90%. It's not race or discrimination, it's just stats
@@kazieredcan hardly base sales on what sells if they don’t make shades for all the thousands of people in the missing shade ranges - if they had the shades, they might sell. Also then they shouldn’t sell outside of Korea. If you going international then make enough shades for people of all color, or at least try harder!
@@jl4073because Fenty is made in America? Wtf. This is a Korean brand, its targeted audience are Koreans who 99% are pale asf
I have never seen such a perfect shade match on anyone before. That is gorgeous.
That said, absolutely agree with the shade range BS.
Girl yes. Those crazy shade jumps threw me!
It’s like a perfect match!
It’s a Korean product, most of Korea has light skin so it makes sense that they don’t have really dark shades.
There's plenty of people with dark skin living in S Korea, even if they're not the majority. It's just that beauty culture in S Korea and most Asian countries, India too, touts lighter skin tones as the goal to want and possibly achieved.
@@readinggeorgeeliot1489 I wouldn’t necessarily say there are plenty of people with “dark” skin in Korea, maybe varying shades of tan. Dark, to the point that most people would consider black, is rare in Korea. They’re like a 99% homogeneous society.
u missed the point
yeah no shit sherlock
Darker skin ppl live in Korea, including those of mix background..but the brands are starting to market overseas and that means you need to expand the range.
Ohh! I really enjoy her happy sound 😊😂
Try the Heimish mascara! It’s so good!
My Korean friend use the tone 13 :))) and it blends perfectly on her skin. Most of Koreans that I met before have a very similar skin tone. So I am not very surprise if korean companies dont really have a variety of shades.
Trust me when I tell you there's NO shade for light-neutral skin either. Most companies don't make or sell light/neutral olive concealer or don't make it because, you know, we somehow need it for eyeshadow primer and brighter undereyes. You're not alone in the cosmetic annoyances.
Agree. Same for the very pale skin shades like mine: almost all (not just korean) brands make them either too pink (and then you look permanently sickly) or too yellow-orange (that just not looking natural) or simply make it just WHITE (so that if you use one you turn into a a ghost of a victorian goth woman).
Exactly, I can never find my perfect color and usually have to mix my own...
Agreed. Lightest foundations are so dark and orange or red on many fair people.
im on the same boat, I am spanish but with very fair skin and redness around nose and cheeks can't find an actual foundation that has enough green in it, some bb creams do, and if I apply the green concealer I am ok, but I would like just the darn foundation to cover evenly the red
@@user-sf5ew4xj9b yes! I LOVE that there are so many new shades for all skin tones. Can we please get some shades that are naturally lighter and also olives, not pink, white, and orange? 💖
I love ur curly hair ❤
Your sooo beautiful with out any makeup
Korea said “look dark skin just ain’t our specialty. Figure it out. We tried our best 🤷♀️” 😂😂😂
I know they got to very first shade of light brown and said we’re done 💀
@@PiNKUZiwhat do u expect they don’t cater for western consumers
@@realtalkmisty by western consumers I am going to assume west Asians, and southwest Asians because we have dark skin. North American brands are inclusive to all skin tones most of the time. Some how “Asian makeup” is limited to East Asia and that should never be the case.
@@PiNKUZi I mean why shouldn't it be though? As other comments have pointed out, if you go to countries like Nigeria or Jamaica, most of the beauty companies cater to darker skin tones-- which make sense, since a large percentage of their consumer base is comprised of people with darker skin tones. It makes no sense to create a large range of products for lighter skin tones if there isn't demand for it. Korea is a rather homogenous country and their consumer base largely comprises of lighter skin tones.
It wouldn't necessarily make sense for them to invest in creating tons of products for darker skin tones. That is unless they plan to focus more heavily on expanding to other areas, which in that case yes, it would be very practical-- but I'd hardly say that they SHOULD have to do so. There's no issue with them only catering to lighter skin tones if that makes up the majority of their demographic.
I think some of you are forgetting your map. South Korea is on a peninsula and has no land access to any of those other Asian countries.
You don't understand this is a HUGE HUGE step for Koreans. I'm surprised they haven't boycotted or or petition to Blue House to have it removed.😂😂👏👏👏
Oh my gosh, I love her nails
it made your skin look so soft an smooth
because it's a Korean brand and they don't mainly target Black people
Exactly...people are so sensitive and want to be included in everything nowadays.
I mean, Koreans also come in a variety of different skin tones? Like they may not have dark skin, but a lot of koreans have tans. There's a lot of diversity feature + skin color wise in east asia, it's just looked down upon.
@@axoltl5462 exactly, not just koreans. We have a filipino brand here that only has 3 shades and a lot of filipinos cant shade match.
@@markzuckerbergsrightnipple1244what is your psychological problem sir?
As if black people don't exist in Korea... Literally so stupid on your part and anyone else who believes people shouldn't feel included we're human beings not products
as an extremely white skinned lady, i feel your pain in another way; im so pale that all the light colors are too dark! there are far too little color ranges in general and too many middle ranged.
U should buy Korean foundations then😭 theyre all super light shades
Hey sis. I love your videos. Can you try cupid makeup?
I feel like she should make a makeup company dedicated having every single founation shade known so that everyone can go find their specific foundation shade, that would be so cool for everyone!
I love how excited you got😂😂😂 made me lol!
The shade match is so satisfying
Girl u are pretty 😍
PLEASE MAKE EVERYONE LOOK AT THIS COMMENT!!
feel free to copy and paste anytime, just make sure to say that it was copy and pasted
When I was in Korea, I saw many Asian women wearing foundation that was multiple shades lighter than their neck skin. Looked like they were wearing pale masks because the rest of their visible skin didn't match. I just thought that was the trend there (this was in the 2010s).
@@girlofanimation Yes I think it's correct that it was a trend- I honestly don't see how that is anything racist though.
I literally wanted to say this
I have the same problem except the other direction. I still haven't found a shade light enough for my pale complextion😭
When I stand next to someone who thinks they are pale I make them look tan!🤣 Then I make their day as they realuze they are not as pale as they thought😂
I love that giggles ❤😊
I love ur face, you have a unique beauty
Do video please on black cosmetics companies making products for other races than their own. Thank you
It honestly doesn’t surprise me when it’s a Korean company. They prefer light skin. They may be a little slow on the up-take, but I’m happy to see they also have proper darker shades and not just “lightly tanned” shades. Def could use a wider variety, but I’m sure they’ll get there
It's also because the majority of the people in korean are white and pretty pale. When I visited I the only only tan or dark people were mainly foreigners. It was heard to get makeup with my tan complexion. So you know they make products for the majority, you know. If it was America, then it would be an issue since there are many people of colour here.
People forget many east Asians aren't very dark. So obviously most likely, you won't find your color in their shade rage in make-up if your darker.
@@buttermilk24 there are also a lot of people that are sorta tan, but their beauty standard makes it undesirable
@@user-tg5fm8br9h very true. Also doesn’t make it easier when the beauty standard is pale skin. I feel like the more darker/tanned Koreans wouldn’t be able to find a match to their skin tone, so it’s nice to see them having more variety now
@astridmaack4516 There are quite a bit of tan people. But not from what I saw in korea, maybe on other Asian countries. My husband is from Burma and pretty tan, so who knows. And you're right, but that's just their beauty standards, and that's that. They are all really pretty though.
I gotta say that you’re the queen of blending out different concealers and foundations! 😁
Put the lightest shade and make your self white I want to see as whitteeee❤
Finally one that works!!!
I would have to mix both of those shave to get my shade. I'm black and Puerto Rican mix and my complexion is what is referred to as a Redbone. I have always had problems finding makeup that would work with my complexion. Especially through the 1980s and up till not too long ago. Thank God I had great skin because there's no way I would have been able to get foundations or concealers. I had a hard enough time finding blush that we show up on me.
Jack Manifold is gorgeous!
Look at those curls 😮
That first swatch was definitely not the second darkest shade because the last few girls used to show the various shades were much darker.