Independent Artists: How To Promote Your Music
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- เผยแพร่เมื่อ 21 ก.ย. 2024
- ** Expanded version of this talk here: • How musicians can get ... ** Posting comments asking us to "check you out" will not promote your music but the video has free advice on ways that WILL work.
This talk is from a DIY Masterclass on 3 Dec 2012 hosted by Generator, the UK's leading music development agency as part of Roundhouse 3030 in London.
This is an audio recording of the opening session on "Attracting press, radio and online coverage" presented by Tom Robinson, covering the following topics:
• How do you get your music to press, radio and blogs?
• What goes in a press pack and what are people looking for?
• Physical vs. digital press pack
• Is your track right for the radio?
• Setting realistic expectations
• Release formats -- tracks vs. singles vs. EPs & the pros and cons of physical
• The pros and cons of hiring PR & Plugging specialists
• Developing an online presence -- websites, social networking, SEO & blogs
LINKS MENTIONED IN THIS TALK:
MusicBrainz: freshonthenet.c...
Sending CDs to radio: freshonthenet.c...
Cheap .com domains: hover.com
Cheap .co.uk domains: 123-reg.co.uk
Contact Tom Robinson: freshonthenet.c...
People don't buy your song they buy emotion and feeling you put in your song.
Basic format in no particular order;
*Product
*Branding
*Marketing
*Distribution
Being a independent band for the past 6 years on the East Coast Reggae scene, this is some of the best advice I've heard!
Thank you so much for sharing this lecture! Your tips were extremely helpful. What I loved the most about your presentation was when you said that it is most important to focus on your art and having a balanced life. This is absolutely important! Thank you for sharing!
i am listening to your advice 3 years later and its as if you read the future. i am music promoter and your video is GOLD
This is without doubt best, most eloquently expressed advice I've ever been given regarding this subject. Highly Recommended for any musician!
Thankyou very much indeed for those kind words Tubby - high appreciated
+Asal Sedaghati yes, you'll find me @freshnet
recommended and must share .. for those beginners
Tom Robinson best information I've ever seen so far! thank you!
soundcloud.com/shaan-jay
A lot of helpful tips. When you said you burst when you don't make music, I laughed because that's exactly how I feel when I don't make music.
I agree heavily with the twitter portion. I found a whole scene and group through twitter, and now i produce with 30 other guys. We promote each other as a group and everyone wins.
Bandwidthboi [yng baja]
Can I join?
Thank you so much Tom. You show thoughtfulness, good analysis, clear delivery and most important.... integrity, in an industry where it is invisible. In short; you are helping others, what a great thing to do with your life! For the record; I booked a PR agent for £7,000 and got one lousy radio interview (BBC regional) , actually the interview itself was very good as you may expect, but not worth the cash. Now with my forthcoming project I have approached another (very well known) who has said "unfortunately we can't promote this", that is integrity and I appreciate it. By the way, how could anyone thumbs down this video..??
Cheers for those kind words Paul - much appreciated
After 40 years of playing, writing and performing music, I think it's about time I promote my music! Nice Find!
This was probably the most influential TH-cam video I've ever watched and I will definitely take everything from this and apply it
Exactly my thoughts! Good luck
Great video but remember everybody that at the end of the day once you enjoy making the music that's all that really matters, if you can successfully describe how you've felt in a song or a poem or any kind of art form then you've made it in my eyes.
YES!! Completely agreed Jordie - it's all about the music. Not the fame, not the big bucks, not "getting taken seriously" or the number of followers. It's about taking risks and making music that's daring and truthful. Music that's genuinely true to yourself will always be satisfying for its own sake. We all find out soon enough if other people are going like it, and if they do, that's a bonus :-)
Wow. Actually got shivers down my spine during that. Possibly the best and most productive hour I've spent in my young musical career, so thank you so much Tom Robinson!
I pause the video game to take notes lol and really listen to what u had to say, you drop heavy jewels on me thank you for sharing your input was much needed....
What a brilliant down-to-earth talk here by Tom Robinson! Even five years after the fact, it all still applies to one degree or another (except perhaps for sending out CDs as promo - yet they are still good for selling at gigs along with other merchandise). This should be required listening for anyone who wants to play music professionally. Cheers, Tom!
Nice one Mark - much appreciated x
What a gem to find on TH-cam. Great presentation, thanks for putting on here. Like you said, anything can be achieved. It's all about how much time and energy you're willing to commit and if that's 100%, then everything else in your life has to be sacrificed. As an individual, you have to decide what you're willing to pay in return for where you want to be. Effort should always be 100%, but time and energy will probably have more longevity and happiness if it's balanced. Good advice, thanks.
Although this is 'one man's opinion', it is for sure useful and consistent. So thank you for sharing such advice, and I hope you keep posting.
Thanks for this amazing wisdom. I'm an indie artist myself and this is invaluable for me. cheers!!
Cool sounds about right
Thanks a million Tom. This is exactly the kind of advice i've been looking for in order to build my music career. Very interested to see what else you have to offer
-Theo
I work at least 4 hours a day working on my music, I don't spam and never have, I don't like asking people to listen to my music because I want people to like it without me shoving it in there face. I am still hopeful for some attention but for talent not spam. this video was a massive help! Thank you :)
+Rage Music Nice one - thanks for your kind comment. Good luck with your work in 2016
I understand exactly what you mean as I myself wanted to get into the industry years ago and spent time in the studio and on stage. However, now that I am older I really see that there are many who don't have the gift..so why force it.. Also I now work with financial traders (like the kind seen on Traders: Millions by the Minute) who have the know how to back talented acts by either managing their financial accounts or sending them direction on which way the markets are headed. They also offer free trial periods that no one else in the industry does.
Thanks Tom, there are so many small things in this talk that have really helped me, with mental blocks business wise, organisation and creatively. I really appreciated listening to some good no nonsense advice :)
+Betty Steeles Cheers Betty - so glad you found some helpful stuff in here. Like I say, it's only one man's opinion, not gospel :-)
Music makers and fellow creatives...This is some of THE best advise out there.
...this is REALLY good.
For the past 6 months, I've listened to a few videos per week on songwriting and music promotion, and THIS is the best thing I've heard so far.
Thanks, Mr. Robinson.
changed my life because it strengthened and restructured my innate beliefs in the formula needed to be persistent and focus on what is most important to obtain success.. i thank GOD ive seeen this!
i watch this every other week whilst trying to find ways of getting the fantastic acts on our label more exposure - really really helpful good advice THANK YOU
I watched lots of tutorials on music promotion, but I haven't seen any as concise and encompassing as this one. This is a must for anyone who needs to promote their own music.
Mr. Robinson has presented what I deem the Holy Grail in regards to DIY artist development. I feel very lucky to have found this. Roadblocks have been torn down. Thank You Mr. Robinson
+Cynthia Moore very good doco
Love it, love it, love it! Especially the ending, so true, I literally am crying here. Thx so much for sharing, I feel inspired!
Thanks Tom, I have paid attention to your advice and will use it. I'm 63 and played in bands etc. for 5 decades never heard most 90% of this info. Thanks again I now have some direction to send: my inner self by songs and videos, as well as the description of my self and working ideas with many smiles and hello's. I will market like you advised and hope to develop a good promo in the near future . I'm a solo artist (singer songwriter) and I play the acoustic guitar things also for my pictures and covers for a CD. Thank you Stephen-SAC
This guy is the real deal. Im glad to see that what i'm going through is normal. I love this guy. I ask the universe to have me cross his way!
This was a breath of fresh air THROUGHOUT! Very accessible information
Too much good information!
I will listen over and over and over again, once is not enough
Was listening and took notes the whole time.
Doeboy Fresh i need those notes.
Probably one of the best videos on music advise I ever heard. listened to it at 5am and will be listening to it over and over again.
awe I LOVE LOVE LOVE 57:18! Thank you. This brought tears to my eyes. This is EXACTLY why I moved to Paris to get out of the cut throat, shallow LA scene and follow my heart making music that speaks to my soul! Thanks again Tom.
3 mins in, and super captivating, 7 mins in and mind blown. This is saved to my TH-cam playlist...but he said 90 mins...and this is 60 mins long...I want the rest😊
On the day was a 90 minute talk, but I rambled a lot and went off the point. So I edited out all the pauses and distractions so as to only contain stuff people might want to know 🙂
@@TomRobinsonMusic ahhhh got ya😁
It's only because it was sooo mindblowing and enlightening, I wish there was more to it.
2 years later and I still remember this video.
Nevertheless, thanks for this info and content Tom!!✌️
This needs way over 10,000 views ! I would recommend this to any artist that needs guidance and direction. What a mind blowing speech!
Best how to video on you tube about breaking into the music industry! This stuff does come at a cost and my favorite advice out of this is focusing on balance. Its important to be creative but not hypothetically sell your soul and sacrifice relationships and family for the sake of recognition
An absolutely brilliant talk. I never thought I could sit through almost an hour of a youtube upload. Thanks Tom for your really helpful and down to earth advice.
I definitely feel like this was not only informative--but emotionally resonating even 3 years after the fact.
This was the pep talk I've been looking for. Thank you.
I've had an interest in making my own music for over two years now.
EDIT- 2:36 P.M.: *finishes video 1 hour and 2 minutes later*
I should've been taking notes. You gave great advice, Tom! 🤓
You ended it on the best note! That is the only reason I make music, because of the passion.
This was a really motivating video. I appreciate this man's honesty and realness.
This is great Tom and is being a HUGE help to my little independent Label/Management company. MANY THANKS.
This is unquestionably one of the best speeches I've ever listened to about promoting music. Thank you Tom for sharing your years of experience with all of us.
3,515 seconds when I should have been writing my thesis but instead heard practical, supportive, realistic and inspirational advice about getting heard as a musician. Life's too short, it was time well spent, thanks Tom ; )
"WTF"!!!!!!! AWESOME info,Brilliantly Simplistic but yet Saying everything necessary without losing the listener or point that is being made the 1st Time,,,,,,Bravo Tom Robinson-Epiphany
This is a wealth of knowledge that you have unloaded for the general public and independant artist. Thank you so much for your time and willingness to share!!!!
So much wealth of knowledge for independent artists thanks @Tom Robinson greetings from Zambia, Africa.
I feel so touched by these advices. Can't wait to get out there and do the best I can. Thank you for this powerful speech. - Kenneth (Berlin)
Wow. everything you said is sooo true. thank you for this video. really opened my eyes and helped me.
I'm a Independent record label call: L!$KI familz, Productionz, inc. ...($)/ we are in Detroit,mi. Working on my Party Album 🌏🔥💯
I Have To Say the Last 2 Minutes of this Video Has Changed My Way of looking at Promoting online, and thank you For Reminding us what we are REALLY doing, in the fact that we make music because there is nothing else we cans ee ourselfs doing. so thank you Tom.
This is a wanderful advise to people that realy love music! Make music if you love it! Something great will happen any way!
You will make a turmoil in the universe! Music is havenly rain harmony!
Just came across this, really enjoyed the down to earth presentation of some good info from a man who's seen the business from both sides. particularly liked the DIY approach to printing up CDs,thanks.
For the sleeves what he is talking about check out disc makers.
They been in the business since 1980s.
This was a great in helping me educate myself more on how to promote my music and other aspects about the industry, thank you !!
Thanks for your kind words Nicholas - hope 2104 is a great year for you
This is really helpful info! Ive been working on becoming an artist for about 7months i have 4 songs on my channel...bit of a mixture done some pop and some grime and also rock 😊
Intelligent video, instead of preaching in a condescending manner (like the rest of these how-to-videos) you flatter the listener. Now I'm listening :)
This video has changed the way I look at the music industry. Great stuff.
I found this at about 530am EST .... After feeling very bummed and honestly on the brink of quitting when I struggled to fall asleep 3 hours earlier... This randomly popped up in "recommended videos" while I was preparing to watch a music video ... I watched It straight through. I would only say that I wish I did research and found this when I first started seriously making music, which was about a year after this was released. I jumped right into it spent lots of money - some wasted, some worthwhile - and now about 3 years in I'm learning more but feeling like I don't want to invest anymore . And that led to me feeling like if I can't invest I can't make it work. And how did I invest and continue to get better but it's taking so long to come around? But after watching this I feel energized and ready to continue. This video has restored some hope and confidence. Thank you,Tom.
secrettisout
secrettisout you missed a great opportunity to plug in that comment
Maybe you should consider starting your own label. I'm not sure how to go about it but I am considering it myself because I am in the same position you are. But DONT get discouraged, There is a way. Find it.
Still valid and helpful information in 2016, and in the USA. Thank you, Mr. Robinson!
This was the best piece of information I've heard about promoting your music, and I've read books and articles.
Your voice is captivating and I laughed out loud when you made the "CHECK MY MUSIC OUT!" impressions.
Thank you VERY MUCH for this video!
Thank you Tom Robinson Sir.
The You Tube video titled: How to Promote your Music was extremely valuable information to me.
Thank you for putting all the time and energy in to sharing your wisdom and experience.
CHEERS
BUDAKA
Tom thank you so much such a brilliant seminar. Truely grateful for your help and wisdom.
I just wanna say thanks to Tom for this blog. Really really helpful for me as an independent artist about to release my debut album. Great to hear all the advice for attracting the media's attention, I've listened twice! I've even blogged about it to my followers- thankyou!!!
Highly useful material, tips, and just plain common sense. An hour well spent !! Thanks for sharing :-)
Essential listening for new artists. What a fantastic bloke. Cheers Tom.
Albsoulty brilliant only just found this! So much useful information! Thanks Tom and thanks for including us in your mixtape a while back 😊
I'm a little late to the party but thanks for sharing this video. Great advice and honesty. Much appreciated.
Stay focused on your music, passion, your art! so true! thanks for taking the time and putting this video up!
2020 is all about Soundcloud, Submithub and bloggers playlists on Spotify and Deezer. Getting music out there just takes determination and google.
So much wisdom, wish the internet was prevalent back in my day. I would have been loaded instead of just artistically successful. Thanks Tom inspirational lecture.
Solid advice and still valid, even nearly three years later today. Thanks Tom!
Great speech. It is not every day some one real and experiances reaches out and shares such complete incite
extremely helpful, even for bands based in the states. Thank you.
Thank you from the bottom of my heart Tom! I'm only half way through and have already obtained so much palpable, useful, well explained material to better my career. Thank you for taking the time to offer this in depth informational video!
I need to pass this on to my son. 👍
Thank you for taking your time out to give your opinion!
This was powerful....My mind is set to do big thing for real now....A big transformation!!!
that was amazing and correctly came to the ultimate conclusion, follow your passion! The success, balance and everything you could ever wish for is a side effect of that very closing statement
Thanks Craig - very much appreciated
Great sentiment at the end there
Very eloquently spoken, inspirational, & insightful.
Thank you for sharing your knowledge. Truly :)
Thank you for this! I learned EVEN MORE just from this video compared to 50 articles!
I’m impressed with your advices. I’m working with my husband on music project. We didnt release any track yet so it’s really helpful. Thank you!
Thanks Tom. I really enjoyed listening to this and am so grateful that you have decided to share all your knowledge. I especially connects with the
last bit. Talking about sacrifice focussing on your art but making sure you have a well rounded life.
Best wishes,
Rich.
Brilliant, clear, and found on time. Thank you!
Highly enlightening! Great someone has taken the time to put out something so thorough, cheers Tom!
Brilliant - really useful guide and best advice "aim for a balanced life and making great music - follow your passion"
Great video Tom. Thanks so much for this. As someone who is feeling a bit stuck and probably been too dragged in to trying to be successful this is a real eye opener.
Thank you Tom for posting this very informative video. I learned a lot. God bless you my friend.
Thank you so much! You shared some really sound advice!
This really opened my mind up with different perspectives I was blinded from. Can't thank you enough for sharing this knowledge and wisdom.
Hope to one day meet you to share ideas and dreams.
BRILLIANT MASTER CLASS!!! Thank you so much Tom.
That was a brilliant package of sooo valuable info! Thanks for sharing that!
Great to hear that you found it helpful... only one man's opinion, mind!
Thanks for the information Tom ! Blessings from jamaica cousin to Bob Marley
Thanks a lot for this Tom. It's really nice that you put the whole process of promotion into some perspective at the end - I think people often forget to do this when giving advice on "making it". I'm just starting to promote a new band and this info has been invaluable. Cheers!
Great piece of work this Tom and you have a fantastic delivery style and voice. Very helpful for other things I'm involved in :)
Brilliant talk. Really informative delivered with humour n passion. Thanks
Thanks Tom! Great info and thx for sharing, if only everyone was this helpful.