Thank you so much for making this video Steve - I teach UX design and use this video to show my students, and I'm so glad that you've continued to make it free and available!
Thanks, Jenny. The surprising thing--as many people have pointed out to me--is that there there are hardly any other videos of tests available online. I guess it's because they're usually proprietary. Maybe if people come across others, they could add links to them here for everyone else.
You all prolly dont care but does someone know a tool to log back into an Instagram account?? I was dumb forgot my login password. I love any assistance you can give me!
@Augustine Connor i really appreciate your reply. I got to the site through google and Im in the hacking process atm. Looks like it's gonna take quite some time so I will get back to you later when my account password hopefully is recovered.
Thank you Steve. Recently I got a job as a researcher and my main occupation will be usability testing. Watching a real test while reading your book made it so much easier to learn!
Thanks, Marcelle. Good luck with your new job, and I hope you enjoy it as much as I have. (I still always find usability testing interesting, even after many years.)
I just finished the book and I love that you cover how to conduct usability testing with no money and no time, and make the testing possible. Thank you! this video is also a hidden gem and doesn't seem complicated. I will always refer to this from time to time to put me at ease when testing.
Great demo. Love it. It is pretty simple to follow even for someone who might be new to the UX field and the usability testing. Thanks a lot for producing this.
Oh no Mr Krug you are a guru! So I sort of retract my UX of the video! I was watching a UX Video and thinking this is a good video comparing it to this video then he referred your book and the next video that came up and I said this guys is very cool and guess what ? It was you! So now you are one of my the favorite authors with one of the coolest books, I primarily listened through Apple screen read back! I will link the videos and right now I am trying to figure out how to write a usability script! Please don’t have your son hunt me down! Now I will listen to this whole video rustling papers or not! This can be termed for myself that I have over come the “The Rustling Shuffling Paper Distraction Obstacle!” Rocket Surgery has become Easier!
Hi Steve, I believe you are the master of anti-disaster! As web designers, we want visitors to stay as long as possible and no longer than necessary. An oxymoron? I don't think so! We want visitors to be so intrigued and fascinated that they share our websites with others. It is said that copywriters should write for a sixth or seventh-grade level student's comprehension. That means we should spell everything out for our visitors and test to see if they comprehend what they read and are able to complete tasks that might need to be done to find the answers they are looking for (i.e., in the example you provided regarding whether the daily rate or the membership was less expensive-an easy fix would have been a comparative calculator). If people are able to EASILY extract the information they came to your website for, then the design team gets an "A." So, KUDOS with your presentation! A+!
Thanks Steve! I just finished “Don’t make me think” the other day and now I’m reading this book… I’m loving the application of the knowledge as I had my girlfriend be my test participant for my website! Hahaha
Woah boy, websites have changed A LOT in a few years! And I thought it was so interesting that you started with a doozy of a first task haha. I'm always worried that if I gave someone a task that took any longer than a minute then they would just tune out and panic. Maybe I shouldn't worry so much?
Ali... Sorry to be so slow replying: I don't get here very often. Yes, longer tasks are ok. People have done usability tests that lasted for hours on a single task, like "Use this software to set up an accounting system for your business." You just have to compensate them appropriately.
Hi Steve! Did you use a special program that allowed you to control the screen and also allow the participant to interact with it, and click on different links?
What period was this? I am sensing somewhere around 2009-2011? We need to bring back term web designer. Now I enjoyed this test demo a lot. Do you maybe have something more to share with us?
You're right; good catch. And in a real test, I would have gone to the trouble. But the test participant for the demo was my wife, and the house was ours, so we didn't have the privacy concerns we would have had in an actual test. Also, as you can see from the date in the video, it was in a much simpler time. Glad you enjoyed it, though.
Hi Steve, this is soo good. We started using usability tests at our company. After doing the first test I noticed that even though the script says "don't worry you won't hurt our feelings", people are not fully honest because they know you are involved with the website development. In this video you provide it is clear that the tester knows you are not personally involved with the website. What do you recommend? Maybe an alternative version of the script where we give them an incentive to test "a site" (other people's site). But maybe at the end we tell them it was actually our site?
Franco... Glad you liked it, and glad that you're actually doing tests, which is the main thing. I'll leap right to the end of your comments first: I would *never* lie to them. It's unprofessional, and, well, bad karma. The script says "Also, please don’t worry that you’re going to hurt our feelings. We’re doing this to improve the site, so we need to hear your honest reactions." and I've almost never had the sense that people were being less than fully honest, or at least not *much* less. I think a lot of it may have to do with the attitude you convey. You want them to know that they're helping you and you want the truth, and if they do they'll give it to you. The one exception I've heard some people mention--which may just be an unfortunate stereotype--is that people from some cultures (usually Asian) may feel that it is rude to criticize someone's work. If that were the case, I'd just try to emphasize even more that you appreciate an honest reaction because that's what will help you improve the product. I think most people will be able to understand that.
Good point. Perhaps you could have the person conducting the test declare that they are not involved in the design or development of the website - they are just there to test it.
@@gibby132 Definitely tell them that ("I'm not involved") if you're really *not* involved, but that would usually only be true if you're working for an agency, and the site owner is a client. Most of the time you really *are* involved (and the observes watching from the "other room" definitely are). Since the best policy is to be honest with the participant, my script says "Also, please don’t worry that you’re going to hurt our feelings. We’re doing this to improve the site, so we need to hear your honest reactions." I find that that's usually enough to make most people feel that they don't have to be overly "nice."
Yes one should always think before he talks! And some people should be slapped in the face! Me being one of them It’s my expertise! Thank you for your reply and I will make your book better known in my small sphere of influence for now! Yes I was worried you knew people at google who would trace me down! I have been worried! ; )
H.T.: You originally wrote "the UX of this video production is straight up awful. 3 minutes in and still there is rustling of paper and and same image on screen." I don't really know how to respond. The video is exactly like the recording I would always do of a usability test: The video shows what the participant is seeing on the screen, and the audio is the conversation between me and the participant. In my instructions for doing a test, I recommend that you start with a site like Google on the screen instead of the site you're testing, so the participant is not distracted while you read the instructions. The rustling of paper was the sound of me turning the pages of the script as I read it. Hope that makes it clearer why it is the way it is.
@@SteveKrug B .movie had an actor being so dramatic but wardrobe didn’t catch his collar was sticking up and they didn’t re shoot it. Rustling paper has what kind of an effect on person if they can’t see why it’s happening? An odd one.
@@SteveKrug don’t worry you will have the last word, i will now tonight be covering chapters 14, 13, 16 of your book, you took none of my feedback to heart, just told me how I was wrong….
@@SteveKrug talked to a friend about this, he agreed weird stuff on TH-cam or time waste (real or not, any distraction) leaves after 15 secs, three minutes of garble and paper shuffling, no. Last two weeks will review your book cover to cover again. Not a Billboard here that is needed…..it’s a motion picture then…..?
Here is a video that I didn’t see the title and thought this guy is better that that Steve Krug guy! It was you! Yes I will have to classify myself just for this moment a “ Genuine Loser Persona”! Thank you for being kind! th-cam.com/video/VTW1yYUqBm8/w-d-xo.html And for the well wishing at the end of your book!
Thank you so much for making this video Steve - I teach UX design and use this video to show my students, and I'm so glad that you've continued to make it free and available!
Thanks, Jenny. The surprising thing--as many people have pointed out to me--is that there there are hardly any other videos of tests available online. I guess it's because they're usually proprietary.
Maybe if people come across others, they could add links to them here for everyone else.
You all prolly dont care but does someone know a tool to log back into an Instagram account??
I was dumb forgot my login password. I love any assistance you can give me!
@Jaxxon Ashton instablaster :)
@Augustine Connor i really appreciate your reply. I got to the site through google and Im in the hacking process atm.
Looks like it's gonna take quite some time so I will get back to you later when my account password hopefully is recovered.
@Augustine Connor it did the trick and I finally got access to my account again. I'm so happy:D
Thanks so much you saved my ass!
Thanks for keeping this video free and available, Steve!
Thanks, Audio.
Thank you Steve. Recently I got a job as a researcher and my main occupation will be usability testing. Watching a real test while reading your book made it so much easier to learn!
Thanks, Marcelle. Good luck with your new job, and I hope you enjoy it as much as I have. (I still always find usability testing interesting, even after many years.)
I'm here while reading your book "Don't Make Me Think", Steve. This is very helpful. Thank you so much.
I just finished the book and I love that you cover how to conduct usability testing with no money and no time, and make the testing possible. Thank you! this video is also a hidden gem and doesn't seem complicated. I will always refer to this from time to time to put me at ease when testing.
Thanks!
Don't Make Me Think, one of the top three books on user experience hands down.
Thanks, greycat. Always nice to hear.
Great demo. Love it. It is pretty simple to follow even for someone who might be new to the UX field and the usability testing. Thanks a lot for producing this.
Thanks Krug Steve. Highly appreciate your direct simplicity.
Oh no Mr Krug you are a guru! So I sort of retract my UX of the video! I was watching a UX Video and thinking this is a good video comparing it to this video then he referred your book and the next video that came up and I said this guys is very cool and guess what ? It was you! So now you are one of my the favorite authors with one of the coolest books, I primarily listened through Apple screen read back! I will link the videos and right now I am trying to figure out how to write a usability script! Please don’t have your son hunt me down! Now I will listen to this whole video rustling papers or not! This can be termed for myself that I have over come the “The Rustling Shuffling Paper Distraction Obstacle!” Rocket Surgery has become Easier!
Thank for sharing Steve! this is a great resource to learn from you.
Very good example of how conduct the usability test!
Hi Steve, I believe you are the master of anti-disaster! As web designers, we want visitors to stay as long as possible and no longer than necessary.
An oxymoron? I don't think so!
We want visitors to be so intrigued and fascinated that they share our websites with others. It is said that copywriters should write for a sixth or seventh-grade level student's comprehension.
That means we should spell everything out for our visitors and test to see if they comprehend what they read and are able to complete tasks that might need to be done to find the answers they are looking for (i.e., in the example you provided regarding whether the daily rate or the membership was less expensive-an easy fix would have been a comparative calculator).
If people are able to EASILY extract the information they came to your website for, then the design team gets an "A."
So, KUDOS with your presentation! A+!
Thanks Steve! I just finished “Don’t make me think” the other day and now I’m reading this book… I’m loving the application of the knowledge as I had my girlfriend be my test participant for my website! Hahaha
Thanks, Eric. "Friends and Family" can come in very handy when recruiting!
Mr. Krug you are such a good writer!!! Thank you
Thanks, Rose! That's always encouraging to hear.
Thank you so much for making this video. It helps me to understand the process of usability test.
useful useful useful
THANKYOU Mr. Krug
Woah boy, websites have changed A LOT in a few years! And I thought it was so interesting that you started with a doozy of a first task haha. I'm always worried that if I gave someone a task that took any longer than a minute then they would just tune out and panic. Maybe I shouldn't worry so much?
Ali...
Sorry to be so slow replying: I don't get here very often. Yes, longer tasks are ok. People have done usability tests that lasted for hours on a single task, like "Use this software to set up an accounting system for your business." You just have to compensate them appropriately.
Hi Steve! Did you use a special program that allowed you to control the screen and also allow the participant to interact with it, and click on different links?
wow this was so good
What period was this? I am sensing somewhere around 2009-2011? We need to bring back term web designer. Now I enjoyed this test demo a lot. Do you maybe have something more to share with us?
Good call: It was from 2013.
Nothing new to share at the moment. Hopefully one of these days, though. Thanks.
Steve, thank you so much for this video!
It helped me a lot 🤓
Thanks! So glad it was useful for you.
Great demo! But not sure that blurring out her address is an effective privacy measure when you still show the exact location of her house...
You're right; good catch. And in a real test, I would have gone to the trouble. But the test participant for the demo was my wife, and the house was ours, so we didn't have the privacy concerns we would have had in an actual test. Also, as you can see from the date in the video, it was in a much simpler time. Glad you enjoyed it, though.
@@SteveKrug I miss those simpler times. Good to know thanks! haha!
@@UXTips Don't we all. :-)
@@UXTips Now is always the simpler time for your future you. Think about that!
This video is very helpful!
Awesome!
Hi Steve, this is soo good. We started using usability tests at our company. After doing the first test I noticed that even though the script says "don't worry you won't hurt our feelings", people are not fully honest because they know you are involved with the website development. In this video you provide it is clear that the tester knows you are not personally involved with the website. What do you recommend? Maybe an alternative version of the script where we give them an incentive to test "a site" (other people's site). But maybe at the end we tell them it was actually our site?
Franco... Glad you liked it, and glad that you're actually doing tests, which is the main thing. I'll leap right to the end of your comments first: I would *never* lie to them. It's unprofessional, and, well, bad karma. The script says "Also, please don’t worry that you’re going to hurt our
feelings. We’re doing this to improve the site, so we need to hear your honest reactions." and I've almost never had the sense that people were being less than fully honest, or at least not *much* less. I think a lot of it may have to do with the attitude you convey. You want them to know that they're helping you and you want the truth, and if they do they'll give it to you. The one exception I've heard some people mention--which may just be an unfortunate stereotype--is that people from some cultures (usually Asian) may feel that it is rude to criticize someone's work. If that were the case, I'd just try to emphasize even more that you appreciate an honest reaction because that's what will help you improve the product. I think most people will be able to understand that.
@@SteveKrug thanks for your insights. I appreciate the time you took to reply.
Good point. Perhaps you could have the person conducting the test declare that they are not involved in the design or development of the website - they are just there to test it.
@@gibby132 Definitely tell them that ("I'm not involved") if you're really *not* involved, but that would usually only be true if you're working for an agency, and the site owner is a client. Most of the time you really *are* involved (and the observes watching from the "other room" definitely are). Since the best policy is to be honest with the participant, my script says "Also, please don’t worry that you’re going to hurt our
feelings. We’re doing this to improve the site, so we need to hear your honest reactions." I find that that's usually enough to make most people feel that they don't have to be overly "nice."
Thank you
I will reference this video in my final defense due tomorrow night!
Thanks broski
really helpful!
Yes one should always think before he talks! And some people should be slapped in the face! Me being one of them It’s my expertise! Thank you for your reply and I will make your book better known in my small sphere of influence for now! Yes I was worried you knew people at google who would trace me down! I have been worried! ; )
Yes you can erase these but had to let you know !
Mr . Krug I am using your book in class. UX has to be utilized in video production. Your video qualifies for a Razzy. I have to leave after 3 minutes.
H.T.: You originally wrote "the UX of this video production is straight up awful. 3 minutes in and still there is rustling of paper and and same image on screen." I don't really know how to respond. The video is exactly like the recording I would always do of a usability test: The video shows what the participant is seeing on the screen, and the audio is the conversation between me and the participant. In my instructions for doing a test, I recommend that you start with a site like Google on the screen instead of the site you're testing, so the participant is not distracted while you read the instructions. The rustling of paper was the sound of me turning the pages of the script as I read it. Hope that makes it clearer why it is the way it is.
@@SteveKrug B .movie had an actor being so dramatic but wardrobe didn’t catch his collar was sticking up and they didn’t re shoot it. Rustling paper has what kind of an effect on person if they can’t see why it’s happening? An odd one.
@@SteveKrug you are trying to convince me that the production values were not low. Because of this, I can’t even go back to your video.
@@SteveKrug don’t worry you will have the last word, i will now tonight be covering chapters 14, 13, 16 of your book, you took none of my feedback to heart, just told me how I was wrong….
@@SteveKrug talked to a friend about this, he agreed weird stuff on TH-cam or time waste (real or not, any distraction) leaves after 15 secs, three minutes of garble and paper shuffling, no.
Last two weeks will review your book cover to cover again. Not a Billboard here that is needed…..it’s a motion picture then…..?
The user couldnt figure out how to reserve a car
Here is a video that I didn’t see the title and thought this guy is better that that Steve Krug guy! It was you! Yes I will have to classify myself just for this moment a “ Genuine Loser Persona”! Thank you for being kind! th-cam.com/video/VTW1yYUqBm8/w-d-xo.html
And for the well wishing at the end of your book!
Here is the first link! th-cam.com/video/RyGFEmimwoM/w-d-xo.html
Who needs a car when you live in Boston? (Hi Steve!)
aah...Comic sans😇
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