You're welcome. It's super important. Not only do people not usually talk about it, many new (and old) farmers don't want to learn about it. These videos usually are some of my least viewed videos. I'll keep trying to put this information out there though.
Great video Josh. This is such a huge and truly vital topic. This is where the ‘profit’ is to be harvested. Selling is not telling- Ask! Survey your potential and current customers. Are there any ‘gaps’ in their current supply, etc, etc What would they like they can’t currently get? What ‘Chefs Special’ would they like to offer, but can’t because of produce limitations? Firstly- Underpromise and overdeliver. This is how you exceed their expectations. ie, eg; If they order 12 bunches- give them 13. Or a ‘usable’ sample of another crop. Honesty- Be absolutely and completely honest with your restaurant customers. Don’t (ever) let them down. If you can’t ‘deliver’ - talk to them, in advance, and give them ‘time’ to adjust.
Josh im just getting caught up again with your videos. You are an amazing hard working and generous man. I want to say that i never feel pressured by your sponsors. I noticed your video awhile back where you explained your using sponsors.Don't ever make excuses for trying to make some money or by getting help for your business. Most of us realize how hard you work. You should be rewarded for it beyond the help you provide. Thank you!
Thank you for the kind words. I held off for a long time before taking on sponsors. I always want do this thoughtfully and take support from companies or products that I like.
You are very inspiring. I get up some days with an idea of what I want to do in my garden. Some days i get lazy. When i watch your videos i usually get motivated and get my butt outside!
Teacher to teacher Josh, this was superb! I'll be using this one tonight for enrichment in my marketing class at G'ville Tech. I enjoy your videos because they're not Reality TV...
WOW! Chock full of valuable info that will be widely applicable for many of us. You're right; I love to grow, that's why I started, and the introvert in me does make it difficult to reach out. Thank you!!
I've often dreamed of becoming a market gardener but as an introvert its definitely the marketing and networking aspect that really holds me back. I need to find a partner who can handle that aspect for me I think. I don't even use Instagram lol
J E -- I do NOT have an Instagram, Facebook, twitter...I just email & text.....I'm not sure how to get my head around having to set up these outlets but I know companies use these public outlets (facebook, etc.).
Great job putting it across in a very easy manner to understand. Your emphasis on the good and bad allow folks to learn quickly without too much information.
Great advice Josh. However I feel we really have to start a conversation about food quality vs food "appearance". Our constant struggle to only sell produce that looks as good and fresh and fancy and shiny as the stuff one can find in a supermarket aisle (and often better!) causes (1) some level of waste, (2) a culture where the looks of the product count more than the nutritional content and the flavour. I see many of us market gardeners showing beautiful pictures and videos of our produce, not as many of us show sap analysis with lots of great mineral content. We are indirectly reinforcing the idea that the looks are the best sign of healthiness and flavour. Unfortunately, this is not only untrue, but it puts us in the same are as supermarkets and conventional greengrocers - which race each other on the looks and low prices. I feel that (as you very well put it) the customers I want are those that appreciate our produce because of who we (the farmers) are, how we grow, how close we are to them, and how much we care about nutrition, not looks. Having said that, I am the first to make my farm look the tidiest and prettiest I can, because that makes it pleasant for people to visit and for me to work in. Similary, our salad is often described as "the prettiest I have ever seen", same as our root veg. However, I feel that it is my duty to question this continuous reinforcement of beauty over nutrition that we inadvertedly do when we emphasise the looks of our veg.
Agreed. We as growers need to educate our community and our customers. I do believe that we need to be serious about marketing (in all of the ways discussed in this video). People eat with their eyes first. Usually when they taste food grown in this manner, they can immediately taste the difference and then we have the opportunity to explain why. Best of luck to you with the growing (and selling)!
Great information. Thank you for sharing. Check are making the jump next year if the housing market holds. Leaving New mexico for greener pastures. We appreciate your channel so much !
I have no idea why anyone would give you a thumbs down🥺 .when I started writing this comment four people had hit that choice for some reason 🤷🏼♀️👍👍👍👍🤷🏼♀️.I can’t find a way to give you more than one official thumbs up so here are some more extra ones for you as a thank you 😊👍👍👍👍👍👍👍👍👍👍👍👍👍🖖🖖🖖🖖🖖🖖🖖🖖🖖🖖🖖🤔🤜🤛🤜🤛🤜🤛🥇🥇🥇🥇🥇🙋🏼♀️
This was a fantastic video I love when there is a lot of information. Maybe you could interview one of your chef’s to hear 1st hand what they like and why. I love your interviews.
Been watching you for over a year now, so inspired and excited to find land start a farm after deployment this year!! This video is great, things I think people definitely overlook in the farming process
you prolly dont care but does any of you know of a way to get back into an instagram account?? I was dumb lost my account password. I appreciate any help you can give me!
Your education background really shines through in this video. Very good information! My only complaint... no Gene? Lol. Hope you guys are having a great week.
👏👏This was very helpful! I am on my second year growing, I wish I could say farming but Farmers sell things 😆 My small plot of land is at the end of a dirt road in a rural-ish subdivision, directly across the street from a fairly large horse stable. This horse barn business as many clients, so they drive by ALL Summer Long. I will be making an attempt to start a honor system farm stand. Luckily I can be on the farm, working and have the farm stand bring in income. fingers crossed! 🤞🤞 If anyone else has experience with a FARM STAND please drop your two cents below
I'm going to try gut truck events in the back 40/ for a outdoor place to go/ masks or not your choice Feb 2022 good ideas by the way chefs are always jazzed someone brings fresh spice and veggies
I loved this video! I'm not a market farmer, I'm a business development manager who loves to grow food 😁 You did a great job covering a very complex topic in 20min. Long story short, if you're a small business owner working to be profitable you don't need an MBA you just need to know how to work your resources. And above all you need to know WHY you're doing what you're doing and WHY people should work with you.
I'm digging those huge coolers! As it gets into the warmer months, I really need something like this for my home deliveries, to keep my greens from wilting. Do you have a good source for coolers that size? I've learned so much from your videos, and I think it's really my customers who benefit! Keep it up, I'll be watching.
Josh has been a teacher, a brewer, a private grower and the head of a community farm. Is there anything else? I don't think he's finished yet either. I just about recall having gumption. Plus, he's a husband and parent and those aren't exactly easy.
I got a free roll of white (bleached) paper. 36” X ~500’. I’m debating using it in my garden. What’s the consensus on using this type of paper in gardens? What’s the best application, a layer for lasagna beds?
Good video, I was wondering what you are going to branch out into. Gardening is such a cyclical occupation, I'm sure you are thinking there are only so many times someone is going watch you plant lettuce and kale and the more you get the process dialed in, the less new their will be; building the next hoop house will probably be much like the last two. So many people started growing vegetable and uploading it to TH-cam in the past year I think its going to get tough to stand out in the crowd. I'm seeing alot of channels that are coming around full cycle to where they started last year and now are just throwing up more of the same. I enjoyed your interviews of other gardeners before you went to RCF - perhaps there is more of that when your build-out levels off? Maybe take us along when you try to connect with a new restaurant? Thanks for sharing.
I have over 200 videos during the past two years covering a wide range of topics under the umbrella of small scale sustainable agriculture. I'm sure there are a bunch in there on the topics you are looking for. Yes, I plan on visiting other farms soon, but nobody wants me on their farm in the winter. Things have also been super tricky this past year with the pandemic.
@@JoshSattinFarming I've watched them all, I've been following your videos from just about the beginning! Changing the style of my garden beds to be more inline from what I've learned from you and other no dig champions - eleven 25 footers done so far. I hope you don't think I was complaining about content, just wondering out loud where you go next. I get the issues with the pandemic (you had some really great messages in the early stages of it), in the Northeast we couldn't leave our houses except for essential reasons for a long time. No complaints here - just respect for what your doing.
You have mentioned a possible third tunnel, have you considered installing it and putting in cover crops to build the soil? Then putting the tunnels in rotation?
Yes, but I would need to do some serious earth work first. As I have mentioned in several videos, I will not even consider a third tunnel until I am fully maxed out and selling out of everything.
Thanks for the video. Wife and I are starting our farm this fall and marketing is a serious hurdle. This answered a ton of questions. Do you recommend starting as a DBA or LLC?
Glad this video was helpful. Unfortunately I don't feel comfortable giving you legal/accounting advice. I would consult an accountant and/or an attorney.
Sir this is summer which Type of vegetables we growing and here 40 'c temperature no green houses and tunnels so such conditions how can protect my garden plz suggest me
Hi Josh, my name is Phumzile, I am just starting a small farm for Potatoes and beans. My is Monkeys are my beans and Maize. Please help how can I chase them?
Hi Josh, nice video. I made a tour with all the huerto cuatro estaciones farm, from chilean patagonia. We visit Four season farm, le grellinette, Frith Farm and clay bottom. I realize that we can analyze moreless the garden with this information: Square meters in production (just beds), how many of them inside greenhouses Sales outlets (you already answer that question) Years growing food Number of weeks you sell per year Gross Sales Crop number Workers (average per day) ¿Do you think you can share that numbers? If you give me your e-mail i can share the presentation that we made with the analysis of the gardens that i mentioned Thank you for the inspiration, and also the time and energy that you put in your videos!
Great Advice ... thank you Josh
You're welcome. Thanks for watching!
The biggest key that's never even discussed by 75% of aspiring farmers, is marketing, and a business plan. Great content here 🌲 Thanks Josh!
You're welcome. It's super important. Not only do people not usually talk about it, many new (and old) farmers don't want to learn about it. These videos usually are some of my least viewed videos. I'll keep trying to put this information out there though.
Great video Josh. This is such a huge and truly vital topic. This is where the ‘profit’ is to be harvested.
Selling is not telling- Ask! Survey your potential and current customers. Are there any ‘gaps’ in their current supply, etc, etc What would they like they can’t currently get? What ‘Chefs Special’ would they like to offer, but can’t because of produce limitations?
Firstly- Underpromise and overdeliver. This is how you exceed their expectations. ie, eg; If they order 12 bunches- give them 13. Or a ‘usable’ sample of another crop.
Honesty- Be absolutely and completely honest with your restaurant customers. Don’t (ever) let them down. If you can’t ‘deliver’ - talk to them, in advance, and give them ‘time’ to adjust.
Josh, Great video. Very good advice.
Thank you. Glad it was helpful.
Josh im just getting caught up again with your videos. You are an amazing hard working and generous man. I want to say that i never feel pressured by your sponsors. I noticed your video awhile back where you explained your using sponsors.Don't ever make excuses for trying to make some money or by getting help for your business. Most of us realize how hard you work. You should be rewarded for it beyond the help you provide. Thank you!
Thank you for the kind words. I held off for a long time before taking on sponsors. I always want do this thoughtfully and take support from companies or products that I like.
You are very inspiring. I get up some days with an idea of what I want to do in my garden. Some days i get lazy. When i watch your videos i usually get motivated and get my butt outside!
This video is one of the more valuable (literally) that you’ve put out. Great info!
Thank you. Glad you found it valuable.
So well done! I learn something everytime I watch!! THANK YOU
You're welcome. Glad you are learning from my videos. Thanks for watching!
Teacher to teacher Josh, this was superb! I'll be using this one tonight for enrichment in my marketing class at G'ville Tech. I enjoy your videos because they're not Reality TV...
That's amazing! Shoot me a DM on Instagram if I can help any more with your marketing class.
WOW! Chock full of valuable info that will be widely applicable for many of us. You're right; I love to grow, that's why I started, and the introvert in me does make it difficult to reach out. Thank you!!
You're welcome. Hopefully this information was helpful for you. Thanks for watching!
I've often dreamed of becoming a market gardener but as an introvert its definitely the marketing and networking aspect that really holds me back. I need to find a partner who can handle that aspect for me I think. I don't even use Instagram lol
J E -- I do NOT have an Instagram, Facebook, twitter...I just email & text.....I'm not sure how to get my head around having to set up these outlets but I know companies use these public outlets (facebook, etc.).
My first seedling sale on April 15th! Wish me luck..
Great tips!
Thank you!
Great job putting it across in a very easy manner to understand. Your emphasis on the good and bad allow folks to learn quickly without too much information.
Thank you!
Great advice Josh. However I feel we really have to start a conversation about food quality vs food "appearance". Our constant struggle to only sell produce that looks as good and fresh and fancy and shiny as the stuff one can find in a supermarket aisle (and often better!) causes (1) some level of waste, (2) a culture where the looks of the product count more than the nutritional content and the flavour. I see many of us market gardeners showing beautiful pictures and videos of our produce, not as many of us show sap analysis with lots of great mineral content. We are indirectly reinforcing the idea that the looks are the best sign of healthiness and flavour. Unfortunately, this is not only untrue, but it puts us in the same are as supermarkets and conventional greengrocers - which race each other on the looks and low prices. I feel that (as you very well put it) the customers I want are those that appreciate our produce because of who we (the farmers) are, how we grow, how close we are to them, and how much we care about nutrition, not looks.
Having said that, I am the first to make my farm look the tidiest and prettiest I can, because that makes it pleasant for people to visit and for me to work in. Similary, our salad is often described as "the prettiest I have ever seen", same as our root veg. However, I feel that it is my duty to question this continuous reinforcement of beauty over nutrition that we inadvertedly do when we emphasise the looks of our veg.
Agreed. We as growers need to educate our community and our customers. I do believe that we need to be serious about marketing (in all of the ways discussed in this video). People eat with their eyes first. Usually when they taste food grown in this manner, they can immediately taste the difference and then we have the opportunity to explain why. Best of luck to you with the growing (and selling)!
Great information. Thank you for sharing. Check are making the jump next year if the housing market holds. Leaving New mexico for greener pastures. We appreciate your channel so much !
You're welcome. Thanks for watching!
You shared lots of good information in this video. Thanks.
Excellent video. I'm getting my market garden started this year and this video is very informative
Thank you! Best of luck with your new garden!
I have no idea why anyone would give you a thumbs down🥺 .when I started writing this comment four people had hit that choice for some reason 🤷🏼♀️👍👍👍👍🤷🏼♀️.I can’t find a way to give you more than one official thumbs up so here are some more extra ones for you as a thank you 😊👍👍👍👍👍👍👍👍👍👍👍👍👍🖖🖖🖖🖖🖖🖖🖖🖖🖖🖖🖖🤔🤜🤛🤜🤛🤜🤛🥇🥇🥇🥇🥇🙋🏼♀️
Thank you for the kind words!
Awesome video, adding vegetables to my farm this season, definitely starting with roadside stand in front my house
Thanks. Best of luck to you!
This was a fantastic video I love when there is a lot of information. Maybe you could interview one of your chef’s to hear 1st hand what they like and why. I love your interviews.
th-cam.com/video/rS4dDCmlnKo/w-d-xo.html
Great info Josh, keep it coming.
Thanks. Will do!
Thank you! Another good knowledge packed video!
You're welcome. Glad it was helpful and thanks for watching!
Loved it. This is the content that I need right now.
Awesome! Glad it was helpful.
Well presented! I can tell you were a teacher 😊. Great info!
Thank you! I feel like I still get to be a teacher with TH-cam.
@@JoshSattinFarming once a good teacher, always a good teacher.
@@GailM11 Thank you!
Marketing is more important than the actual farming. Like with everything it’s a 70/30 mix, 70% is marketing 30% farming.
Thanks for the valuable informations, this is what I have waited for.
You're welcome. Thanks for watching!
As always outstanding content
Thank you!
@@JoshSattinFarming I’m
Been watching you for over a year now, so inspired and excited to find land start a farm after deployment this year!! This video is great, things I think people definitely overlook in the farming process
Glad you found the information helpful. Thanks for watching and good luck with the future farm!
you prolly dont care but does any of you know of a way to get back into an instagram account??
I was dumb lost my account password. I appreciate any help you can give me!
Great info.! Thank you for all the time you put into teaching and making videos. I appreciate it so much. 💚
You are very welcome. Thanks for watching!
Your education background really shines through in this video. Very good information! My only complaint... no Gene? Lol. Hope you guys are having a great week.
Dustin, this is gene, I got to work a paying job some to pay for my farming habit. Lol I'll be showing up every once in a while. Thanks for watching
@@mushethecowboycook9353 I know, right? I do it for the stress relief 'cause it sure as heck isn't cheaper than buying the veggies yet.
Haha. Sometimes I make videos without Gene. Don't worry, you'll see him soon. Thanks for watching!
👏👏This was very helpful! I am on my second year growing, I wish I could say farming but Farmers sell things 😆
My small plot of land is at the end of a dirt road in a rural-ish subdivision, directly across the street from a fairly large horse stable. This horse barn business as many clients, so they drive by ALL Summer Long. I will be making an attempt to start a honor system farm stand.
Luckily I can be on the farm, working and have the farm stand bring in income. fingers crossed! 🤞🤞
If anyone else has experience with a FARM STAND please drop your two cents below
This is awesome ,leaening and watching from zambia
Thx Josh loved that video just good ole' nuts and bolts info. Kudo's
You're welcome!
Thanks josh!!
You're welcome. Thanks for watching!
I'm going to try gut truck events in the back 40/ for a outdoor place to go/ masks or not your choice Feb 2022 good ideas by the way chefs are always jazzed someone brings fresh spice and veggies
I loved this video! I'm not a market farmer, I'm a business development manager who loves to grow food 😁 You did a great job covering a very complex topic in 20min. Long story short, if you're a small business owner working to be profitable you don't need an MBA you just need to know how to work your resources. And above all you need to know WHY you're doing what you're doing and WHY people should work with you.
Exactly. Just wanted to share what I've learned about the past 3+ seasons. Hoping this helps. Thanks for watching!
Using your permanent beds and tunnels will you need to cover crop?
I'm digging those huge coolers! As it gets into the warmer months, I really need something like this for my home deliveries, to keep my greens from wilting. Do you have a good source for coolers that size?
I've learned so much from your videos, and I think it's really my customers who benefit! Keep it up, I'll be watching.
I got mine at BJs.
Ive always wanted to do this!
Sir plz make a videos for combination of compost
Do we use vermicompost directly making no dig beds!?
Plz suggest me
Josh has been a teacher, a brewer, a private grower and the head of a community farm. Is there anything else? I don't think he's finished yet either. I just about recall having gumption. Plus, he's a husband and parent and those aren't exactly easy.
Thank you for the kind words. I hopefully will be doing this combination of farming, education and film making for a while.
Well presented. 👍
Thank you!
@@JoshSattinFarming 😎
Great video josh, mega valuable. This kind of content isn’t readily available usually 🤙🏼
Thanks Jack! I'm just trying to help people get started making more money.
How about selling meal kits?
I got a free roll of white (bleached) paper. 36” X ~500’. I’m debating using it in my garden. What’s the consensus on using this type of paper in gardens? What’s the best application, a layer for lasagna beds?
Good video, I was wondering what you are going to branch out into. Gardening is such a cyclical occupation, I'm sure you are thinking there are only so many times someone is going watch you plant lettuce and kale and the more you get the process dialed in, the less new their will be; building the next hoop house will probably be much like the last two. So many people started growing vegetable and uploading it to TH-cam in the past year I think its going to get tough to stand out in the crowd. I'm seeing alot of channels that are coming around full cycle to where they started last year and now are just throwing up more of the same. I enjoyed your interviews of other gardeners before you went to RCF - perhaps there is more of that when your build-out levels off? Maybe take us along when you try to connect with a new restaurant? Thanks for sharing.
I have over 200 videos during the past two years covering a wide range of topics under the umbrella of small scale sustainable agriculture. I'm sure there are a bunch in there on the topics you are looking for. Yes, I plan on visiting other farms soon, but nobody wants me on their farm in the winter. Things have also been super tricky this past year with the pandemic.
@@JoshSattinFarming I've watched them all, I've been following your videos from just about the beginning! Changing the style of my garden beds to be more inline from what I've learned from you and other no dig champions - eleven 25 footers done so far. I hope you don't think I was complaining about content, just wondering out loud where you go next. I get the issues with the pandemic (you had some really great messages in the early stages of it), in the Northeast we couldn't leave our houses except for essential reasons for a long time. No complaints here - just respect for what your doing.
from Cambodia thank you
You're welcome. Thanks for watching!
You have mentioned a possible third tunnel, have you considered installing it and putting in cover crops to build the soil? Then putting the tunnels in rotation?
Yes, but I would need to do some serious earth work first. As I have mentioned in several videos, I will not even consider a third tunnel until I am fully maxed out and selling out of everything.
@@JoshSattinFarming best of luck. Love the content 🍀🤞
Thank you. Glad you are enjoying the videos.
Very very good idea sir.
Which camera are you using please
amzn.to/3fhyVGI
Thanks for the video. Wife and I are starting our farm this fall and marketing is a serious hurdle. This answered a ton of questions. Do you recommend starting as a DBA or LLC?
Glad this video was helpful. Unfortunately I don't feel comfortable giving you legal/accounting advice. I would consult an accountant and/or an attorney.
How many hoops dose it take to make a tunnel like yours and what's the spacing between them
th-cam.com/video/X4_ya0ZEveo/w-d-xo.html
Sir this is summer which Type of vegetables we growing and here 40 'c temperature no green houses and tunnels so such conditions how can protect my garden plz suggest me
Hello, I am considering starting my own market garden as a full time business and this is very helpful, but I want to ask, is it a stressful job?
Hi Josh, my name is Phumzile, I am just starting a small farm for Potatoes and beans. My is Monkeys are my beans and Maize. Please help how can I chase them?
What camera do you use?
amzn.to/3cQNWfY
@@JoshSattinFarming wow
Do you still get money if I pay for add free TH-cam? I hope so
I believe so.
👍👍👍👍👍
3rd!!
Hi Josh, nice video. I made a tour with all the huerto cuatro estaciones farm, from chilean patagonia. We visit Four season farm, le grellinette, Frith Farm and clay bottom. I realize that we can analyze moreless the garden with this information:
Square meters in production (just beds), how many of them inside greenhouses
Sales outlets (you already answer that question)
Years growing food
Number of weeks you sell per year
Gross Sales
Crop number
Workers (average per day)
¿Do you think you can share that numbers?
If you give me your e-mail i can share the presentation that we made with the analysis of the gardens that i mentioned
Thank you for the inspiration, and also the time and energy that you put in your videos!