@@phill6859 I'm in the process of creating my own channel, which will run against the grain. Prospective title: _How TH-cam Killed the Curiosity Gap._ In 2025, if you haven't turned your back on the curiosity gap, the shame is no longer on TH-cam, it's on you. This was a longer comment, but switching back to this tab in Chrome, my mouse struck a breadcrumb on my mouse pad, and instead of hitting the tiny tab target dead center, I hit the [x] on the side, which promptly closed the tab (not offering to protect my unfinished input) with no recovery (according to Gemini Advanced, not without having pre-installed an extension). A trillion dollar corporation put a tiny button to immediately discard unsaved work inside the button to resume finishing that work. This is 50 years after anyone at Xerox Parc would have laughed you out of the building for having no working brain at all. Gemini Advanced suggested that perhaps the Google developers had other pressing priorities. Other pressing priorities more important than preventing users from efficiently discarding unsaved work? Huh, I didn't realize that Google was a major vendor of life-saving medical technologies for the American healthcare industry. You learn something new every day. ==Me to Gemini Advanced== [Discussing the comment I had written so far.] Can you do better to explain how an "efficiently lose my unsaved work" button was put inside a "quickly switch back to my unsaved work so that I can finish it" button? You are only a GAI, and I think this task would stump a full AGI, but have a go. ==GA== [Acres of pabulum.] Your comparison to a faulty cigarette lighter that accidentally burns money is apt. It highlights the careless disregard for user data that can be embedded in poorly designed software. Just as a lighter should be designed to prevent accidental ignition, software should be designed to prevent accidental data loss. ==Me here== So the only useful part of its answer was reflecting back my previous comment. Gemini has actually gotten worse, not better, in the six months I've used it. I'm sure they have cranked its score on a bunch of superficial metrics, but this has come at the cost of something deeper and more valuable that it previously possessed.
Such a beautiful man. Brimming with enthusiasm, wit, intelligence, kindness and humility. Love the man and a fantastic interview because you let him do all the talking!
Always love a Rory Sutherland 'interview' (we must use the term loosely). This is a particular gem - if for no other reason than the description of nicking 75p worth of carrots as a heist! 😂
Haha, with Rory, it’s not like anyone really has another option 🤣🤦🏼♂️ (Kidding. I agree with you totally…. 🏆 these guys were great to let him chat. Drives me nuts when interviewers undermine valuable answers with the next question! )
What's particular about Sutherland is how he reads and analyses his own behavioural responses to every transaction he encounters in day to day life. Constant critical analysis of his own behaviour, understanding that as a consumer, he's a good test case for every single interaction with the marketing message that's attached to every product on the planet... And that products include politics and news
Rory Is a genuine marketing genius, there aren't many like him. I began my marketing journey in 1990 when the big full service agencies were in their pomp, and Ogilvy and Mather were the cream of the crop.
Rori is brilliant! I can listen to him all day. I always hated marketing but he makes it so interesting! His tips have been helping me loads with my business 🧡
Rory hits the nail on the head about the wealthy owning a car because of status but it's about oneself, not impressing others. Nietzsche said the irony of vanity is that self-absorption means no one is even paying any attention to you or fancy sports car or other high status items. Rory is the best
What a wonderful raconteur! I have only just discovered Rory Sutherland and could listen to him for hours........oops I just "wasted" an entire Monday afternoon doing so and much to my pleasure, amusement and much needed education into our human nature. More please :)
The London Tube map, originally by Harry Beck, is one of the greatest pieces of marketing. When you create a map of the transit network, which would ordinarily be nerdy and uninteresting, so good that people put it on their wall at home, you reach people that otherwise might not consider taking the train.
He's a good chap Rory. He's dead right that quite often a consumer doesn't know what he wants, or doesn't know what he needs, until he sees something. Customer service used to understand that, but not anymore. So I will definitely use a "For Sale" board when I sell my house.
The polarising products reminds me of the market research article I once read that answered my question of why every time I find a new food item, that I go out of my way for to a particular supermarket, they discontinue it shortly after. Apparently I'm in the small percentage of the population that likes novelty food and the research found that if my cohort liked a product then the majority would reject it as a fad. There's over a dozen products that I've had to grieve their disappearance.
Sales and Service is 50% personality driven. Not everything can be taught and procedurized. Another great listen from Rory, though some of the examples on loyalty (BA/Amazon) are more like putting meaning into seemingly anecdotal occurrences. Most business gestures don’t always have deep psychology but humans love pattern recognition & connecting the dots.
Oh my God, Wonkies! Wow! I first went there in the early 90s after playing a football match at Hackney Marshes. You guys have brought back so much memories. They were rude then, and still rude??? 😂😂😂😂. Excellent Chinese restaurant, I must add.
Amazing man! Love the ideas, and they are briliant. The fish eye lens in the studio with the guest in the middle - not the best choice 😅. I am eve sure there is a software out there to manage the picture, so it is not so distorted.
Hmm. It has that benefit. Additionally I've sold loads of houses to people who were not in the market then saw the board and bought the house. Including a next door neighbour who wasn't even thinking about buying.
I was working at the first supermarket that put in self checkouts People buy less at self checkouts, theft exploded and customers satisfaction went down, but management had invested in the company that made the self checkout machines
Where i live in Canada surveys show that 98% of home sales are to people who researched online. We all research listings and drive around neighborhoods before we get involved with a realtor to set up viewings. That stat is old, so it's probably more than 98% today. Realtors still put up listing signs if the seller permits it because it's very cheap advertising for the realtor. Often, people exploring for a home haven't committed to a realtor yet. We must have separate agents to represent the buyer and seller.
I think the train idea is great - I'm now imagining what it would be to have a billboard on a traffic-prone motorway advertising train travel to drivers stuck in traffic.
You don’t see as many for sale signs in London anymore because most of the Central London councils have board bans. Any area that allows it, agents most certainly still use boards. Boards aren’t an advertisement for the house, they’re brand awareness for the agent. The more boards an agency has in an area the higher the perception that they are the go to agent for the next guy who wants to sell his house.
Contains anecdote wherein Rory helps himself to a rockstar discount function, because he's a rockstar of the sales relationship. The ordinary salesperson asks this question instead: How can I remain employed long enough to even _begin_ to care whether I see yesterday's customer ever again?
7.22 Shopping list guy here... one that makes his list in function of the most economic way in that shop to all those who are meandering around like tourists... not looking out and getting in the way sometimes I hate you so much... ; o )
Cut everything before 2:18. There's a reason joe rogan just starts and he's the biggest pod in the world. Everything that isn't podcast is time wasting.
@@Shocker99does he do that highlight reel thing too? Or just an intro. I'd be okay with cutting everything before 1:37 instead. But at least that much needs to be gone for sure. I can live with an intro though
At one point an ex marketing executive of BUPA moved to the FSA and it seemed to become even less helpful to those trying to claim against BUPA for acting exactly like a dodgy insurance company rather than the health care provider they marked themselves as.
In my opinion, most economists are clueless, and that includes 99% of CFOs. Useless to customers, useless for people who work there. (And we can include lawyers too.)
The ceramic brakes analogy isn't totally altruistic, the seller wants the customer to be perfectly happy so they don't come back under warranty and ask for a replacement citing bad advice... If it was something that would function well and not cause headaches, I'm sure the salesman would be incredibly enthusiastic about the customer wasting money...
The only reason they will stop "creeping" subscriptions is because the public are no longer taking 'gree" trials it is nothing to do with the morality of the marketing men. It was undoubtedly a marketing man that created the problem.
McLaren not wanting Jay Leno to get killed in their car whilst driving with ceramic racing brakes… smart move. What’s the bet Jay Leno also bought the ceramic brakes as an extra to take to the track?
Good luck waiting on government solving the self evident problems that consumers have. We have been getting ripped off by most car hire companies for ever, just look at complaints on the net. Also phone scammers/sales should be easy to stop but it is almost at the point where people are afraid to answer unknown numbers even though it could be something important. Our phones are being used against us and it should be easy to stop it.
I’m a simple man, I see Rory Sutherland I click I watch.
Same, he's amazing
Same here. Never known anyone make the interviewer so redundant in a good way.
It's that value creation :)
The man is simply brilliant
I had to put my glasses on to realize you had written "click" 😊
I am fully on a Rory Sutherland binge.
get his audiobook Alchemy
Annecodtaly speaking, I had to listen to an hour and a half of shit just to get one gold nugget.
You too? 😂
You suddenly realize things around you. The real awakening
Are you still on it? I feel like I’ve been on this binge for months.
Rory has a great conversation with himself. V enjoyable
more like an intraview
The title isn't click bait. This is one of the interviews with the most original anecdotes out of Rory.
Cutting him off mid sentence is supposed to create a curiosity gap. It just lost a view from me. I walk away from curiosity gap
@@phill6859 I'm in the process of creating my own channel, which will run against the grain.
Prospective title: _How TH-cam Killed the Curiosity Gap._
In 2025, if you haven't turned your back on the curiosity gap, the shame is no longer on TH-cam, it's on you.
This was a longer comment, but switching back to this tab in Chrome, my mouse struck a breadcrumb on my mouse pad, and instead of hitting the tiny tab target dead center, I hit the [x] on the side, which promptly closed the tab (not offering to protect my unfinished input) with no recovery (according to Gemini Advanced, not without having pre-installed an extension). A trillion dollar corporation put a tiny button to immediately discard unsaved work inside the button to resume finishing that work. This is 50 years after anyone at Xerox Parc would have laughed you out of the building for having no working brain at all.
Gemini Advanced suggested that perhaps the Google developers had other pressing priorities.
Other pressing priorities more important than preventing users from efficiently discarding unsaved work? Huh, I didn't realize that Google was a major vendor of life-saving medical technologies for the American healthcare industry. You learn something new every day.
==Me to Gemini Advanced==
[Discussing the comment I had written so far.]
Can you do better to explain how an "efficiently lose my unsaved work" button was put inside a "quickly switch back to my unsaved work so that I can finish it" button? You are only a GAI, and I think this task would stump a full AGI, but have a go.
==GA==
[Acres of pabulum.]
Your comparison to a faulty cigarette lighter that accidentally burns money is apt. It highlights the careless disregard for user data that can be embedded in poorly designed software. Just as a lighter should be designed to prevent accidental ignition, software should be designed to prevent accidental data loss.
==Me here==
So the only useful part of its answer was reflecting back my previous comment. Gemini has actually gotten worse, not better, in the six months I've used it. I'm sure they have cranked its score on a bunch of superficial metrics, but this has come at the cost of something deeper and more valuable that it previously possessed.
easy listening. 23 minutes in and im not sure ive heard either host say a word yet. classic Rory
definitely a good thing.
Such a beautiful man. Brimming with enthusiasm, wit, intelligence, kindness and humility.
Love the man and a fantastic interview because you let him do all the talking!
I have a feeling that true fans of Rory would all get along well in every day life.
Always love a Rory Sutherland 'interview' (we must use the term loosely). This is a particular gem - if for no other reason than the description of nicking 75p worth of carrots as a heist! 😂
Wow. Thank you for just letting him talk.
Haha, with Rory, it’s not like anyone really has another option 🤣🤦🏼♂️
(Kidding. I agree with you totally…. 🏆 these guys were great to let him chat. Drives me nuts when interviewers undermine valuable answers with the next question! )
What's particular about Sutherland is how he reads and analyses his own behavioural responses to every transaction he encounters in day to day life. Constant critical analysis of his own behaviour, understanding that as a consumer, he's a good test case for every single interaction with the marketing message that's attached to every product on the planet... And that products include politics and news
Exciting! He is the opposite of a boring man
thank you so much for letting him drive the conversation.
Can't not click a Rory Sutherland video. Great interview and podcast. Always an insightful listen
Rory Is a genuine marketing genius, there aren't many like him. I began my marketing journey in 1990 when the big full service agencies were in their pomp, and Ogilvy and Mather were the cream of the crop.
Rori is brilliant! I can listen to him all day. I always hated marketing but he makes it so interesting! His tips have been helping me loads with my business 🧡
The Host asked one question and Rory talked none stop! Beautiful 😅
Sutherland would be an utter bore if he wasn't so bloody interesting.
This interview is seriously underrated. Rory is on an amazing run. Didn’t hear from Jack till mid-way though. That was a slight bummer.
Genuinely the best podcast I’ve listened to in a long, long time. Well done lads 👏🏻
Rory hits the nail on the head about the wealthy owning a car because of status but it's about oneself, not impressing others. Nietzsche said the irony of vanity is that self-absorption means no one is even paying any attention to you or fancy sports car or other high status items. Rory is the best
What a wonderful raconteur! I have only just discovered Rory Sutherland and could listen to him for hours........oops I just "wasted" an entire Monday afternoon doing so and much to my pleasure, amusement and much needed education into our human nature. More please :)
What a great interview. He is fascinating to listen to.
I absolutely love Rory Sutherland with a passion
every time this guys speaks gold comes out
Eye opening, good discussion
That guy loves to talk and luckily for us his words are like gold!
Incredible guy, thoroughly enioyed this one gents!
The London Tube map, originally by Harry Beck, is one of the greatest pieces of marketing. When you create a map of the transit network, which would ordinarily be nerdy and uninteresting, so good that people put it on their wall at home, you reach people that otherwise might not consider taking the train.
He's a good chap Rory. He's dead right that quite often a consumer doesn't know what he wants, or doesn't know what he needs, until he sees something. Customer service used to understand that, but not anymore. So I will definitely use a "For Sale" board when I sell my house.
I absolutely love this bloke.
Utter legend, really insightful.
So many little gems in there. It was a stroke of genius to simply let him riff. 🎉
I don't even think they had a chance *not* to. 😀
Great interview. Fantastic work by the hosts.
What a fascinating man!
Can't miss this!
So much insight and food for thought
The polarising products reminds me of the market research article I once read that answered my question of why every time I find a new food item, that I go out of my way for to a particular supermarket, they discontinue it shortly after. Apparently I'm in the small percentage of the population that likes novelty food and the research found that if my cohort liked a product then the majority would reject it as a fad.
There's over a dozen products that I've had to grieve their disappearance.
Sales and Service is 50% personality driven. Not everything can be taught and procedurized. Another great listen from Rory, though some of the examples on loyalty (BA/Amazon) are more like putting meaning into seemingly anecdotal occurrences. Most business gestures don’t always have deep psychology but humans love pattern recognition & connecting the dots.
9:15 absolutely spot on! Digital departments are top of the pile in organisations. Business cases rely on driving down 'cost to serve'
This is gold, the end.
Absolutely love this, but I don't think it technically meets the definition of an interview 😄😇
It’s good to see interviewers actually not interrupting
He's so fabulous
Oh my God, Wonkies! Wow! I first went there in the early 90s after playing a football match at Hackney Marshes. You guys have brought back so much memories. They were rude then, and still rude??? 😂😂😂😂. Excellent Chinese restaurant, I must add.
Amazing man! Love the ideas, and they are briliant. The fish eye lens in the studio with the guest in the middle - not the best choice 😅. I am eve sure there is a software out there to manage the picture, so it is not so distorted.
The 'For Sale' signs aren't for buyers, they are for those considering selling
Hmm. It has that benefit. Additionally I've sold loads of houses to people who were not in the market then saw the board and bought the house. Including a next door neighbour who wasn't even thinking about buying.
I think both is true…it’s the non removal after the sale that the agents advertising.
Rory Sutherland was great, good to hear the stories in one place.
Question, why are your cameras focused on the walls and not the people?
My British friend introduced me to marmite. I love it.
I was working at the first supermarket that put in self checkouts People buy less at self checkouts, theft exploded and customers satisfaction went down, but management had invested in the company that made the self checkout machines
Where i live in Canada surveys show that 98% of home sales are to people who researched online. We all research listings and drive around neighborhoods before we get involved with a realtor to set up viewings. That stat is old, so it's probably more than 98% today. Realtors still put up listing signs if the seller permits it because it's very cheap advertising for the realtor. Often, people exploring for a home haven't committed to a realtor yet. We must have separate agents to represent the buyer and seller.
So interesting.....
i been in moxy in switzerland, loved the bar
Went to one in Chester for a few when I wasn't a guest unlike an Ibis I went in who were weirdly arsey about it...
The Goat
I think the train idea is great - I'm now imagining what it would be to have a billboard on a traffic-prone motorway advertising train travel to drivers stuck in traffic.
44:16 I was taught this early in my career... Admit to small weaknesses!
Love the podcast. I am, however, distracted by the seam in the blue flat behind Rory.
My OCD did the same.
Funny thing is. I went to Cambridge, and the second Rory said 'we went to pizza ex on Sundays' i knew that he had gone to Cambridge too. 😅
The reason why so many corporations go for transactional, zero-sum models is that their main stakeholder is not the customer.
Did somebody found his course?
I’m about 30 mins in and the interviewers have said about 3 words 😂
You don’t see as many for sale signs in London anymore because most of the Central London councils have board bans. Any area that allows it, agents most certainly still use boards. Boards aren’t an advertisement for the house, they’re brand awareness for the agent. The more boards an agency has in an area the higher the perception that they are the go to agent for the next guy who wants to sell his house.
Correction* RAC also have the date of initial subscription (however, that didn’t stop me cancelling when the fees were too high)
Hi everyone, could Rory explain why we don't have automated car washes at petrol service stations anymore?
"It's been a brilliant conversation" more like a monologue but brilliant nonetheless!
Can we get the list of books he stated in his interview?
'All new data emerges first in anecdotal form'.
Legend
Contains anecdote wherein Rory helps himself to a rockstar discount function, because he's a rockstar of the sales relationship. The ordinary salesperson asks this question instead: How can I remain employed long enough to even _begin_ to care whether I see yesterday's customer ever again?
Does anyone know what software was used to edit in all the animations of this video? Thank you in advance!
7.22 Shopping list guy here... one that makes his list in function of the most economic way in that shop to all those who are meandering around like tourists... not looking out and getting in the way sometimes I hate you so much... ; o )
Wow. Just wow.
How long do you think he could go from a single question? 😂❤
Cut everything before 2:18. There's a reason joe rogan just starts and he's the biggest pod in the world. Everything that isn't podcast is time wasting.
The robot man, Lex, does a similar thing to these chaps. Lex gets the same number of views on his podcasts as JR.
@@Shocker99does he do that highlight reel thing too? Or just an intro. I'd be okay with cutting everything before 1:37 instead. But at least that much needs to be gone for sure. I can live with an intro though
I agree!!
It ruins the podcast.
Totally unnecessary
When you say interview... what you meant was, key note speech. I wish you guys had drilled Rory to add depth to his answers.
Start at 3:00 time.
At one point an ex marketing executive of BUPA moved to the FSA and it seemed to become even less helpful to those trying to claim against BUPA for acting exactly like a dodgy insurance company rather than the health care provider they marked themselves as.
He's....the Christopher Hitchens of marketing.
Rory gives marketing a name
Nice
Fascinating to think that capitalism might actually not be as terrible if it wasn’t for the stock market
The economics are people, so when they buy can they decipher the trust, value when purchasing?
In my opinion, most economists are clueless, and that includes 99% of CFOs. Useless to customers, useless for people who work there. (And we can include lawyers too.)
I so am thrilled you guys enjoy looking at yourselves in the mirror - I guess the lomg sleeve guy has nada to display but his proboscis, carry on!
The ceramic brakes analogy isn't totally altruistic, the seller wants the customer to be perfectly happy so they don't come back under warranty and ask for a replacement citing bad advice... If it was something that would function well and not cause headaches, I'm sure the salesman would be incredibly enthusiastic about the customer wasting money...
That hook
The segment on ordering chicken at Nando's confirms the Zombie nature of this unconscious civilization.
I counted number of questions made by the hosts. it is 6 :D they ask him what makes good ad and the guy keeps talking for the next half an hour :)
Nice podcast. It'll be interesting when you increase the production value.
The constant buzz of the microphones was a little annoying.
Impossible to see the countryside at hyper speed.
Interviewers said nothing after the introduction because he talked non-stop. 😂 Only drew breath after 38 minutes.
Great content, but the camera angles make me feel ill.
Was this an interview or a lecture
i have come to a fact now,
shitty camera not a good angle but the good conversation that is worth listening.
the car salesman is in 18:30 😁
The only reason they will stop "creeping" subscriptions is because the public are no longer taking 'gree" trials it is nothing to do with the morality of the marketing men. It was undoubtedly a marketing man that created the problem.
McLaren not wanting Jay Leno to get killed in their car whilst driving with ceramic racing brakes… smart move. What’s the bet Jay Leno also bought the ceramic brakes as an extra to take to the track?
It's all common sense really. I've always tended to think in these non linear ways
Boy was Bill Hicks right about marketing.. and Jay Leno funnily enough.
Hosts be like: "hmmm, wow..."
Why don’t I use public transport. I smoke.
54:10 1:13:56
Good luck waiting on government solving the self evident problems that consumers have. We have been getting ripped off by most car hire companies for ever, just look at complaints on the net. Also phone scammers/sales should be easy to stop but it is almost at the point where people are afraid to answer unknown numbers even though it could be something important. Our phones are being used against us and it should be easy to stop it.
Private Conment 25:40