Haha, with Rory, it’s not like anyone really has another option 🤣🤦🏼♂️ (Kidding. I agree with you totally…. 🏆 these guys were great to let him chat. Drives me nuts when interviewers undermine valuable answers with the next question! )
Rory hits the nail on the head about the wealthy owning a car because of status but it's about oneself, not impressing others. Nietzsche said the irony of vanity is that self-absorption means no one is even paying any attention to you or fancy sports car or other high status items. Rory is the best
Rori is brilliant! I can listen to him all day. I always hated marketing but he makes it so interesting! His tips have been helping me loads with my business 🧡
The London Tube map, originally by Harry Beck, is one of the greatest pieces of marketing. When you create a map of the transit network, which would ordinarily be nerdy and uninteresting, so good that people put it on their wall at home, you reach people that otherwise might not consider taking the train.
Sales and Service is 50% personality driven. Not everything can be taught and procedurized. Another great listen from Rory, though some of the examples on loyalty (BA/Amazon) are more like putting meaning into seemingly anecdotal occurrences. Most business gestures don’t always have deep psychology but humans love pattern recognition & connecting the dots.
The polarising products reminds me of the market research article I once read that answered my question of why every time I find a new food item, that I go out of my way for to a particular supermarket, they discontinue it shortly after. Apparently I'm in the small percentage of the population that likes novelty food and the research found that if my cohort liked a product then the majority would reject it as a fad. There's over a dozen products that I've had to grieve their disappearance.
Cut everything before 2:18. There's a reason joe rogan just starts and he's the biggest pod in the world. Everything that isn't podcast is time wasting.
I like Rory Sutherland. However, he should stop citing Dan Ariely and relying on his work. There's some strong evidence that Dan faked the data for a lot of his most impactful studies.
Bad guest , zero insights , anyone who has studied marketing knows more than this guy . , I need to make more comments like this to get your attention and sell stuff thanks Rory
God what a load of marketing crap - Rory is super amusing when giving a speech and great fun to listen to, but actually says exactly nothing and completely loses the plot like every time - unless it's a prepared joke in a lecture. If you listen to this guy as a template for anything you do in your business, you've lost already
I’m a simple man, I see Rory Sutherland I click I watch.
Same, he's amazing
Same here. Never known anyone make the interviewer so redundant in a good way.
It's that value creation :)
The man is simply brilliant
I had to put my glasses on to realize you had written "click" 😊
I am fully on a Rory Sutherland binge.
get his audiobook Alchemy
The title isn't click bait. This is one of the interviews with the most original anecdotes out of Rory.
Wow. Thank you for just letting him talk.
Haha, with Rory, it’s not like anyone really has another option 🤣🤦🏼♂️
(Kidding. I agree with you totally…. 🏆 these guys were great to let him chat. Drives me nuts when interviewers undermine valuable answers with the next question! )
Rory hits the nail on the head about the wealthy owning a car because of status but it's about oneself, not impressing others. Nietzsche said the irony of vanity is that self-absorption means no one is even paying any attention to you or fancy sports car or other high status items. Rory is the best
Can't not click a Rory Sutherland video. Great interview and podcast. Always an insightful listen
This interview is seriously underrated. Rory is on an amazing run. Didn’t hear from Jack till mid-way though. That was a slight bummer.
Rori is brilliant! I can listen to him all day. I always hated marketing but he makes it so interesting! His tips have been helping me loads with my business 🧡
Incredible guy, thoroughly enioyed this one gents!
Utter legend, really insightful.
The London Tube map, originally by Harry Beck, is one of the greatest pieces of marketing. When you create a map of the transit network, which would ordinarily be nerdy and uninteresting, so good that people put it on their wall at home, you reach people that otherwise might not consider taking the train.
9:15 absolutely spot on! Digital departments are top of the pile in organisations. Business cases rely on driving down 'cost to serve'
Sales and Service is 50% personality driven. Not everything can be taught and procedurized. Another great listen from Rory, though some of the examples on loyalty (BA/Amazon) are more like putting meaning into seemingly anecdotal occurrences. Most business gestures don’t always have deep psychology but humans love pattern recognition & connecting the dots.
The polarising products reminds me of the market research article I once read that answered my question of why every time I find a new food item, that I go out of my way for to a particular supermarket, they discontinue it shortly after. Apparently I'm in the small percentage of the population that likes novelty food and the research found that if my cohort liked a product then the majority would reject it as a fad.
There's over a dozen products that I've had to grieve their disappearance.
Can't miss this!
44:16 I was taught this early in my career... Admit to small weaknesses!
This is gold, the end.
Rory Sutherland was great, good to hear the stories in one place.
Question, why are your cameras focused on the walls and not the people?
Love the podcast. I am, however, distracted by the seam in the blue flat behind Rory.
My OCD did the same.
Nice podcast. It'll be interesting when you increase the production value.
The constant buzz of the microphones was a little annoying.
The 'For Sale' signs aren't for buyers, they are for those considering selling
i been in moxy in switzerland, loved the bar
Went to one in Chester for a few when I wasn't a guest unlike an Ibis I went in who were weirdly arsey about it...
That hook
The Goat
Rory gives marketing a name
Fascinating to think that capitalism might actually not be as terrible if it wasn’t for the stock market
The economics are people, so when they buy can they decipher the trust, value when purchasing?
Nice
Cut everything before 2:18. There's a reason joe rogan just starts and he's the biggest pod in the world. Everything that isn't podcast is time wasting.
The robot man, Lex, does a similar thing to these chaps. Lex gets the same number of views on his podcasts as JR.
I’m 30min in and the hosts got one question in right at the start. The rest is all Rory going on and on - all great stuff but it is a monologue.
London Trains have horrible marketing.
It's all common sense really. I've always tended to think in these non linear ways
More Ads than a bookies pencil...
gosh can you just start the podcast... so irritating when it doesnt start
I like Rory Sutherland. However, he should stop citing Dan Ariely and relying on his work. There's some strong evidence that Dan faked the data for a lot of his most impactful studies.
is that a donkey carrot in your pocket Rory......
Bad guest , zero insights , anyone who has studied marketing knows more than this guy . , I need to make more comments like this to get your attention and sell stuff thanks Rory
wait. tell us what you know.
I've tried to watch this guy a number of times. He's a genius of marketing pontificational generalizations. 😴😴😴
Are you saying Rory is a bad guest?
@@SmileZephyr , he made a joke in the video , about this tactic. of marketing through negative comments to sell more .
AHH i SEE what you did here🤣🤣 Controversy to get attention ahh
God what a load of marketing crap - Rory is super amusing when giving a speech and great fun to listen to, but actually says exactly nothing and completely loses the plot like every time - unless it's a prepared joke in a lecture. If you listen to this guy as a template for anything you do in your business, you've lost already
His just rambling crap , beating round the bush