Stanford Seminar - The What & Why of Continuous Discovery, Teresa Torres

Teresa Torres
Product Talk
April 1, 2022
Many product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. In this talk, we'll explore the key differences between project- based discovery and continuous discovery and give your team a clear benchmark to aspire to.
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01:33 Product Discovery: deciding what to build, Product Delivery: building it
03:51 Continuous Discovery process
05:09 We make product decisions every day
07:46 We need to engage with customers every week
09:39 The product team/trio: Product Manager, Design Lead, Tech Lead
15:43 The opportunity solution tree
21:00 Automate the recruiting process
22:38 Define triggers for your support teams
23:23 Ask the right questions
23:43 Avoid speculation
25:00 Collect stories
27:02 Avoid whether or not ideas
28:19 Set up compare and contrast decisions
35:22 Story maps help us see our assumptions, and prototype
39:44 Feasibility assumptions: research spikes
41:37 Questions from the audience