ARE INSTAGRAM HASHTAGS DEAD IN 2024? | Are Hashtags Still Relevant? What is the best strategy?
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- เผยแพร่เมื่อ 16 มิ.ย. 2024
- Are Instagram Hashtags Dead? Here is everything you need to know to develop the best Instagram Hashtag Strategy in 2024. You will learn how hashtags are still relevant.
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TIMESTAMPS:
0:00-0:56 Intro
0:56-2:03 What is a hashtag and why do we use them?
2:03-2:42 Do hashtags really help with views?
2:42-4:18 Are hashtags still relevant?
4:18-6:30 How hashtags actually work
6:30-9:10 3 types of hashtags to use for your content
9:10-10:49 My favorite tool to use - Hashtag Slayer
10:49-13:13 How many hashtags should you use on your posts?
13:13-13:21 The Do’s and Don’ts of using hashtags on Instagram
13:21 Bonus tip for influencers: How to use hashtags to get a brand’s attention
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For everyone asking about the #hashhole story 😂:
Back in 2020 when Clubhouse was POPPIN'. I was in a really large room that was teaching about Instagram and the topic of "hashtags" came up. I shared my thoughts on the topic and this guy interrupted me, calling me a "hashhole" because I said people could use up to 30 hashtags if they wanted to. Apparently to him, anyone who used more than 3 hashtags were considered to be "hashholes". He was rude about it but I found it to be hilarious so turned it into merch 😂😂
:😂
😂😂😂 the best way to turn negativity into a positive thing 🥰🥰
😂❤ Great story
Dope
Lol love it
Hi Millie! This is how I use hashtags. I have a list of the top 20 business hashtags used in my country (which I developed after weeks of active search and observation). From that list, I work with 4-5 at a time. What I do is that daily I search for those 4-5 hashtags, one by one. For each one, I like EVERY new post in its Recent result page. Because I do this EVERY DAY, I only have to like like 30 posts for each hashtag each day. With this technique, my brand is constantly in those people notifications/brain, because those hashtags are used mostly by the same people (colleagues, as they are business hashtags). So its like “hi! me again”, like a nudge. It has many results, been the main one having new followers daily (10-20 average a day). Also, as I engage with those accounts daily, liking (and sometimes commenting) they engage with me also, making my content relevant for the algorithm. Another result are sales! And collabs. And recognition. As I sell my popcorn balls at popups and events, when they see my business in real life (most of my colleagues also go to fairs and events like me) they became very happy to finally see my products and me in person. All of that because of constantly liking their posts as I find them searching for specific hashtags. Ive been doing this for almost 2 years now and it is a proven twist on the use of hashtags! Hope that helps ✌🏼
LOVE THIS! I've always taught this as an "engagement strategy" as opposed to a "hashtag strategy", but you're right! It's totally part of a successful hashtag strategy! Thank you for sharing that here so other people can see and learn form you 😍😍
Thanks for sharing! This is so helpful. Do you also use those hashtags on your post? Or do you only like and engage with posts from those hashtags? Thank you again~
@@megababy2030 Im wondering about this one too! Please clarify @christina :)
Yes! I am doing this too over on the blue bird. If I want engagement, I do engagement FIRST by targetting posts with the hashtags/content I'm going to load. Obvs I still have to make my post relevant/interesting but those are the posts that end up getting the engagement because, I believe, my post then appears to those people I have engaged with/recently followed etc. So for me, it is engagement first, then interesting, appropriately hashtagged post. Best wishes.
@@MeesBorg Hope this helps - in relation to that post, here are my thoughts: The hashtags are a way of finding similar content, so if your post is similar then yes use from the group of hashtags - the best ones that describe your post that day. Engagement, sharing, liking, commenting all helps people go take a look at your own content. I do a bit of that before, or just as, I have posted new content. That way people who see my like/comment will go take a look at my page/thread and see something that's hopefully relevant to them. I have to take note of time-zones too to find out what time of day/night works best. For me it is not a numbers game - it is a "relevance" game. I only want followers who are interested/engaged in shared content. Having said that, my followers (across platforms) grow organically and my views from using Reels was amazing. I am not selling anything. It has led to collaborative creative working and I'm stoked about that. My hashtags are relevant to the community of writers/readers/publishers and I have found wonderful support, free opportunities and a tribe of like-minded writerly friends - I guess in business terms that is kind of a step of building a brand. Good luck with your strategy.
Girl, I know you've been killing it for a while. But I found you like a year ago and seeing they ways you've optimized your channel, and the way you display/distribute your content just keeps getting better and better! & I think that's what it's all about! Just being ok with where you are, while allowing room for continuous growth. It's really inspiring Millie, and I can't wait to put some money in your pockets by joining your course when I can. Thank you for believing in yourself and helping us to do the same!
Simone!! I wasn't planning on crying today and yet here I am🥲😭 Thank you so much for taking the time to leave this comment...I'm so grateful for you and for the observation you made. I can't wait to work with you in my course 🤗🤗
Hashtags aren't dead, just need to be used the right way! As you said, they can help your content to be categorised better. Great tips to rule hashtags, Millie 👍
I just found you, and im so thankful! Im an esthetician and have owned my own business for almost 2 mo ths and i have no idea how to post or make reels or do anything but now i do thanks to you! I would also like to note i have adhd and your videos are easy to follow and understand so again thank you!
This is the first video I've watched that actually explained how the new hashtag system works, and I just want to thank you for making content like this!! I feel a whole lot better and more knowledgable about how to use them more effectively! #hashhole
Hey, Millie! Thank you for this well researched video! We've been testing out the 3 to 5 hashtags with our clients and using more and haven't found a difference. Totally agree with you about the spirit of the 3 to 5 recommendation. #hashhole
Thank you for actually TEACHING and giving us real tips on this channel without giving us little bits of info then pushing a $200 master class on you to learn more. You are amazing and helping me so much thank you so much.
I want to take your class so badly, when these free tips help me grow and sell some paintings then I’m hoping on your course girlllll!!! I can see the passion in your eyes to actually help people. Thank you thank you.
This comment right here!
You seem honest, idk why but you are the only one I trust on this topic. Thank you!
Great video! Your explanation of the different types of hashtags and how they work is really helpful. I also think using tools like Boost App Social can be a great way to generate relevant hashtags and optimize your profile for growth. Have you tried it yet?
Jumping in to say, I've been using boost app social for captions and bio crafting. It's quite the toolkit!
Been loving that tool too. Makes content crafting feel like a breeze!
Thanks Millie - and to every generous person on your feed here who shares what works for them. Lovely community!
You are very cute 💘💘 and beautiful girl
You read my mind. I used to be obsessive about them, then in the past 2 months I stopped using them altogether because I was just frustrated. Surprisingly didn’t make much of a difference for my reels. I was just thinking this morning that I should look into whether or not I was even using them correctly. 🤣
They don't make too much of a difference for me either 🙈
For me, I noticed that in choosing music to go with my Reels - I ended up playing a few of those posts to see/hear the content and I am pretty sure the music choice does lead to other people looking at other posts with that same music - so the music has grouped the posts together on Reels in a way that hashtags do in posts? Maybe that's too simplistic a way to think of it but I think that's what led to me getting thousands of views on my first couple of Reels. I had more views across those Reels than I had over all of my Posts put together. So for Reels it is possible that hashtags really don't do it the same - the music and title does?
@@jackiemorrison2706 I definitely agree. I usually play my fosforiate songs for reels but the past 3-4 I have used music from reels I see repeatedly suggested to me. It made a HUGE difference! (Though I am still going to occasionally use the music I prefer as well lol)
You are very cute ❤️❤️
Great stuff! I wouldn't say they're dead however users just have to be more cognizant of not overusing multiple, different AND unrelated hashtags. It's all about proper categorization of your content. Some people are haphazardly throwing off the algorithm with using 30 hashtags and many of which are not appropriate or relative to their content.
Love your videos Millie! Thanks for all the amazing tips! 🙏🏼
Relevant topic, thank you. Hashtags are still an essential part of a content strategy. Used correctly, they are still good to organize content and boost engagement. High-quality content + Hashtags is a working formula!
THIS!!👆🏽👆🏽👆🏽 nailed it on the head!!!
Maaan it be so many changes thank god for people like you Kus I swear I thought it was 30 hashtags now it’s 3-5 lol thank god for people like you to give us the info 💯
I come to learn but leave feeling peaceful and feel like I had a good time while watching your videos. Like you said, It’s your Netflix show. Thanks!
Best comment ever 🥇🥇🥇😭🧡
@@MillieAdrian I am in charge of the Digital Client Advisors for the Neiman Marcus Atlanta store and use your videos to help my team to grow their businesses. Thanks for the help.
This is great...I don't understand hashtags at all...now I do. Thanks!!
i'm really new here, and my brother suggested me to watch your videos! and i got to say this millie this is my third video and you're killing it!!!! Hope to keep learning some great tips from you!!!!!
Love from India ❤❤
I was just about to post - I'm so glad I watched this first!
Perfect timing 🥰
You're quickly becoming my favorite TH-camr. Amazing Millie 🙌🏾 Love from Nigeria 🇳🇬
Oh my gosh Jessie you’re too sweet! Thank you🥹🥹
this was so great, thank you!
Such a good explanation of how to use hashtags. Love it!
Love the smooth chill jam at the end of this vid.
Amazing as always! thank you 🥰
Amazing video, Great hashtags strategy 🙌🔥
Your video makes so much sense. Thank you
😁
I appreciate this video so much. Thank you 😁✌🏽
Thank you for sharing! ❤
helpful content for a social media manager and VA like me
Love you here and love your IG! Thanks for all the help
Thank you! Awesome video :)
Thanks for this video! Such great tips :)
You're welcome Sandra 🤗
Thank you for the info!
Hi Millie, I have a quick question: I've been following your 30-day strategy for posting reels. Today when I posted one of my reels the bonus pay reel button looked a little different, I went ahead and posted it, but it has not received bonus plays, and the bonus play reel button is not showing up when I wanted to post a second reel. Would you know how to fix this or what I did wrong?
Great video, Millie. I had no clue about hastags so you are opening a #hashhole new world for me. LOL
wow, this is so informative and helpful!
Engaging and useful info. Thank you!!
Great video Great vlog Great personality Great channel content entertainment and amusement keep doing what your doing and I Will always support you and your channel and thanks for the upload much respect and love for your channel
Loved the video!😊
@MillieAdrian I felt very lost when it came to Instagram posts, especially as a beginner artist.
Your videos have helped me a lot, thank you for your amazing work. 🥰
#hashhole.. sounds like a wild story. Thank you for the consistency in your content. Always learn something from your videos ☺️
Absolutely love your videos! I learn so much from you..I have a small question please 🙏🏼
Does sharing my reels on my story harms the views?
I was thinking about this topic and as soon as I opened TH-cam, the first video came is this one 😅
Hashhole, thank you, QUEEN 🙏🏻✨
You're welcome 😁
Hi Millie! Thanks for a great video. Just a quick question: is it a good idea to seperate your text and your hashtags using a series of returns and fullstops to create space? I've seen others doing this.
I type my hashtags a few returns under my comment to separate the comment text block clearly for my visitors.
Hi Misty! I do the same thing as OldMaine! I separate them just for personal preference of making my caption more clean looking 😁 doesn't affect the performance of the hashtags, just what I like to do!
OK, I didn't find the 5 steps (very impressive by the way!) but I did find a selection and chose bonus tips.
Amazing information! Thank you 😘
You're welcome 🤗
Thx you so much for this vid, I've always thought you have to make 30 hashtags to categorize the post well, I'll definitely make sure to only use good hashtags know and much less🤗👍🏼
Thanks for the video, Millie! Can we chat more about banned hashtags? I used one and my engagement tanked because my posts weren't being shown in ANY hashtags. Any way to correct this? I removed the hashtag, stopped posting for awhile, etc. But my reel engagement hasn't been the same.
Seriously need this. Gone from 30,000 reach just on hashtags to about 1000 total reach 😩
They work completely different now 😫
I want to click the link or copy as instructed but it didn't copy. What is the "description" to click? That is not working either. I'm a loyal subscriber and really WANT to learn this whole new world in which I and my career find ourselves! Thanks in advance Millie!
Thank you for your advice
Hasshole ! Lol I want to hear the story Millie😂😂😂great video super super super helpful!
Thank you so much!! I learned a lot and I will watch the other videos you mentioned in the video. I'm definitely a new subscriber on your channel #hashhole
#hashhole loving your channel! Thanks for all the good tips. I have been trying a lot of your strategy out but it’s very slow process. I will keep watching your video to learn more. 😊👏
Thanks for your content. Great explanation and love how you don't speak like your on espresso.
Thank you, you are the best
Thank you for your great advice on #hastags #hashhole.! (Btw, that man of your story was pretty rude and you are so kind!)
Thank you for the tips
Hey there! I've been using hashtags the way you've described, but was told that confuses the IG Algorithm because it's multiple groups/subjects, e.g.palmsprings, influencercoach, etc. I was told to use tags that are similar, e.g. travel, travelblogger, etc. so it'll make sense to the algorithm.
What are your thoughts on that concept?
Thanks for the vid 😊
Thanks for useful hashtag information, sending big hug from indonesia
Thank you for this jam packed info:)
But who determines your post is “good Quality content”?! I feel my content Is great quality. What’s running the show here lol?
Hashhole ✌thank you for the lesson!!
Thanks this is helpful!
Question: How do hashtags combine to have an effect on narrowing down the reach to a more targeted audience? Like if I want to target surrealist lovers, if I use #art and #surrealism, does this increase my reach to surrealist art lovers, or will I also reach general art lovers (which I don't want).
#Hashhole Great video! I just started my business about a month ago. I will def take use of these tips👍🏾
Hi Millie! How would you see the hashtags that a brand is following? In regards to strategically getting in front of a brands eyes.
Oh Millie you were sent from heaven🥺✅
Raphael! Making me blush over here 😭🧡
Thanks for the tips and information about hashtags. It's good to have a better understanding of how to use them correctly so I can better categorize my content for others to find - even though this does not actually improve or affect content distribution - at least I can help the algorithm to better figure out what my content is about . Will give some of these tips a go and will continue to try to focus on creating quality content as that seems to be the biggest factor as to reach and distribution which is really good to know. #hashhole
#hashhole
I learned things - as I do from all your videos! Thanks, Millie!
Thanks for the share.
Hi Millie! Thanks for sharing such great content! Just a quick heads up: the links to your resources are not working. I've just clicked and I'm left with a 404 page. Keep up the great work! ❤️
Thank you for the great information. I never understood why people put their hashtags in the comment section. #hashhole
#Hash hole!! Love your videos Millie ❤️🤗
Do you use a preset/luts for your videos when editing?
#hashhole ? I'm almost afraid to ask why. Thanks for consistently sensible & actionable content - as usual.
I did a Clubhouse chat one day where I was giving Instagram advice, and this guy called me a hashhole for using more than 3 hashtags on my posts 😂
Nice video!
you're amazing!
Definitely appreciate this video and it's tips! Going to try these out with the business I work for! #hashhole
#hashhole very helpful video. I will check out the SEO video. I get to use that strategy once I learn something. Thanks
Hashtag girl is cool. But more important your content is awesome. Keep inspiring us.
Thanks for the help! Recovering #hashhole here 🙋🏼♀️
Good tips here
So funny intertaining video, positive person
That was really good! Thank you for your content. #hashhole
Great content love the #HASHHOLE t-shirt!😂
Thanks for these tips! If i understand the message correctly, I don’t need different versions of the same hashtag concept (e.g. #digitalplanning and #digitalplanner). Is that correct?
I have a question unrelated to this video. I am trying to grow my insta profile, however, there is only so much content I could make myself. Can I for example post a picture from a different creator and of course refer to them in the description without asking or do I have to ask every single creator I would like to feature on in profile? For example, I love nature and want to include nature photography on my profile.
Good 👏👏👏👏👏
Love from India
Thank you for the insights Millie! How do you know which hashtags someone is following? I heard you say about going to brands and other creators, is it the best way, or is there some sort of IG "insight" for that research?
Oh yeah... lol... #hashhole!
When you go to someones profile, click on 'Following' and you can sort it my people or hashtags (if they're following hashtags) 😁
@@MillieAdrian Thank you! 🤩
Preciate the info.🙏 I needed those confirmations. #hashhole
Loved this video. I have been testing different numbers. For the last two weeks I have been religiously using 30, then dropped it to 15 and my reach has dropped about 3000%!! I only have a very small number of followers (about 465) so I'm wondering if by having more on posts I'm appearing higher in some categories and getting out there more which is counteracting not appearing in others. I think I'm going to test out about 5 next, then if that drops me again I'll go to about 20 and just see what works best.
Are you saying you were using "30 hashtags"?
Hello to you! What was the result of your experiment of using 5 and 20?
#hashhole!!!
Great advice Millie, thank you 😊
That's what I'm here for 🤗
#hashhole all the way!! ❤️❤️ your videos are sooo juicy, valuable, and muuuuch appreciated!!
#hashole 👀 Great story by the way 😂💕 Question, is there an effectiveness type of reason why to use hashtags in the caption & not the comments? Or something else? I’ve heard to use them in the comments so much by others that this had me like 😳❓❓
I am start up accountant who need to safe money for expensive software but social media is so expensive for me. I am really left with no option how to advertise with $100 😞 I’m trying to learn but so many of the stuff you are teaching us are hard to digest and apply. There are people to hire who doesn’t charge much (around 100) but they are asking for minimum of 300 to be spent on the actual advertising. I am so so lost and feel extremely alone there
If I create hashtags for an older post, will that potentially give it some "renewed" exposure. Or, once a post is created without hashtags, is it no longer viable to add them later? Thank you!
Thanks, very interesting. FYI Your text has both #hashhole (two hs together) and #hashole
BIG #hashhole!!! Great vid & info, as always, mahalo! 😉
Some of the biggest still use them