Inside Korea's Billion Dollar Beauty Industry

WATCH EPISODE 2: bit.ly/1OeX21u
In i-D’s latest video series, tattoo artist and activist Grace Neutral explores how younger generations are challenging traditional views around beauty and body image across the world. Through a number of dramatic body modifications, Grace has evolved from self-confessed alternative weirdo to actual pixie dream-girl with purple eyes, pointed elf ears, a forked-tongue, scarification and no belly button. Interested in ideas of alternative beauty and pushing boundaries of positive body image, the 27-year-old navigates us through changing attitudes to how we look. In the first four episodes of Beyond Beauty, we follow the tattoo-covered alien princess to South Korea as she investigates the ways in which Seoul’s youth conform and challenge mainstream beauty ideals. Although it’s socially acceptable for teenagers to have cosmetic surgery within its six billion dollar domestic beauty industry, it is illegal to be a tattoo artist. From underground tattoo studios to specialist club nights, Grace meets the young South Koreans embracing alternative ideas of beauty and discovers the impact it has on their lives.
WATCH EPISODE 3: bit.ly/21Tv17t
Director Nick Walters
Hosted by Grace Neutral
Producer Declan Higgins
Supervising Producer Eloise King
Global Executive Producer Ravi Amaratunga
Associate Producer Kate Villevoye
Production Manager Lauran Clark
Researcher Stephen Isaac-Wilson
Production Assistant Lily Rose Thomas
Post production Coordinator Regina Lemaire-Costa
Director of Photography Tom Seal
South Korea Fixer Aaron Choe
Sound MJ Lee
Editors Nick Walters, Rebecca Gin
Colourist Nick Walters
Sound Mix Simon Little
Music Jingle Punks
Commercial Creative Director Bunny Kinney
Head of Production Bree Horn
Associate Producer Tom Ivin
Head of Post Production Daniel Elias
Post production Administrator Laura Davidson
Art Director Valerio Oliveri
Studio Manager Polly Williams
Motion Graphics Director Steve Gurr
Junior Designer Rebecca Hopkins
Additional Footage Miryo 'Queen’
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