I think new Porsche prices are increasing for higher-end models(GTS, Turbo, Turbo S, GT models). Consider how much ADM was added to different models(even 992.1 GTS) in the last few years. That is a solid signal to Porsche that they can capture a portion of that as profit. Given that they are struggling in other places, this is an easy place to get more profit.
I think new Porsche prices are increasing for higher-end models(GTS, Turbo, Turbo S, GT models). Consider how much ADM was added to different models(even 992.1 GTS) in the last few years. That is a solid signal to Porsche that they can capture a portion of that as profit. Given that they are struggling in other places, this is an easy place to get more profit.