Some KWs are not appealing to the customer, why do we need to have them in the copy of the product?

Keywords drive organic traffic on Amazon. But they also shed light on a product’s value to customers. That’s why you should include them in your Amazon copy.
Read this blog to learn more: amzadvisers.co...

[@amazoncopywritingbrothers]

Great tips! Another thing to consider with Amazon SEO keyword strategy is *where* to place your most important keywords: in the Title, in the Bullet Points (Feature Details), or in the actual Product Description section? Amazon's algorithm assigns different "SEO ranking weight" to each of these key areas. The Title is weighted most heavily, followed by the 5 Bullet Points, followed last by the Product Description section.
We always recommend our clients to place their 2-3 highest value keywords in the Title, then their next highest value keywords in the Bullet Points, and finally, any remaining keywords in the Product Description. *We advise against repeating long-tail keyword phrases*, as this could cause the algorithm to incorrectly index an important keyword with less weight than you intended for it.