Should Wedding Filmmakers Put Full Pricing On Their Website?
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- เผยแพร่เมื่อ 5 ส.ค. 2024
- Some wedding videographers put their full pricing on their website, while others keep their pricing hidden until a couple reaches out. Which one is right?! Here is the answer!
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0:00 Should you show your prices on your website?
0:54 When you SHOULD put your full pricing on your website
5:27 When you Should NOT put your full pricing on your website
9:01 An alternative, HYBRID option that I use to make more $$$
10:55 More help for wedding filmmakers
I’m required to state that I'm a part of affiliate programs for Amazon, B&H, SoundStripe, ArtList, Musicbed, and Adobe, and some of the links above are affiliate links. - แนวปฏิบัติและการใช้ชีวิต
Do you list your full pricing on your website?
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Currently we do. $1,750 and $2,500 for our two packages. In a smaller market in Northern California between the Sacramento and San Francisco markets which are significantly more expensive and higher echelon. We just entered our 5th year as a business, our 1st year full time.
Only on private page on the website. So you can expedite going two directions with clients, siphoning out the ones that aren’t worth it, but also with some, it’s hey let’s schedule a call and then we send the price list right as we get on the phone so we can go through it. Agree with you its somewhere in the middle!!
Maaaan now having watched the whole video. This is so incredible, the way you analyze this all. SO wise!!
Fotographer here:
not anymore, to make my pitch.
i was very cheap in the beginning, so i won contacts with price.
Starting price for sure! Also, this allows flexibility to easily play with my overall pricing and package options without changing the starting price.
Love it!
@@whoismatt How do you know when to start upping your prices? Can you do a video on the evolution of your prices?
When I put my prices on my site I started booking 95% of couples that emailed me. It takes so much small talk and guess work out of the equation for both parties. No more ghost emails after I sent price lists, a lot less time wasted.
I have everything but travel fees there
I put my prices on my site. It weeds out all the people that can't afford it, It is one less step to negotiating a price, I only get calls from clients that want to book. Also not wasting the couples time to call and ask about pricing when they expect it to be only a few hundred.
Good choice!
@@whoismatt It really helps out since weddings isn't my primary job.
It’s like you are in my head. I have been going back and fourth on this topic all year. Thank you so much for this very helpful, insightful and logical video! Please keep them coming!!!! 👍🏼
Thx you Matt. always adding value to youtube, congrats on the 3k
Wow, thank you Matt!
I was on camp “never put your prices..”, but now I’m reconsidering and also thinking about what market I am going to target for my wedding videography.. thanks again and have a great one! ;)
Great video Matt. I am currently building my portfolio on weddings since I work for someone and I don’t have my own business yet. You saved me a lot of lost time of experimenting with different methods of approach, since I also change country. I think the hybrid way of putting your prices is better even with the low budget weddings, because you can always charge more for the extras. Thanks again. Keep creating these helpful videos !!! 🙏🙏
Great video Matt! You eluded to this, but giving pricing on the website also helps customers gain trust in you. In the same way that buying a car can be intimidating if you don't see the pricing up front, I think the same applies to weddings (or any service for that matter). Transparency is key.
Been doing the hybrid option for about a year now and it's been the best! Great video Matt!
Your content is starting to be my go to as a new videographer at 52 years of age. Great stuff Matt! Thank you.
I create content for small businesses within the fishing industry and have recently decided to turn this into a business. I’ve contemplated the idea of listing my pricing structure on my website prior to launching it, considering all the pros and cons you listed. I love the idea of including my “base” price. That’s a very useful tip!
Again, fantastic video as always Matt 👍 thank you 😊
Happy 300K, love your videos!
This makes sense. Eventually you’ll get into a different market where people do look at the quality of your work and the experience you give them and finances isn’t an issue. This is eye opening thanks man!
This was extremely helpful, love the content. Thank you Matt!!! Also, love Luke and Holly's wedding film!
congrats on 300K!!!! You deserve it man!
Just got my website up & running and yes I am putting pricing to begin with! Thanks Matt.
Thanks Matt! Super insightful information. I feel that I'm at the point of trying to present myself on the quality end and behave like that metaphorical steakhouse. I hadn't thought of that hybrid approach until now, I think I may implement it! Also thanks for the free resource!
You’re the man with a ton of valuable info . Thanks!!
I 100% agree, Im just starting to get over that $3,000 mark. If you don't charge more after each client. You won't be able to see your true potential as a Filmmaker/videographer
This was so good Matt. Hugely helpful. Thank you!
Glad to help Zak!
Never display prices. It's a supply and demand balance for me so prices fluctuate. I also think that your end product makes a massive difference. I categorise videographers in three categories which are: Slo-motion, Quick-cuts and Real-time. I fall into the last category, which is rare. So I attract couples who like story-based, detailed films. Love your vids Matt.
Great insight as always! We are actually in the middle of redoing our website right now so this was great timing. Thank you!
Awesome!
You're so funny and full of knowledge Matt. Thanks for all your wisdom and being cool. I feel like I know you.
awesome content Man!! i dont have a website yet but I'll get there and definitely start with putting up prices
Super helpful!!! Thank You Matt🤚
Thank you for these tips!
I stay away from anybody giving absolute advices in this industry. I love context, I love Matt Johnson. Thanks my man.
I Really like you Matt! You seem like someone I would be good friends with! I appreciate you sharing your knowledge and helping newbies like myself grow! Greetings from California!
Thanks for your generosity to share with us your "secrets"
Great stuff!!! I’m starting out and have prices listed. But the hybrid model seems great, too.
Thanks Matt... really good insight.
Thank you some much Matt!!!
Have been using the Hybrid approach for a while. It allows me to do A/B testing without the customers knowing too... tweaking prices and packages and sending half to some enquiries and half to others over time and see what works best... works fine provided the starting price is always the same.
Great video! Thanks!!
I usually don't. It becomes too easy for my competitors to undercut me and snag my clients. It also allows clients to talk you down. Have a price list, but keep it under wraps. That way, you can charge depending on the individual job. I guess I'm of the mindset of, if you can't afford what I'm worth, then I will just move on. But that's me and how I like to operate. I've lost a lot of clients by having my prices listed online. Ether by snags, or by the client thinking my prices were too cheap and therefor thought I was not as skilled as others. It is very much a fine line and probably will differ from person to person and area to area. It's also a little different for me because I do more commercial/film work and not as many wedding. I usually ask them what their budget is upfront and work within the constrains of that if I can before we meet. :)
Thank you for the video, very interesting approach, like the idea of your hybrid idea, we going to implement soon, Thank you.
i love your vieos Matt! i will start and i will take your advice! thnaks again!
Great tips on pricing. I’d like to see a video on the extras that take it beyond the staring price.
Great advice! I’ve decided to move forward with the same “hybrid” model for pricing that you do! 👍🏼
Love it! 😁
I have "my starting price - my highest price, with my average booking $xxxx" I found this helped me answer the questions "what do most people get?" which I got a lot.. not sure if anyone else gets that question as well... but this system seems to be working really well at the moment, but I'm always up for trying something new to see if it works better.
I definitely started listing my prices 2 years ago so I would get less time wasting emails (still get plenty who just go straight to the contact form and skip the pricing page), but I had recently considered doing the starting prices only as well as I've reduced my number per year drastically and starting to travel a bit more makes it harder to have strict pricing system easily shown.
this is a very good video. keep it coming.
This is SO good. Where I am at, there's only a few of us but it's gotten to the point where I've had my competition actually fake getting married, go through my website, get all my info and then cut their prices in half. Sounds dramatic but that's what I am facing. It's brutal. So thank you for this video.
Glad to help Justin! Keep raising your prices and you should soon be above that :)
Thank You for sharing Your expirience. I will implement pricing on my Page :)
I've added the hybrid approach. Still need to drive more traffic to my site and get better. Thanks for the tips Matt!
Glad to help Ron!
Matt been watching you for a min man. Did my first wedding last Saturday. I charged $600
I do not use pricing but there is a massage on the website to email for pricing. That way we save time. But starter price sounds like a good idea thanks. 👍🏾
Congrats on your first wedding! :)
Good tips my man.
I think what people have to know is what works for one person might not work for you.
Don't just copy the guy down the road because you think it is working for them.
We have never hidden our prices but that is also because me personally if I went to anything and if people don't list even a starting price I just move on to the next person.
I think if you are at a very high price point and you don't list your prices you'll have to be prepared to be a salesman and not have a very high booking rate.
I can confidently say that we have a 95% booking rate with our enquiries because we don't hide our prices.
Thank you so much for this information. Quick Side Question. I know you recommend Musicbed, Soundstripe, and Artlist, but out of Soundstripe and Artlist which do you typically use more for your wedding films? I'm primarily looking for songs that are more fast-paced and energetic for the end of wedding films that have high energy for dancing, and the kiss. Any feedback would be Greatly appreciated! Thank you!!!! Love your content!
Matt is the best 🫡 I’m in the fast food stage 😂🍔 but this was a great approach to my situation and I know I will be the fancy restaurant within the next year 🙏
Can you make a video for a beginner weeding filmmaker on how the website should look and what sources to create it?
I LOVE THE COLOR BTW
I love you Matt😍
I put my full pricing but I have been thinking a lot about doing the hybrid model. I may have been convinced today.
I've been filming weddings for over 10 years and Personally I always put all prices on my website, I'm fully booked this year and next year. Good video as always
how do you get your bookings?
@@EleazarGray when I first started off I did around probably 15 weddings for free,got some nice footage and started doing wedding fayres,now for me the secret wasnt just to book weddings at these fayres,it was to make myself known to the wedding coordinators at the hotels during the fayres, from then on I started getting recommendations from these hotels,also word of mouth gets me alot of bookings,working really well with photographers at weddings so they put you're name forward,loads of stuff really
@@markzola8142 thanks for the info. I have a site and demos/highlights i just dont know how to market/get clients.
Yep, when you say £500, my mate thinks I should charge that if I'm not getting weddings in. I was charging 1k and over before covid. But I agree its hard to put or not put up prices on your site. I have one starting price and that's it. PS. the thunder in the clouds wedding you did a few years back is ace :)
ive learned to have just my starting price on my website and it has helped filter out my inquiries but i still get like one inquiry a month where someone is well under budget and I'm like wtf dont you read? haha. great video becuase i wish i knew this when i was starting out
Your starting price is what my whole wedding cost 😂
Asking $500 for a wedding? The audacity!
Another reason to not put pricing is SEO. You want people spending time on your website and filling out contact forms. If they see your prices (especially if they are higher) and immediately bounce, that is bad for SEO.
I added my starting prices to help deter people who wanted to try and book me for cheap. Haven’t had that problem since!
Nice!
300K subscribers 👏👏👏
I think there is nothing wrong with stating the price on the site. I don't see why it should be hidden. I want to be contacted by clients who know who I am, have seen my portfolio and know how much my services will cost them. Why complicate what should be simple? Besides, I'm all for transparency. The client must clearly understand that he is not a cash cow
Hi Matt, can you link to YOUR wedding films website?
Ok so I thought not having my price on my website would get overall more enquires that would hopefully turn into more booking but as someone who is just starting out, charging under 3k and have a few enquires that don’t fit the budget, I think my website needs a slight redesign
I have a questionnaire for potential clients which will give me the necessary info I need to begin a quote. When speaking with the client over the phone or in person that’s where I let them know where our pricing starts at.
Nice!
no! I don't cause I don't have a website. Work comes in differently where Im from. Also not a event of wedding photographer/ videographer. But I have done a few.
pretty nice advice, yours isI am doing a semi hybrid pricing plan and it's been working well.. I have packages and I have starting prices for my budget package and basic packages I also have a small team of videographers that contracts with me. for my new or inexperienced videographers I normally give my budget and basic packages to, pay their fee for filming and then I have a fee for editing. and I put starting prices for those packages I also have a pro package and a feature film package I don't list my pricings for those.
Sounds like an awesome operation!
@@whoismatt Yeah it's pretty sweet, I have some pretty good videographers on my team even the new ones.. I also don't lie to my customers I'll let them know what they're getting and I have a very detailed contract that covers everybody..
I do, but need to make changes. There seem to be a lot of videographers in the area that will do weedings under $1000. But I do use a Sony, Lol.
So I don't list my prices I work to get bulk in weddings based on teams filming and I just focus on growing the business that could be another approach to that concept its about focusing on the business part of things more than the artistic part yes you become a McDonalds but you don't see the owner of that chain flipping burgers ;) So I think it also comes down to make a duplicable system that is based on bulk and quality and you become more of a business manager than the one who is doing the field work
Hey mat what camera do you use for shoot the video? When you are talking scene
A7siii
Cool and useful video! Thank you! Regards from Ukraine 🇺🇦
You da man!
Does Iceland count as everywhere else? :) Thanks for your advice as always Matt!
That’s starting price haha. I’ll bet he will go anywhere for the right price. Heck, I would go anywhere for the right price!!
Hybrid was a good advice. Let some room to grow for the pricing
I don’t list my price on my website because it’s ver customizable.
I start my pricing at $2600 as a base but they can build up their package to $5000+
I think should not put the price list. The price may vary depending on the saturation.
I need to build a web site for my video business. Do you have any suggestions? Or can you do a video about it? Thanks.
I would go with Wordpress or Squarespace
What about travel fees? How do you go about including that in the package?
Thats why it says starting price, so travel fees are not included not to mention accomodation fees such as where youll be sleeping at, food etc.
Thanks for making this! I shared it with a few wedding videographers. Just curious - is this the a7s3. I'm asking because I'm seeing the focus pulse in the background - looks like the Lumix autofocus...
Thanks! Yes a7siii shot at f1.4, pulsing due to me moving back and forth while talking lol
@@whoismatt wow - I'm shocked! Can that be fixed in a setting?
@@heroaomedia I mean, it's changing focus as I move, so it's doing what it should to keep my face in focus. At f1.4 the bokeh in the background is going to change in size.
@@whoismatt ahh gotcha - yeah that makes sense at f1.4
nope
I had so many requests that just made no sense (can you film for 400Bucks for 2 days and create 3 films?) ..then i just put the prices on the site and ever since every request that comes in is at least worth some honest time so to speak…
That's great to hear!
when you are just starting out and you are underpricing so much that you are actually losing on every job, then you should definitely put your pricing on the website.
we would love to have less projects but good projects with good margin. not work for peanuts - so no price on the website
Yup, hybrid.
I haven't even started the video but the answer is yes, absolutely.
OKAY! After watching I completely agree. I'm currently in the 4th year of business, & charge between $3,000 - $5,000 for wedding films in Charleston, SC. Currently full pricing is listed on the website - and it'll probably stay that way until our branding is better established to do more destination films. Being located in a top 10 city for wedding destinations in the US, we get a ton of inquiries through TheKnot/Wedding Wire. Listing the pricing weeds out so many inquiries that can't afford it.
I put my starting price on my site. Weeds out the budget brides but gives some room for people to inquire for more.
GOAT Strategy here
Man how to export 4k 120fps video . Please tell me step by step procedure please
I have a video showing how to do it on my channel
@@whoismatt yeah but there I can't understand how to get 4k 120fps there. I am only able to get 4k 60 fps video and after the exporting the video size is decreasing a lot but I need the original video size
I legit had the surf n turf steak n lobster and yes, that waitress completely SOLD me. And yes, it was absolutely worth it.
Hahaha now I'm hungry!
Be the fancy restaurant not the McDonalds! 👏🏻👏🏻👏🏻
Wait, fancy restaurants put prices on the menu.....right?
*I don't eat at fancy restaurants often😅*
I created an online calculator where couples can choose what they want and then see the cost
I'll take my prices off my website when Sony releases the A7iv
"Starting price of $0-$3000" lmao I've been doing weddings for almost a decade and I still mostly have "starting price" wedding gigs lol I don't live in new york or california where inflation is 10000%
You should change your brand name from WhoisMatt to MattMakesSense
I can't understand why people spend over £30000 wedding and then want to pay the photographer or videographer £500 to shoot all day and expect Peter mckinon quality videos.
Ooof just came to the realization that I’m McDonald’s
What if you start at $2,800 and go as high as $4,500 👁👄👁
frist coment ❤️🔥❤️🔥
Hybrid approach