Atreyu are a brand worth checking out in the running shoe space, their goal was to make super affordable minimalist no-frills performance focused running shoes.
It is funny that you haven't mention Adidas in the video which is the biggest competitor of Nike for running division that still do innovation. I think the main reason the sales down is Nike has to many options with terrible value. For most people Nike products are not the first choice when you are looking for a premium super shoe anymore. As a person who owns lots of running shoes (also several Nikes), I find myself mostly looking for a different brand for lower price that usually exists whenever I'm shopping.
Nikes tech is the comparable to everyone else’s but the big problem for them is they price it way higher than everyone else. Basically if you pay for a lower tier Nike shoe you’re getting a horrible shoe.
My next pair of running shoes will likely be Brooks or NB. Not because I think they're more stylish, but because Nike stopped making shoes in B width. You'd think that with the plethora of models shoe companies make available in wide widths, they'd keep even *one* still available for those of us with narrow feet. Nope.
The new balance soles are soft and don't last long if your a road runner brooks has a harder sole, I've went through a few of the nb running shoes until I changed 🤔👍
Nike went from a performance brand to a fashion brand . With that actual innovation for performance and went to mass produced garbage for the cool kids . Hell even the jerseys for the mlb , nba and nfl are utter trash .
Late 1970s Nike, “we’re gonna use foam and air in our shoes” Mid 2020s Nike, “we’re still using foam and air in our shoes, but now you’re paying more!”
If I was bonafide fast with running, I would consider Nike supershoes. But as a amateur, I care more deeply about stability, tracking and shock absorbtion. And for those specifics, there are better options. Running is more populair than ever, Nike should be selling like hot cakes!
I have a pair of pegasus 41, I use them at the gym: they are amazing for running, I come from a pair of nike pegasus shield 38, in the past I always had a lot of nike running shoes, I loved, the now dead "downshifter" line, but today there are so many options, I also have asics and adidas sneakers for perfomance and running in general ... and I think this is good for us. They are forced to keep on pushing on new tech., a good challenge is good for everybody !
In all fairness, the Nike Pegasus has been around for about 41 years. It’s a basic workhorse running shoe. They have their customer / fan base already setup. I think they want to make small incremental changes to the shoe in order to maintain their fan base. It’s kind of like “if it ain’t broke, don’t fix it.”
At least here where I live Nike shoes are to expensive to be running shoes, I can get a Adidas that will be half the price, its more comfortable and I wont care if it gets dirty.
The channel is cool, but I don't think you guys are looking at Nike within the proper context, at least with this video. While yes, all these brands have super foams that are squishy and soft, Nike is still the only brand using air in an effective way. Their zoom units ensure that while foams will bottom out, the zoom air bags will still provide responsive cushioning past the foam's life. Adidas has 3d printed midsoles, Asics has gel and On has sculpted out midsoles, but they aren't anywhere near as effective or evident as zoom air. I don't know if you expect them to reinvent the wheel every year, but that's just not possible with the amount of shoes they put out. They add an innovation here or there sprinkled across various shoes and uses, but the Pegasus has always just been a workhorse daily runer, not the shoe to introduce innovative tech.
I think this was the wrong shoe to look to for really special innovation. Pegasus has always been the kind of “classic” running shoe. Pretty ordinary colorways and standard cushioning. They’re trusty, able to go for a long time, get beat up and dirty, then get tossed at 300-400 miles. Nobody in the running community that I’m aware of really looks to the Peg to be anything mind blowing.
The tech is fine... awesome actually. The problem with Nike is their designs are simply boring and uninspiring. Look at the lacing system and lacing loop overlays. How many times are they going to use that same boxy design? Same with the actual shoe overlays. They're just kind of there and functional but they're not "fun". Whereas something like the Asics Novablast 4 overlays are wavy and have actual physical texture and patterns that make the shoe look exciting and stylish while still serving as strong structural support. Nike is just stale. Get new and fun designs and stick to the foams and zoom and Nike will rebound.
Nike only cares about milking money from retro sales now and no longer making anything fresh or cool. Their marketing strategy is also not relevant anymore. Endless limited releases on SNKRS app only feel into the resell market and doesn't actually give true fans the ability to get what they want. Take Kobes for example...REAL Kobe fans just want stuff released so they can go buy them in the stores but instead it's all hype SNKRS releases which will end up on StockX for 500% markup. What does Nike get from that? Nothing. They still only get the MSRP on the limited amount they released and at this point the real fans are just fed up with this tactic and moved on.
As a normie that buys sneakers once the old ones wear out and wants at least a couple years out of a pair... I just want a normal looking shoe with no weird heel in normal colors to match my lifestyle of walking but sometimes needing to run and standing a lot. Got some pair of Nikes back in 2013 and felt like I aged 50 years with intense knee pain. Got something more traditional 90s looking nike sneaker and it went away immediately.
As someone who hates mid and high cut shoes, i also don't unstandard who would wear work boots outside of work. Shoes cater to different needs of people
New balance, Hoka, brooks, ASICS, saucony, are killing Nike, Nike always have small tight shoes more and more people want wider shoes. The only one using Nike shoes are professional athletes.
yeah, for "normal" people brands like NB, Asics, Hoka are more than enough, and the thing about the names of technologies the video is spot on, Im a sucker for Asics, but even I cant remember all the new stuff that they are doing, even when the names are simplier, oh a new type of foam, they compare it to the old one and change the name in a way that you can tell the difference, with Nike I dont know even what the fuck is going on with speed react% plus zoom, like come on.
While it is true that Nike's regular width shoes are very narrow, especially in the toe box area. They also do offer wide and extra wide versions, albeit mostly exclusively for their running shoes. The shoe in this video (the pegasus) also comes in 2E (wide)/4E (extra wide) and is comparable in comfortability to the wide width offerings of those other brands you mentioned, except Saucony. They only offer one 4E shoe, the Echelon 9. Which is probably their least popular model. While the pegasus is often referred to as Nike's most known running shoe, with the exception of the Vaporfly's. So imo Saucony is the most guilty for making narrow shoes out of all the brands you mentioned.
Bit of a correction, but Nike didn't start their innovations for the supershoes, they just took them the farthest and to the largest market. The first carbon plated running shoe was the Brooks Fusion in 1991, which they called their propulsion system. Then the high response foams was the biggest push by Adidas/Puma (really the petroleum company they contracted) in 2013. The Nike Vaporfly was introduced in 2016. No company pushed shoe technology as far as Nike did to the point that they influence running shoe regulations for competition, but they didn't start these technologies. Even at the start, Blue Ribbon Sports was re-selling Onitsuka Tiger shoes as cheap running shoes compared to New Balance's offerings. The Cortez wasn't much different from the Mexico. Then Nike got its two big innovations in the 1970s: Air and the waffle sole. Why is Nike losing share? For apparel, they have pretty middle quality but some of the highest price. When lululemon is more expensive, it's just better apparel. Adidas really invested to be stylish, for shoes and clothing really doing those artist collabs. Then Nike doesn't even put themselves in your local running store. You go there, and you see Brooks, Hoka, and Altra mostly. Then On, Saucony, Solomon, and Icebug if they have space. Nike has put themselves into large chain sports stores like Dick's (there isn't even a Dick's in every state), which limits their visibility to runners. People also want to try on shoes before buying them, usually. So that really prevents their sale. Then it's been forever since the running regulations were changed by Nike's marathon shoe advancements, so they've lost the huge boost in popularity by pushing an official sub-2 hour marathon (current official record is 2:00:35 set October 2023 at Chicago), and it's been time since the unofficial sub-2 marathon with the pacers done so it didn't count. Since Covid forced online purchases, and Nike has the best marketing, they also got an artificially high boost to their sales at that time. So a shrink was inevitable. I use Saucony as my race shoe, because it has a stiff carbon plate and responsive foam that's like boost. But it's cheaper than other racing shoes, and I can get last year's model less than half price at my local running store.
This reminds me of auto enthusiasts and they're hatred of Toyota. "Toyota is bland, it's boring, no innovation, more appliance than car." Toyota is one of the last to adopt new technologies and will use old reliable tech for decades into their new models. Toyota makes cars for the consumer, not auto enthusiasts, theirs a difference. You remind me of a shoe enthusiast complaining about a shoe that's gonna work for average people just fine.
The Pegasus made it's reputation for being Nike's most boring but reliable daily trainer, because it's so versatile any runner from beginner to expert level can benefit from it. While I agree with everything said about Nike in this video, you picked THE model that's appreciated for not being innovative and instead being a tried and true classic.
Nailed it with the community aspect. The Nike app is awful (never win a draw) and I’ve left negative reviews on their website that have been removed, with positive reviews having no trouble being published. I still like Nike running shoes, but the brand in general has become stale. Constant retro releases and nothing exciting or new.
The VaporFly came about from Nike creating Zoom X foam to compete with Adidas Boost foam and all the other brands also trying to compete with Adidas Boost.
It would be cool to do a comparison of the "super shoes" since a lot of them are interesting in their construction and ability to be reused if that is even possible. Most of the super shoes are only meant to last for the length of a marathon and this is because the plate material in nearly all of them is built to be as light as possible but able to withstand withiut failure the 26.2 mile race (and warm up before it)
Last really comfy Pegasus sneaker I've worn is the 36. But i think it's because it used full length zoom air with cushlon foam. It honestly melts my heart when i see the 36/35 on people's feet
nike still produce product with new tech, but only in their top tier super shoe line, and Pegasus 41is more like entry level everyday running shoe. I believe they are losing market share its due to their pricing strategy, they are charging so much more for the same tier running shoes. And for actual runner, tits common that good performance shoes which only last around 600km, so they basically have to purchase a new pair every season, and those expenses add-up.
Nike running is still huge, and its not boring at all they have basic to wild AF. Their foam is basically top notch foam and hell the vaperfly has been copied over and over with huge stacks of foam running shoes come on guys 😂
Nike definitely leaves out the tech details on purpose. They are just using the same recipe over and over. The new ja morant shoe has barely any info on their site. They just keep pushing old models with new colors. And when those models fade out in popularity, like how dunks and air Jordan 1 is currently, they don’t know what else to do.
Nike is too busy retro there old sneakers for all there market shares. Not really inovating any tech. There business model was always spend less and rely on brand name to attract consumerism but consumers are fatigue and spending there money on different brands that cost cheaper or same price with better tech and innovation. Who needs air zoom bags when you get the memory foam gel technology from asics.
@miljanstojiljkovic1782 You are probably right, but as I am not an avid runner I never plan to spend so much money on shoes unless I know they will be used frequently.
WHY CANT I BUY A RUGBY SHIRT , ARE YOU KIDDING , ITS ALL ABOUT STATUS , YOU KNOW THAT SHOE SPLITTER , I COULD ANNOUNCE , NIKE , GRANDPA'S SNEAKER , TODAY WE HAVE HOKA , TRANSFRIENDLY , DOSENT MAKE SENCE , BUT WEARING A MASK 24/7 DOSENT EITHER ,
Get a Rose Anvil Travel Wallet here, great for taking everything you need in one place here - bit.ly/4eDkpol
2 days ago huh?
So that's how you get the first comment!
Please make a video about the new balance 990v3 i think it would be a great video, or a series about all the new balace 9XX series or 990 series
Atreyu are a brand worth checking out in the running shoe space, their goal was to make super affordable minimalist no-frills performance focused running shoes.
It is funny that you haven't mention Adidas in the video which is the biggest competitor of Nike for running division that still do innovation. I think the main reason the sales down is Nike has to many options with terrible value. For most people Nike products are not the first choice when you are looking for a premium super shoe anymore. As a person who owns lots of running shoes (also several Nikes), I find myself mostly looking for a different brand for lower price that usually exists whenever I'm shopping.
Especially since Adidas is the one that has been winning top competitions lately.
Nikes tech is the comparable to everyone else’s but the big problem for them is they price it way higher than everyone else. Basically if you pay for a lower tier Nike shoe you’re getting a horrible shoe.
My next pair of running shoes will likely be Brooks or NB. Not because I think they're more stylish, but because Nike stopped making shoes in B width.
You'd think that with the plethora of models shoe companies make available in wide widths, they'd keep even *one* still available for those of us with narrow feet. Nope.
The new balance soles are soft and don't last long if your a road runner brooks has a harder sole, I've went through a few of the nb running shoes until I changed 🤔👍
Nike went from a performance brand to a fashion brand . With that actual innovation for performance and went to mass produced garbage for the cool kids . Hell even the jerseys for the mlb , nba and nfl are utter trash .
Late 1970s Nike, “we’re gonna use foam and air in our shoes”
Mid 2020s Nike, “we’re still using foam and air in our shoes, but now you’re paying more!”
If I was bonafide fast with running, I would consider Nike supershoes. But as a amateur, I care more deeply about stability, tracking and shock absorbtion. And for those specifics, there are better options. Running is more populair than ever, Nike should be selling like hot cakes!
I have a pair of pegasus 41, I use them at the gym: they are amazing for running, I come from a pair of nike pegasus shield 38, in the past I always had a lot of nike running shoes, I loved, the now dead "downshifter" line, but today there are so many options, I also have asics and adidas sneakers for perfomance and running in general ... and I think this is good for us. They are forced to keep on pushing on new tech., a good challenge is good for everybody !
Make Sneakers out of REAL Full Grain Leather Again!
Agreed, business pushing cheap synthetic material yet pricing for leather
You know they're just gonna spray like a half mm of paint on it, that's inevitably going to start cracking within a month of wear
For me it comes down to:
-Too expensive
-very narrow, pointy toe box
In all fairness, the Nike Pegasus has been around for about 41 years. It’s a basic workhorse running shoe. They have their customer / fan base already setup. I think they want to make small incremental changes to the shoe in order to maintain their fan base. It’s kind of like “if it ain’t broke, don’t fix it.”
Too expensive
At least here where I live Nike shoes are to expensive to be running shoes, I can get a Adidas that will be half the price, its more comfortable and I wont care if it gets dirty.
Koston 1's🟫
The channel is cool, but I don't think you guys are looking at Nike within the proper context, at least with this video.
While yes, all these brands have super foams that are squishy and soft, Nike is still the only brand using air in an effective way. Their zoom units ensure that while foams will bottom out, the zoom air bags will still provide responsive cushioning past the foam's life. Adidas has 3d printed midsoles, Asics has gel and On has sculpted out midsoles, but they aren't anywhere near as effective or evident as zoom air.
I don't know if you expect them to reinvent the wheel every year, but that's just not possible with the amount of shoes they put out. They add an innovation here or there sprinkled across various shoes and uses, but the Pegasus has always just been a workhorse daily runer, not the shoe to introduce innovative tech.
I think this was the wrong shoe to look to for really special innovation. Pegasus has always been the kind of “classic” running shoe. Pretty ordinary colorways and standard cushioning. They’re trusty, able to go for a long time, get beat up and dirty, then get tossed at 300-400 miles. Nobody in the running community that I’m aware of really looks to the Peg to be anything mind blowing.
The tech is fine... awesome actually. The problem with Nike is their designs are simply boring and uninspiring. Look at the lacing system and lacing loop overlays. How many times are they going to use that same boxy design? Same with the actual shoe overlays. They're just kind of there and functional but they're not "fun". Whereas something like the Asics Novablast 4 overlays are wavy and have actual physical texture and patterns that make the shoe look exciting and stylish while still serving as strong structural support. Nike is just stale. Get new and fun designs and stick to the foams and zoom and Nike will rebound.
Nike only cares about milking money from retro sales now and no longer making anything fresh or cool. Their marketing strategy is also not relevant anymore. Endless limited releases on SNKRS app only feel into the resell market and doesn't actually give true fans the ability to get what they want. Take Kobes for example...REAL Kobe fans just want stuff released so they can go buy them in the stores but instead it's all hype SNKRS releases which will end up on StockX for 500% markup. What does Nike get from that? Nothing. They still only get the MSRP on the limited amount they released and at this point the real fans are just fed up with this tactic and moved on.
As a normie that buys sneakers once the old ones wear out and wants at least a couple years out of a pair... I just want a normal looking shoe with no weird heel in normal colors to match my lifestyle of walking but sometimes needing to run and standing a lot. Got some pair of Nikes back in 2013 and felt like I aged 50 years with intense knee pain. Got something more traditional 90s looking nike sneaker and it went away immediately.
Nike Focused on hyped and forgot about their roots.
They focused on woke identity politics instead of innovation
As someone who wears work boots it's insane people spend more than 70$ on plastic and foam running shoes.
As someone who hates mid and high cut shoes, i also don't unstandard who would wear work boots outside of work. Shoes cater to different needs of people
nike running shoes really uncomfortable to run with
You should cut in half the off white af1 mid super weird shoe
New balance, Hoka, brooks, ASICS, saucony, are killing Nike, Nike always have small tight shoes more and more people want wider shoes.
The only one using Nike shoes are professional athletes.
Same here. Those brands are now becoming my new brands for my next shoes.
The wide part is so true
yeah, for "normal" people brands like NB, Asics, Hoka are more than enough, and the thing about the names of technologies the video is spot on, Im a sucker for Asics, but even I cant remember all the new stuff that they are doing, even when the names are simplier, oh a new type of foam, they compare it to the old one and change the name in a way that you can tell the difference, with Nike I dont know even what the fuck is going on with speed react% plus zoom, like come on.
While it is true that Nike's regular width shoes are very narrow, especially in the toe box area. They also do offer wide and extra wide versions, albeit mostly exclusively for their running shoes.
The shoe in this video (the pegasus) also comes in 2E (wide)/4E (extra wide) and is comparable in comfortability to the wide width offerings of those other brands you mentioned, except Saucony. They only offer one 4E shoe, the Echelon 9. Which is probably their least popular model.
While the pegasus is often referred to as Nike's most known running shoe, with the exception of the Vaporfly's. So imo Saucony is the most guilty for making narrow shoes out of all the brands you mentioned.
Nike retail prices have been steadily increasing. I can get 2 asics 1130 for the same price.
Quick note: John Donahoe left Nike. They got a new CEO.
the video was probably shot before he stepped down
Not only it is boring, it is unethical and operates sweatshops. Don't buy nike
No other corporate running shoe brand doesn’t use sweatshops. It’s standard practice
@@spht9ng doesn't magically make it good or okay
@@JohnDoe-ph6if yeah but you called out one company in specific as if the issue is exclusive to that company. What kind of goalpost shifting is this?
@@JohnDoe-ph6ifso do you buy local handmade shoes?
@@spht9ng didn't say it's exclusive, That's YOUR implication. It's one of the most well known to do it, for that matter.
Bit of a correction, but Nike didn't start their innovations for the supershoes, they just took them the farthest and to the largest market. The first carbon plated running shoe was the Brooks Fusion in 1991, which they called their propulsion system. Then the high response foams was the biggest push by Adidas/Puma (really the petroleum company they contracted) in 2013. The Nike Vaporfly was introduced in 2016.
No company pushed shoe technology as far as Nike did to the point that they influence running shoe regulations for competition, but they didn't start these technologies. Even at the start, Blue Ribbon Sports was re-selling Onitsuka Tiger shoes as cheap running shoes compared to New Balance's offerings. The Cortez wasn't much different from the Mexico. Then Nike got its two big innovations in the 1970s: Air and the waffle sole.
Why is Nike losing share? For apparel, they have pretty middle quality but some of the highest price. When lululemon is more expensive, it's just better apparel. Adidas really invested to be stylish, for shoes and clothing really doing those artist collabs. Then Nike doesn't even put themselves in your local running store. You go there, and you see Brooks, Hoka, and Altra mostly. Then On, Saucony, Solomon, and Icebug if they have space. Nike has put themselves into large chain sports stores like Dick's (there isn't even a Dick's in every state), which limits their visibility to runners. People also want to try on shoes before buying them, usually. So that really prevents their sale.
Then it's been forever since the running regulations were changed by Nike's marathon shoe advancements, so they've lost the huge boost in popularity by pushing an official sub-2 hour marathon (current official record is 2:00:35 set October 2023 at Chicago), and it's been time since the unofficial sub-2 marathon with the pacers done so it didn't count. Since Covid forced online purchases, and Nike has the best marketing, they also got an artificially high boost to their sales at that time. So a shrink was inevitable.
I use Saucony as my race shoe, because it has a stiff carbon plate and responsive foam that's like boost. But it's cheaper than other racing shoes, and I can get last year's model less than half price at my local running store.
This reminds me of auto enthusiasts and they're hatred of Toyota. "Toyota is bland, it's boring, no innovation, more appliance than car." Toyota is one of the last to adopt new technologies and will use old reliable tech for decades into their new models. Toyota makes cars for the consumer, not auto enthusiasts, theirs a difference. You remind me of a shoe enthusiast complaining about a shoe that's gonna work for average people just fine.
The Pegasus made it's reputation for being Nike's most boring but reliable daily trainer, because it's so versatile any runner from beginner to expert level can benefit from it.
While I agree with everything said about Nike in this video, you picked THE model that's appreciated for not being innovative and instead being a tried and true classic.
Nailed it with the community aspect. The Nike app is awful (never win a draw) and I’ve left negative reviews on their website that have been removed, with positive reviews having no trouble being published. I still like Nike running shoes, but the brand in general has become stale. Constant retro releases and nothing exciting or new.
The VaporFly came about from Nike creating Zoom X foam to compete with Adidas Boost foam and all the other brands also trying to compete with Adidas Boost.
It would be cool to do a comparison of the "super shoes" since a lot of them are interesting in their construction and ability to be reused if that is even possible. Most of the super shoes are only meant to last for the length of a marathon and this is because the plate material in nearly all of them is built to be as light as possible but able to withstand withiut failure the 26.2 mile race (and warm up before it)
Last really comfy Pegasus sneaker I've worn is the 36. But i think it's because it used full length zoom air with cushlon foam. It honestly melts my heart when i see the 36/35 on people's feet
nike still produce product with new tech, but only in their top tier super shoe line, and Pegasus 41is more like entry level everyday running shoe. I believe they are losing market share its due to their pricing strategy, they are charging so much more for the same tier running shoes. And for actual runner, tits common that good performance shoes which only last around 600km, so they basically have to purchase a new pair every season, and those expenses add-up.
Nike running is still huge, and its not boring at all they have basic to wild AF. Their foam is basically top notch foam and hell the vaperfly has been copied over and over with huge stacks of foam running shoes come on guys 😂
I like how he mentioned the vaporflys and how cool they are in the intro. lol Doesn't Nike make those ? 🤔 jkjk I dont want to defend Nike
Nike definitely leaves out the tech details on purpose. They are just using the same recipe over and over. The new ja morant shoe has barely any info on their site.
They just keep pushing old models with new colors. And when those models fade out in popularity, like how dunks and air Jordan 1 is currently, they don’t know what else to do.
Nike is too busy retro there old sneakers for all there market shares. Not really inovating any tech. There business model was always spend less and rely on brand name to attract consumerism but consumers are fatigue and spending there money on different brands that cost cheaper or same price with better tech and innovation. Who needs air zoom bags when you get the memory foam gel technology from asics.
I have a pair of these and tbh theyre pretty comfy as general walking shoes. Much better than the Jordans id been largely wearing.
Nike. We care about the environment. We also ship tons of shoes across the globe back to the US.
I really hope you fothe Brooks ghosts 16 my top pick for a good all around running shoe 🎯🎯🎯
Nike is not for runners. Even cheap french Decathlon running shoes are better.
I can’t wear my 39s since I went to minimalist shoes 😢I’ve gone to altras
All trainers are overpriced and worn by people with no style . They are boring in the extreme .
Why doesn’t Nike just sell the real retro reissue stuff in the numbers that anyone who wants it can find & buy it?
Hoka , New Balance and even Saucony are better choices than Nike on a lot of levels.
Saucony is doing really great in terms of running shoes
Nike started as knock-off Onitsuka Tigers aka the Nike Cortez.
It’s like running on air!
Do Craft&Glory please
Kozey Mission
Please make a video about the new balance 990v3 i think it would be a great video, or a series about all the new balace 9XX series or 990 series
New Balance good, Nike bad. Got it and unsubbed
Too expensive for running shoes
140$ is pretty cheap in the running shoe category, I'd say the average is 160 these days
@miljanstojiljkovic1782 You are probably right, but as I am not an avid runner I never plan to spend so much money on shoes unless I know they will be used frequently.
@Lostboy811 if you aren't an avid runner, don't comment with your irrelevant opinion lmao
Bro come on, an AI thumbnail?
Who cares
WHY CANT I BUY A RUGBY SHIRT , ARE YOU KIDDING , ITS ALL ABOUT STATUS , YOU KNOW THAT SHOE SPLITTER , I COULD ANNOUNCE , NIKE , GRANDPA'S SNEAKER , TODAY WE HAVE HOKA , TRANSFRIENDLY , DOSENT MAKE SENCE , BUT WEARING A MASK 24/7 DOSENT EITHER ,
It is not Nike only runing sh.Do you ever see Mizzuno ?