Burger King's ambush marketing on McDonalds

I'm a huge fan of "Ambush marketing."
This is how Burger King 'BURNT' McDonalds in Brazil!
Ambush marketing is the act of a business entity in promoting its products and services using the promotions and advertisements of other businesses without their consent.
McDonalds was spending a whole lot on ads in Brazil.
So, how do you beat them?
Use their advertisements to sell your product.
So, scan any McDonalds ad (in Brazil) with the Burger King App & it 'burns' the ad, showing a Burger King ad WITH a free burger!!!
Remember Pepsi's tag line "Nothing Official about it?" when Coca Cola paid 10 crores in 1996 for sponsoring the World Cup?
(Of course that was partly due to their recent acquisition of Thumbs Up & I"ll cover that soon in one of my LinkedIn newsletters)
#marketing #ambush #marketingstrategy