This was very helpful. Teddy has done a great job of informing us about all aspects of watches.I would be interested in a comparison to German and Japanese watches and perhaps watches from other countries. I have the impression China is very high in volume but hasn't gone after the high end. I wonder if that could change.
Would be interesting to see the Swiss brands compare against the non-swiss brands. How do they fare against the Japanese and German brands mainly and also other countries.
Apple dominates. I recently picked up an Ultra - they finally have a watch for watch lovers. Always on display, three day battery (I use sleep track and charge while in shower), Titanium and 100m WR.
@@mkyhou1160great for the first few years then it will start to slow down and odd quirks will begin to appear. I also use an apple watch for sleep and exercise, but it's a piece of technology which will degrade over time as they want to you buy a new one.
@@mkyhou1160 Apple doesn't make a watch. They make a phone accessory for your wrist. My guess is that Seiko would come in at #3 worldwide. Not much market share for the Germans especially since Glasshutte Original and Union Glasshutte are already part of the Swatch Group and A. Lange is part of Richemont.
@@mkyhou1160 Delusional take. Their QC is definitely not up to par the past few years, and I find brands like Orient are superior in the sub $1000 range by a fair margin, but to say that Seiko is "small" is just ignorant.
As a newcomer to this world, it’s great to have this context about the relative size and success of the leading brands. A lot of “big”’names competing for that last 8.5% of the market.
I be curious to see the comparison between the Swiss and other countries like Germany and Japan. Seeing Rolex and then the top three eclipse so many other brands just goes to show you how top heavy the watch industry truly is. People going after Royal oaks and nautiluses as well as other truly expensive pieces eclipse collectors like myself where my most expensive watch is probably worth 6K-8k (outside of my VC overseas which I got for my grandfather).
Oliver Muller of LuxeConsult (the author of the report) gives a 1 1/4 hour detailed interview on the 2023 report here. There is a bit more detail on model volumes but a lot of that model related data is withheld under confidentiality agreements. I should warn you it is slow going. th-cam.com/video/GD1SWoPA6DM/w-d-xo.html
Would love to do it. The challenge will be getting more exact figures on a unit basis. For private organizations it already is a challenge to estimate sales so narrowing that down more to models would be a tough task.
Rolex is the king, and Rolex sells more Datejusts than anything else. I saw an article at 1 point saying 27% of their watches sold are DJs. This means that the Datejust alone outsells almost all other brands
I own a Victorinox Maverick, i bought it 12 years ago and the watch runs flawlessly, I believe any swiss watch brand is a respectable product, my dad owns a 2 Midos, one of them has more than 20 years and still in perfect function and image
I don’t understand how the year over year sales graphic shows 2022 - 2023, when the data is based on 2022. Wouldn’t it be 2021 - 2022? Great video,BTW!
Tudor has a lot of room to grow! It's also interesting that Swatch sold about 1 million MoonSwatches even with disastrous market conditions for Swiss Quartz models generally. Without the MoonSwatch, is pretty much the entire Swiss Quartz market dead in a few more years?
Hmmmm, I’ve never been sure about Tudor you know. I’ve always thought the Wars of The Roses would make a great graphic novel but I’ve been pushing all my finance into the watch sector of Central Europe. Who knows,maybe with the new regulations I’ll finally be forced into making new deals in the pistachio centre.
I’m thinking about pulling the trigger on a three watch collection: 1. tank must 2. mint datejust on the jubilee 3. speedmaster professional Any opinions? I know it’s very mainstream, but it’s what I love, and I’m very picky. I’m pretty new to watches and I’m a bit of a minimalist, I don’t buy many “things”. I feel like these would probably stick with me for at least a decade, might buy and sell in the future, but I don’t intend to have a dozen watches at any point.
Considering (not just Swiss) only wear thin dress watches with panels as clean as possible and a maximum of 39mm in diameter, my personal list in alphabetical order is: A.Lange & Söhne Audemars Piguet Breguet Cartier Chopard Jaeger-LeCoultre Patek Philippe Vacheron Constantin With the very difficult task of having just one model of each. Greetings from Brazil.
Awesome video brother! Please do these every year. and if there are aspects of the report you didn't get to that you'd like to do vids on I would ABSOLUTELY watch it. LOVE this kind of information!! Take care ad God bless!!!
Excellent job to you and the team for doing the extra on this video, Teddy. Really well executed on a visual level and helps a video over the numbers much more palatable and enjoyable for the audience. Well done, sir! Keep up the awesome work.
Teddy, first of all I’m huge fan of your channel. I’m about to buy my first Omega watch and can’t decide between the Speedmaster Professional Moonwatch and the Seamaster Diver 300, any advise?
Where does Seiko and Grand Seiko come in for the overall watch market as well as Citizen? Seiko certainly have a huge lion-share and albeit not Swiss, a force to be reckoned with nonetheless!
Very interesting, I would like to compare Swiss numbers with Japanese and German. I think it would be interesting to see where does Seiko, Citizen, Casio, GO and the rest sit against the Swiss. Thank you Mr. Baldassarre.
Great content Teddy. I would like to see numbers on how many actual watches are produced. The domination of Rolex is fascinating to me. Amazing how a luxury brand is also the best selling brand in the world! 🤑 Watches are a want, not a need. Rolex gives us a great lesson in brand positioning. Though I'm more of an Omega fan. I've personally fallen in love with the Citizen watch brand. Love their appearance, quality, affordability, and functionality. Not necessarily in that order. 🤪
Wow on Richard Mille, they sell so few watches and still manage to make so much in revenue. For those who have tons of money and nowhere to spend and crave for exclusivity, there you have it, wayyyyyyy~ more exclusive than Rolex.
Can someone talk a little about the mechanical watch craze of the covid times and what to expect as we move forward keeping in mind the temperature of the economy?
Hi Teddy, what would be the world's most sold Swiss watch? Per Swiss brand would also be interesting. But the single Swiss watch most sold in 2022, 2023 and expected for 2024?
Weird that Tudor is lobbed in with Rolex on the first place (albeit for a small percentage) while still being in the top-20 by itself. Other than that, it's always cool to see these stats.
Teddy, can you do a market report on vintage restoration? Personally, I have done many 3rd party heuer Monaco purchases and then serviced in heuer in Switzerland
Man when I first started my watch collection I spent 2 grand on like 8 invicta watches and I really liked the watches and how they look until I dove deep into the watch collecting world and realized how dumb it was to buy those watches glad videos like this exist wish I watched this sooner lol
There's several ways to slice this pie. There's total revenue per year. There's number of units sold per year. There's secondary market trading volume, (indicates ongoing popularity/desirability of a brand). In the same vein secondary market average price and price spread. There's maintenance statistics ( indicates ongoing ownership and care of watches: buy, keep, and wear). Essentially, are people treating them like investment assets, collectibles, or artwork, or do they use them proudly and often.,?)
What is your definition of a Swiss watch brand? Cartier's headquarters are in Paris, making it - according to what I learned in business school - a French watch brand. Same goes for Van Cleef & Arpels and Hermes.
Thank you TEDDY for these data and analysis . It is useful . If i buy a watch 20 000 $ , i would like to know if the company or the group is in good health. With your help we get a clear overview of the market . It will not change our prefered watches but we can buy with a good knowledge of the market.
The fact that Rolex turns over that volume, when your average buyer cannot purchase one, speaks volumes about the dysfunction in that supply chain (from a consumer perspective).
Hallo teddy, very interesting to see how it works out in numbers. But I do have a question, for example, Richard mille sales are so high because every watch is so expansive but actually selling only a few watches. So that is like ,how shell I put it, it doesn't show me that this is such a great brand. But very interesting video,thank you as always, love from Switzerland.
Hello Teddy, I have a question that not concerns this video. My dad has a simple Diesel watch that he loves, but it is Diesel so the quality of the watch is low. I was wondering if you know a better version of the Diesel DZ4056. If possible below €1000. Hope you know a model, the jewelerystores in my town don't know the answer. Thanks!
excellent video i have 10 tissots and they are just class for the money ok they do not carry the rep of rolex etc but i have 29 watches in my collection and 95% are swiss
This was very helpful. Teddy has done a great job of informing us about all aspects of watches.I would be interested in a comparison to German and Japanese watches and perhaps watches from other countries. I have the impression China is very high in volume but hasn't gone after the high end. I wonder if that could change.
Yeah I agree man! I’ve always wondered if pistachios flavour is altered around Rolex’s
Would be interesting to see the Swiss brands compare against the non-swiss brands. How do they fare against the Japanese and German brands mainly and also other countries.
Apple dominates. I recently picked up an Ultra - they finally have a watch for watch lovers. Always on display, three day battery (I use sleep track and charge while in shower), Titanium and 100m WR.
@@mkyhou1160great for the first few years then it will start to slow down and odd quirks will begin to appear. I also use an apple watch for sleep and exercise, but it's a piece of technology which will degrade over time as they want to you buy a new one.
@@mkyhou1160 Apple doesn't make a watch. They make a phone accessory for your wrist. My guess is that Seiko would come in at #3 worldwide. Not much market share for the Germans especially since Glasshutte Original and Union Glasshutte are already part of the Swatch Group and A. Lange is part of Richemont.
@@davidc5191 Citizen and Casio are ahead of Seiko. Seiko is just a small enthusiast brand with horrible quality control.
@@mkyhou1160 Delusional take. Their QC is definitely not up to par the past few years, and I find brands like Orient are superior in the sub $1000 range by a fair margin, but to say that Seiko is "small" is just ignorant.
I just opted out. Got a Grand Seiko. Sold my Swiss watches. Current prices are stupid. And I am over the whole luxury shtick.
As a newcomer to this world, it’s great to have this context about the relative size and success of the leading brands. A lot of “big”’names competing for that last 8.5% of the market.
I be curious to see the comparison between the Swiss and other countries like Germany and Japan. Seeing Rolex and then the top three eclipse so many other brands just goes to show you how top heavy the watch industry truly is. People going after Royal oaks and nautiluses as well as other truly expensive pieces eclipse collectors like myself where my most expensive watch is probably worth 6K-8k (outside of my VC overseas which I got for my grandfather).
A great summary and analysis in just a few minutes, Teddy. Thank you very much.
Great content as always Teddy - would love to see an episode around the top 20 selling Swiss watch models
Oliver Muller of LuxeConsult (the author of the report) gives a 1 1/4 hour detailed interview on the 2023 report here. There is a bit more detail on model volumes but a lot of that model related data is withheld under confidentiality agreements. I should warn you it is slow going.
th-cam.com/video/GD1SWoPA6DM/w-d-xo.html
Would love to do it. The challenge will be getting more exact figures on a unit basis. For private organizations it already is a challenge to estimate sales so narrowing that down more to models would be a tough task.
Rolex is the king, and Rolex sells more Datejusts than anything else. I saw an article at 1 point saying 27% of their watches sold are DJs. This means that the Datejust alone outsells almost all other brands
Superb breakdown of the data Teddy! Appreciate your expertise and genuine desire to further our knowledge.
I own a Victorinox Maverick, i bought it 12 years ago and the watch runs flawlessly, I believe any swiss watch brand is a respectable product, my dad owns a 2 Midos, one of them has more than 20 years and still in perfect function and image
I wouldnt wear a Richard Mille if I found one on the ground.
Yeah ok you never would never will anyway broke fool
😂 this made me laugh so hard!!
Absolutely agree! These watches look like fucking toys for kids!
Would sell it faster than picking it
Amen
I don’t understand how the year over year sales graphic shows 2022 - 2023, when the data is based on 2022. Wouldn’t it be 2021 - 2022? Great video,BTW!
It's for yeat 2022.
Thank you Teddy and team. I greatly appreciate this content. Keep up the good work.
Tudor has a lot of room to grow! It's also interesting that Swatch sold about 1 million MoonSwatches even with disastrous market conditions for Swiss Quartz models generally. Without the MoonSwatch, is pretty much the entire Swiss Quartz market dead in a few more years?
Omega, Breitling, and Tag Heuer make a tonne of quartz watches!
Hmmmm, I’ve never been sure about Tudor you know. I’ve always thought the Wars of The Roses would make a great graphic novel but I’ve been pushing all my finance into the watch sector of Central Europe. Who knows,maybe with the new regulations I’ll finally be forced into making new deals in the pistachio centre.
It would be very useful to tally the companies by units sold since the latter is an indication of brand visibility.
I’m thinking about pulling the trigger on a three watch collection:
1. tank must
2. mint datejust on the jubilee
3. speedmaster professional
Any opinions? I know it’s very mainstream, but it’s what I love, and I’m very picky.
I’m pretty new to watches and I’m a bit of a minimalist, I don’t buy many “things”. I feel like these would probably stick with me for at least a decade, might buy and sell in the future, but I don’t intend to have a dozen watches at any point.
Very interesting. It also makes me glad I picked up a Tissot Gentleman.
Considering (not just Swiss) only wear thin dress watches with panels as clean as possible and a maximum of 39mm in diameter, my personal list in alphabetical order is:
A.Lange & Söhne
Audemars Piguet
Breguet
Cartier
Chopard
Jaeger-LeCoultre
Patek Philippe
Vacheron Constantin
With the very difficult task of having just one model of each.
Greetings from Brazil.
I do find this interesting. It adds some diversity of material on the channel and provides another way of comparing brands.
Awesome video brother! Please do these every year. and if there are aspects of the report you didn't get to that you'd like to do vids on I would ABSOLUTELY watch it. LOVE this kind of information!!
Take care ad God bless!!!
Teddy like a boss. only top level management people go through these
Nice technical report video! keep it up!
Love this breakdown, very informative. Love the Longines line of watches.
Excellent job to you and the team for doing the extra on this video, Teddy. Really well executed on a visual level and helps a video over the numbers much more palatable and enjoyable for the audience.
Well done, sir! Keep up the awesome work.
I'm surprised not to see zenith in there .I have started buying German lately and find them better quality
Absolutely fantastic data analysis! Great Efforts can be easily seen in your presentation. 👍
Good summary. Graphs with YoY growth have wrong years 2023 vs. 2022.
Such an interesting video Teddy! Thank you for sharing m. As always you don’t disappoint!!! Best 😊
Teddy, first of all I’m huge fan of your channel. I’m about to buy my first Omega watch and can’t decide between the Speedmaster Professional Moonwatch and the Seamaster Diver 300, any advise?
Fantastic, thank you. When is 2023 report?
Here in Austria (and also Germany) Breitling is very popular. Not in other markets, obviously.
Breitling is underrated.
@@diavalus no joke, I think the Chronomat is the best sports watch there is. It is a Seamaster and Speedmaster (or Submariner and Daytona) in one.
@@bernardhossmoto I really like the SuperOcean Heritage II. That’s such a stunner!
@@diavalus It is!
Fantastic video, Teddy! Keep videos like this coming
This was great info!
Very informative video. It provides lots of details of the industry.
Cartier is 7% and Omega 8%? By my rough calculations based on your CHF amounts, Cartier must approx 8.8% and Omega 7.7% of the market
do the japanese brands plz teddy!!
Wow! Never imagined Rolex would be so common! 😁 thank you very interesting video.
Love my santos two-tone🙌🏽
Where does Seiko and Grand Seiko come in for the overall watch market as well as Citizen? Seiko certainly have a huge lion-share and albeit not Swiss, a force to be reckoned with nonetheless!
Curious how japanese watches compare to swiss by volume and market share...specifically seiko and citizen.
I love these videos about industry stats. great video quality and a great host
Tissot is a great watch and I love seeing them so high!
Very interesting, I would like to compare Swiss numbers with Japanese and German. I think it would be interesting to see where does Seiko, Citizen, Casio, GO and the rest sit against the Swiss. Thank you Mr. Baldassarre.
Great content Teddy. I would like to see numbers on how many actual watches are produced. The domination of Rolex is fascinating to me. Amazing how a luxury brand is also the best selling brand in the world! 🤑
Watches are a want, not a need. Rolex gives us a great lesson in brand positioning. Though I'm more of an Omega fan.
I've personally fallen in love with the Citizen watch brand. Love their appearance, quality, affordability, and functionality. Not necessarily in that order. 🤪
Very nice research work Ted. Does these numbers help include secondary market?
Wow on Richard Mille, they sell so few watches and still manage to make so much in revenue. For those who have tons of money and nowhere to spend and crave for exclusivity, there you have it, wayyyyyyy~ more exclusive than Rolex.
You left out that RM is also for those who like (or pretend to like) hideously ugly watches also.
Tissot is probably the best value overall, what’s happened to Hamilton?
Can someone talk a little about the mechanical watch craze of the covid times and what to expect as we move forward keeping in mind the temperature of the economy?
Nicely Done! Thanks Teddy.
This video is different from the rest of your videos, but very interesting and I would love to see more analysis like this. Thanks.
4ra ke birthday bonus ne toh dil jeet liya, apne din pe special lagta hai 🎂🥳
Great video. Would love a longer deep dive on the report
It is good to know those numbers. Thank you for this great video.
Brilliant report. Great insights here.
Love all the nerdata ❤🔥🔥🔥 keep it coming
Hi Teddy, what would be the world's most sold Swiss watch? Per Swiss brand would also be interesting. But the single Swiss watch most sold in 2022, 2023 and expected for 2024?
Excellent content once again Teddy
Weird that Tudor is lobbed in with Rolex on the first place (albeit for a small percentage) while still being in the top-20 by itself.
Other than that, it's always cool to see these stats.
Great Researching on the business of watches by Teddy
Really cool hearing about the numbers
Teddy, can you do a market report on vintage restoration? Personally, I have done many 3rd party heuer Monaco purchases and then serviced in heuer in Switzerland
You make a great job, thanks for the insights !
Awesome, thank you for your work and enthusiasm for watches..... in particular mechanical watches!
Excellent info Teddy - keep it up!
Love how 4ra keeps everything transparent, makes me trust betting with them more 📈✅
Man when I first started my watch collection I spent 2 grand on like 8 invicta watches and I really liked the watches and how they look until I dove deep into the watch collecting world and realized how dumb it was to buy those watches glad videos like this exist wish I watched this sooner lol
Why Oris is not mentioned?
Great content! Thanks for sharing!
Excellent presentation. Thanks!
Nice video. Could you do one for the Asian watch brands?
There's several ways to slice this pie. There's total revenue per year. There's number of units sold per year. There's secondary market trading volume, (indicates ongoing popularity/desirability of a brand). In the same vein secondary market average price and price spread. There's maintenance statistics ( indicates ongoing ownership and care of watches: buy, keep, and wear).
Essentially, are people treating them like investment assets, collectibles, or artwork, or do they use them proudly and often.,?)
Thank you. Great report.
What is your definition of a Swiss watch brand? Cartier's headquarters are in Paris, making it - according to what I learned in business school - a French watch brand. Same goes for Van Cleef & Arpels and Hermes.
Would love to see the German and Japanese brands in this research
would be interesting to see a overwatch industry with ALL brands
Thank you TEDDY for these data and analysis . It is useful . If i buy a watch 20 000 $ , i would like to know if the company or the group is in good health. With your help we get a clear overview of the market . It will not change our prefered watches but we can buy with a good knowledge of the market.
Great to learn more about the business. Interesting to learn more about the developement of the brands. 👌🏻
Very fascinating Teddy 👏👏
Great info. Going to be be very interesting to see next years numbers.
Very interesting! Thanks. 👏🏽
Can you do a video on the affordable Rolexes from 50s -80s . For example the Rolex oysterdate precision. Ref:6294?
Stunning details
as a number nerd I find this report fascinating, it wouId be reaIIy interesting to see a chart of the 20 brands with the average revenue per unit soId
The fact that Rolex turns over that volume, when your average buyer cannot purchase one, speaks volumes about the dysfunction in that supply chain (from a consumer perspective).
Hmmm. so the average selling price of a Rolex is CH7750.
Hallo teddy, very interesting to see how it works out in numbers. But I do have a question, for example, Richard mille sales are so high because every watch is so expansive but actually selling only a few watches. So that is like ,how shell I put it, it doesn't show me that this is such a great brand. But very interesting video,thank you as always, love from Switzerland.
Really enjoyed this
Smart watch are not considered a watch in my opinion. Love Apple but I’ll not be plugged in 24/7 with their wrist technology.
Hello Teddy,
I have a question that not concerns this video.
My dad has a simple Diesel watch that he loves, but it is Diesel so the quality of the watch is low.
I was wondering if you know a better version of the Diesel DZ4056. If possible below €1000.
Hope you know a model, the jewelerystores in my town don't know the answer.
Thanks!
"Sense of status" summarized the video!
7:20 Isn't Blancpain the oldest name in watch industry!?
He means the oldest in the top 10.
until someone else comes up with an older name
A tie, finally! 🙂
very good content thank you
Great video!
Have a feeling Tudor is gonna make a big jump for this year
Highly doubt that - they are an enthusiast's brand and nothing more. 99% of the general public has never heard of them
@stephen9609 exactly, thats the reason Tudor have a huge room to grow!
Love this content - do more
An excellent report - thoroughly entertaining. The shock is the success of Richard Mille. Is it sustainable? How could it be?
#16 panerai - thought that was a Italian brand and #18 Hermes is French. Guess this report is re swiss made watches as opposed to swiss brands?
Love this kind of video
Great stuff !
thx for this video. to me, it's very interesting. so, go ahead with videos like that.
excellent video i have 10 tissots and they are just class for the money ok they do not carry the rep of rolex etc but i have 29 watches in my collection and 95% are swiss