วีดีโอ

Brand equity is a multifaceted concept that demands various measurement approaches to capture its complexity. Utilizing multiple metrics enhances the ability of marketing research to diagnose issues effectively, increasing the chances that managers will gain a clearer understanding of their brand's performance and, more importantly, the underlying reasons behind it.

Measuring brand equity involves both qualitative and quantitative methods to gain a comprehensive understanding of a brand's value. Qualitative methods, such as focus groups and in-depth interviews, explore customers' perceptions, emotional connections, and associations with the brand. These approaches provide rich, descriptive insights into how a brand is viewed and why customers feel a certai...

A brand audit is a comprehensive examination of a brand to assess its current positioning in the marketplace, identify its sources of brand equity, and uncover any gaps or weaknesses that may hinder its performance.

Marketing strategy implementation involves executing a planned strategy by allocating resources, assigning responsibilities, and aligning activities with company goals, while marketing control evaluates performance and makes adjustments to ensure effectiveness and responsiveness to market changes.

Key strategies for retailers to effectively recognize and comprehend their customers, enabling them to craft a suitable target market plan.

Mastering the Retail Strategy Mix explores key elements like location, pricing, customer service, and promotions to craft a standout retail experience. Gain insights into the Wheel of Retailing, Scrambled Merchandising, and the Retail Life Cycle to thrive in a competitive market.

Secondary associations can be leveraged to build brand equity. Secondary associations are links to other entities that have their own knowledge structures in the minds of consumers.

The rise of online and digital marketing as a way to engage with and sell to consumers has transformed branding and brand management. Consumers now play a more significant and direct role in determining the success or failure of brands. With deeper insights into consumer behavior, marketers can utilize a variety of strategies to connect with and influence their audience.

The role of marketing communications, perhaps the most flexible element of marketing programs, in building brand equity. Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers-directly or indirectly-about the brands they sell.

A marketing-driven strategy is an approach where an organization's goals, initiatives, and operations are primarily influenced and guided by market trends, customer needs, and the competitive landscape.

Brand elements are the identifiable components of a brand that distinguish it from competitors and contribute to its recognition, recall, and emotional connection with consumers.

Brand resonance represents the highest level of brand loyalty and engagement, where customers feel a strong attachment and identify deeply with the brand.

Brief discussion of the changing roles of advertising and promotional strategy in modern marketing

Customer-based brand equity (CBBE) is the unique influence a brand's awareness and image have on how consumers respond to its marketing.

Brand Management

Finding Detail references using chatgpt

Fastest way to match citation and references

Develop A research framework - Part 4

Research questions & objectives - Part 3

Research Problems - Part 2

How to start a research paper - Part 1

SWOT analysis

Marketing Channel Management (DELL)

Exercise 2. Basic rule of Algebra

Exercise 1. Basic rule of Algebra

Basic rule of Algebra (6-9)

Basic Rule of Algebra (1-5)

Service-Profit Chain

Apple's Marketing Mix